MarketingBeat

23/10/2023

Breast Cancer Now has shed light on hidden stories of secondary breast cancer with a film celebrating diverse voices...

Read on 🔗 https://www.marketing-beat.co.uk/2023/10/23/breast-cancer-now-diverse-film/

BMB Agency

22/09/2023

BMW UK is driving sustainability as part of the second phase of its partnership with National Parks UKK 🌱 🚗

From the in , to children enjoying nature in , the campaign sees the German car manufacturer promote improving charging infrastructure...

More 🔗 https://www.marketing-beat.co.uk/2023/09/22/bmw-national-parks-evs/

Media.Monks

BMW has partnered with National Parks with adverts showing the lasting impact of local initiatives while enhancing EV charging infrastructure.

22/09/2023

“Join us on this e.l.f.ing amazing journey,” says e.l.f. Cosmetics Vice President Christine Cassidy

The cosmetic brand is encouraging consumers to - or, that is, express 'your-e.l.f.' - in its debut UK community-led brand campaign, developed with Southpaw.

Read more 👉 https://www.marketing-beat.co.uk/2023/09/22/e-l-f-empowers-debut-ad/

With comments from Glenn Smith

E.l.f Cosmetics is inviting consumers to live their bold truth by expressing 'your e.l.f' in its first-ever community-led brand campaign in the UK.

22/09/2023

ITV advertising sales have plunged as boss blames ‘stagnant’ economy 📉

"Advertising revenue is tied to the economy, and the UK is not doing very well. The government talks about growth all the time but it has been very, very quiet,” said boss Dame Carolyn McCall.

Read more 🔎 https://www.marketing-beat.co.uk/2023/09/22/itv-ad-sales-plunge-stagnant/

Royal Television Society

ITV boss Dame Carolyn McCall has blamed the government's lack of initiatives to revive the economy for its ad sales plunging in recent months.

22/09/2023

Energy company Ovo Energy is scheduling its ads to only display when the is greener.

Working in collaboration with Saatchi & Saatchi, Goodstuff and the firm employed buying tech

Does this real-time grid-powered ad signal a new era in advertising?

Read more 🔎 https://www.marketing-beat.co.uk/2023/09/22/ovo-real-time-grid-powered/

Hivestack JCDecaux

OVO is harnessing real-time data from the National Grid solely to power its latest innovative DOOH ad, scheduled for when the grid is greener.

21/09/2023

All change at the top for EssenceMediacomX which has appointed Clare Chapman as its new CEO, replacing the outgoing Ryan Storrar, who joins GroupM Nexus

Full piece here 👉 https://www.marketing-beat.co.uk/2023/09/21/essencemediacomx-names-new-ceo/

WPP's EssenceMediacomX has named Clare Chapman as its new chief executive officer, replacing the outgoing Ryan Storrar.

21/09/2023

Life Uncensored: LIONSGATE+ UK is celebrating vice with a steamy brand campaign

Watch adam&eveDDB's series of delightfully provocative films here 👉 https://www.marketing-beat.co.uk/2023/09/21/lionsgate-steamy-aandeddb/

Lionsgate+ has unveiled a steamy brand campaign that celebrates giving in to 'adult vices' and acting upon our deepest, unchecked desires.

21/09/2023

Amazon has added adam&eveDDB to its agency roster, joining the likes of Lucky Generals, Droga5 London, Joint and Above & Beyond in producing creative work for the e-commerce giant

Find out more about the new partnership here 👉 https://www.marketing-beat.co.uk/2023/09/21/amazon-adam-and-eve-ddb/

Amazon.com

Amazon has bolstered its advertising proposition with the addition of creative agency Adam&EveDDB to its strategic and creative European roster.

21/09/2023

Not For Sale: The Guardian is celebrating its powerfully independence stance in its first brand campaign since 2019

At a time when print news is so often dictated by political and business influence - Lucky Generals's new film highlights the vital importance of truly impartial news reporting in the conpiracy-crazed 'fake news' era

Watch it here 👉 https://www.marketing-beat.co.uk/2023/09/21/not-for-sale-the-guardian/

21/09/2023

Not For Sale: The Guardian is celebrating its powerfully independence stance in its first brand campaign since 2019

At a time when print news is so often dictated by political and business influence - Lucky Generals's new film highlights the vital importance of truly impartial news reporting in the conpiracy-crazed 'fake news' era

Watch it here 👉 https://www.marketing-beat.co.uk/2023/09/21/not-for-sale-the-guardian/

The Guardian newspaper is celebrating the unique nature of its ownership model with a new marketing campaign.

21/09/2023

The Information Commissioner's Office (ICO) has fined five rogue firms £590,000 for making close to 2 million nuisance marketing calls to elderly and vulnerable people

You may have thought this nefarious practice was all but over - but many companies are still engaging in it, and are routinely swindling the elderly and vulnerable out of thousands of pounds as a result

Full story here 👉 https://www.marketing-beat.co.uk/2023/09/21/ico-fines-five-rogue-firms/

The ICO has fined five businesses a combined £590,000 for making 1.9 million nuisance marketing calls to elderly and vulnerable people.

20/09/2023

Havas has won Shell's controversial media account amid protests by both Extinction Rebellion and Clean Creatives

Is the situation becoming increasingly untenable for advertising agencies looking to work with large, multinational oil companies - despite the highly lucrative nature of these contracts?

Full piece here 👉 https://www.marketing-beat.co.uk/2023/09/20/havas-wins-shell-media-account/

Shell

International agency Havas has secured Shell's strategic media buying account, with work due to begin in January 2024.

20/09/2023

Ranking fairly high on the list of the unlikeliest celeb-brand collabs this year, Hollywood heavyweight Samuel L Jackson stars in a bonkers blockbuster ad for Warburtons

Watch it here 👉 https://www.marketing-beat.co.uk/2023/09/20/warburtons-samuel-l-jackson/

Warburtons has partnered with none other than Hollywood heavyweight Samuel L Jackson for its latest TV advert.

19/09/2023

Channel 4 has unveiled its 2023 Diversity in Advertising Award shortlist

With authentic LGBTQIA+ representation at the heart of this year's theme, the broadcaster has challenged all entrants - even those who weren't shortlisted - to create powerful campaigns to kickstart change

Full list of nominees here 👉 https://www.marketing-beat.co.uk/2023/09/19/channel-4-diversity-award/

19/09/2023

Burberry's controversial Fashion Week takeover of Bond Street station has been slammed by commuters and tourists alike as it causes pandemonium across the TfL network

Full piece here 👉 https://www.marketing-beat.co.uk/2023/09/19/burberry-bond-street-chaos/

Transport for London

18/09/2023

New data has revealed how brands can supercharge their social media performance, with an emphasis on personalised interactions with consumers

Checked out the rest of Sprout Social's eagerly-awaited 2023 Social Index here 👉 https://www.marketing-beat.co.uk/2023/09/18/sprout-social-media-report/

18/09/2023

Imagine the joy of a sleepover, bath time and best friends - all staples of a loving childhood

Now imagine all this within the confines of a refugee camp sheltering war-torn children

Through a powerful new campaign film, UNICEF is subverting western childhood expectations

Watch it here 👉 https://www.marketing-beat.co.uk/2023/09/18/unicef-subverts-childhood/

UNICEF UK

UNICEF UK is continuing to raise awareness of its key mission to put children at the heart of everything it with a new campaign.

18/09/2023

Brainlabs looks set to take on the big boys after a mammoth fundraising round, increasing its overall value eightfold to over a quarter of a billion pounds

Can it now be considered as a serious challenger to the global advertising hegemony?

Full piece here 👉 https://www.marketing-beat.co.uk/2023/09/18/brainlabs-takes-on-big-boys/

Brainlabs has significantly bolstered its capabilities following a fundraising round that increased its overall valuation eightfold to £260 million.

18/09/2023

Havas Media Network is looking to supercharge its growth journey with the appointment of a very familiar face as its first-ever chief growth officer

Find out more 👉 https://www.marketing-beat.co.uk/2023/09/18/havas-media-network-cgo/

Havas Media Network has promoted Nick Wright into the newly-created role of chief growth officer as the network looks to solidify its growth agenda.

11/09/2023

🗣 “For many children on the transplant waiting list, their only hope is the parent of another child saying ‘yes’ to organ donation at a time of immense sadness and personal grief."

NHS Blood and Transplant has unveiled a harrowing child organ donation campaign as schools return

Find out more about the Wunderman Thompson UK work here 👉 https://www.marketing-beat.co.uk/2023/09/11/nhs-children-organ-donation/

NHS Blood and Transplant is looking to launch a life-saving organ donation campaign for children waiting for transplants.

11/09/2023

Amazon Business is showcasing the transformational impact it can have on SMEs with an ambitious one-take ad

Watch Joint's latest work here 👉 https://www.marketing-beat.co.uk/2023/09/11/amazon-business-sme-joint-ad/

Amazon.com

Amazon Business is showcasing the transformational impact that it can have in helping small businesses grow with an ambitiously shot one-take ad.

11/09/2023

🗣 "F&F!? You're joking!"

🗣 "It's the jacket of the season, Gary!"

Tesco is mocking the high drama of pouty fashion ads with a down-to-earth spot for F&F's upcoming autumn-winter collection

Watch BBH London's latest work here 👉 https://www.marketing-beat.co.uk/2023/09/11/tesco-f-and-f-bbh-ad/

Tesco has kicked off a refreshed brand identity for F&F with a sumptuously shot film that mimics the high drama of stereotypical fashion ads.

08/09/2023

‘Better Get a ’: The budget hotel chain is celebrating the ultimate no frills getaway in its latest ad

Watch isobel's new film here 👉 https://www.marketing-beat.co.uk/2023/09/08/travelodge-isobel-ad-campaign/

isobel Creative

Budget hotel chain Travelodge is celebrating its status as the ultimate enabler of the 'great value getaway' with a multi-million pound integrated advertising campaign.

07/09/2023

adam&eveDDB has bolstered its creative team with the appointment of the Cannes Lions Grand-Prix winning pair Charlotte Upton and Callum McDonald, who join from Auckland-based Colenso BBDO

Find out more about the pair and a new business win for the agency here 👉 https://www.marketing-beat.co.uk/2023/09/07/adam-eve-ddb-new-hires/

Adam&EveDDB has hired Cannes Lions Grand-Prix-winning creative team Charlotte Upton and Callum McDonald.

07/09/2023

John Lewis & Partners currently enjoys the highest levels of brand loyalty on the British market

Find out who else made the top 10 here 👉 https://www.marketing-beat.co.uk/2023/09/07/john-lewis-best-brand-loyalty/

Historic retailer John Lewis has been revealed as the brand that enjoys the highest rates of customer loyalty across the UK.

06/09/2023

VCCP is expanding its Creator Team to tap into a rapidly sn*******ng market

Lucy Cooper and Becky Harrison will now join social creative directors David Feldman and Milan Desai alongside Matt Nicholas to form a bolstered squad of in-house creators

Read more 👉 https://www.marketing-beat.co.uk/2023/09/06/vccp-expands-creator-team/

Creative agency VCCP London is looking to grow its in-house creator proposition with the expansion of its Creator Team with three new additions.

06/09/2023

Co-op Funeralcare is looking to break down funeral stigmas by getting Britons to open up to loved ones about discussing funeral plans

Have you spoken to your family about this sensitive topic?

Watch Lucky Generals' touching ad here 👉 https://www.marketing-beat.co.uk/2023/09/06/co-op-funeralcare-stigmas/

Co-op Funeralcare is encouraging Britain to open up about their funeral wishes in order to make the process less stressful for their family.

06/09/2023

A shocking new report by Pitch of over 1,000 agency staff and marketers from the UK and US has found that 1 in 10 have quit their jobs due to the stresses of the pitching process

Full info here 👉 https://www.marketing-beat.co.uk/2023/09/06/pitching-process-1-in-10-quit/

The gruelling nature of the pitching process has been laid bare, with up to one in ten (11%) agency staff leaving their roles due to stress.

06/09/2023

Hollywood star Sienna Miller is set to front a new ad campaign for Marks and Spencer's autumn-winter 2023 womenswear collection

Check out some of the outfits here 👉 https://www.marketing-beat.co.uk/2023/09/06/sienna-miller-m-and-s/

House 337

Marks & Spencer has enlisted Hollywood star Sienna Miller to be the face of the latest instalment of its 'Anything But Ordinary' creative platform.

05/09/2023

Rugby World Cup France 2023 worldwide partner and official beer, Asahi Super Dry is celebrating the tournament with a mammoth seven-figure campaign launching this week across the UK

Check out their state-of-the-art fanzone here 👉 https://www.marketing-beat.co.uk/2023/09/05/asahi-celebrates-rugby-wc/

Asahi Super Dry is looking to create the 'ultimate fanzone' ahead of the upcoming 2023 Rugby World Cup taking place in France.