Crypton Creative

24/06/2020

As an agency we’ve began incorporating The Golden Circle into our business model. It’s a concept developed by Simon Sinek who believed that ‘people do not buy what you do, they buy why you do it’. According to Sinek, most consumers begin communicating with the ‘what’ they do aspect and eventually work their way back to talk about ‘how’ and ‘why’ they do what they do. ⁣
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This is a concept followed by both Apple and Google who communicate with an ‘inside-out’ type of thinking. They start with the why and only then do they move on to talk about the how and what portions of what they do. ⁣
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The golden circle can also be very useful for marketing content and storytelling.

23/06/2020

When looking to introduce a new product into the market it’s essential you create a marketing plan to ensure all risks are mitigated and avoided. These 3 templates provide a basic overview of the marketing plan we undertake for our clients. It’s the 🔑 to marketing success.

12/06/2020

If some of the largest brands were around during the 1980s.. ⁣
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Designs are by Luli Kibudi as part of his ‘One Appon a Time’ series. ⁣
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Which one’s your favourite? ⁣
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06/06/2020

Concept Ad Piece for Specsavers

06/06/2020

Concept Ad Piece for Corona Beer

03/06/2020

As a business owner and individual, now more than ever, it’s time to act as a leader. ⁣
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Don’t be afraid to make unpopular decisions, nor feel the need to be liked/loved by everyone. Be committed to your job and watch your leadership have an electrifying impact on your business.

14/05/2020

Three Facebook strategies we swear by as an agency. Depending on our client, we sometimes use a combination of both strategies depending on the product/service and the designated target audience. ⁣
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Direct To Offer strategy involves directing your customers directly to your landing page via your ad in the form of a ‘Shop Now’ call to action. Use this with e-commerce businesses where you only want sales.⁣
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A Lead Magnet is an enticing offer to somebody who visits your website, usually in the form of pop-ups or a highlighted box. The visitor will pay for the offer with their email address. You then use their email for email marketing purposes until that email address becomes a lead. ⁣
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Omnipresence strategy is the power of being everywhere. It involves producing content and advertising it constantly so it is always in your target markets consciousness. It involves using a variety of channels but the over exposure pay-off can be huge. ⁣
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Feel like we could really help out your businesses marketing? We’d love to hear from you😁🧑‍💻👩‍💻

12/05/2020

Some advice from David Ogilvy for small businesses during these hard times...

11/05/2020

Concept Ad piece for a clear casing design. ⁣
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Just playing around, blending advertisement style and copy from the 1980s with a modern product. Task was to try and get consumers who prefer their iPhone naked to get a case. ⁣
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11/05/2020

10/05/2020

to our visit to office, an agency who specialise in digital marketing. ⁣
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Was a really insightful day with some very interesting discussions. We networked with some great people and industry leaders who gave advice on how to be innovative within our industry. ⁣
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Looking forward to what the future holds for us as an agency.

09/05/2020

We’ve had an extremely busy week here at Crypton Creative. We were lucky enough to get our hands on some marketing courses on innovative strategies to use in the current climate, along with some new Facebook Ad Strategies which we will begin implementing for our clients🧑‍💻. We’d love to hear how your week went😃.
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Our post today focuses on Ad localization. This involves tailoring your ad by assessing the local market and culture of each target audience. This ensures your ads meet the target audiences’ criteria. ⁣
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Ad localization is something we’ve recently begun adopting into our ads and are finding very useful at the moment, particularly when targeting varied audiences across the UK. Feel free to give us a message if you have any queries on how you could adopt Ad Localisation. ⁣

04/05/2020

At Crypton Creative, we’re always looking for small tweaks which can dramatically improve results for our clients. This post does exactly that ⚡️⚡️.⁣
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We’re providing two tips for businesses in the service industry on how changing your customer expectation can improve both your sales and how much you charge for your product/service. ⁣
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As always, we would love to help you out. Please do not hesitate to get in contact with us 🧑‍💻👩‍💻.

01/05/2020

Crypton Creative is a Social Media Marketing Agency that is run by a tech-savvy group of individuals who have been brought up around the age of social media and technology.

Our services focus on:

📲 │ Social Media Management
💡 │ Marketing Strategy & Advanced Targeting
💭 │ Content Marketing

We’re delighted to announce our new Social Media Plus Package. These packages will provide extremely cost-effective help for local businesses who are suffering from a lack of lead generation, along with strategies to help deal with the impact of coronavirus during these extremely tough times.

Please do not hesitate to get in touch if you’re interested. George Jensen (Founder of Crypton Creative).

30/04/2020

Now more than ever, it’s important for your business to stand out from the crowd and make your brand appear as valuable to your consumers as possible. We understand that with the difficulties of corona-virus looming, this can seem like an extremely daunting challenge for many.
We’ve provided two easy tips to make your brand appear more valuable to your target market, which in turn, can help you differentiate from competition and secure more leads.
As always, we’re here for your business, so please message us with any inquiries you may have.

28/04/2020

We’re delighted to announce our new Social Media Plus Packages for businesses around the Berkshire area. These packages will provide cost-effective help for local businesses who are suffering from a lack of lead generation, along with strategies to help mitigate the effects of corona virus during these extremely tough times. ⁣
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More details will be released very shortly.

27/04/2020

Mood Bias. You’ve probably never heard of it. We think it’s time you should. ⁣
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According to Fred Bonner, in an experiment carried out, consumers who were in a relaxed mood noticed 56% of the ad shown to them. This is far more than the mere 36% noticed by consumers who were feeling stressed. ⁣
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We’ve compiled a mini strategy for you to begin implementing mood bias into your marketing. DM us on how we could help your business with marketing 🧑‍💻.

26/04/2020

‘Don’t spend unnecessary costs. We provide style and durability. Join the Revolution.’⁣
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Title: You do the maths.⁣
Client: JustInKace⁣
Year: 2020 ⁣
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24/04/2020

During this quarantine period, we understand it can be difficult times with regards to sales for many businesses. Therefore, when it comes to pricing your products/services online, its vital to have a pricing strategy lined up to help you. We’re providing three tips for you to potentially implement into your pricing strategy that we’ve been using with our clients, depending on the varying context. If you’d like help with your pricing, please contact us, we’re more than happy to help 💭.

22/04/2020

I’ve recently been reading the ‘Choice Factory’ which is a marketing book on consumer behaviour biases. One bias which really caught my attention was Social Proofing.

We’ve developed a strategy around it and have been using it with our clients, so far it’s worked really well. Here’s our top four steps for you to begin integrating Social Proofing into your marketing strategy💡💭

22/04/2020

An important consideration for businesses when carrying out marketing research in the form of consumer surveys is the unpredictability of consumers. No one likes to admit they’re influenced by others.

However, research has shown the power of Social Proofing as a Marketing Bias with regards to spending patterns. Our next post outlines how we use Social Proofing for our clients 🔑

20/04/2020

When creating Marketing Plans for our clients, we swear by these 3 steps to ensure all risks associated with our campaigns have been mitigated and we can go into partnerships with full confidence.

This is 🔑 to Marketing Success.

17/04/2020

痘印 or Douyin, is the Chinese counterpart to Tik Tok, also owned by Tik Tok’s parent company, ByteDance. However, Douyin differs in that its users are older than Tik Tok’s average user, along with Douyin offering e-commerce integration and video in-search capabilities. This allows people to find products based on video selected.

Is this the future for Tik Tok?

17/04/2020

There’s no doubt Tik Tok can seem quite alien and ineffective for your business.

However, here at Crypton Creative we understand the capability of the platform to help out any business regardless of its industry. Therefore, we’ve compiled a basic list to help get your business up and running on the platform 💭🧑‍💻.

15/04/2020

A lot of brands fail on Tik Tok because they immediately begin posting videos without warming up the app’s algorithm. Consequently, unless they get lucky with a viral video, the brand will be unsuccessful in reaching its target audience.
We recommend not posting for four days after downloading the app. Instead, begin liking, sharing and commenting on Tik Tok videos which relate to your industry. This way, the algorithm will understand your target audience and industry a lot better. Once you begin posting after four days, Tik Tok will show your content to accounts which like similar stuff and you’ll be able to begin your journey with Tik Tok 💭🧑‍💻.

13/04/2020

A marketing plan provides a roadmap for keeping your marketing and products aligned with your businesses objectives. Within your plan, it’s vital to know your clients positioning within their respective markets. For us, we use this positioning template to set the stage to create context and mandate for action. This enables us to identify the companies desired future positioning of the company and which direction we should take their marketing in the near-future 💭💭.

12/04/2020

After finalising our new 2020 Twitter Strategy, we thought we would summarise and condense some main points for you guys to focus on with your twitter accounts.

Starting with these 5 steps will definitely help get your business up and running on Twitter.

Feel free to DM us or email us to discuss these further or how Crypton Creative can help you with your Twitter 😊.

12/04/2020

We’ve been delving into the power of Twitter as a Social Media platform recently.

After hearing about the 4-1-1 Rule which was popularised by Tippingpoint and Joe Pulizzi, we now swear by it as an agency.

Essentially, for every 4 educational tweets you post (e.g. content assets), retweet one industry influencers and tweet out 1 promotional item.

As an agency using this tool, we can really help your business maximise the power of Twitter 🧑‍💻.

09/04/2020

Because every consumer loves a good story...

09/04/2020

We understand finding relevant topics to use for your content can be a right nuisance for many businesses. That’s why we’ve devised a four-step plan to help you with your content creation and enable you to target your customer persona’s.

1.Reference your customer persona’s challenges

For instance, a company selling agricultural equipment could review their persona’s and find that their customers struggle with increasing their agricultural yield. You can then create content targeting this problem. These challenges can provide ideal topics to connect to your consumers with.

2.Find patterns from customer feedback and analytics on what content’s worked for your business in the past

Have a look at your analytics, which photos / videos generated a spike in engagement? This may be a good talking point for your content. Additionally, keep a record of all the questions you’ve asked your customers and look for trends in their responses.

3.Provide helpful next steps in the form of Call to Actions

Whenever possible, include a call to action to encourage the consumer to read an article or blog, or more videos on whatever topic was being mentioned. For instance, you may begin creating content which includes ‘Facts Of The Day’, then you follow this with extra reading in the form of a call to action.

4.Format your content so that it’s easy to follow and read

Feel like you still need help? Please do not hesitate to contact us on either Facebook, Instagram or our email: [email protected]

Look out for our next post on what makes successful storytelling for your content.

07/04/2020

Had a productive morning identifying four new factors to use when creating customer persona profiles for our clients. Creating customer persona profiles for clients allows us to make more informed decisions on what type of content will be effective, along with enabling us to personalise the content we release for our clients. In turn, this increases the chance of the content resonating with the target audience and driving action.

06/04/2020

Top 25 words which cause the most ad rejection according to research from Tara Zirker. Has your business used any of these words in your Facebook ads?

06/04/2020

According to Weebly, 62% of small businesses say that Facebook ads fail to meet their targets. Our testing proposal strategy aims to prevent that from happening. LINK HERE: https://www.cryptoncreative.co.uk/post/crypton-creative-s-guide-to-running-successful-facebook-ads-with-a-small-budget

06/04/2020

1.Make sure your Facebook Ad Copy and Headline is clean

Any cursing or innuendo’s which go against Facebook Ads policy will disadvantage your ad significantly. Check out our next post for the words which cause the most ad rejection and highest costs for businesses.

2.Never get too direct with your ads

For instance, including ‘you’ and ‘your’ in your ads tend to make your target audience feel ‘targeted’ and called-out. Although, this is okay in some instances, its best to not make your ads too personal.

3.Ensure your Facebook Ads always end with an appropriate Call-To-Action

Your call to action provides your business with the chance to motivate your audience to take real steps into becoming a client or customer. It’s the determining factor between a lead and a conversion. Call to actions can include ‘Sign Up now!’, ‘Register now!’ and ‘Get 10% off with your first purchase using the discount code…’

4.The power of being natural

When writing your ad, make sure it sounds like you or your brand. This works best. This can involve making an offer or telling a story but ensure that whatever you post is as natural as possible. Facebook algorithm loves when ads look and feel organic 🍃🍃

5.Maintain positivity

Minimize pain points in your ad (e.g. being overweight, broke or lonely). Get creative with them instead, or switch to a completely positive approach instead. Always focus on the benefits and avoid negativity, otherwise you’ll most likely experience expensive costs or rejected ads.

04/04/2020

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03/04/2020

Ive recently set up a Social Media Marketing Agency, Crypton Creative, which is an agency run by a small team of Gen-Z millennials who have been brought up in an age characterised by technology and social media.

We understand the prohibitive costs of agencies and freelancers. Therefore, we provide cost-effective social media advice and management to grow your businesses online presence and help it flourish within its respective market, particularly in the hard times we’re facing.

As an agency, we’re looking to bring in 1-2 more clients, offering a whole months free service to help mitigate the risks of corona virus.

Please visit our website and do not hesitate to get in touch.

www.cryptoncreative.co.uk

George

02/04/2020

Our new client, MIZO, is a young and vibrant techno/house events label in the Essex region. After unfortunately having to postpone their debutant event due to Corona Virus, MIZO are looking to rapidly expand their online presence so that they’re raring to go once the threat of Corona Virus has passed. The brand has come to us to help them create an ideal customer persona profile, along with helping them out with their content creation to help grow their business.
We’re extremely excited to get this partnership underway!