Social Butterfly Digital

13/08/2024

When’s the right time to share your content?

If you google this you might find a variety of answers depending on the social media platform, audience and time of research.

There is no one answer fits all.

Yes, we can make assumptions about when users are ‘online’ (before bed seems to be common across all platforms!) However saying yes to one or all of the three factors below, means it’s the right time to post:

🙃 When your followers are online & active
🙃 When you have something relevant to say
🙃 When you can create something of value to share

For maximum results your CTA (call to action) should also be considered… a busy mum on the school might not have time to comment, share & tag on your post so that competition post could be better later on in the evening.

What influences you to press the post button?

17/07/2024

We were absolutely privileged to be a part of the day and the amazing work The Platform Project do for children in Swindon.

Today we want to give a big thank you to Tracy Marland from Social Butterfly Digital who sponsored our resources for The Big Business Day. As well as sponsoring the event Tracy also attended as a business champion. Tracys enthusiasm for the day was amazing and she provided a wealth of advice and guidance to the young people who attended. We hope to work with you and your team again in the future. 😊 🙌

09/07/2024

If your followers aren’t engaging with your content you need to nurture the relationship you have with them…

How much do they know about you, and you about them? What questions are they asking, how can you get them talking to you?

Often our followers are at the top of our sales funnel, they are aware of us, they might have followed us for a while, but they haven’t purchased yet.

Switch your focus to your existing followers and getting them engaged, before you look for new and more followers.

How?

Show up more! It’s time to share more Stories.

Use your Comments and DM’s. Invite followers to message you longer conversations can be had and reply to the comments you have.

Get specific. Share content that directly relates to the problems they have, and if you don’t know ask them!

On that point, we want to help you with your content creation. If you are feeling despondent with your account, comment ‘Boost’ below or send us a DM. We will pick 5 accounts at random and give you our recommendations on how you can boost your engagement.

03/07/2024

Just be you. That's what they say isn't it?! But when you've done the day job, plus all the admin that comes with being a business owner, are you left wondering who you even are?!

You want the world to see your 'thing', you know that you have what your audience need... but working out how to get your 'thing' out on social media, and cut through all the noise has left you feeling overwhelmed. 😵‍💫The last thing you want to do is jump about on a video, right?!?!

We get it.

That's why we are here. We want to take your 'thing' and tell the world about it! We want you to have social media accounts that are easy to use, have an audience that love to comment, and a waitlist of customers wanting to buy!

Here's how we can help you to lose the overwhelm:

📲121 2 hour Social Session - you still want to do your social media marketing yourself, bur need to level up your knowledge & skills - whether it be learning how algorithms work, how to make a reel, whether to use hashtags or what content to share that will engage your audience. This is 2 hours for you to clear the cr*p and get focused actions that will make a positive difference to your social media marketing.

📲Content Shoot day - We will audit your accounts & let you know how you can optimise what you are already doing. We will then discuss your key messages & ideal customer and plan the content shoot day. On shoot day we will create content - reels/photos, plus write the captions. These will be delivered to you in dropbox so you can copy, paste & share at your convenience (& when your audience are online!)

📲Monthly Social Media Management - if you want to outsource your social media marketing completely this is for you - we will handle the strategy, content creation and engagement.

Interested in knowing more about working with us? Send a message and let's chat!

26/06/2024

It's competitive out there - do you agree?! With so much choice how are you going to get through to your ideal customer?

You can help so many people, but there is usually a particular type of customer you love to work with!

You're using your social media account to market your business, right?

So you need to get specific on knowing who you are trying to attract... you need to get personal and make a beeline for them!

What are you sharing at the moment - what you think your audience want to know, what they are asking you? Or, what you want to tell them?!

03/06/2024

Want to reach more of the ‘right’ people?

Proactively taking these steps can help you to connect with those who are interested in your content.

But remember, this isn’t about quick wins. Your engagement strategy should have just as much time and consideration as your content.

If you’d like to grow your social media audience take some time out to consider who you are trying to reach, ‘where’ they are and what they want to know.

13/05/2024

If you get ‘the ick’ or a mental block when it comes to sharing content on your social media accounts read on…

Firstly you’re not alone! But don’t panic if you haven’t been posting regularly, or are finding that you are spending waaaay too much time on the content before you share it, these tips will help!

Preparation is the key, understanding who you are talking to - your ideal customer and knowing what they want to read is a good starting point. As is understanding your brand values, key messages and story.

What gets you going when creating content? Do you get creative at a particular time of day? With a specific drink/snack, what prep do you do?

Share ideas below & let’s encourage each other!

24/04/2024

In a recent Instagram update said that carousel posts are a great way to increase engagement and are just as important as video, & we agree!

💪 Carousel posts encourage people to spend longer consuming your content (if you make it interesting for them ;)… we like to swipe!

💪 Carousel posts are often shown twice in your feed. Instagram gives them an extra chance for engagement…normal posts/single images are shown once!

💪 Carousel posts are a great way to tell your story concisely and easily - without writing a long caption keeping followers interest

Do you use carousel posts regularly? If not think about adding them your social media strategy!

16/04/2024

Do you want to see results from the time you put into your social media accounts, read on! ⬇️

Are you posting for postings sake? Or perhaps you are spending much longer than you want to thinking about & creating social media content?

If you want social media to work for you & your business in 2024 join us next week for our in-person workshop at Cricklade House Hotel & Fritillary Spa next Thursday 25th April at 9.30am.

We will cover:
* How Social Media marketing works with other marketing, sales & your customers
* Which platforms to use
* Top Tips for creating Instagram reels
* LinkedIn myth busters
* Creating an optimised bio/profile
* How algortithms work in 2024
* Keywords & Hashtags
* How can you create engaging content (quickly)
* Measuring social media success

You will leave the morning with clarity over what actions you need to take to get your accounts to deliver results for your own goals in 2024.

Click the link in bio to book your space! (6 tickets remaining - the workshop is limited to allow for interaction and questions)

04/04/2024

We've been pondering lately - should we be including awareness days in social media strategies?

While Awareness Days serve as powerful reminders on crucial issues, we all know that these issues don't disappear once the day is over!

Now, if the issue/cause aligns with the values of your business, incorporating it into your content strategy can be both impactful and authentic, if the issue doesn't align with your business values, forcing it into your content may come across as insincere.

We work with our clients to understand what matters to them, to understand their business's & their customer's values before we start to create any content. This then informs the content strategy, issues/causes/beliefs feature within their content regularly, not just on one day.

So although this post might inspire you to talk about a particular issue you are passionate about on one day, also use it as a reminder to encourage you to think about what matters to you, and how that can fit within your content regularly.

Every day offers an opportunity to advocate, educate, and take action on the issues that matter most to us and our communities.

15/03/2024

Want to cut cr@p at networking and get to know the ‘real’ person?!

You never know where a conversation will lead! But it can be hard to get to the conversation if you have the sales pitch in the way!

It was from this thought that Cocktails & Conversations was born.

I was missing out on the opportunity to get to the ‘deeper’ conversations & develop relationships, the chance to really get to know someone and share experiences & stories. I was missing the ‘colleague’ relationships from my corporate life, so decided to set up an evening where people in business could connect, let off steam and be themselves in a less structured environment. Over the last 2 years I have been proud to host 7 events which have been attended by over 400 people in business!

Cocktails & Conversations returns on Thursday 2nd May, The Vault Bar & Lounge hopefully by then the sunshine will be making more of an appearance, and we will be ready to be socialable…. rather than snuggled up on the sofa!

If you want to get to know other people in business in the local area, shake off the Winter and celebrate the awesome job you do, make sure you book your ticket as the event is limited to 45 places.

https://www.socialbutterflydigital.co.uk/event-details-registration/cocktails-conversations-spring-party

See you there!

07/03/2024

In a world filled with noise, your uniqueness will help you to stand out and connect with your ideal audience.

We want to get to know you!

As users we follow social media accounts that we feel a connection with. When we feel connected we are more likely to recommend an account to others, engage in content & are more likely to make a purchase.

Is your content distinctly yours, are you using your voice, sharing your values, telling your story?

29/02/2024

Can Stacey Solomon teach us all a lesson in authenticity?

100% yes!

Last week we were fortunate to listen to Theo Paphitis interview Stacey Solomon at .

We met Stacey from Dagenham when she hit our screens in X-Factor. As her brand value & awareness prove (let alone her 5+million insta followers), there’s a reason why so many of us connect with Stacey….

authenticity. 🙌

In her own words ‘I look at (social media) as a community of like-minded people. I am chatting to my mates.’

Hurrah! We couldn’t have said it better ourselves! Stacey is the same on screen, in-person & online. What you see if what you get, and we love her for that!

Sharing authentic content & showcasing your values will build connection, & relationships with those who like you, and want to follow you. And for those that don’t …. that’s their loss!

So we say be more like Stacey! Ditch the vanilla content and start being authentically you!

20/02/2024

A great opportunity…

Studio Assistant position now available as we expand the team 😊

Email CV’s and a short intro video to [email protected]

16/02/2024

A great opportunity to be a part of a growing team JMW Carpentry & Builders.

🌟 Exciting Opportunity Alert! 🌟

Are you a master of organization with a flair for digital marketing? 💼✨ JMW Carpentry and Builders is thrilled to announce that we're on the hunt for a talented Office Administrator with top-notch digital marketing skills to join our team!

If you're ready to take your administrative prowess to the next level and make a real impact in the digital space, this could be the perfect opportunity for you! Check out the full job description and apply today on Indeed.com:

https://uk.indeed.com/job/office-administrator-99cb985deabe12a1

As an Office Administrator at JMW Carpentry and Builders, you'll be at the heart of our operations, ensuring everything runs smoothly while driving our digital marketing efforts forward. From managing administrative tasks to crafting compelling content and optimizing our online presence, you'll play a pivotal role in our success.

Key Responsibilities:
📝 Efficiently manage office administration tasks to keep operations running smoothly.
🗃️ Organize files, schedules, and correspondence with precision.
💻 Utilize your digital marketing skills to create engaging content, manage social media channels, and enhance our online visibility.
☎️ Provide exceptional customer service to clients and visitors.
💡 Assist the team with various administrative duties as needed.

Requirements:
✅ Strong organizational skills and attention to detail.
✅ Proficiency in digital marketing strategies and tools.
✅ Excellent written and verbal communication skills.
✅ Familiarity with Microsoft Office Suite.
✅ Previous experience in office administration and digital marketing preferred but not required.

If you're passionate about organization, digital marketing, and making a difference, we want to hear from you! Join us at JMW Carpentry and Builders and be part of a team that's building the future.

Apply today and let's build something extraordinary together! 🏗️✨

14/02/2024

Here at SBD our passions are community & connection...

whether that be the inspirational business community we are proud to work within, our client community whom we are proud to support, the independent businesses we regularly collaborate with, or our client's own social communities which we nurture & grow: community & connection are the lifeblood of all we do.

There's nothing better than feeling a genuine connection. A shared laugh, a hug, or a chat over coffee when we most need it - us humans need to feel that we belong as much as we need to feel safe.

So this Valentines Day we want to say thank you for being a part of our community, it means the world to us.



📸 by . Photo shows some of our amazing business community at Cocktails & Conversations - our quarterly business networking evening - next event will be in March, watch this space.

07/02/2024

Should you be using awareness days in your content? 👇

Awareness days can inspire you to create content, they should be used when:

☑️ the day aligns with your brand values and messaging
☑️ you can contribute meaningfully to the conversation
☑️ the day is relevant to your audience and provides valuable information or resources
☑️ you're genuinely passionate about raising awareness for the cause

Avoid using awareness days if:

❌ it feels forced or insincere
❌ it distracts feels like tokenism
❌ you're just hopping on the bandwagon without adding anything meaningful

Awareness days can be used to create engaging content, a talking point & genuine connection when used right! So.... what are you talking about this February?!

31/01/2024

The very talented Brand Photography by Elizabeth has been selected to go through to the public vote in The Real Women Campaign competition! I proud to appear amongst her gallery.

Now it’s voting time! Elizabeth (& me if you like my photo 😉) would really appreciate your vote if you have time.

Thanks
Tracy

Find out more about the campaign &
Vote here: https://news.womensbusiness.club/the-real-women-campaign

16/01/2024

Where to start?

At the beginning of a new year we often review what we have achieved in the previous year, or what we want to achieve in the coming year.

I have met with several clients over the last week and carried out audits, making recommendations and plans for the coming months. So, if you are reviewing your own social accounts what questions could you ask yourself? Here's an idea of where you can you start...

Take a look at your followers - are they your target audience? (You can research and remove accounts that don't fit your profile)
Which content has the greatest reach/engagements? (create more content like this!)
Who is looking at your accounts/how many follower requests have you had and where from?
Which keywords feature in your bios/content? (Are the appropriate)
Do you have the right URLs linked?
What are your key messages? (Does your content reflect this?)
Which accounts/groups have you been engaging with? (Are they still relevant?)
How long are you spending on social media? (What is your return and what are your call to actions?)

When was the last time you reviewed your accounts and social media activity?

15/01/2024

What are your plans for this month?!

Today is so called Blue Monday.... the most likely time for New Year's resolutions to break! Did you make a resolution this year?

03/01/2024

Conversation, collaboration & community will continue to be focuses for SBD this year.

When it comes to social media… reels aren’t going anywhere, shopping will become a focus for insta and AI will continue to be used for editing, content writing and social listening, with social apps & schedulers offering integrations.

What will you be continuing in 2024?

28/12/2023

Feel like the algorithms have something against you?!!

Understanding what the algorithms track can help you to get your content seen by the ‘right audience’.

Remember algorithms don’t have feelings they want to show the best content to users!

19/12/2023

Are you cooking, eating, watching tv or on the loo?! 🙃

With the average social media user online for 2 hours and 17 minutes a day, it isn't uncommon for us to be doing something else whilst catching up on our news feeds.

This, and the old marketing Rule of 7 (an individual needs to see a brand message 7 times before taking action), can help to explain whilst it takes time to get your audience to respond to a call to action, whether this be a comment or a click.

🤔What can you do?

When you post your content consider what your followers might be doing at that time e.g. in the morning they might be eating breakfast & getting ready for work, in the evening they might be sat with a partner more relaxed. Keep this in mind whilst creating your call to action - your followers are more likely to look at your website, or sign up to a newsletter when they are more relaxed, than rushing about in the morning.

Make sure you add a clear call to action on your content, what would you like someone to do after reading your post (if you don’t ask you won’t get!)

Come on then, let's be honest - what are you doing whilst reading this?! 😉

08/12/2023

Cocktails & Conversations Christmas Party is next Wednesday!

If you’re getting Christmas Party FOMO and want to celebrate 2023, make sure you book your ticket before Monday night!

The night is a chance for you to meet other business owners, to chat and network without the formal sales pitch.

Currently 30 tickets are booked… there are 10 more available.

The event starts at 7pm and runs til late . Tickets are £22 including a welcome signature cocktail/mocktail and a grazing cup thanks to .

Bring a friend… or make new ones on the night!

Click the link in bio to book.

07/12/2023

Social Butterflies Christmas jumper day! Meet Tracy, Sally, Melissa and Ann-Marie… between us we are busy getting out our client’s festive content… approx 200+ posts scheduled in the next fortnight!

We are well and truly in the festive spirit! 🎄 And yes we are partial to a Christmas jumper… well most of us! Sally is on the fence! 😉

Did you wear yours today?

05/12/2023

Does your social media feel like tumbleweed at the moment?

If you don’t outsource your social media and your feeling over whelmed with posting right now here’s a couple of reasons that I hope will make you see why your efforts are worth it! 😉

🎄We may all be busy at the moment and forget to press like… but we still see your posts and we like seeing your smiley face and keeping a connection with you, we are taking your messages on board!

🎄We don’t know what day of the week is at this time of year, so we need a reminder of when to order from you - please remind us!

🎄Christmas might mean a small pause for some businesses, but some are making plans for 2024 already so staying visible now is important.

If posts are too time consuming right now stick with Stories and engage with your audience - simple ways to keep in touch & share key messages with your followers.

And if you’d like your social media marketing to be easier in 2024 get in touch! 😊

04/12/2023

So, the big question....

did you put up your Christmas decorations this weekend?!

We are feeling very festive at Social Butterfly Digital!🎄and are especially looking forward to Christmas jumper day this Thursday!

Here's a round up of awareness days this month - what will you be celebrating (remember keep it relevant to your brand values and/or your ideal clients!)?!

28/11/2023

You’re busy & want to make most of your social media effort so what should you focus on at this time of year?👇

There’s a lot of ‘noise’ on social media right now an increase in posts and ads.

To connect with your followers prioritise what they need to know, then if you have time add what you want them to know!

During your ‘engagement’ time think of those businesses you support, show a bit of love at this time of year - comment, like & share other’s content - we can help each other to be visible (and cut through the noise).

How are you finding sharing content at this time of year?

21/11/2023

Would you like 'fresh' eyes on your social media accounts?

Perhaps you have a tech or algorithm question, or you might be happy & want to create your own social media content, but need a little support with your direction.

If you're feeling overwhelmed or want reassurance our 121 Social Session and mentoring packages might be the answer.

Visit our website to find out more.

16/11/2023

What results do you value?

Every client we work with has a different goal, this affects their social media and content strategy.

E.g if its engagement we might focus on storytelling and community building.

If its content reach we play to the platform algorithms focusing on the type of content that each prefer eg. video/reels for as many eyes as possible!

If email subscription is the CTA, then first step is to ensure links are included in bios & regular content (you’d be surprised how many times it isn’t!)

Whatever your goal remember to keep them in mind when you are looking at your social media results/insights. Don't be distracted by numbers that aren't getting you to your goal (unless they are causing a problem).

What do you track/measure 👇comment below.