Eye For Social

16/05/2024

My Take on Meta Verified from an Ads Manager's Perspective

If you've been following the news, you've probably heard that Meta is planning to charge for verification. As an Ads Manager, here are my key takeaways:

Availability: Meta Verified isn't accessible in every country and isn't available for all accounts yet - no point worrying about this if you can’t access it!

Business-Only: Currently, it's limited to business accounts, leaving out creator accounts. This restriction can be a drawback for creators who rely on their personal brand for engagement and growth, missing out on potential benefits of verification. Will creators turn their accounts into business accounts?

Cost Concerns: At $350 for the top package, it seems steep. Personally, I'd rather invest that money in ads targeting potential customers. For the same amount, you could run a fairly well-targeted ad campaign that directly drives sales and engagement, providing a more immediate return on investment.

Support Promises: Meta promises a dedicated support person for Verified accounts. Given my past experiences with Meta's support, I'm sceptical about the quality of this support. Will this be a true enhancement or just more of the same inconsistent assistance we've seen before? My experience shows me that the Meta support people aren’t marketing professionals either!

Communication: It's interesting that Adam Mosseri hasn't announced this on Instagram himself. Not quite sure why but I can only assume he’s looking at what people think of the annoucment.

Reels Links: How useful are links in Reels? While adding links could drive traffic, I’d prefer spending that money on ads that have a proven track record of conversion. Ads offer more control and measurable outcomes compared to the uncertain impact of link placements in Reels.

If you have no idea what I’m talking about then check out the link in the comments for the announcement.

20/03/2024

Just completed a presentation to the wonderful group on supercharging your Google Ads by mastering keywords.

Thank you sunshine for shining through my window and bringing me joy through the presentation.

17/10/2023

Join me for FREE on Thursday at 11am as I talk about Facebook ads!

If you've been thinking about running Facebook ads for a while and want to find out how it can complement your organic strategy this is the workshop for you.

I'll be giving an overview of organic and paid ads strategies and will be discussing:
⭐️ Introduction to Organic Content and Facebook Advertising:
⭐️ Leveraging the Power of Data
⭐️ Targeting and Personalisation Using In-house Data
⭐️ Content Synergy
⭐️ Case Studies on Successes
⭐️ Measuring the Success and ROI of a Campaign

If you join Live you can watch my talk plus 13 others for FREE Wednesday - Friday this week.

Reserve your spot with .

21/06/2023

📣 Attention, business owners! 📣

Boost your marketing game with Instagram Ads! Here's why you should invest:

1️⃣ Reach a massive audience: With over a billion active users, Instagram gets your brand seen by more people.

2️⃣ High engagement rates: Users are active and responsive, giving your ads a better chance to grab attention.

3️⃣ Precise targeting options: Find your ideal customers based on demographics, interests, and location.

4️⃣ Diverse ad formats: Use eye-catching visuals and videos to showcase your products or tell your brand story.

5️⃣ Seamless integration with Facebook: Leverage powerful tools for targeting and analytics.

Don't miss out on the incredible opportunities Instagram Ads can offer your business. Invest today and watch your brand visibility, engagement, and sales soar! 💥📈✨

13/06/2023

Steer clear of advertising setbacks! 🚀

Avoid poor targeting, lackluster ad creativity, and weak CTAs.

Optimize your campaigns for maximum impact, engagement, and conversions and harness the power of strategic advertising and watch your brand soar to new heights! 💪

09/05/2023

Have you tried boosting a Facebook post before?

It was super easy right? Do you feel it was worth it though? Could you have benefitted from a paid ads strategy?

Drop me a quick comment below.

04/05/2023

Just jumping in today with a quick stat for you.

85% of online shoppers are women. That's a lot of women shopping online or influencing a purchase online.

Have a quick think about your messaging and ads. Are they speaking to women directly? Would a woman stop and read your advert? What could you change?

Hmmm - I've got a few things I'll be tweaking.

Are there things you could be tweaking too? Make a suggestion below and let's help others.

12/04/2023

That's a staggering statistic.

Are your accounts in order? Would you buy from yourself after visiting your socials?

Comment on one small thing you'll change this month to make your social media accounts better?

05/04/2023

Ready to take your online business to the next level with Facebook Ads? 💻

Installing a Facebook Pixel should be one of the first things on your to-do list! 🚀

With the Pixel, you'll be able to track your website traffic, monitor conversions, and optimize your ads for better results. 📈

Don't miss out on the power of data-driven marketing - install your Pixel today and start seeing the difference!

04/04/2023

Do you run Facebook ads for your business?

Facebooks ads are a great way of getting your business or service in front of a large audience at a relatively low cost.

Swipe though to find out why you should be running ads for your business.

Liked what you read? Follow me for great tips on running Facebook ads and making your business visible on social media.

03/04/2023

The social media overwhelm is real.

Remember to take a break once in a while, switch off, recharge and then come back stronger (preferably with a plan).

Protect your peace.

Follow me for social media tips for small businesses.

30/03/2023

There's a simple way to use hashtags on your IG posts and Reels.

Split them into three categories:
📍 Location
🏭 Industry
🛒 Product/service specific

👉 Top tip: Always put your hashtags in your captions never in the comments. This is vital for SEO purposes and to get more eyeballs on your content

29/03/2023

Reels v Stories

Each part of Instagram serves a different purpose.

Here's the difference between reels and stories

💥 Reels
USE THIS TO GROW
Reels are your chance to showcase you products to the world
They're shown to non-followers which gets your product in front of people who have never seen it before

💥 Stories
USE THIS TO SELL
Stories is the only place on IG where can display something with a link to sell.
You can create great off-the-cuff videos with links straight to your product.

What are you looking for - SALES or GROWTH?

Save this post to remind you when you're creating your content.

29/03/2023

28/03/2023

YES! You definitely need a pixel

Once set up on your website, the pixel will activate when someone takes an action on your website, including visiting your website.

The pixel receives these actions, or events, which you can view on your Facebook pixel page in Events Manager.

It allows you to measure the effectiveness of your advert by understanding what actions people took on your website.

Here's a super simple example:
You run an advert on Facebook and your advert is sending people to your website
Now you want to run a retargeting ad to the people who saw your FB advert and visited the website. You want to offer them an incentive to buy.
The pixel receives the information and gathers the data ready for future campaigns.

If you need help setting up a pixel drop me a comment below and I'll be glad to chat you through it.

27/03/2023

Are you a business creating content on Instagram?

Would you like more people to see the content you spend time creating?

People are always scrolling social media in the hope of discovering new products. Make sure your product is discoverable. Get more eyeballs on your content by appearing here 👇

Shoppable Post: Add a shopping tag to your post so that they can click bag to your product to learn more about it and buy!

Customer tags: Encourage customers to tag you in their posts and re-post this to your stories. Their audience will see where they've been shopping giving you a greater chance to be seen.

Hashtags: Use relevant hashtags some in your industry, some about your product and some about your location.

Location Tags: Always fill in the location tag so that people in the local area can discover you.

Explore page: Bring all the above together and find creative ways of appearing in the explore page.

Save this post so that you can refer back to it later.

25/03/2023

6 ways in which you can support a small business.

Go and support a small business today by doing one of these things and pop their handle in the comments below so we can show them some love too.

08/02/2023

The Facebook Pixel is essentially a tracker.

Once set up on your website, the pixel will activate when someone takes an action on your website, including visiting your website.

The pixel receives these actions, or events, which you can view on your Facebook pixel page in Events Manager.

It allows you to measure the effectiveness of your advert by understanding what actions people took on your website.

Here's a super simple example:
You run an advert on Facebook and your advert is sending people to your website
Now you want to run a retargeting ad to the people who saw your FB advert and visited the website. You want to offer them an incentive to buy.
The pixel receives the information and gathers the data ready for future campaigns.

Have you set up the Facebook Pixel on your website? Message me if you need some help doing this.