The countdown is on! 🚀
No apologies for the Christmas theme as today is just 41 days until Christmas 🎄
That means we are looking ahead and finalising client growth strategies for 2024 📈
We are now taking bookings for projects commencing mid January 24 for fully outsourced ads and early January 24 for training.
If you are considering digital advertising in your 2024 the time to start is NOW 💥
Get in touch and book a FREE 30 min consultation
🔗link in bio or ✉️ DM for more
✅ With Agency offers paid social media solutions across Facebook, Instagram, LinkedIn and Google.
✅ Done for you and done with you options available to suit your budget
When I meet people and they tell me they have always wanted to ask if social media ads will work for their business 🤦🏼♀️😱
Or they have a question but think it’s too basic to ask 🤷♀️😱
Here’s the news ⚡️
There are no silly questions ❌
If you want to know something about promoting your business on social media using paid ads do speak up and ask ⬇️
1️⃣ Book a free call here
https://calendly.com/withagency/15min
2️⃣ Send a DM ✉️
Happy to help and if we can’t, we’ll let you know that too 😊
Ads don’t have to be complicated and there are no secrets here 🙌
💫 A reminder if it were needed 💫
There is a lot to be said for being consistent in business and in life.
In fact, if you get stuck or hit a stumbling block and don’t know what to do next, revisit things that have worked for you before and do them consistently.
We can’t be inspired and full of energy all the time. But we don’t have to do nothing either.
It’s the same with online brand growth - there will be a time for fabulous launches and new blingy content.
But for the in between times, consistently pushing out your brand values and core content that adds value to your customers will keep you front of mind and relevant.
People feel comfortable purchasing from brands that are familiar to them. Make sure you are seen CONSISTENTLY ⭐️
#global #globalbusiness #ecommerce #ecommercebusiness #fbads #D2C #facebookads #businessgrowth #growthstrategy #entrepreneursmindset #entrepreneur#businessowner #ukbusiness #businessowner
#digitalads #growthstrategy
It’s our mission to add value to the brands and more importantly the people running them that we work with.
Many businesses come to us disillusioned with online advertising or disappointed with previous results.
Others have done really well but have hit a plateau and don’t know how to scale.
Then there are those who know they need to use paid social media ads as part of their strategy but are putting it off as it feels too big to get started.
If any of these sound like you or you have a different hesitation, that’s totally fair. But, ads may still be a part of your future strategy.
All businesses should exist to add value to their customer. If they don’t then what’s the point?
We do this is by:
⭐️ Plugging the gaps and knowledge in your existing team
⭐️ Saving time so you can focus on other things
⭐️ Bringing expert knowledge and experience about business growth to the party.
Our approach will differ depending on your circumstances but the ultimate aim is to get you closer to your business goals in the shortest time possible with the best ROI.
General queries about ads are very welcome. Send us a DM if you have a question
#digitaladvertising #paidsocial #buildingbrands
Should every business use paid adverts?
There seems to be a certain pressure to use paid ads once your business gets going. But, it’s not always that simple.
Think of this:
Would you be able to advertise your business in Time Square?
If you run a small to medium business, any ad you could afford amongst the big players in NYC would be minuscule - it would make no impact and would be a waste of money 🗽🍎
Paid social ads are great - there’s a massive captive audience out there who are comfortable with spending money online.
But in order to get the right ads in front of the right people, you need the budget to match the outcome you want to achieve.
The good news is that the platforms like Facebook and Instagram have many different objectives available to target your ideal customer.
You might be looking for sales or brand awareness which are totally different outcomes requiring a different approach AND budget.
If you have a small budget, it might be wise not to go chasing sales as these high intent customers will likely cost you more to acquire. You may be wise to get more eyes on your brand initially, building up to driving sales to warmer audiences later.
Whatever you do, make sure you invest your budget wisely. Don’t throw it away on pointless ads.
If you want to review what you are currently doing or don’t know where to start we can help 😊
DM us to set up a chat ✉️
Does your brand stand out on social media?
Social feeds are jam packed with interesting things and equally full of irrelevant time-sapping stuff 🙄
How do you ensure that your brand is seen by your ideal customers?
Even if your product has a fab USP and makes it into their feed, it needs to stand out from the crowd or they won’t look at it.
I see at a lot of activewear brands and most of them don’t inspire me enough to make a purchase or step away from my favourites.
Patterns and colour are a great way of disrupting the feed and grabbing attention 💥
Once you have got people looking, show them some snappy user generated content from happy customers that that makes them think ‘that person is just like me, I should buy that, I’ve got to have it’
Fomo, is a massive motivator 👀
Play to how people will feel when using your products. Sell the lifestyle.
🌸Do you stand out or are you still blending in? 🌼
#businessowner #founderlife
#paidsocial #digitalmarketing #businessgrowth #socialmediaadvertising
#entrepreneur #customeracquisition
#socialmedia #branddevelopment
Where are the bottlenecks in your ecommerce business?
Do you know?
The vast majority of businesses have weaker areas or parts of their customer journey that are less efficient.
It might be response times to customer enquiries, order processing, stock levels, manufacturing, returns…basically anything that feeds into your customer journey.
If you are running digital ads to acquire new customers and grow, these existing problems will be magnified.
It’s the same with the ads funnel itself.
So many businesses are pouring money in at the top of the funnel but missing the signs that customers are getting stuck in the middle and not either not purchasing or not becoming repeat purchasers.
Are you spending money on social media ads and not getting the ROI you expected?
Where in your ads funnel are you losing people?
If you don’t know or your agency doesn’t know 🤷♀️ it may be time to get some specialist help.
We offer free mini audits. Send us a DM for more info.
#businessowner #founderlife
#paidsocial #digitalmarketing #businessgrowth #socialmediaadvertising
#entrepreneur #customeracquisition
Is this you trying to understand the data in Facebook Ads Manager?
I talk to many a business owner who is desperately trying to decode the ads campaign data to work out:
1️⃣ If their ads are actually successful
AND
2️⃣ What on earth they should do about it
If this is you, you are DEFINITELY not alone.
I’m a full time Ads manager and am also part of the learning and development membership for ads professionals @digitaldistillery
Even with this amazing focus, peer support and expert guidance from some of the top ads people worldwide, I’d be fibbing if I said I knew everything! Things are constantly evolving but that’s good right? 😊
What I can tell you for sure is that I know and have access to a whole lot more than many people out there running ads who have not kept up to date with the unstoppable pace of change in the industry.
If you feel like you might not be optimising your ROI in Facebook and Instagram Ads get in touch. If you are already doing a great job, I’ll tell you and if not I can help make changes 💥
✉️ My (friendly) DMs are open
👋 Come and say Hi
#ecommerce #ecommercedevelopment #servicebusiness #businessowners #entrepreneurmindset
#digitalmarketing #paidsocial
#businessgoals #branddevelopment
📣 Don’t do paid social media advertising…said the paid ads expert!
No, we haven’t gone crazy but honestly there are times when other marketing channels will serve you better.
Paid social media ads can be successful for a really diverse range of businesses but they are not a golden ticket to success if other things aren’t in place.
This is particularly true if you have little experience of ads or haven’t got the budget for the outcomes you are looking to achieve.
Our advice:
If you want to grow your business via Ads, take some advice from an expert who has up to date knowledge of the platform you plan to use ⭐️
Talk to them about your goals 🔥
Don’t spend any money that you can’t afford to lose (in the initial period). It’s an investment 💵
Include some space in the budget for ad and audience testing 📈
Run ads alongside other forms of customer outreach (like email marketing)✉️
Run the ads for long enough to gather data so that you can work out how much you will need to spend to achieve the results you need ⏰
Optimise everything especially your website or landing page 👌
Review everything regularly and make changes 👀
Enjoy your results 🙌
We offer power hours, consultations and full Ads management. Drop us a DM if you need help getting started 😊
I can’t wait to have some sort of routine back.
Anyone else?
I’ve worked from home for over 6 years so it’s not new to me and, in general, it suits me BUT it’s normally more on my own terms than it has been this past year!
I always see September when the children go back to school as a massive opportunity for a reset and this time I’m looking forward to getting back to managing just my own time and priorities even more.
I have lots to look forward to in my business this autumn and September feels like the start of that.
What exciting things have you got coming up?
A Friday reminder if it were needed.
Never forget to look back, for only then can you see how far you’ve come. It’s probably further than you think.
If you are making progress you are winning 💥
Happy Weekend 🎶
Are you digital Ads scroll-stopping?
The problem with trends in any area is that it leads to lots of things that look the same.
This is true in advertising. Lots of product ads in particular can look very similar and potential customers just don’t even see them as they scroll. Ad blindness is real!
Social media is a blur, an overload for the senses - just like the background image on this post. It’s hard to read the text because the background gets in the way.
If you want your product to sell you need ads that shine 🌟
Some ideas
▫️Tell your brand story - explain to people what you are about why you are great
◽️Use video to bring the product to life
◽️ Create some aspiration - tap into the fomo and show people using your product and how it makes them feel
◽️Invest in the best quality images/creative assets your budget can stretch to
◻️ Consult an ads expert even if it’s just to audit what you are doing and level up your campaign
◽️Optimise all parts of the advert itself - copy, creative, headline, call to action so it speaks to your ideal customer and they know it’s for them
Social media is full of noise, make sure your ads are as good as your product to get the results you deserve.
What’s your ideal customer journey and how does that inform your marketing strategy?
Let’s be realistic here, it would be great if customers were drawn to our product or service like a magnet but if, like most of us, your offer is not in that category and you have to work to draw in customers then investigate how people are finding you at the moment.
If the majority of customers are coming for you via one method e.g. referrals and you have more customers than you can deal with coming that way then great – well done but you are in the minority.
If you want to grow then be deliberate about it – don’t let it happen to you at random 🌱
Have you looked at the data to see how people find you and the stages they go through before becoming a customer and later a repeat purchaser?
Most people have a feel for this, but we believe in a data driven approach to inform brand growth and promotion activities.
❓Where does your initial purchase come from?
❓Once you have that first one, how do you encourage repeat purchase and ongoing work?
For example if you know that most new buyers currently are referrals from existing customers this gives you a couple of great options to drive growth:
1. Maximise your referral offer to existing customers to generate more high-intent leads for your business. If people truly think you provide a fab product or excellent value they will recommend you willingly and are even more likely to do so with a little reminder or incentive.
2. Knowing that you get a large percentage of your customers from referrals means that you have big untapped potential in other areas of your target audience. Think about what channels you haven’t really pushed yet as they might be gold. Do your homework and work out where you should put your time and budget to maximise results. If you don’t know much about this channel it may be the time to get some help from someone who does. Don’t try to do everything yourself as that’s an easy
MyBusiness Episode 7 - Claire Farley Untapped Potential
This is Claire Farley, Managing Director of Untapped Potential Recruitment Services. We’ve worked together for over 6 years in various guises and for different businesses including With Agency.
Her business brings a touch of creativity to the world of recruitment with their bespoke process that allows candidates to shine and businesses to show show off not just key roles available but also the opportunity for candidates to add value personally in their new job.
There are no standard interviews here or any of the functional recruitment you find on the high street. It’s a bespoke process that brings recruiters and shortlisted candidates together to focus on interacting with others and being resourceful.
They have adapted during 2020 and have adapted their process to provide a really successful offering that is now available in person or online. They’ve found that a hybrid of the two actually works really well. That’s some great lockdown learning!
We have worked with Untapped for over 6 years in various guises and love the energy and creativity that seeps from this business.
If you are looking to add the best people to your team in addition to having the right skills, I can give you an intro ✉️
MyBusiness - Helen Calvert
Towards the end of 2020, I asked a series of business owners that I had met since starting my business to answer a few questions for me on video about their own businesses - the MyBusiness series was born.
This episode features Helen from Clear Day who supports businesses across the UK
Their team of experts help people to run their business more effectively on the systems side with VAs, social media and other specialist support but additionally provide coaching to business owners to enable them to overcome the other obstacles that limit us in business.
During the whole series it’s been great to hear people’s stories - everyone has a reason for starting in business and reasons why they carry on despite difficulties.
I really love to hear about businesses doing well and especially ones like this that are also facilitating growth for others along the way.
Thanks so much Helen - we look forward to collaborating with you soon 😁
This evening was the launch event of FreelanceHer
@clareferg1 is part of the very first cohort of 100+ ambitious business owners who are exploring taking their business to the next level with input, guidance and support from expert mentors.
So inspired by the fantastic team that has been assembled and the fellow participants I’ve met so far 💡
Our backgrounds, businesses and ideas are varied but we all have so much to contribute and learn.
Loved the hot air balloon analogy - if you know, you know 🔥
#freelancelife #freelancer #freelancerlife
#smallbusinessowner #startup #startupbusiness #creative #creativeindustry #ecommerce #ecommercebusiness #leadgeneration
#network #bettertogether #skillshare
#mentoring #mentoringmatters #businessdevelopment #businessgrowth
#thinkbig #businessgrowth #paidsocial #fbadsmarketing #instagramforbusinesses
#manchesterbusiness #stockport
This is Amy from Amy Newton Interiors telling us all about her interior design work. It’s easy to see how this business inspires people 😍
Amy explains how it’s a privilege to work with people to create beautiful designs for their homes and other spaces. She likens the home to a sanctuary - this certainly rings true at the moment for me as we are all spending a lot more time there.
It’s important that we can enjoy this time despite the obvious challenges and having a well formed and visually attractive piece of the world to retreat to definitely helps 🏡
Amy and Clare Ferguson will both be taking part in FreelanceHer which is launched later this week.
FreelanceHER 100 is a unique fully funded 12 week business accelerator for women by women working to launch and grow sustainable businesses in digital, creative, media and technology. We can’t wait to get started 🙌
At With Agency we love to meet the people behind brands and hear their stories. That’s why we enjoy getting to know all of our customers brands - it’s the best way to creating partnerships that lead to business success.
If you know want to know more about what we do in the world of paid ads and bespoke marketing, come and say hello 👋
#digitaladvertising #interiordesign
This is Amy from Amy Newton Interiors telling us all about her interior design work. It’s easy to see how this business inspires people 😍
Amy explains how it’s a privilege to work with people to create beautiful designs for their homes and other spaces. She likens the home to a sanctuary - this certainly rings true at the moment for me as we are all spending a lot more time there.
It’s important that we can enjoy this time despite the obvious challenges and having a well formed and visually attractive piece of the world to retreat to definitely helps 🏡
Amy Newton and Clare Ferguson will both be taking part in FreelanceHer which is launched later this week.
FreelanceHER 100 is a unique fully funded 12 week business accelerator for women by women working to launch and grow sustainable businesses in digital, creative, media and technology. We can’t wait to get started 🙌
At With Agency we love to meet the people behind brands and hear their stories. That’s why we enjoy getting to know all of our customers brands - it’s the best way to creating partnerships that lead to business success.
If you know want to know more about what we do in the world of paid ads and bespoke marketing, come and say hello 👋
#digitaladvertising #interiordesign
Anyone else suffering from information overload? 🤯
We are exposed to so much information digitally these days from a range of sources and it’s tiring. Even when I’m trying to find out about something of interest online, the sheer volume of info out there is astounding.
It’s not all reliable and it’s not all relevant. Wading through it to get to the bits you need requires persistence and right now lots of us don’t have the headspace for it.
We also find this with regards to ads. New customers have often heard things about ads that are either old wives tales or are outdated and plain confusing.
There’s lots of jargon about and sometimes people just don’t know where to start - they don’t feel confident and don’t want to waste their money so they put it off for a while limiting their business.
They hear things about pixels and tracking and funnels and all those other terms that are thrown about and just can’t go there (because they are probably homeschooling and running a business 🙋🏼♀️)
They also think it will be expensive. They may be right on this, it’s not free to advertise but it’s all relative and what’s expensive to one person is a great investment to another.
The good news here is that there are independent ads experts out there like us who can help. It doesn’t have to be a big agency fee.
Perhaps you could upskill yourself initially by booking some training or if you know it’s not your thing outsource it completely.
Please ensure that you work with someone who is properly trained and/or experienced who explains things clearly and doesn’t over promise on results.
We spend every day working in ad accounts so if you have a question send us a DM and we’ll point you in the right direction 🙌 ✉️
