Helenbaimbridgedigital

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Helenbaimbridgedigital

Facebook and Instagram ads specialist delivering training, support and full ads management. Organic social media management also provided

Facebook and Instagram Ad strategist and social media platform manager

15/10/2024

I've got the 'ick'.

I've changed some things in my business and now I know I have to tell everyone about it because that's business and that's how marketing works, right?

But I've still got the ick about it. Which I know is what a lot of my clients feel when they come to me about marketing themselves. So, I'm taking a deep breath and getting on with it...

After four years, I'm retiring TinCup Social and have rebranded to Helen Baimbridge Digital. (Phew! I did it.)

When I left the NHS, I'd been planning my redundancy for about 18 months. I clearly remember joining a webinar from home that showed my post would no longer be needed following a merger. After about three hours of 'oh sh*t' I started to realise what a HUGE opportunity this was.

I researched. I knew I needed digital skills for the next stage in my career. I found an amazing course being run by the powerhouses that are Kathryn Tyler and Nikki Cochrane. The timing for the start of the course was perfect. Last day at work, three weeks off, start course.

Then, pandemic. All sorts of curve balls and in the middle of it I had to name my business and get myself set up. Cue, name that was OK then but really doesn't fit what I do now.

So now, I'm Helen Baimbridge Digital and this is what I do:

👉 Provide consultancy to organisations that need to give their social media a bit of attention. Recently, I've worked with Orchard Hill College & Academy Trust delivering a strategy development day, helping them to feel more confident that their social media activity will do what they need it to.

👉 Generate leads and awareness using paid social media advertising for charities. I've recently worked with Lymphoma Action and today a client asked me to turn off their ads early as they'd met their targets 🙌 my kinda email.

👉 Support solo business owners to build their LinkedIn presence through content creation and engagement packages, profile upgrades or training.

I LOVE that what I do now enables me to use 25+ years of communication and engagement experience in the digital world. I LOVE that I can work with purpose-driven organisations and business owners.

Generally feeling pretty happy. There. No longer feeling the ick.

Thanks to Sweeta Patel for the lovely new logo and colours. And Ruth Gilbey for lots of gentle encouragement.

08/10/2024

A few of the latest social media updates. If these prompt any questions, feel free to drop me a DM.

01/10/2024

For the third year running, I’ve been supporting Lymphoma Action to raise funds and awareness of the signs and symptoms, and support available for those with lymphoma.

Did you know it’s the UK’s most common blood cancer?

The campaign has reached more people than last year (🙌🙌) which hopefully means we will have helped people with their lymphoma journey or to identify symptoms and seek the care they need.

Thanks are due to the incredible people who allowed us to feature their stories in our campaign.

I can’t wait to get stuck into crunching the numbers!

In the meantime, the symptoms of lymphoma are below. And the Lymphoma Action website has all the information you need to get support.

24/04/2024

Maintaining a network of like minded colleagues is so important to me.

It was a complete joy to catch up with Corinne Wallington yesterday.

Corinne runs a local business network and is also a fellow marketer.

We talked about changes to our own businesses, plans for the future and playing an active role in our local communities - something that is important to us both.

Tag someone from you community and tell us all why you value them.

23/04/2024

Who, exactly, do you think you're talking to?

If the answer is 'everyone' (old comms colleagues, simmer down, I can see you getting twitchy) I can guarantee that you're not really talking to anyone.

That's because the language that resonates with and reaches the ears of an 18-year-old woman is not the same as that of a 50-year-old woman. Or any other combinations of the wonderful, diversity that is us.

If you wonder why marketers and comms people always ask who your audience is, and who you are trying to reach, this is why.

When we don't *really* know who we are trying to reach, we need to take a step back and create audience personas (something else marketers talk about a lot).

An audience persona (or avatar, or ideal client) is a pen portrait of someone within your ideal audience. It is what allows your message to be authentic to the individual while you are talking to a group. It's a tool to help you write better.

If you haven't refreshed your audience personas in a while, it's time to dust them off and review them. Then review some of your most recent bits of marketing and communication to see if they are still fit for purpose.

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I'm Helen - digital marketer and all-round marketing tech wrangler for business owners who lack the time or inclination to do it all themselves.

24/11/2023

Celebrating another successful with

3 million impressions and 20,000 tickets later 🔥🔥🔥 another successful event had come to an end.

We’ve managed paid and organic social to achieve the most magical day.

Tired, happy and celebrating.

27/05/2023

After a busy day covering Taste of Thame this social media manager is having a well deserved glass of Daws Hill Vineyard blush fizz.
I love sponsoring and working on the event. So lovely to see the community enjoy themselves.

Thanks to all the amazing venues and producers. And of course, the volunteers who work their socks off to make it happen.

Rumsey's Chocolaterie Thame Edie’s Bakery Crayfish Capers Ltd Holy Cow Home & Holy Cow Tea Gloria's XT Brewing Grovers Cider The Deli at No. 5 Bokkie

And a whole bunch of other people!

08/03/2023

Today, I’m volunteering with Media Trust for their annual Women’s Voices day.

I’ll work with other comms and marketing pros to support who run our national Honour Based Abuse Helpline.

When I started my own biz, I knew I wanted time to do pro bono and voluntary work. Today is one of my fave professional days of the year.

I see so many businesses getting participation in wrong. It’s not about reeling out pics of your female staff and declaring them fab. Or branding your products. It’s about taking action. About looking yourself in the mirror and saying that you are doing something to help.

If you want a great example of a small biz doing it right, head over to where they are using their skills to give back and raise money for their local refuge. Not for the glory or visibility. But because they can and because it’s the right thing to do. A small business getting it right when lots of larger ones don’t.

10/01/2023

So this thing happened! I am now officially the resident expert in Paid Social at the Comms Creatives Academy working alongside the fabulous team there.
Over the coming months I'll be in the group to support members and hosting a masterclass to help develop members' skills.
The Comms Creatives team is led by Helen Reynolds who is super passionate about good quality, engaging and exciting communications. If you haven't already, check them out.

19/12/2022

A small snippet of some feedback I received recently from a training client.

Over the course of a day myself and the team at North London Hospice delved into best practice on the platforms. As we talked, more and more ideas came out so we captured them - not wanting to interrupt the flow of creativity.

We had a break for lunch (brain food!) and then we set about putting some structure in place to ensure that social media activity is manageable, meaningful and delivery positively for the organisation and the people it serves.

All in all, a very satisfying day!

25/11/2022

So team work makes the dream work. Five months of organic social and strategic ads across Meta, TikTok and Twitter saw 25,000 young people attend to explore the perfect path to their future.
The whole day has been inspiring.

24/11/2022

You don't have to offer a Black Friday deal. Repeating that for anyone at the back that runs their own business and didn't hear me.

YOU DON'T HAVE TO OFFER A BLACK FRIDAY DEAL

And you don't have to try to keep up with the big brands in terms of discounts.

Instead, focus on - value, customer service, originality, transparency.

This could look like:

🎯Targeted offers
⌚A couple of late shopping evenings
🎁Free gift wrapping
🙂Flexible returns policy
📱Online demonstrations

Not everyone buys on price. Pretty much everyone wants to support local - so make it easy for your customers to choose you.

29/09/2022

To all my new followers in the US. Much as I love new friends, I think you probably meant to follow the new bar that's opened up called Tin Cup Social in Fairport New York...but if you're interested in Meta Ads, sales funnel strategy or digital marketing, then stick around 😘

I really shoulda bought that dot com domain as well as the co.uk one when I set up three years ago 🤦‍♀️🤣

28/09/2022

Hands up if you run your own business and the news about the economy is worrying you?

If sales are concerning you as we approach the busiest time of the year, come and join me for a FREE Facebook Ads class so that you can get Set for Success in Q4.

We'll cover:
👉The confusing tech
👉Creating a powerful Ad
👉Building audiences & finding clients

When: Wednesday 5th October, 11.30
Where: Comfort of your own home, via Zoom
Cost: FREE

If you know any small business owners who might benefit from this session then please pass this invite along to them.

Register here 👇
https://www.tincupsocial.co.uk/set-for-success

Address

Opening Hours

Monday	09:00 - 16:00
Tuesday	08:00 - 16:00
Wednesday	08:00 - 16:00
Thursday	08:00 - 16:00
Friday	08:00 - 14:00

Telephone

+447967373590

Website

http://www.tincupsocial.co.uk/

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Here’s the secret to creating high-converting FB ads: 1️⃣ Grab attention with a strong hook 2️⃣ Connect emotionally—make them feel something! 3️⃣ End with a clear call to action they can't ignore. Follow these 3 simple steps, and watch your ads work harder for you! 💡✨ #SmallBizTips #SocialMediaMarketing #FacebookAds

🎄Your page is the first thing that potential customers see and the perfect opportunity for you to sell your business. 🎄Use it as an opportunity to give your customers the information that they want and make it easy for them to buy from you. 🎄Take a look at some tips on how you can make your page look like a shop window for your business ⬇

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