Chaos Incarnate

20/11/2023

AI has been a controversial subject in the creative technology community. The past month, Chaos Inc co-founder has been on AI panels with some of the brightest minds in the industry. She has chosen to adopt a positive stance on AI developments in filmmaking and 3d. Why? Because as they say, "the cat is already out of the bag."

"Theres no going back. The proverbial pandora's box is open. AI is already unleashed on the world. My hope is we can harness its power to support, enable and augment creative processes. That what we are witnessing is the dawn of a new creative renAIssance. Will we see mass job loss in the coming years, as humans are replaced by more reliable, cheaper, and more efficient AI driven processes? Yes. But - can an AI driven society make our lives better? Can we harness its power to free society from the drudgery of labour and menial tasks, allowing more time in our lives for rest, thought, pondering... and creativity? While AI can perform creative tasks, ultimately there is still a human element go the process... guiding direction, sifting through results, curating content and dictating changes and new renditions, which are slowly shaped into a final product first imagined by a human. AI is a tool. It is not artifical, but augmented intelligence, supporting human creativity by enabling us to translate ideas and concepts to form and product like never before.

So yes, I'm hopeful.
What is the alternative?"

Thank you to and for sharing, and of Cannes Next for hosting such thought provoking panels.

26/08/2023

We couldn't be more thrilled to say that is featured in the Changemakers edition of - where she talks about immersive activations, space exploration, and the reactive spatial audio she created on the .acoustics.official L-ISA system for our week-long takeover at with for MONOLITH.

Check out this month's issue to read more!

22/06/2023

Excellent interview by Channel 4 Lifestyle featuring Professor Green in front of our installation at Outernet-London - speaking on fatherhood, antidepressants and mental health awareness.

A huge thank you to Adot Foundation Campaign Against Living Miserably and of course the incredible artist Jack Dartford and sound designer Halina Rice for bringing this piece to life.

Produced by Chaos Inc co-founder Stacia Pfeiffer

It's the start of mental health awareness week - and some prominent celebrities are helping that aim by talking publicly about their own struggles with menta...

22/06/2023

We are incredibly proud to have produced this incredible immersive installation exploring anxiety by for for during

Featuring new work by sound designer

Monolith is running all week til 21.05
Stop by Tottenham Court to view.

Show Times:

Mon-Fri
12pm – 2pm
5pm – 7pm

Saturday
12pm-2pm

Sunday
6pm-8pm

A huge thanks to all involved, for making this possible, and creating space for public art 🙌

We CAN make a difference.

22/06/2023

Another shot of our testing for x !! Our prototype VR experience in situ at

Thank you so much for letting us come down to test out the system. We loved hearing the combo of our in headset audio with the unique beam technology of holoplot to create a perfect ambient room atmosphere.

Excited for what's next 🙌
Featuring Chaos Inc co-founder Stacia Pfeiffer
in headset 📸 by

design

22/06/2023

First tests yesterday for x !! Our prototype VR experience in situ at

Thank you so much for letting us come down to test out the system. We loved hearing the combo of our in headset audio with the unique beam technology of holoplot to create a perfect ambient room atmosphere.

Excited for what's next 🙌
Featuring artist and designer
in headset 📸 by

design

17/06/2023

A huge thank you to AV Magazine and editor Clive Couldwell for this 2 page feature on my virtual production work with Dark Matters and Lux Machina Consulting. If you can get ahold of the June / July issue, I'm on page 8/9. Out now!

Sitting down to answer these questions gave me a lot of clarity and perspective on the past few years. It's been a long and winding journey to build my career. I never quite knew where I was going pr how one job led to the next, but I gathered so much unique knowledge and insight through the process.

In the last year, I've done a lot of panels, and one thing moderators always are interested in is my nontraditonal background. Surprisingly, the industry has seen my variety of experiences as a strength, not a weakness.

I still say, follow your passions. Keep pursuing what excites you, even if it means changing directions. Starting over keeps us in beginners mind, and learning keeps us young. Forever a student of life 🙌

My favourite quote from this article is "It's a brave new world, and to dive into this industry - you need to be fearless enough to be first."

Be bold. Take the untrodden path.

"Two roads diverged in a wood, and I—I took the one less traveled by” - The Road Not Taken, by Robert Frost

"Do not follow where the path may lead, go instead where there is no path and make a trail." - Ralph Waldo Emerson