PearTree Social (2024)

03/05/2022

Looking out to sea…

03/05/2022

Another one of amazing models !!

Please go and visit Dans entry to link in bio, watch the amazing video of what they created from scratch.

29/04/2021

CONTENT TIP! ✨

If you are worried about sharing personal content...keep reading.

A question I get asked about all the time is whether or not to share personal content. A lot of small biz owners (myself included!) are worried that the personal content they share won't be relevant to their audience.

But here's the thing 👉 people actually WANT to see more of the person behind the biz they love.

Your audience loves to see behind the scenes and things like...where you're heading on holiday, what you did on the weekend, what book you're reading next. It gives your customers an insight into the REAL you, the personality behind the brand, that you’re not faceless.

This kind of content usually gets great engagement because you aren't trying to sell anything, you're just sharing a bit of who you are and what you love - and that makes you super relatable!

So don't be afraid to share your behind-the-scenes.

Personal content is what makes your small biz special and different from those huge agencies and chain stores.

Tell me, how do you feel about sharing personal content on your Instagram...yay 👍🏼 or nay? 👎

21/04/2021

Happy Birthday Ma’am!

95 years of beautiful smiles ❤️❤️❤️

08/04/2021

✨How to improve your social media presence!

✨Put your industry and niche in the “name” section on your Instagram page, this is great for insta SEO (search engine optimisation). This will be the first thing your customers will see before clicking on your profile, and will help your account become more searchable.

✨Find your brands voice. Your brands voice is the tone you use to convey your brands message to your audience. It’s tied together with the visuals to define your brands identity. Choose your words carefully, choosing the right words will effectively shape the way your brand is perceived.

✨Bio engagement. Make your words count & give a clear view of the services you offer. Your audience wants to know what your brand entails.

🧐Let me know your thoughts on social media presence below:

07/04/2021

Content pillars are the foundation of your social content, and if you aren't too sure what yours are, or even *what* they are, let me help!

Let’s imagine for a moment that you’re a female business owner who sells jewellery online, juggling motherhood and a business. What do you post? Photos and videos of your jewellery sure, maybe a bit of behind the scenes of you making your jewellery, but what else?⁠

Content pillars are the topics or themes your brand identifies as content you want to share. So for the business owner type I just mentioned, you could add content pillars such as - ⁠

💫 Working motherhood⁠
💫 Small business honesty⁠
💫 Industry best practices - this helps pitch you as an authority within your industry ⁠
💫 Milestones within your business⁠
💫 Testimonials⁠
💫 Where the materials come from⁠
💫 Do you have a team? Share your company culture or highlight staff members each month⁠
💫 Are your brand and your personality are linked

This way, your audience won't get bored of the same content over and over. When you schedule your content, you make sure you mix it up with your various content pillars, ones that truly represent you and your business for instant brand recognition. ⁠

Do you need a helping hand coming up with ideas for content pillars?

I could talk about this topic for hours so let me know!⁠⁠⁠⁠⁠⁠

05/04/2021

Yaaaay! Hallelujah! So pubs and restaurants serving outside can reopen as planned next Monday, along with non-essential shops, gyms and hairdressers!

Here’s a question for you?

Have you thought about your social media strategy for the months ahead?

So from now until then, will be the perfect opportunity to pretty much start afresh, so put the work in behind the scenes...⠀
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Start thinking about:⠀
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✔️ Film reels for Instagram
✔️ Story’s for Instagram and Facebook
✔️ Content for engaging posts
✔️ A hashtag strategy
✔️ Sharing a clip about your new exciting plans⠀
✔️ Consider a promo post for your products/services
✔️ Sharing content about new menu’s, new products.

Get in touch today if you need a hand creating content or freeing up some time so you get on with the relaunching, and I’ll focus on your content creation and sharing: [email protected]⠀

04/04/2021

Everyone's talking about the benefits of using video... but why? What's so great about standing in front of the camera?

📽️ Your audience gets to know YOU and your personality
📽️ Builds trust within your business
📽️ Increases engagement on your socials
📽️ Establishes brand awareness
📽️ Is an effective tool proven to boost your SEO

Comment YES below if you've used video in your marketing currently, has it worked for you?

04/04/2021

Easter is the celebration of the resurrection of Jesus from the tomb after his crucifixion, and today it’s a way for Christians to renew daily hope.

So we wish you all a happy Easter Sunday, and rather fitting as we look ahead with renewed hope to the steady easing of lockdown restrictions.

?

The naming of the celebration as “Easter” seems to go back to the name of a pre-Christian goddess in England, Eostre, who was celebrated at the beginning of spring. The only reference to this goddess comes from the writings of the Venerable Bede, a British monk who lived in the late seventh and early eighth century!

Bede was so influential for later Christians that the name stuck, and hence ‘Easter’ remains!

01/04/2021

Something that comes up a lot in consultations is that you need to have accounts on all platforms ⁣🧐
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I think it makes more sense to do a really good job on one than an ok job on all of them. If you're a small business owner then you're going to be stretched pretty thin creating all that content! 🤯⠀⠀⁠

For you to choose the best platform, you have to think about your target audience, spend some time researching what they do, what they like, what hashtags they follow 👏

You want to use the platform that they're using and hit them with content that resonates. For example, if you're selling gardening tools to women in their 50’s it doesn't make sense to be on TikTok!

Having a clear brand identity, engaged following and clear sales channel on one platform will be so much more effective than a few posts here and there on all of them.
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Do you guys agree? 🤓

Let me know which platforms you're using for your business...
⁠ ⁠

30/03/2021

Trust the process and your struggle.

Good things take time, especially when it comes to growing your account organically.

In order for your account to grow and your engagement to build, you need to put in the work behind the scenes.

Whether that’s...

✨ Spending time creating graphics
✨ Creating brand new video content
✨ Putting in place a social media strategy
✨ Learning how to create Instagram reels
✨ Engaging with your followers regularly

Trust the process and keep going 🙌🏼✨

27/03/2021

👉🏻 Don’t forget! Clocks go forward overnight tonight!

⏰ Remember to turn your clocks forward one hour!
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☀️ Ok so you lose an hour in bed but you’ll gain lighter, longer evenings!

⛱ Summer’s getting closer!

26/03/2021

With certain businesses set to gradually reopen from the 12th April, it’s so important to start putting your ideas into action, to set and know your goals for marketing as a business, so you’re ready, set to go!
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🌟 Are you simply reopening or relaunching?
🌟 Is it for more conversions on your website?
🌟 More lead generation?
🌟 More touch point reminders for your clients?
🌟 For customer retention?
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Only with your thoughts, creating goals in the beginning will you be able to strategise an appropriate plan for your business.
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Nonetheless, it’s impossible to ignore social media when it comes to your business even if you personally despise it. If you feel like you’re not tech savvy enough, or it’s too much of a chore to post every day then leverage others who are experienced, creative and in it to do the job.

Good things are coming, so let’s talk more!

Get in touch today: [email protected] or drop me a DM on here!

25/03/2021

...so important 👇⁣
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When it comes to marketing, a lot of us spend way too much time getting caught up in all the bells and whistles.
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We want the fancy software, the pretty website and the flashy apps because we think that's what will bring us more profit.
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But I'll let you in on a secret 👉 those things aren't as important as you think they are.⁣
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🔑Communication is key because...⁣
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◽️If people don't know WHAT you are selling, they can't buy from you.⁣
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◽️If people don't understand WHY your product or service is amazing...they won't buy from you.⁣
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◽️If people don't feel CONNECTED to your brand, they will buy from someone else instead.⁣
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I can tell you this...people absolutely want what you are selling, they just need your help getting to the point that they make the purchase. ⁣⁣
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Nurture them with your marketing messaging from the point they first discover your business, right through to when they decide to buy from you.
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Getting super clear on your marketing messaging is the key to selling, generating major profit and living out your small business & personal life dreams.⁣⁣⁣⁣⁣

24/03/2021

Knowing your audience is NOT...⁣
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Knowing facts about them like their age, gender, relationship status and location.⁣ 🙅🏽
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Those, my friends, are called demographics. And yeah, they are important and give you information that is useful when it comes to marketing...but they are not the be all and end all.⁣
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When it comes to knowing your audience, you need to go DEEPER.⁣ 🌊
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I'm talking...⁣
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🔸what objections or challenges are they facing?⁣
🔸what mindset blocks do they currently have?⁣
🔸what are their goals and deepest desires?⁣
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Because THAT is the information you need to sell your products and services. That is the stuff that you can speak to, empathise with and use to build connections with your audience.⁣
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We have to remember that our followers are not just a number, they are real people with real struggles.⁣
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And when you start talking to audience in a way that makes them feel seen and understood, you become irresistible to them. That is magnetic marketing and it is a game-changer.⁣ 🌟
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Is this something you want to know more about? Drop me a 📧 and let me know.⁣⁣⁣⁣⁣

23/03/2021

Why hire a Social Media Manager?

There will be a time during any business where things will get a little bit hectic.

How do you make time to run your social media channels when it feels like there's not enough time in the world? ⏰

That's when a Social Media Manager will be a great investment to your business.

☑️ Consistent bright ideas

☑️ Communication with your target audience

☑️ Saving valuable time

☑️ Being one step ahead from your competitors

Want to hear more?

Book your FREE discovery call today, DM me or email: [email protected]

22/03/2021

One of the biggest problems small businesses face whilst managing their social media platforms is taking time away to manage the other responsibilities.

Your mind, your thoughts, your duties are being pulled from all directions, leaving you with little time or enthusiasm to think creatively.

Social media should be the gateway to success, not another chore!

Get in touch today for an hour long FREE consultation: [email protected]

As they say, two heads are better than one!

21/03/2021

A little bit of Sunday morning inspo. ✨

This is the catch phrase I use whenever I'm just about to call it quits, drop my weights, or moments from completing a blog post, I’ll shout to myself...

"10 more seconds, you can do anything for ten seconds. YES YOU CAN!"

And you know what? I’m right and I ALWAYS can, and I always feel so much better, just because of those measly 10 seconds 🙌

Friend you are so much stronger and braver than you think.

Whatever is sitting on your to-do list today, remember - yes you can.

You've got this! 💪

19/03/2021

Here are my social media tips for small business owners out there!

1. Engage with your target audience on a regular basis.

2. Think ahead when it comes to creating posts - note down any special events so you don't forget!

3. Set time aside every month to film videos and take photos for content - this will save you LOADS of time in the long-run.

4. Join communities within your niche - I've found that since I've become self-employed, joining groups and connecting with people in the same boat as me has helped loads.

5. Keep up to date with the latest social media trends and features that are released - your account will be favoured over your competitors if you act fast!

6. Experiment with different kinds of posts to see what is working and what is not - check your insights every month and take note.

Want to boost your social media channels in the lead up to businesses reopening on the 12th April? Get in touch today: [email protected]

18/03/2021

Raise your hand if you’ve ever felt personally victimised by Instagram 🙋🏼‍♂️

Between trying to understand the algorithm and the potential of getting shadow banned, it can sometimes feel like Instagram is against us. And while some find it easy to build a following, for many others, social media management doesn’t come naturally.

This is why Instagram launched the professional dashboard.

This is where anyone can go to discover tools and professional resources for:

✨Tracking performance
✨Growing your business
✨Staying informed

In other words, Instagram is giving creators the tools they need to follow their passions and understand what works and what doesn’t work 🥳

17/03/2021

Happy St. Patrick’s Day!

Traditional St Patrick’s Day events have largely been cancelled this year due to the Covid-19 pandemic, however, there are still some virtual celebrations taking place!

From 4pm today, The London Irish Centre will stream a special virtual St. Patrick’s Day event to celebrate the very best of Irish culture and community in London. The event is free and will be available on https://buff.ly/30Oeby1 as well as their social media platforms!

The theme for the event is ‘London Le Chéile’, which is the Irish for London Together, which captures the spirit of collaboration, creativity, and community shown by the Irish in London through Covid challenges.

The stream starts at 4pm with three hours of Irish culture and heritage, featuring storytelling, film, music, dance, language and fun. From 7pm the event goes fully live with presenter Angela Scanlon, who will host conversations with Imelda May, Richard Corrigan, Emma Dabiri, Siobhan McSweeney and more.

16/03/2021

Are you a small business owner?? 🙋🏼‍♂️

Looking for some quick social media tips to boost your Instagram profile?

📱Set aside time every day to interact with your ideal customer / your target audience

📱 Schedule ahead of time to maximise the effectiveness of your posts - try or

📱 Build up your content bank by filming in bulk, taking photos in bulk and creating content in bulk- this will save you loads of time!

📱 Experiment with different types of posts and take a look at your insights at the end of each month, see which posts your followers are liking the most - create content from your findings

📱 Invest time in marketing workshops, Instagram lives and follow social media experts who will give you snippets of valuable marketing content for you to learn from and apply to your business.

16/03/2021

Following yesterday’s post about building trust with your audience and the things NOT to do, today let's talk about the DO’s:

👍 Genuinely engage with your audience - that looks like leaving meaningful comments on their posts, replying to their stories and striking up conversations naturally.⁣
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👍 Show up consistently - the easiest way to do this is to create a content plan (the time for winging posts is over!)⁣
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👍 Know your audience - so that you can always be posting content that is really valuable for them. ⁣
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👍 Be yourself! - It's tempting to try and be someone more fun, loud etc but the best thing you can be is yourself. Your audience wants to see you!⁣

Want more help with building trust with your audience? Send me a DM.⠀⁣⁣⁣⁣

16/03/2021

😱 Here’s a question for you?

Have you thought about your social media strategy for the months ahead?

Shops, hairdressers, gyms and outdoor hospitality will reopen on 12 April in England if strict conditions are met.

Amidst the optimism, there is still understandably some uncertainty, however one thing is for sure; the remainder of 2021 will be a crucial one for all our businesses.

This will be the perfect opportunity to pretty much start afresh, so now is the time to put the work in behind the scenes...

So start thinking about:
⠀
✔️ Film reels for Instagram
✔️ Story’s for Instagram and Facebook
✔️ Content for engaging posts
✔️ A hashtag strategy
✔️ Sharing a clip about your new exciting plans
✔️ Consider a promo post for your products/services.

To prepare for a more sustainable long-term future, take this time to examine what worked or didn’t work prior to lockdown. You may not get this time again to review, reflect and put into action, any measures you deem necessary.

15/03/2021

How to build trust with your audience...⁣

Over the next two days, I’ll be sharing tips of how to build trust and credibility on your social media platforms.
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Building trust with your audience is an absolutely essential piece of your marketing strategy. It is what moves people from stranger - to follower - to fan - to eventually becoming a customer!⁣ 🙌
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So today let's talk about what not to do, tomorrow will be the DO’s:
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DON'T:⁣
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👎 Jump cold into people's DMs to pitch them - This makes people uncomfortable because they don't know anything about you and they are definitely not ready to buy from you yet!⁣
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👎 Wing your content and post randomly - Posting inconsistently makes you forgettable. Consistency builds trust and keeps you at the front of people's minds.⁣
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👎 Ignore your audience - It is important that you answer every single comment that you get! ⁣
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👎 Buy followers - This is a super sleezy way to grow your account (and we all know that lots of followers does not necessarily mean lots of £€$)⁣
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Want more help with building trust with audience? Send me a DM.⁣⁣⁣⁣

15/03/2021

What is a Power Hour? ⏰

Throughout my working day I'll be offering FREE 1-hour slots for anyone wanting a helping hand/advice with their social media.

Would you like an hour to brainstorm social media ideas for your business?

Do you feel like you need a fresh set of eyes to oversee your platforms?

In an hour-long Zoom call, I’ll run through ideas to make sure you are making the most of your online presence.

Get in touch today: [email protected]

14/03/2021

To the small biz owner who is feeling overwhelmed with social media...

I see you and I want you know that you don't have to apologise for proritising your own needs over your social media marketing.

You don't have to feel guilty for looking after yourself, saying no or setting the boundaries you need to so that you can show up as the best version of yourself every day.

Friend, you don't have to apologise for:

🔸 Taking a day to respond to a DM
🔸 Unfollowing an account that makes you feel bad
🔸 Blocking someone who DMs you a sales pitch out of nowhere
🔸 Not sharing what you did over the weekend on stories
🔸 Taking a break from social media for a day, a week or a month

There are no rules about how you have to show up or when. Yes this is your business, but it is also your life. Live it on your terms. 👏

Drop me a 🙌 if this resonates with you.

14/03/2021

Did You Know?

68% of people feel that brands don’t share interesting social content.

Here’s 6 Social Media Ideas to Keep Your Brand’s Feed Fresh:

✨ Run a Contest or Giveaway
✨ Bite-Sized Video Clips
✨ Co-Marketing
✨ Go Live
✨ Make a Meme

What do you do to keep your brand’s social content interesting? 💬

Double tap if you found this useful.

13/03/2021

Being active on social media is now more important than ever.

Given the latest government guidelines, the majority of businesses will begin to open from the 12th of April - exciting stuff! ✨

😱 Here’s a question for you?

Have you thought about your social media strategy for the months ahead?

Now is the time to put the work in behind the scenes...

✔️ Film reels for Instagram
✔️ Create engaging posts
✔️ Think about a hashtag strategy
✔️ Speak about your new exciting plans

Running your social media channels can feel like a full-time job, especially if you don’t have a strategy in place, doing every other task that needs your time and attention.

Here’s where I come in...🙋🏻‍♂️

✔️ My job is to make sure you’re making the most of your online presence.

✔️ My job is to make sure YOUR business is attracting new clients.

✔️ My job is to make sure your branding is ON POINT.

✔️ My job is to beat your competitors.

Want to hear more? Get in touch today: [email protected] or drop me a DM on here! 😊

13/03/2021

Are you finding it hard to come up with consistent content ideas for your social media channels?

Here are a couple to get you started:

☑️ Behind the scenes - if you sell a product, why not share with your audience a time-lapse video of how it's made? Or how it's packaged ready to be sent out?

☑️ REVIEWS - these are SO important to build up trust with your customers. I don't know about you but when I'm buying from a company for the first time, the first place I go is the review section! 😅

☑️ Inspirational/relatable quotes - quotes are always a fun way to get interaction from your target market. If you are a salon for instance, posting light-hearted/funny quotes are a way for you to get shared and seen by more people.

👉🏻 Want to hear some personalised ideas for your business? Get in touch today for a FREE personalised quote: [email protected]

12/03/2021

Trying to stay on top of everything is A LOT when you’re running a business.

You are forced to become an expert in all sorts of things you didn't expect to. Like web design, or branding, or managing your finances.

I know for a lot of small biz owners, managing social media can get neglected because you've just got so many other things to worry about.

So if that's you, here are my top tips for avoiding overwhelm with Instagram👇

✨ Test everything - you never know what works until you try. I like to think that any failures or mistakes are really just opportunities to learn and make your strategy smarter. So don't be afraid to test and trial new ideas, strategies and features.

✨ Have a clear strategy - it is really important to know what you are aiming for (or else how will you know when you achieve it?) And once you know what your goals are, you need to figure out the process that is going to help you achieve them - that's where your strategy comes in!

✨ Plan ahead + schedule your content - organisation is the BEST way to beat overwhelm. So one of my best tips is to plan out your content and schedule it.

If your Instagram has been neglected for a while now, maybe it's time to consider outsourcing your content creation? My inbox is always open to you, let's chat about how I can help.
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PearTree Social

03/05/2022

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