Coppertop Media

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Coppertop Media

Award winning Digital marketing agency specialising in all things social media and online strategy!
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02/09/2024

Our Director, Dave is running 100km in September for Great Ormond Street Hospital and Charity

Words from Dave “it was a tough, slow start but feeling motivated to help the many children in need! We all know the amazing work do, so if you can spare a few pounds I would be most grateful”

Link to sponsor - https://www.facebook.com/donate/781176084216095/?fundraiser_source=whatsapp_share

Thanks for reading!

12/08/2024

Cookin’ up some recipe goodness for our client, Levi Roots! 🐓

17/07/2024

Hitting numbers on Tik Tok for our client, using trends and engaging video content with the right hooks is key!

Does your business need help in the world of social media? DM us today!

06/12/2023

Saucy Elf! 😁

06/05/2023

Sandwich P**n incoming….

20/09/2022

Our client with HM The King! We only work with the best! 😁

12/08/2022

Our longest clients of well over 3 years, an award winning, world leading in RF connectors, adaptors and cable assemblies that leads the way on social media against it competitors! We control all social media, online strategy and PPC advertising.

Contact us today and discover what we can do for your business 📈

10/08/2022

On top of being able to target specific audiences directly with your marketing, you can then save this data and use it for future campaigns.

For example, we have targeted — and are currently targeting — users from audiences that were created 180 to 365 days ago. This means that when someone clicks an ad, visits a landing page or signs up to email lists, we can retarget them at a later date with contextual advertising and irresistible offers.

08/08/2022

Did you know there are over a billion active users on Instagram? There are so many people wondering how to reach more potential clients yet not taking note that a huge percentage of the population is active on social media. Their data is available to business owners and advertisers alike to benefit from. One of the main reasons social media marketing is so effective is that brands can hyper-target ideal clients based on exact demographics. Showing ads to the right individuals is a critical part of the marketing process and must be taken seriously to avoid wasted ad spend.

We target users based on age, gender, location, interests, behaviours, website visitors, email lists and more. This data is made available to us as advertisers when we publish campaigns and allows us to use more context in our marketing campaigns to make sure we're showing relevant information to relevant people.

05/08/2022

According to multiple sources, 90% of B2B, B2C and non-profits currently have some type of content marketing, and the percentage that are effectively using it is drastically lower. With the three sectors averaging just 45% effectiveness, there is clearly an issue.

With more than 50% of content marketers admitting to lacking a content strategy, it’s not hard to wonder why the effectiveness is so low. While the usage of content marketing is increasing, marketers are struggling to create enough content that is engaging and effective.

Part of the problem is that marketers don’t have a content strategy developed. While it’s not a fix-all, a well-defined strategy brings an understanding of your objectives while also identifying how you plan to achieve them.

01/08/2022

Video content is a great advertorial tool in any content marketer’s toolkit.

Video content marketing is so valuable because it is the sort of content that breeds more content.

From one piece of video content you can get:

✔️ An extra video (behind the scenes footage!)
✔️ A blog post- transcribe your audio from the video
✔️ A video published on TikTok to drive traffic (a snippet of a longer video)
✔️ A video on YouTube
✔️ A week’s worth of Instagram stories
✔️ A year’s worth of original images

By shooting video and taking photos, even if you spend a couple of days doing it, you generate an incredible amount of useable content.

29/07/2022

For a long time, LinkedIn was considered a job search engine. But not any more. LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool.

Here are a few tips on how you can best utilise the platform for your business.

For more details for your specific industry, get in touch with our team.

25/07/2022

Levi roots is a long term client of ours, and we are proud to be able to work together to showcase his many talents!

Thanks for the review and we look forward to continuing our relationship, working to create a fun, impactful, engaging social media and online strategy.

Contact us today and discover what coppertopmedia.com can do for your business.

20/07/2022

A competitive analysis allows you to understand who the competition is and what they’re doing well (and not so well). You’ll get a good sense of what’s expected in your industry, which will help you set social media targets of your own.

It will also help you spot opportunities.

Maybe one of your competitors is dominant on Facebook, for example, but has put little effort into Linkedin or Instagram. You might want to focus on the networks where your audience is underserved, rather than trying to win fans away from a dominant player.

18/07/2022

Establish your most important metrics and KPIs -
No matter your goals or industry, your social media strategy should be data-driven.

That means focusing on the social media metrics that matter. Rather than focus on vanity metrics, dig into data that aligns directly with your goals.

What metrics are we talking about? Check out the breakdown below:

✔️ Reach. Post reach is the number of unique users who saw your post. How much of your content actually reaches users’ feeds?

✔️ Clicks. This is the number of clicks on your content or account. Tracking clicks per campaign is essential to understand what drives curiosity or encourages people to buy.

✔️ Engagement. The total number of social interactions divided by the number of impressions. This sheds light on how well your audience perceives you and their willingness to interact.
Hashtag performance. What were your most-used hashtags? Which hashtags were most associated with your brand? Having these answers can help shape the focus of your content going forward.

✔️ Organic and paid likes. Beyond a standard “Like” count, these interactions are attributed to paid or organic content. Given how much harder organic engagement is to gain, many brands turn to ads. Knowing these differences can help you budget both your ad spend and the time you invest in different formats.

✔️ Sentiment. This is the measurement of how users react to your content, brand, or hashtag. Did customers find your recent campaign offensive? What type of sentiment do people associate with your campaign hashtag? It’s always better to dig deeper and find out how people talk or feel about your brand.

04/07/2022

1️⃣ Exit intent pop-ups
Exit intent pop-ups work. You can see average conversion rates of 3.09% with pop-ups, while some of the highest conversion rates are closer to 10%.

As with any marketing tactic, there are some best practices for using pop-ups. You can use cookies to track which visitors are new or returning, so you don’t continue showing it to people who already signed up.

2️⃣ How-to video series
You can approach video marketing in two ways: one-off videos for a specific campaign or a series of videos you can track. A how-to video series is a key strategy for brands that offer services. It gives your company a chance to communicate valuable information with context.

Explainer videos are one of the most popular forms of video content—96% of online users have watched one to learn more about a product. Almost 75% of viewers have purchased or downloaded software after watching a video about the service.

3️⃣ Instagram posts!

Your social media strategy is crucial to growing your email list. You can schedule posts, upload photos and videos, and even tag products in your e-commerce store with the right Instagram settings. Custom hashtags can make it easy for people to find your brand too.

One of the caveats of using Instagram is the inability to include links in your posts. You can circumvent this hurdle by including your email signup link in your Instagram bio. When you create content, let your followers know the link is in your bio.

01/07/2022

Growing an audience?

You absolutely need relevant content that gives back to your readers to start with the obvious.

To gain an audience, it is imperative that you actually have something of value to offer your potential audience.

“Readers will follow you because of what you write. It’s all about the value you give to them.” – Thomas Despin

29/06/2022

By connecting and engaging with your social media followers, you'll be able to build lasting relationships between them and your business. You can do this by interacting with them on your posts, responding to their questions and comments, and providing them with any help they may need.

You can also ask your followers questions about your products, their pain points, or create giveaways to help you build trust and show them how much you value their input and support.

27/06/2022

Increase your brand awareness with social media marketing!

Due to the sheer amount of people on social media, you're missing out on the potential to reach thousands, and even millions, if you don't have a presence.

In fact, social media has been proven to boost brand awareness by driving up engagement. Social engagement includes things like comments, likes, shares, and reposts, and saves.

It also helps you increase brand awareness by directing traffic straight to your site. You can do this by including direct links to your website in your profile, bio, and posts.

22/06/2022

Did you know that the audience on LinkedIn has 2x the buying power that your average web audience has? B2B marketing using LinkedIn is especially effective, and can yield very profitable results.

Making connections with relevant industry leaders is a great way to generate business opportunities. Potential connections asking for recommendations for a service that you offer could turn into your next paying customer.

20/06/2022

How to Define Your Target Audience?

You can do this by building a consumer persona. A customer or buyer persona is a generalised representation of how your ideal buyers would be like.

You list their demographic and psychographic attributes and preferences to gain a better understanding of your target audience.

Then you can market your brand and products only to those who are most likely to be genuinely interested in them. This means that there will be higher chances of getting leads and conversions. This will help you increase revenue by investing less.

17/06/2022

Another good practice for creating engaging social media posts is through the use of polls and surveys. Social media polls and surveys are super simple for obtaining that needed customer feedback quickly.

Best Practice: Post your poll or survey at the optimal times that your target audience tends to be active.

The data obtained from polls and surveys are great for future marketing material.

15/06/2022

Advertising is an integral part of a successful business. The perception created, for the consumer, garners goodwill long before a purchase is made.

In the sales process, it starts with creating awareness, followed by interest, desire and purchase. You can’t just show up at the purchase point and expect to influence purchasing decisions. You cannot skip the first three steps and expect to be successful. But many try. Most fail because they did not take the journey with the customer.

13/06/2022

1️⃣ Instagram posts
Your social media strategy is crucial to growing your email list. You can schedule posts, upload photos and videos, and even tag products in your e-commerce store with the right Instagram settings. Custom hashtags can make it easy for people to find your brand too.

2️⃣ Short videos
Videos are increasingly popular in email marketing campaigns. More than 80% of businesses use them and video consumption is growing 100% every year. People love videos. They increase engagement with very little investment.

Viewers also share content—92% of them indicate that they share videos they like. You can incorporate videos into your social media campaigns to boost email signups too. A new video platform, TikTok, is a rising social media star. The platform boasts 800 million users worldwide with less than three years on the market.

3️⃣ Giveaways and sweepstakes
Contests, giveaways, and sweepstakes can lead to engagement rates of up to 5.8%, plus conversion rates of almost 34%. That makes them the most lucrative forms of engagement in content marketing. And the only real cost is what you’re giving away and what you put into the marketing campaign, which means higher ROI.

You can even leverage referrals with giveaways. Almost 95% of people will immediately share a giveaway or sweepstakes as soon as they enter. Using social media to spread the word? Over 62% of users will share the contest with a friend to get extra entries.

10/06/2022

We really appreciate your review, thanks a lot!

Contact us today and discover what coppertopmedia.com can do for you and your business.

08/06/2022

Building an email list is one of the best decisions you can make for your business. The Direct Marketing Association report from 2019 shows that email marketing earns $42 for every $1 spent — which is a 42x return on investment (ROI) 🤯

06/06/2022

Why Use Facebook Ads To Promote Your Online Store?

Advertising through Facebook ads allows you to find your ideal customer using tools to identify what the individual likes, interests, and common behaviours.

This makes it easy for you to optimise ad sets to reach a large audience of individuals who will most likely convert on your website.

Facebook advertising has long been a preferable advertising source for small business entrepreneurs to a well-established brand looking to run both macro and micro-targeted campaigns.

01/06/2022

1️⃣ Blog Posts - Sharing your blog posts on LinkedIn is a great way to increase your reach, build brand awareness, and spark engagement.

When sharing blog content to LinkedIn, be sure to:

- Introduce the post with a personal comment.
- Shorten the URL with Bitly or a similar app.
- Check to be sure the thumbnail looks great.

2️⃣ Industry News and Research - LinkedIn is a business-to-business platform whose users are actively looking for content related to their industry. This makes it an ideal platform for sharing research-based case studies, reports, and whitepapers.

3️⃣ In-Depth How-To and List-Style Posts - Publishing content directly to LinkedIn bypasses your blog and website, but offers more visibility on the social channel. Consider publishing how-to and list-style posts exclusively on LinkedIn.

According to a recent study, LinkedIn posts between 1,900 and 2,000 words in length perform best and gain the greatest number of views, likes, comments, and shares.

The same study found that how-to and list-style posts receive the most attention.

30/05/2022

How social media advertising has changed the game?

It means the messaging we put out there can target very specifically a type of person or somebody who might (for instance) be a man who’s interested in Football, aged between 25 and 30. If we wanted to reach that same person and we haven’t used social media advertising, that’s going to be very difficult for us to do.

So it does allow us to be a lot cleverer with our spend and a lot smarter with our budgets as well, in terms of making sure that we’re getting the best bang for our buck.

Prior to the emergence of social media marketing, the closest comparable tool was email based marketing. However this doesn’t allow as much scope for reaching new potential customers, rather, customers who have used the service or product previously.

26/05/2022

There are six essential steps to develop a winning marketing campaign:

1) Determine Your Objective and Budget: Your objective may be to generate qualified leads or to convert prospects into first time customers. There are three common ways companies determine their marketing budgets:

A) Set your budget by task
B) Match your competitor’s budget, by estimate
C) Percentage of sales

2) Identify Your Target Audience: Once you know your objective and budget you’ll need to identify your target audience. These are the people or companies to which you will address your campaign. When identifying your target audience, it’s a good idea to find out what types of media are most likely to get a desired response.

3) Create Your Message: Creating your message is the fun part of the campaign. You’ll need to fit the message about your product or service to your audience.

4) Develop Your Media Strategy: Choosing the media may be the most challenging part of your campaign planning. When doing your research, be sure to discriminate between trends and fads. Trends are here to stay, whereas fads come and go. Direct marketing, particularly email marketing, is a low cost investment with high return when compared with other advertising and promotion methods.

5) Implement Your Marketing Campaign: Implementing your plan should be the easiest part if you plan well from the beginning. You’ll need the right team to coordinate all the scheduling and activities for each parts of the campaign.

6) Measure & Analyse Your Results: The last step in a marketing campaign involves the analysis of the results. You’ll be amazed at what you could find with all the statistics. Your results can show you which targets responded best and what channels provided the best opportunity to reach your target.

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Videos

Cookin’ up some recipe goodness for our client, Levi Roots! #ReggaeReggaaeStickyWings 🐓

Is SEO an issue for your business? Would you like to be ranked higher on Google? At Coppertop Media we have a wealth of knowledge of getting business’ highly ranked which ultimately drives more profit for your company! DM us today or drop an email to [email protected] for more info. #digitalmarketing #smm #seo #googleranking #busienss

Sandwich Porn incoming….#ReggaeReggaeSauce

It’s a tough job! 🎥Barcode Festival Levi Roots Ainsley Harriott

Sometimes in life as in business there are obstacles put in your way, these tests only make you and your business stronger. (Or as our director, Dave would have found out, WET 😂) @rough.runner

Simple little edit we did for @official_levi_roots delicious Reggae Reggae Crisps! #SocialMedia

Creating content at the #Nottinghill #Carnival last week was 🔥 full video to come 🔜 #CopperTopMedia

Man like Macka B up in the place! #ReggaeReggaeWeekender

What a day! The turnout was unreal for Levi Roots #ReggaeReggaeWeekender! We are back for more tomorrow 12-6PM. If you are around Westfield Stratford City come and party!

It’s a tough job working with food but I guess someone has to do it.... (and eat it!) #foodshots

Looking for engaging, award winning, digital marketing for your business!? Look no further. #CoppertopMedia 💻📱📷🎥 Www.CopperTopMedia.com

At the #CoolVenueAwards with my clients Levi Roots Caribbean Smokehouse! ✌🏼

Don't mess with #GOATBUSTERS! Levi Roots Caribbean Smokehouse! #Ghostbusters 🐐🐐

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