“We really wanted to give back to our long-serving supporters and make it as easy as possible for them to create or update their Will.”
You want the idea of writing or updating a Will appealing don’t you? Emily from Raystede is doing just that, and the results really do show.
Find out more by listening to the first part of my chat with her and Richard from the National Free Wills Network.
Tune in here: bit.ly/3ImQEL1 or find this episode wherever you listen to your podcasts. You can also ask your smart speaker to play ‘Legacy Fundraising Chat Podcast.’
P.S. I'm delighted that the National Free Wills Network is sponsoring my podcast. You can find out more about their service at https://www.nationalfreewills.net
“They know they need to do the work today to make tomorrow much rosier.”
One of my favourite quotes from Richard Miller, MD at the National Free Wills Network, who I welcomed back to the show.
Richard and Emily Nickels from Raystede Centre for Animal Welfare joined me to talk about how you can make the most of a Free Wills service offer to your supporters.
Emily is doing an incredible job, averaging nearly £1m a year in income from legacies. In this episode, she shares a golden nugget of how she attracts legacy pledgers.
You can listen here for free: bit.ly/3ImQEL1
Find this episode wherever you listen to your podcasts or ask your smart speaker to play ‘Legacy Fundraising Chat Podcast.’
P.S. I'm delighted that the National Free Wills Network is sponsoring my podcast. You can find out more about their service at https://www.nationalfreewills.net
You know it's important to have strong relationships with pledgers and their families, but have you thought about solicitors? They may have known your legator and reveal information about them - especially if they are not known to your charity.
In part two of my chat with Gaynor Lanceley TEP (a very qualified solicitor having attained every accolade in legacy administration!) We continue talking about working with solicitors.
Gaynor has experience as a lawyer and a legacy officer, so she’s been where you are. Listen here free: bit.ly/3ImQEL1
Find this episode wherever you listen to your podcasts or ask your smart speaker to play ‘Legacy Fundraising Chat Podcast.’
P.S. I'm delighted that the National Free Wills Network is sponsoring my podcast. You can find out more about their service at https://www.nationalfreewills.net
Who would you turn to if you had a contentious legacy notification? If you’re not sure, this episode kicking off my series on working with solicitors is for you!
In our chat, Gaynor Lanceley talks about the questions you might have when your charity is left a gift. Her advice will also help make sure your stewardship is spot on.
Gaynor has been a lawyer and a charity legacy officer, so who better to have as our North Star?
Listen to my latest episode here: bit.ly/3ImQEL1
Find this episode free wherever you listen to your podcasts or ask your smart speaker to play ‘Legacy Fundraising Chat Podcast.’
P.S. I'm delighted that the National Free Wills Network is sponsoring my podcast. You can find out more about their service at https://www.nationalfreewills.net
Do you need a new or revamped legacy brochure but don’t know where to start? Then this episode was made for you!
In this one, I talk through my 7 easy-to-follow steps to creating a legacy brochure in-house.
Listen here: bit.ly/3ImQEL1
Find this episode free wherever you listen to your podcasts or ask your smart speaker to play ‘Legacy Fundraising Chat Podcast.’
P.S. I'm delighted that the National Free Wills Network is sponsoring my podcast. You can find out more about their service at https://www.nationalfreewills.net
Do you look at how other charities talk about legacies online to inspire your own comms?
In my two-part series, legacy digital consultant Madeleine Sugden tells us about some of the legacy charity campaigns that stood out for her.
Listen to part two here, and if you haven’t heard part one yet you can do that first: bit.ly/3ImQEL1
Find this episode free wherever you listen to your podcasts or ask your smart speaker to play ‘Legacy Fundraising Chat Podcast.’
P.S. I'm delighted that the National Free Wills Network is sponsoring my podcast. You can find out more about their service at https://www.nationalfreewills.net
Do you know how to use digital in your legacy programme?
Whether you’re new or an experienced hand at using social and online to talk legacies, you’re bound to pick up some ideas from my chat with Madeleine Sugden
Listen to the first of my two-part series now: bit.ly/3ImQEL1
Find this episode free wherever you listen to your podcasts or ask your smart speaker to play ‘Legacy Fundraising Chat Podcast.’
P.S. I'm delighted that the National Free Wills Network is sponsoring my podcast. You can find out more about their service at https://www.nationalfreewills.net
Do you call your legacy pledgers? Not least because you can thank them but also so you can hear the touching reasons for their support and have a chat with them in a way you can’t do through direct mail, emails or surveys.
In this episode, Benjamin Suffell (MInstF) from telemarketing agency, QTS Fundraising explains why telephone legacy campaigns are so effective. You’ll also hear from Eden Project Rose Cashley-Field who recently asked Ben and me to support her.
Learn more (and listen to part one first if you haven’t already tuned in) here: bit.ly/3ImQEL1
Find this episode free wherever you listen to your podcasts or ask your smart speaker to play ‘Legacy Fundraising Chat Podcast.’
P.S. I'm delighted that the National Free Wills Network is sponsoring my podcast. You can find out more about their service at https://www.nationalfreewills.net
Are you using the the telephone to uncover supporter's stories? The telephone can also help you find out their legacy motivations and increase the likelihood of their long-term support.
Such meaningful conversations can also uncover interesting things that can help you be more targeted in your legacy campaigns.
Find out how we teamed up to develop this vital revenue stream here: bit.ly/3ImQEL1
Listen to this episode for free wherever you listen to your podcasts or ask your smart speaker to play ‘Legacy Fundraising Chat Podcast.’
P.S. I'm delighted that the National Free Wills Network is sponsoring my podcast. You can find out more about their service at https://www.nationalfreewills.net
Continuing my series on working with legacy consultants, Ben from telemarketing agency QTS and Rose from Eden Project chat about how we teamed up to deliver a legacy telephone campaign that exceeded expectations.
Rose explains why she wanted to engage with her charity’s supporters on the telephone and why she needed external support to fill gaps in her experience.
Want to know how we did it? Tune into part one of my chat with Ben and Rose now, and look out for part two in a fortnight: bit.ly/3ImQEL1
Find this episode free wherever you listen to your podcasts or ask your smart speaker to play ‘Legacy Fundraising Chat Podcast.’
P.S. I'm delighted that the National Free Wills Network is sponsoring my podcast. You can find out more about their service at https://www.nationalfreewills.net
Joining me from Australia for this episode is experienced legacy copywriter and former fundraiser, June Steward.
June knows that getting your messaging right is key to legacy marketing success. In this one, she talks about some common mistakes charities make with copywriting and shares her tips for avoiding them.
Listen for free here: bit.ly/3ImQEL1
Find this episode wherever you listen to your podcasts or ask your smart speaker to play ‘Legacy Fundraising Chat Podcast.’
P.S. I'm delighted that the National Free Wills Network is sponsoring my podcast. You can find out more about their service at https://www.nationalfreewills.net
Catherine was given the perfect opportunity to ask her Board to invest in a legacy marketing manager - want to know what it was?
Listen to part two of my chat with Catherine for free here: bit.ly/3ImQEL1
You may not be this lucky with your timing but, as she explains, you can find evidence to build your business case in other ways.
Find this episode wherever you listen to your podcasts or ask your smart speaker to play ‘Legacy Fundraising Chat Podcast.’
P.S. I'm delighted that the National Free Wills Network is sponsoring my podcast. You can find out more about their service at https://www.nationalfreewills.net
Want to know an experienced CEO’s approach to getting Trustees interested in legacies? Catherine Woodhead makes it sound so easy!
Listen to my chat with Catherine to hear how she persuaded the Muscular Dystrophy UK board that they could invest confidently in a legacy manager.
Listen for free here: bit.ly/3ImQEL1
Or this episode wherever you listen to your podcasts or ask your smart speaker to play ‘Legacy Fundraising Chat Podcast.’
P.S. I'm delighted that the National Free Wills Network is sponsoring my podcast. You can find out more about their service at https://www.nationalfreewills.net
Are you thinking about recruiting for a legacy fundraiser or manager, or do you need to convince your board to make that extra investment? Then this one's for you.
Catherine Woodhead and her team at Muscular Dystrophy UK knew that now is the time to up their legacy fundraising game.
I share even more of Catherine’s insights in part two of my chat with her, coming soon!
Listen for free here: bit.ly/3ImQEL1
Find this episode wherever you listen to your podcasts or ask your smart speaker to play ‘Legacy Fundraising Chat Podcast.’
P.S. I'm delighted that the National Free Wills Network is sponsoring my podcast. You can find out more about their service at https://www.nationalfreewills.net
Are you under pressure to acquire 3 quotes when outsourcing legacy work? Is there another way you can get the same result without having to ask consultants and agencies to submit proposals that won’t transpire into work?
Asking consultants and agencies to show what they have achieved for other charities can really help you with the tricky decision-making process.
Listen as Dr Claire Routley, Ashley Rowthorn and I talk about the pros and cons of this approach: bit.ly/3ImQEL1
Tune in for free wherever you listen to your podcasts. or ask your smart speaker to play ‘Legacy Fundraising Chat Podcast.’
P.S. I'm delighted that the National Free Wills Network is sponsoring my podcast. You can find out more about their service at https://lnkd.in/eF6WnRZg
I'm now reached 50! That is Legacy Fundraising Chat has hit 50 episodes 😀 Whether you dip in or out, or listen to every fortnightly release, thank you for keeping me motivated to writing and record.
And a huge thank to my sponsor National Free Wills Network and the creative bods Vicky Kangurs and Hannah Quinn that give the podcast a quality touch that I couldn't do alone 😊
Love is in the air today as we broach into giving dating advice in this episode! This chat is part 2 of my interview with Dr Claire Routley and Ashley Rowthorn for this inspiring episode.
Listen to both parts for free here: bit.ly/3ImQEL1
Find this episode wherever you listen to your podcasts or ask your smart speaker to play ‘Legacy Fundraising Chat Podcast.’
P.S. I'm delighted that the National Free Wills Network is sponsoring my podcast. You can find out more about their service at https://www.nationalfreewills.net
How high a priority is the fee a legacy professional charges as an indicator of whether you will hire them?
Listen to my chat with Dr Claire Routley and Ashley Rowthorn to find out why this won’t necessarily get you your desired outcome
Find out more here: bit.ly/3ImQEL1
Tune in for free wherever you listen to your podcasts or ask your smart speaker to play ‘Legacy Fundraising Chat Podcast.’
P.S. I'm delighted that the National Free Wills Network is sponsoring my podcast. You can find out more about their service at https://www.nationalfreewills.net
A candid and direct chat with my friends over at Legacy Futures, Claire Routley and Ashley Rowthorn on some of the pitfalls we see in recruiting for legacy external help.
Want to know how to avoid them? listen to Part 1 here and tune in a fortnight’s time for Part 2
Listen for free here: bit.ly/3ImQEL1
Find the podcast wherever you listen to your podcasts or ask your smart speaker to play ‘Legacy Fundraising Chat Podcast.’
P.S. I'm delighted that the National Free Wills Network is sponsoring my podcast. You can find out more about their service at https://www.nationalfreewills.net
“Many charities simply don’t get their legacy programmes off the ground because they don’t have the skills in-house, the time or the bandwidth.”
In this one, I talk through options for finding the support you need when you need it. There are solutions for everyone – even if resources are limited.
Listen here: bit.ly/3ImQEL1
There are lots of ways to listen - Spotify, Apple, Podbean, Soundcloud, Amazon Music or you can ask your smart speaker to play ‘Legacy Fundraising Chat Podcast.’
P.S. I'm delighted that the National Free Wills Network is sponsoring my podcast. You can find out more about their service at https://www.nationalfreewills.net
