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Social Media Management and Social Media Coaching for Small Businesses
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10/01/2024

💋Love and Unity with your Community💋

Ok, for all the Marketers out there, this should come as an absolute doddle because as any good Marketer knows, people are what drive Marketing, and so getting to KNOW your community is key to help drive your content and Marketing forward effectively.

2024 is going to rely heavily on Community because you cannot force, fake, CGI or AI community.

Yes, there will still be value, and entertainment and of course there will be trends - it wouldn't be Social Media without them!

Here are my Top Community Tips for 2024:
🌟Slide in the DM's on the regular to check-in with people, either type them a message or drop them a voice note - not for the purpose of 'selling' but simply to check-in and remind them they are valued.
🌟User Generated Content, acknowledge it, encourage it, love it!! These are stories you're tagged in, comments you receive, remember you can create a reel off the back of a comment you receive, or attach a comment to a story and develop the discussion further!
🌟Content for community sake!! Intersperse your valuable content, with content that is purely there for the sake of community connection. Don't sell a thing, don't promote a thing, just get a common ground conversation going and allow people to feel part of something!
🌟Collaborate & Credit!! Whether one to one, or in a group through lives, through collaboratively written content and make sure all parties are credited for the brilliance they have contributed.

What community building brilliance are you embracing in 2024?💋

09/01/2024

💋💋Giveaway Time!💋💋

Let's get your 2024 off to a strong start with a Power Hour Giveaway!

What is a Power Hour?
Well, you get me, for one whole hour to use as your see fit!😜

The Winner will get an Hour Long Bespoke Session to talk about their Social Media Marketing and where you want to take it in 2024!

How to Enter:
🌟Follow my account
🌟Like this Post
🌟Comment the topic/s you would want support with
🌟Tag another account that you think might like to enter
🌟Share this post to your stories

Last date for entries will be Friday 19th January Midday (UK time) winner will be randomly selected with one of those spinning wheel things and announced that evening.

If you've any questions, drop me a DM.

02/01/2024

💋It's the only way we can function!💋

When it comes to creating and posting content to drive intention and purpose for an account or business - we have no choice to but to be incredibly organised.

It just wouldn't work otherwise!

We also have a Monica Cupboard where we throw the disorganised shambles of a dumpster fire that is our personal life!

29/12/2023

💋Piece of Cake!💋

We do so much to fit and align with a businesses focus and objective!

That's what Marketing is after all!

A beautifully constructed story of the business and how it serves it's customers & clients.

28/12/2023

💋Know Your People!💋

Everyone is not your people! How can it be?
For starters you don't like everyone, and not everyone is going to like you!

When you're talking to everyone, you're speaking to no-one!

Really refine who your target audience is, based on what you do and who you best serve - then make content for them, speak directly to them through your content.

27/12/2023

💋Just Sayin💋

If your business, if your job is NOT marketing then of course you're going to find it tricky and a struggle.
Having a Specialist in your corner is there to make things better and let you get on with doing what you do best!

Your Business!

22/12/2023

💋💋Merry Christmas Ya Filthy Animal!💋💋

The out of office is being switched on, the wine is being poured and Christmas can finally begin!

Grid posts will be taking a break until 9th January, but I'll still probably pop up on stories from time to time with my Roast Potatoes and Christmas Chaos.

I'll also be finding the time to do some of those really mundane things like:
🌟Up-dating my Website
🌟Cleaning up the unnecessary billion downloads on my laptop
🌟Checking my strategies & hashtags
🌟Getting new notepads and diaries all set up
🌟And of course, planning 2024 content!

I know Small Business owners can relate to the feeling that you never really switch off, or stop working on your business - but this is your reminder to take the time, during the festive madness - to just rest.
Be present with family, friends and loved ones.

Celebrate all that you have achieved in 2023, and strut into 2024 with all your Sass! 💋

21/12/2023

💋Small Business Love💋

We are in the last few days of Festive Shopping, but there are still so many ways your can support your Small Businesses this season!

💋Engaging with their Social Media. Every like, comment and share means the absolute world to a small business trying to stand out against the bigger corporations with massive Marketing and Advertising Budgets.
💋Word of Mouth is still a thing, recommend small businesses to Friends and Family and help grow their audiences and networks.
💋Leave a positive review on their Website and Social Media. If you've bought from them, or perhaps you receive a gift of their products, leave them some love.
💋Shout them out on stories, whether visiting their store or receiving your online orders, just remember to tag them, so they can re-share too!
💋Sign-Up to email newsletters so they can keep in touch with you throughout the coming year.

Keep sharing the Small Business Love ❤️

13/12/2023

💋💋Wednesday Wisdom💋💋

If you want something to work, you have to work for it.

Your time, patience and consistency will pay off, but you have to give it all those things.
❤️Time
❤️Patience
❤️Consistency

You cannot pin hopes on overnight success, a viral video or a flash-in-the-pan gimmick or hack to ‘work’ for you.

💋Your Social Media Marketing is worth the time, effort & investment.
💋Your Brand and Business Reputation is worth the time, effort & investment.

In a world where we have instant access to so much, we need to remember that not everything is instant.

💋Time, Effort, Patience & Consistency are your Marketing Dream Team

Let me know your Marketing struggles in the comments, and let’s get you Consistent in 2024.

💋Slide in the DM’s today to book your January Discovery Call💋

08/12/2023

💋💋Yes, Wine!💋💋

Seriously, you are doing absolutely amazing, so step doubting yourself!

Stop comparing yourself to others and what they are doing, so sabotaging your ow progress by thinking you don't measure up to others.

You are right where you are supposed to be.

Have more faith in yourself, your ability, your authority to be here.

Celebrate your wins and how far you have come.

07/12/2023

💋💋Where to focus your energy in 2024!💋💋

The face of Social Media Marketing has changed (again!!)

This is exactly why there aren't any books out there about
'How to do Social Media Marketing', because the game would have changed before the author can even finish writing the introductory paragraph.

What worked 2 years ago, 12-18 months ago, heck, even last month - has changed.
So, we have to change too!

So, whilst you go back to your strategy and look at adaptations and how you can pivot yet again, let me just remind you why we experience such rapid change in Social Media Marketing.

It's because or your neighbour, your doctor, the owners of the local pub, it's because of me, and it's because of you!

💋Changes occur in Social Media Marketing, because of the behaviour of people.

💋Trends come and go, because they are made 'trendy' by people.

💋Topics of discussion happen because that's what's captured peoples attention.

💋It is called Social Media for a reason. It's governed by Society and Social Interactions.

So, how are you planning to pivot in 2024?

29/11/2023

💋Well it's funny in my head💋

A little heads up of what content you can expect from me over December and why!

Does anyone else change up their posting approach within the year?
This being said, I still want to keep some modicum of relevance - So, if there is anything that you would like to see me share I am open to suggestions.

Pop them in the comments below 💋

21/11/2023

This is your not so subtle reminder to
💋Cover your A🍑ss 💋

Have a means outside of Social Media that allows you to talk to and connect with your audience.

Whether it’s a:
💋Website
💋Email Newsletter
💋Subscription based space

Something that you have ownership of.

Did you know I have an Email Newsletter?
I go into this topic a lot more in depth in tomorrow’s edition of
The Savvy Social Tribe Newsletter - link in the Bio and via my Website 💋

How are you Covering your 🍑?

17/11/2023

💋Consistency is not Constant💋

Read that again!

We talk about the NEED to be consistent with our Social Media Marketing, but there is a lot of confusion about WHAT should actually be Consistent.

It’s not about posting at the exact same time day after day, week after week.

It’s not about being set in stone, it’s about embracing the ebb and flow of our businesses and our audiences and Social Media Platforms themselves and still delivering the valuable message we have to share.

What is Consistency to you? I’d love to know in the comments 💋

14/11/2023

This is exactly why copying someone else's Social Media, or copying their Marketing, their Voice or Messaging, replicating their Aesthetic or 'stealing their strategy' just doesn't work!!

✅There is a wealth of content out there and some of it is packed full of hints and tips to take on board and adapt to you and your account.
⚠️But there is also a large quantity of content out there which will offer false hopes and advise on totally unrealistic approaches that just aren't going to sit right with everyone.

Even as Social Media Managers, our role is to continually pivot on behalf of ourselves and clients to keep content aligned with industry and niche standards.
But we're able to do this cohesively, because strong strategies, make for strong foundations that we can pivot on!

By all means, seek inspiration - and most definitely seek coaching guidance, but be sure that the coaching and mentoring is actually going to be considered and tailored to you - and not a one approach fits all template!

Honestly, who thought Social Media Marketing would be 'easy'?
Have you found this to be the case or has it surprised you just how hard it actually is?

Let me know your thoughts below 💋

07/11/2023

The more features a platform has the more confusing it can be to know what kind of content to put where.

Although we might have very simple and specific goals for our Social Media accounts, we still want to get the max out of our content, really get it pulling it's weight and working for us.

We want brand and business awareness, whilst also demonstrating our authority within our industry and niche as well as building and nurturing communities organically and showing up with authenticity all whilst not totally burning ourselves out!!

Simple, right?!?

This is where I cannot stress enough that the time you invest in developing strategies will help you sooooo much on the long run.

Comments section is open if you've any questions 💋

24/10/2023

🎃🎃Chilling Captions for Creepy Content🎃🎃

Keeping the Spooky Season coming, I have put together a list of Frightfully Fangtastic Phrases to inspire your marketing content.

The list will be ideal for Social Media Post captions, Email Subject lines, Blog Posts, Catchy Story introductions, Website Banners..... anything you can put your creative spin on!

They'll be arriving to your inboxes tomorrow.
To make sure you don't miss out, click here to sign-up to my free Newsletter

https://landing.mailerlite.com/webforms/landing/z5g3s8

Full disclosure, this isn't a weekly, fortnightly or monthly Newsletter, it's a 'When it's relevant' Newsletter - always packed with prompts and inspiration for content creation.

Go sign-up now 💋

19/10/2023

Hard truth time, you've never 'Fallen Victim' to the Algorithms - it's how you're posting that's "off"!!

When our content isn't performing well, or as well as usual, it can feel like Algorithm's are working against us, but that's simply not the case.

The design, purpose and intention of Algorithms is to better support our content and how it performs, but that requires us to create, post & engage in the most effective and consistent way possible.

I've packed a lot of information into this post, so save it, read it, use it to help analyse your content and how you are approaching your time on Social Media.

Did you know the Algorithms were doing all of this in the background?

16/10/2023

💋Hidden Words are your Hero!💋

Did you know that you can filter the DM's your receive?

Hidden Words is a standard feature on all Instagram Accounts and totally customisable to your preferences.

Yes, you will need to occasionally pop in there to clear the messages out, but it will save you time in engaging with DM's that are not your ideal audience.

13/10/2023

💋Friday FACT💋

The ONLY thing our accounts have had in common, or will ever have in common….. we all started at Zero!

10/10/2023

A note about Social Media and Mental Health

You cannot control how other people receive your energy.
Anything you do, or say, is filtered through the lens of whatever they’ve got going on personally; in that moment.

Which is not about you.

Just keep doing what you’re doing, with as much grace, integrity and love as possible❤

Be Kind
To Yourself
To Others
Always

05/10/2023

📣NetShout Social Media Service📣

Social Media Marketing, we're all using it, so why not aim to use it as best you can?
It's fast paced, constantly changing and honestly it can become very overwhelming, very quickly!

Working with a Social Media Specialist can really make a difference..
"I had my power hour with Jenn today and it was great. I have made so many notes and have a plan of action ready to go. I learnt some little tricks and am going to attempt to create more reels going forward. Thoroughly recommend."

I offer a range of both Management Services as well as Training and Coaching Services to Small Businesses and Personal Brands because each business and each account is different.

🌟Social Media Account Management for Small to Medium Businesses
🌟Social Media Training for Businesses including platform functions and features, creative editing skills, strategy development and delivery
🌟Visual and Written Content Creation for your business and brand - Social Media and Email Marketing
🌟Market Research and Analysis to generate effective strategies for you to implement
🌟1 to 1 Coaching and Mentoring sessions for Small Businesses and Personal Brands to create consistent and aligned social media accounts

To find out more, feel free to drop me a message, or head over to my Website:
www.netshout.co.uk

27/09/2023

💋💋Strategy is EVERYTHING!💋💋

I get a little ranty on this one, but for good reason.

There is not enough attention paid, or credit given the infinite importance of a brilliantly crafted and you centred strategy.

So, truth time - how much attention have you paid to your strategies? Yep, not just strategy, but strategies, plural, more than one!
When did you last check on them?

25/09/2023

✨✨October Content Prompts✨✨

If you ever struggle for content inspiration, then aligning with awareness days can be a great starting point of inspiration.
Here are some of the awareness days that will fall during October. I've focussed on World and International Days because there were just far too many to fit in for October.

Why use awareness days?
Here's the first rule - you don't need to use them all. If it feels like a stretch to link your business to a particular awareness topic that it definitely doesn't align and you shouldn't use it.
If the awareness topic deeply reflects the ethos, values and purpose of your business - then a main feed post and stories and reels and ALL,THE.CONTENT is appropriate.
If the awareness topic is more reflective of your personality then stories are a great place to mention them. example.... World Coffee Day. To me, Coffee is life, but it's not what my business is about, so a story sharing my favourite coffee order and asking for yours would be a simple way to use this awareness day as a content prompt.

Additionally, October is a great month create Seasonal Content.
When creating content, we do it so that we can connect with people, and what better way to connect than to be relevant?!?
We're properly into the Autumnal vibes, crisp air, crunchy leave, warm drinks and pumpkin spice everywhere - so use this aesthetic to showcase your products.

This rule is applicable throughout the year for any season or occasion.

Creating relevant content is going to connect and tap into your consumers buying mindset more effectively.

21/09/2023

💋New Feature Alert💋

Broadcast Channels are here!

That's Social Media for you, always keeping us on our toes!!

So, here is a guide of what they are, how to access them and ways they could be useful.

I also wanted to take this moment to reassure you that just because there is a new feature, it doesn't mean that you need to be on it! Especially if it's going to add to the Social Media stress of posting and engaging in content.
If a feature is not going to serve you well, then you don't need to use it.

What are your initial thoughts? Also, what are your thoughts about how Instagram is evolving and developing? Let me know

19/09/2023

This is your Tuesday reminder to check your Digital Touchpoints!!

Are they consistent?

For anyone who didn't know, Digital Touchpoints are all instances where customers come into contact your your business or brand in a Digital Capacity.

It's the same as if you have a physical shop or premises where customers come to, and all the instances where the customer is going to engage with aspects of your business or brand.

And if you have both Digital and Physical Touchpoints then you've got a lot of points and instances where Consistency is Key!!

What touchpoints are you using and are they consistent?

15/09/2023

🌟🌟Social Media Marketing Made Effortless🌟🌟

The typical person spends on average 2.5 hours a day on Social Media, scrolling and consuming content, so it's no wonder businesses and brands are using this FREE resource to Market their businesses.

However, the creation of content for Marketing Purposes is becoming more and more time consuming, and in businesses, time is precious and scarce.

Something that should be effortless and effective, becomes a frustration and an after thought.

Hi 👋 I'm Jenn, a Social Media Marketing Specialist for small to medium businesses and personal brands.
I can offer help and support either through Social Media Management or Social Media Training.
I'm not into over complicating things, being too technical or trying to baffle audiences with BS. But I am into getting results.

So, if you are feeling lost or frustrated with Social Media and Social Media Marketing, then get in touch for some support.

I also share lots of tips and advice on my pages about Effective Marketing and Content Creation, you're very welcome to follow along 💋

14/09/2023

🤦‍♀️An incredibly common error that I see so many accounts making when posting about their business on Social Media is making all posts about the sale!🤦‍♀️

This is not what Social Media Marketing is, it's not what Marketing is about.

Sadly, this is where a big misconception about Social Media Marketing has stemmed from - that posting about buying products is going to generate infinite sales straight off the bat.

It's not!

Your Social Media Marketing is telling a story that will one day, compel others to choose to buy from you, or work with you.

💡Think about the Who, What, When, Where, How and Why of your business, your products, your services and your customers.

Then create content that is a reflection of this.

Now you're thinking like a Social Media Marketer!

Let's think about the Who. Who are you, and Who is your business for? I'd love to know more about your who in the comments below

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💾Save this one for the Caption💾I have zero tolerance for bullies, and the comments section is no place for negativity, judgment or keyboard warriors!!Sadly though, there will be people who lack the ability to speak with positivity and encouragement - granted, these people are few and far between - but they do exist, and they may appear from time to time.So, here is my extensive list of ways to respond to negativity in the comment section:💋Silence….. we don’t not have to respond to or acknowledge negative comments - silence is golden.BUT, if you’re feeling a little on the salty side, perhaps one of these will fit your mood:💋You should try something better with your time.💋Thank you so much for engaging and boosting my content within the algorithm.💋You should know your absence online is a breath of fresh air.💋You must be new, because we don’t do that here!💋I’m sorry you missed the point of this post💋Are you normally this bitter?💋I’ve tried to see things from your point of view, but I’m afraid I’m just not that stupid!And of course, we all have the power to delete comments & block accounts.What’s your chosen response to Negative Nelly’s in the comments section?Have you saved this post for some response lines to use in the future?#kindnessmatters #kindnessonly #notrolls #socialmediakindness #contentprompts #contentinspiration #contentthatconverts #contentcreation #instagramstrategies #instagramnewfeature #thegramgang #instagrammarketing #socialmediamarketing #instagramtipsandtricks #instagrammarketingforbusiness #powerfulf**kingwomen #socialmediatipsadtricks #socialmediamanager #socialmediacoach #socialmediamentor #socialmediathatmatters #strategywithsoul #postingwithpurpose #marketingpsychology #witty #salty #sassyquotes

It's that time again!! Here are some awareness days to look out for in August. Which ones are you looking forward to? Let me know in the comments below #awarenessdays #augustawarenessdays #contentinspiration #instagramliveroom #instagramlives #livestream #instagramlivestream #instagramstrategies #instagramlivevideo #instagramnewfeature #thegramgang #instagrammarketing #socialmediamarketing #instagramtipsandtricks #instagrammarketingforbusiness #powerfulf**kingwomen #socialmediatipsadtricks #socialmediamanager #socialmediacoach #socialmediamentor #socialmediathatmatters #strategywithsoul #showuplikeaboss #postingwithpurpose

In case you missed it last week - here are the awareness days for July 2022. Which ones are you excited about? Can you guess which ones I am excited about?!? #awarenessdays #juneawarenessdays #contentcreation #contentcreators #contentinspiration #socialmediamarketing #marketingtips #marketingsupport #womenwhoworcs

It doesn't feel like two minutes since I posted the May Awareness Days, but here we are with a round up of some of the fab Awareness Days to expect in June. What dates are you excited for? Me, International Picnic Day, National Fish and Chips Day and World Music Day all sound right up my street. #awarenessdays #juneawarenessdays #contentcreation #contentcreators #contentinspiration #socialmediamarketing #marketingtips #marketingsupport #womenwhoworcs

If you’ve not already caught the latest LIVE over on Insta (it’s saved to the grid) here’s a little snippet of Sam Copy by Her and I talking about Authenticity within business and personal brands to help connect you with you dream clients ❤️

So I'm going to mix opinion and perspective on this one..... Does the look matter? What's your first response to this question? Set your mind back 10 years or so to the beginning of The Gram - it was all artsy photos filtered to the nines!! It was all about the look, about visually stopping the scroll. Now, I am not about to totally throw the look out the window, because the look is still relevant - But it's not the be all and end all. IF you are within an industry that still relies on the visual, such as interiors, design, beauty etc. then the visual does still matter - BUT it's not all that matters. What does matter though, whatever your industry, is the information, the value, the knowledge you can share, the support you can offer. If your content is taking longer to create the look than to add the actual value you're doing your expertise a disservice. I'll circle back and say again, I'm not totally throwing 'the look' out the window, because I've already talked about how visual consistency builds your brand, it speaks to your ideal clients, it resonates with your audience and evokes a feeling and connection. It's a complex one. So, I'll ask again..... does the look matter? What's your answer now? Let me know in the comments below. #substanceoverstyle #brandcolours #wellbeingsocialmedia #socialmediawellbeing #wellbeingofinstagram #socialmediasimplified #wellbeingwarrior #instagramtips #instagramtipsandtricks #instatips #instatipsandtricks #marketingpsychology #brandpsychology #holisticsocialmedia #holisticwellness #attractivecolours #coachingforsuccess #coachingfortherapists #coachingsocialmedia #consistentsocialmedia #validationcomesfromwithin #socialmediafortherapists #socialmediaforholistictherapists #positivevibes #positivesocialmedia #empoweredsocialmedia #socialmediaempowerment #womenwhoworcs

#socialmediaexpert #socialmediaadvice #socialmediacoach #whatihavelearnt #whatihavelearntin2020 #importanceofbrand #badassbusiness #womeninbusiness #socialmediamarketing #2020journey #thestorysofar #instagramexpert #facebookexpert #socialmediamanager #socialmediacoaching #posting #intention

** 🎉 Giveaway Winner 🎉** Congratulations Samantha Strecker

In less than 4️⃣ minutes, I’ll cover 9️⃣ Best Practices for you to incorporate into your Social Media Marketing to really help you Stand Out from the Crowd #socialmediamarketing #socialmediatips #bestpractices #socialmediabestpractices #smallbusinesssupport #businesswithpurpose #businesswithheart #thegramgang #instagrammarketingtips #smallbizstrong #womenwhodo #bossbabe #contenttipsandtricks #bosslady #girlboss

Our most recent poll had you asking for an insight into The Algorithm, so here it is #socialmedia #socialmediatips #thealgorithm #howtoworkwiththealgorithm #howtoworkit #organicgrowth

Trying to pull a fast one - changes to your Facebook settings

Here I share an overview (with statistics) about the importance of using Stories as a small business and how these can cultivate an online Community for your Business #smallbusiness #smallbusinesstips #instagramtips #instagramtipsforbusiness #organicgrowth #bossbabe #myinstacommunity #seemysmallbiz

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