VN Creative Media

Home
VN Creative Media

Social Media Agency. Helping Homeware & Interior Brands with Facebook Ads & Pinterest Marketing

12/07/2024

💡 Thinking of running your own ads?

It might cost you more than you think.

You decide to promote your business and to run social media ads.
You watch some You Tube tutorials and set up your ad campaign.
You think you've got it all figured out.
But then the hidden costs start piling up.

🔴 You overspend on clicks that don't convert.
🔴 You target the wrong audience and waste your budget.
🔴 You try with different images and videos (too long, too short, music yes/no, text overlay???)
🔴 you copy your organic social media post caption hoping for the best.
🔴 and then when you see nothing happens, you stop... and you convince yourself that ads don't work, they are a waste of money.

Of course they are if done this way.

This is a common scenario I see with many entrepreneurs.
They believe they can handle it themselves (as if they don't have enough things to do already)
They want quick results and save money on hiring experts.

But advertising is like cooking a gourmet meal.
You can't expect a perfect dish if you don't know the recipe.

You need to understand the nuances of ad targeting, budgeting, objectives and optimization and it's crucial to monitor and adjust your strategy REGULARLY.

Without the right skills, you risk spending more than you gain, and your business may suffer.
Investing in expertise can save you money in the long run.

Ready to make your ad spend count? DM me for a no obligation chat.

11/07/2024

Did they promise you the moon 🌝?

It's time to switch...

The same usual story ➡ advertising agencies and freelancers charging almost nothing and promising amazing results way before starting working with the brand.

If you are a business owner, please bear this in mind when working with an agency as these are very common red flags which would suggest you are probably working with the wrong people.

❌ No strategy in setting up a campaign 👇

Advertising a product is not just about setting an ad live, it’s about having a strategy behind it. Imagine setting sail without a map; that's what diving into social media advertising without a clear strategy looks like. Without a well-defined plan, your campaigns lack direction, resulting in ineffective dissemination of resources and messages that don't resonate with the intended audience.

❌ Ignoring the data and saying yes to everything you want to do (sorry, I know it’s your budget, but you hired an expert for a reason!) 👇

Advertising without listening to data is like playing darts with a blindfold. Disregarding analytics means missed opportunities for optimization and a lack of understanding of campaign performance.

❌ No personalization (just because a type of audience works with a client, doesn’t mean it will work with another client in the same niche) 👇

Advertising to everyone is as good as advertising to no one. Knowing your audience ensures that your messaging reaches the individuals most likely to engage with your brand, leading to improved outcomes.

❌ No creativity 👇

Ever tried painting without colours? That's the effect of an ineffective team on your campaigns. A talented team brings creativity, expertise, and strategic insight essential for crafting successful social media advertising campaigns.

If you find yourself dealing with someone who is not clearly as invested in your brand as you are, it’s time to move on and finds someone who cares.

If you want to talk and see if we are a good fit, please reach out via DM.

10/07/2024

Selling low-ticket items?

Struggling to turn clicks into customers?

Maybe you are not leveraging the power of ads ....

(you are not running them at all or maybe you are not sure they're working as they should!).

Ads can really skyrocket your online sales.

WHY?

1️⃣ Quick Conversions: Lower-priced items often require less consideration, making it easier to convert cold audiences into paying customers quickly.

2️⃣ Wider Reach: Ads help you reach a larger audience, increasing the chances of finding more buyers who are ready to make a purchase.

3️⃣ Higher Volume: Even with a lower price point, the volume of sales can add up quickly, driving significant revenue.

4️⃣ Brand Awareness: Running ads not only drives sales but also builds brand recognition, making it easier to sell more products in the future.

We recently helped a brand selling low ticket products achieve exactly that (see screenshot below) and their comment was:

‘we should have done this before’.

If you are ready to see your sales dashboard explode, send me a DM and we can have a conversation about where you are at and where you want your brand to be by end of this year.

Remember hesitation can be expensive (as I always say, the biggest expense in your business is the money you are NOT making today).

Let's have a chat.

08/07/2024

Hesitation can be expensive.

In business, time is money…that you lose.

When you delay investing in ads, you are essentially leaving money on the table.

This is a concept known as opportunity cost.

Opportunity cost is the potential gain lost when one alternative is chosen over another.

In this case, the alternative is waiting to invest in ads.

While you wait
- your competitors are getting ahead
- they are reaching potential customers that could have been yours
- they are building brand awareness while you remain in the shadows

Every day you wait, the cost of missed opportunities increases.

It's not just about the immediate return on investment.
It's about the long-term growth and sustainability of your business.

Ads are an investment in your business's future.

They help you reach new customers, increase sales, and stay competitive in the market.

So, the question is not whether you can afford to invest in ads.
The question is whether you can afford not to.

Don't let hesitation cost you more in the long run.

Remember, the best time to invest in your business was yesterday.

The next best time is now.

Are you currently investing in ads? What are you waiting for?

26/06/2024

Imagine a place where your brand doesn't just get noticed,

instead it becomes part of someone's vision board.

A place where inspiration thrives and decisions are made

where people don’t just scroll to kill some time.

Your ad is there, relevant to what people are searching for

and with users pinning their dreams and plans, your ad isn't just seen,

it's sought after.

PINTEREST can be your game changer.

But you need to play the long game, like good wine, your results will improve with age.

- A good organic strategy to start with

- Pinning consistently for a long while, and doing it right (not all that reposting from Instagram please)

- And then, crafting a strategic ad campaign to leverage the effort you put into your channel

And here come the results, like for my ecommerce client in the image below.

If you are not harnessing the full creative power of Pinterest to spotlight your products, then it’s time to talk.

Drop me a DM with the word Pinterest and I will get in touch.

24/06/2024

No point in having customers adding to basket

if they end up leaving your website without paying!

Running social media ads and seeing a lot of people adding to cart but very few proceeding to checkout?

Your ads might be doing their job, but something else isn't..

perhaps your website?

Whether you're using ads or relying on organic traffic, driving thousands to your site means nothing if your website isn't performing as it should.

Common reasons for cart abandonment often get overlooked, and it's crucial to ensure a seamless, distraction-free checkout process.

Is your cart abandonment rate too high?

Revisit your website and checkout process.

Simplify the journey, remove obstacles, and if in doubt, invest in a specialist to audit your site and ensure it's doing its job.

I have listed some of the common problems in the image below,

is there anything else you would add?

Let me know in the comments 👇

20/06/2024

I'm super excited to share that I'm now featured on the directory for service-based businesses.

A huge shoutout to the amazing Emmie Faust and her team for creating a supportive community that truly champions growth and success in business and for putting together this incredible directory, highlighting some of the most talented founders in tech, marketing, consulting, coaching, and more.

Head over to www.findafemalefounder.com and explore the directory. Discover how these founders can support your business in so many different areas.

My listing is now live 😊

I'm thrilled to connect with more founders and share my expertise in social media advertising and digital marketing and take businesses to their next level growth 🚀

17/06/2024

As people see Microsoft as employer on my profile

they often think I am an ex-software engineer 🤔

Truth is... I am not.

My background is in digital marketing and advertising.

When I was working for Microsoft, I was running the UK Monetization team in their advertising department.

So I know a thing or two about digital ads.

I have seen so many brands investing massive budgets in advertising.

And when I started my own business in social media ads, I used to think mirroring big brands' ad strategies was the key to advertising success.

But then, I realized I was approaching it all wrong.

You see, when a brand like Coca-Cola is the expert, they make the choice:

- What kind of ad campaign to launch
- Which celebrity to feature in their commercials
- What message to convey to the masses

And to be honest with you, the big brands’ ads we see on social media are not even there to ‘sell’.

They are just there for brand awareness.

People see these ads and they instantly know, they ‘get it’.

They don’t need to learn about the brand.
They don’t need to learn about their products.

They know. Very well.

Those campaigns are there for awareness.

Doesn’t matter if people click on those ads, nobody is there to track ‘conversions’.

The money spent on those ads is way out of budget for a smaller brand who wants to use ads to sell and increase their online store revenue.

So if you want your ads to attract, educate and convert people…. you need to think differently.

When you're the expert of your own brand, you don't need to mimic "successful" strategies,

you need to create your own solution:

- Which unique selling proposition to highlight
- The best way to reach your specific target audience
- The most effective method to resonate with your customers

Copying big brands isn't helpful. What works for them wouldn’t work for you.

Craft your own strategy and lead as the expert of your brand.

12/06/2024

It doesn’t matter how many people you reach.

What matters is to reach the right ones.

It’s not about getting your ads in front of as many people as possible,

but in front of the right audience.

That’s what counts in advertising.

Understanding your audience is the first and most important thing as in order to sell we need to think about what drives action to buy.

Reason, desire, passion, habit, compulsion.

The more basic the thing you sell (to cover basic needs), the easier to pitch your product.

But if the thing you sell sits at the top of the hierarchy of needs, that’s a different ball game as you need to work a bit harder to explain to your audience what your product's benefits are.

You need to be more creative and psychological in the way you present your offer.

- Don’t just focus on the problem you solve, but the symptoms.

People might not know they have a problem, but they will resonate with those symptoms.

- Don’t just focus on the transformation you provide, but the feelings and the outcome.

People might not be sure about the transformation they are after, but they will resonate with how they want to feel.

Getting to the heart of why someone is going to click and to buy.

That’s the most important step in advertising.

No matter what platform you choose, or the budget you have.

Don’t overlook it or underestimate it.

Do your homework first.

23/05/2024

‘Let me tell you how I grew my brand to 8 figures in 6 months working 3 days a week without EXPENSIVE PAID ADS’ (so the online coach says in his sponsored post!).

What they are basically saying is that you should grow your brand organically without expensive ads. If you are good at what you do, you don’t need them.

But what if you are growing but you want to scale, and you are pondering if paid media is the right path instead..

those words might make you feel like a failure.

Like using paid ads would mean cheating your way up to success.

Like paying the platform would mean you are not good enough to succeed purely with organic (free) social media marketing.

Like running ads would mean adopting cold soulless tactics to acquire customers who never chose to hear from you in the first place (all that disruptive promotional content getting in the way of social scrolling!).

But this is not the way to do it my friend.

Paid ads are not 2 dirty words.

It’s not about throwing money at ads in the hope they will fix your marketing.

It’s not about putting out there a quick message in your ad copy hoping someone will get hooked.

It’s not about serving the ads to everyone hoping someone will stop.

There’s no shortcut to success.

Having a paid media strategy is about:

- Having already built your brand and community organically

- Having already built that trust and credibility online

- Having clarity on your messaging and what you stand for

BUT reaching people who without ads will NEVER see the value, beauty or mission of what you are doing.

Is this not something everybody wants?

There is no hoping or guesswork. Pure strategy.

And there is no cheating the system. It’s a marketing investment that might be right for you and that does not take away the work you have been doing to get where you are.

In fact it does take your work and amplifies its impact.

That’s the reality.

(and those online coaches know that).

13/05/2024

How to boost your ecommerce brand's basket value and reduce abandoned carts? 🚀🚀

In the thriving ecommerce landscape, optimizing your cart value and minimizing abandoned carts is crucial.

Clear product information, flexible payment options, and excellent customer service can significantly enhance your brand's success.

Keep in mind these golden rules (👉swipe the carousel )

These are not just rules, they are the backbone of a successful ecommerce brand.

Any thoughts or additions?

I'd love to hear your top strategies or challenges in the comments below 👇

09/05/2024

Customer acquisition OR customer retention?

Why do you need to choose?

Segmentation is your secret weapon in social media ad campaigns.

You definitely want to use ads to improve customer retention but your primary objective is probably to find new people.

Understanding your audience is the most important part. Age, location, interests and behaviour are key factors.

Use these insights to create customer profiles. This helps you target the right people, at the right time, with the right message.

What about content for your ads?

One size doesn't fit all.

Different segments require different content. Personalize your ads to resonate with each segment.

If attracting new customers is your main goal, tailor your ads to attract these new segments.

But don't forget your loyal customers.

Create exclusive offers, sneak peeks, or loyalty programs. This keeps them engaged and feeling valued.

With the correct segmentation and content, you can effectively manage your social media ad campaigns, find new customers and improve the relationship with the existing ones.

If you are running ads and you feel you could do with some help, get in touch.

08/05/2024

Leave the algorithm updates to the experts and watch your ROI grow.

Many businesses dwell over the decision to keep ad management in-house or to outsource.

Each option carries its own set of costs.

👉 In-house ad management means hiring a team (unless you want to do it yourself).

Plus, the time it takes to manage everything. Running a business is no easy task. You have to juggle multiple responsibilities, from product development to customer service. And then there's advertising...

👉 Outsourcing, on the other hand,can alleviate this burden but it has its own costs.

You pay for:

1️⃣ Expertise -> ad strategists have the knowledge and experience to create effective ad campaigns. They know what works and what doesn't.

2️⃣ Convenience -> they can track the performance of your ads and make necessary adjustments. This ensures your ads are always performing at their best.

3️⃣ Time saved -> outsourcing frees up your time, allowing you to focus on other aspects of your business.

-> But, it requires trust and clear communication.

The decision should be based on your business needs.

Consider your budget, your goals, and your capacity.

Remember, the cheapest option isn't always the best. And the most expensive isn't always the highest quality.

The true cost of ad management is more than just money.

It's about value, effectiveness, and strategic alignment.

Surely outsourcing your ad management could be the game changer your business needs as it can give you the competitive edge you need without the stress. And, it might just give you that extra hour of sleep you've been craving.

But, before you decide, do your homework.

Understand the true cost, beyond the dollar signs.

Because in the end, the right decision could change your approach, and ultimately, your business success.

07/05/2024

No matter what you're selling or how you're selling it, one thing remains true:

people never buy something just for the sake of buying.

There's always a deeper reason behind why we make certain purchases, and it's all tied to how that thing makes us feel.

People buy an escape from the person they are afraid of becoming and an access to the person they wish they were.

These words from one of my coaches always make me think.. they sound very 'deep' but in my opinion they absolutely nail the concept of emotional buying.

When it comes to creating your social media content, ad copy or website messaging, it's important to shift your focus.

Instead of solely highlighting the features and tangible benefits of your product, emphasize the intangible, emotional benefits that your customers will experience by having your product.

This approach will resonate more deeply with your audience and drive stronger connections with your brand.

If you breathe and live the 'thing' you create, you will naturally speak about it in a way that lights you up and not because of what this thing is but because of what this thing can do to make people's lives better.

And that vibe is contagious.

24/04/2024

Imagine a place where your brand doesn't just get noticed..

it becomes a part of someone's vision board.

With users pinning their dreams and plans, your ad isn't just seen—it's sought after.

Are you harnessing the full creative power of Pinterest to spotlight your products or services?

If not, it's time we talk about unlocking a world of possibilities. 📌✨

Pinterest Ads aren't just ads; they're an invitation to a community passionate about discovery and your next loyal customers could be part of it.

They excel at capturing attention in a place where inspiration thrives and decisions are made.

Imagine elevating your brand's visibility without stretching your budget.

Whether you're aiming to broaden awareness, funnel traffic right to your doorstep, or lift those conversion rates sky-high, Pinterest has the tools you need.

If you're pondering whether Pinterest Ads are the right fit for you, we're here to help you figure that out.

Curious? Drop me a DM and we'll explore together how Pinterest can be your brand's next best friend.

23/04/2024

Stop selling and start telling.

Ads don't always sell products. Stories do.

We've been wired for storytelling since the dawn of time. Our ancestors used stories to pass down knowledge and wisdom. We use stories to entertain, to educate, to inspire.

So why are we still stuck in the old ways of advertising?

Why are we still trying to sell facts and figures when we know that stories are what truly move people?

It's time to stop selling and start telling.

And transform your messaging into tales that transport customers right to your checkout line.

Don't just tell them what your product does. Show them how it can change their lives.

Make them the hero of your story. Make them feel, dream, aspire.

Because in the end, people don't buy products. They buy better versions of themselves.

And nothing sells a better version of oneself like a good story.

Let your customers live the story, and they will come to you.

22/04/2024

Does community engagement defeat exclusive discounts for customer retention? 🤔🤔

As businesses evolve, the focus on building strong relationships with customers and the community becomes paramount.

Engagement is the secret sauce that keeps businesses thriving.

When businesses connect, listen, and value their customers, they're not just selling, they're building a community.

Strong community = strong business.

Customer retention isn't just about transactions, it's about creating meaningful connections. These connections are built on understanding customer needs, consistent communication, and maintaining a balance between the two.

👉Swipe the carousel to see if your business is built on these principles.

How do you maintain exceptional community engagement and customer retention during high-demand periods?

Share your top tips or challenges in the comments below 👇

17/04/2024

✅Build Your Email List Quickly ❌ Without Breaking The Bank

Are you tired of having an empty email list that does nothing for your business growth?

Do you wish there was a simple and affordable way to build it up quickly?

A strong email list is crucial for any business, as it allows you to connect with and engage your ideal customers through effective email marketing.

The good news is, if you already have a lead magnet like a free download, PDF, or audio guide, you're one step closer to success.

All you need to do is present this valuable content to the right audience... leveraging the power of Meta Ads.

This is what I am offering:

🎯 TURN ADS INTO LEADS – 8 week program (Done with you + training)
where I will work on your Meta ad strategy, build your campaign and also teach you how to continue on your own at the end of our journey.

Start now, knowing that 2024 is going to be the year where you can finally turn your lead generation worries into wins 🥂

Send me a DM for more info.

16/04/2024

Looking to skyrocket your sales with paid media? That's a fantastic idea 👍🏼 BUT..

here's the reality

if you're not seeing the results you anticipated, it's not because paid advertising is ineffective.

You might be zeroed in on specific numbers or revenue goals, and not achieving those targets consistently can make you feel like you're throwing away your money on a strategy that's not right for you 🤔.

But what if you're not focusing on the right factors?

What if there are other aspects of your digital marketing that need a little tweaking before you point the finger at paid ads?

It's all too easy to become obsessed with the end goal and gauge success solely by the jump from zero to X.

But remember, 📈growth starts from the ground up⬆

You need to fortify the foundation and construct a robust digital marketing strategy that encompasses organic social media, email marketing, website optimization, and your overall marketing funnel – all before diving into paid ads.

When you have that sturdy foundation, growth becomes seamless, and ads are the catalyst that makes it happen.. and quickly!

Do you need help with your paid media strategy?

DM me ‘YES’ and I will send you more info on how we can work together.

15/04/2024

Boosting profits? Optimize smarter, not harder 🎯🎯

As digital marketing evolves, mastering paid media strategies is crucial when competition intensifies.

Transparency on costs, reliable tracking, and thoughtful campaign design can make or break your profits.

As competition heats up and you're striving to maximize those profits, optimization isn't a detail you can afford to overlook.

Ensure your campaigns deliver ⭐⭐⭐⭐⭐ performance by making these best practices in paid media your go-to strategy.

1️⃣ Shift your focus from ROAS to overall profit. Accept a lower ROAS if it results in higher total profit.

2️⃣ Experiment with different bidding strategies. Manual, automated, or a mix of both can yield different results.

3️⃣ Regularly review and adjust your campaigns based on performance data. This includes tweaking ad copy, targeting, and bidding strategies.

4️⃣ Leverage audience insights to better understand your customers. This can help you create more effective ad campaigns.

5️⃣ Diversify your ad spend across different platforms and ad formats to reach a wider audience and increase potential profits.

Remember, seeing your overall marketing as an ecosystem instead of a group of single channels working separately, will help you get detached from each platform’s ROAS and consider your overall ROI instead.

How do you maintain exceptional campaign performance during high-competition periods?

Share your top tips or challenges in the comments below 👇

11/04/2024

You have spent all that money on creating a beautiful website which nobody is visiting... it's like dressing up, make-up on, hair done and stay on the sofa on your own to watch Eastenders....

Bit of a waste don't you think?

If you would like to drive more traffic to your website, increase the pot of your ideal audience and ultimately increase your online sales

Pinterest might just be your secret weapon! 🎯

I’m sure you are already posting on Instagram and Facebook, but this is likely to only bring your site a small % of people (we know how SLOW organic growth can be).

This is why Pinterest can be the best solution for you if you want to drive HIGH QUALITY TRAFFIC to your site (no ads required, just organic content).

📌 For a start Pinterest isn’t a social media channel, but a visual search engine. People are searching for something they need or desire and you have the opportunity to capture their attention.

📌 Pinterest demographic is for the majority female aged 25-54 who make purchasing decisions for their home so if this is your target audience then you are sitting on a gold opportunity to reach your dream clients.

📌 The great thing about Pinterest is that you don’t have to worry about number of followers or engagement, what’s important is creating relevant content that drives traffic to your site.

📌 Your content has a longer shelf life unlike any other platforms where content quickly loses traction. Your Pins will continue to be searchable for years to come.

Having your account set up for success is crucial though and this is why I recommend you invest in a Pinterest strategy to have a roadmap of all the steps to implement and this is exactly what we offer -> a strategy tailored to your business, your niche and your marketing goals.

👉DM me today the word ‘PINTEREST’ to find out how we can work together.

Address

Website

http://www.vncreativemedia.co.uk/

Alerts

Be the first to know and let us send you an email when VN Creative Media posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to VN Creative Media:

Videos

Why do some products sell better than others? ..even if they’re similar? It’s often due to social proof. People want to feel they are making the right choice. Seeing others’ positive experiences reassures them. And in a competitive market, leveraging social proof in advertising can be a game-changer. - customer reviews and testimonials can significantly influence buying decisions. A product with numerous positive reviews appears more reliable. This increases consumer trust. - influencers and celebrities also play a role. Their endorsements can drive massive sales. - social media shares and likes act as modern-day word-of-mouth. They signal popularity and quality. - displaying user-generated content boosts authenticity. Basically people are more likely to trust and engage with ads that have likes, comments and shares. Also high engagement rates signal to Facebook that your ad is relevant, which can lower your advertising costs. Social proof isn’t just about numbers. It’s about creating a sense of community and belonging. Don’t underestimate the use of social proof in social media advertising: it’s a powerful tool that enhances consumer trust and drives conversion rates. #digitaladvertising #paidmedia #socialmediaadvertising #ecommerce #evommercestore #onlinebusiness #shopifyseller #shopifytips

Shortcuts

Address
Alerts
Contact The Business
Videos
Claim ownership or report listing
Want your business to be the top-listed Media Company?

Country:

City: