If you're ever running short on content ideas, just remember that simple is often suitable!
B-roll content is the act of recording yourself doing something really mundane (cooking/cleaning/reading/brushing your teeth, whatever floats your boat really) and using it as background to make your point using on-screen captions.
Grab the camera, get shooting and get posting your content today - the algorithm waits for no man. 👊
A lot of businesses - especially smaller ones, but even some bigger brands I've worked with in the past - are still falling into the trap of believing that traditional marketing is the best way for their business to develop.
Here's why I think they're wrong:
1. Personalisation: Traditional marketing is very much a 'let's throw 10000 things at a wall and see if any of them stick' enterprise. If you put your product or service in front of thousands of random people, there's a high chance that a lot of them won't fall within your target market - which means time and money wasted. With Digital Marketing we can know exactly where our target market lives, what they're interacting with and what their interests. With the correct targeting and/or strategy in place, the chances of you trying to sell your rib eye steaks to a room full of vegans is massively reduced.
2. Reach: So it's 2023 and you're a local artist with dreams of touring the world exhibiting your work, or you're a musician with eyes on a coachella slot in your future, or you're a local businessperson who makes and sells dog clothes. Do you A) put an advert in the local newspaper to promote what you do, or do you B) Promote your work/product online to a global audience? I'll let you answer that for yourself.
3. Measurable results and flexibility: If you spend a few thousand pounds having flyers made and delivered around the local area, what do you do once a few days have passed and your business has received little to no increase in footfall as a result? There's not a lot you can do there unfortunately. With a digital campaign we can measure engagement in real time, and if things aren't going well we can adjust our campaigns as-and-when to suit. Far less risk to your business, far more chance of a result.
We can keep this going all day, but does the debate need to continue any further? 🤷♂️
Like and save my post if you found this info helpful! 🙌
Business owners - it's 2023, and this is SOCIAL media. People come to these platforms to watch entertaining, relevant content, and to speak to their favourite brands on a human-to-human level.
A sales post every now and then is no bad thing so long as it's interspersed amongst the stuff providing value to the user. What we don't want to see is your feed looking like a digital billboard.
Does this sound like your current social media strategy? Like my page and let's get this fixed.
Businesses can't continue to wash over social media marketing, or treat it as an area of the business to be delegated to the intern.
It is, or at least needs to be - a serious part of your business plan.
What are some of the biggest misconceptions - or even mistakes - that businesses make when determining their digital marketing plan?
Is your audience 'too old' for the Internet? Well, 4 out of every 5 people in the UK shop online and according to The Guardian, over 54% of people over the age of 65 in the UK do too. Believe it or not, most people are in fact online! 😂
The 'one and done' mindset - Whilst setting up your business's SEO, website, Social Media accounts and running your first ads are all great first steps, without development these are merely seeds in a pot.
Don't waste those initial efforts - allow these processes to take their course and reap the rewards later.
Do you have to have a presence on ALL social platforms? Unless your brand is a household name and has customers coming out of every fibre of the world, I would say no. Work smart, find out where your target market is and work to cultivate an audience there. There are A LOT of social media spaces around in 2023, even us marketers struggle to keep up with what's new at times 😴 focus on the channels you'll get the most out of, and make sure you nail those first.
Hello! 👋
For those of you who aren't aware of me or what I do, I've been working within the digital marketing space for 9 years now (just typing that out makes me feel ancient) at a variety of agencies in the Manchester area, before deciding to fly the nest and go it alone not too long ago.
On my page I'll be sharing some helpful, actionable digital marketing insights as well as some of my own takes, as well as showcasing some of my previous client work - in a few month's time I'm hoping to also maybe start to show what it's like to work as a freelancer whilst travelling... so watch this space for that 👀
I specialise in a range of areas across the digital spectrum, from social media strategy, to account growth, to content creation, paid ad management and even copywriting - If you think your business could benefit from any of these services or even if you'd simply like to have a chat to get a better idea of what I can offer, please feel free to get in touch! ✌️
