08/11/2022
Proper pr done the way it should be.
Why Dauntless PR isn’t cheap and why you wouldn’t want it to be
Our PR offers range from £4997-18,000, they are not cheap. Nor would you want them to be. Let me explain.
Just today, here are some of the requests we’ve received looking for experts on specific topics, such as health, fitness, business, finance, psychology, beauty etc.
USA Today
Forbes
Metro International
This Morning
Business Insider
Stylist magazine
BBC
New York Times
The Guardian
This isn’t a one-off, we get stuff like this in every day and, for our VIP clients, we also run an outreach campaign.
There are 3 of us who run the PR side on a day to day basis.
Catherine Ball, who is one of the UK’s top journalists,
Eleanor Lucie, publicist with 20+ media experience and me, with
over a decade of being consistently in the media on huge platforms.
The reason our clients get explosive (and consistent) results is because the 3 of us are working together every day, bringing our individual insights, skills and contacts to the table! We have 50 years+ of culminative experience. We know our s**t!
Now, imagine we decided to run as a budget PR business instead.
Let’s say, we kept our offers under £500 to try be affordable and keep everyone happy.
That would mean our power-house trio, plus the extra badasses who are helping us in the background would need to be cut- we simply couldn’t carry on delivering on such a level.
This means the time and energy we put into building amazing relationships with journalists and TV producers would also need to be cut.
As would the incredible support we offer our clients.
Oh, and the creepy software we use that follows all our members around showing them exactly where they’ve been featured along with their audience figures and how much it would have cost them in advertising?
Cut, cut, cut.
So to summarise.
Our members would get…
MUCH LESS support
.
FAR FEWER (and lower end) bookings
.
MINIMAL knowledge on their audience figures and they’d miss a lot of features too because they’re not always told when they go live.
I don’t know about you but nothing about that excites me!
Your brand’s reputation is the most valuable thing you’ve got in your business.
This means people finding you in the first place and getting an amazing first impression that magnetises them to stay hooked on what you have to offer.
It means raising your credibility so people actually trust you. So calling in leads and converting them becomes so much easier.
You building trust with your audience.
Your brand becomes something people want to shout about and are proud of being a part of.
And it gives you the edge over others in your industry who are not doing this work.
Would you want to skimp on that?
There’s a reason why top brands and celebrities are consistently in the media, it’s because they understand the long term value.
And do you think it happens to them by accident or because they are already famous? Think again! They have badass PR teams working on their behalf, all of them.
That’s part of the jigsaw that sees them where they are today (there is no ‘one magic thing’ that works but everything being pieced together) and the reason they stay at the top.
If they dropped their PR efforts, their companies would see major declines.
That’s why they don’t.