VN Creative Media (2025)

08/09/2025

You’re not here to build a quarter’s success, so you should know long-term growth isn’t in ROAS.

The founders I work with know that very well.

- they’ve done the brand building
- they’ve lived through slow seasons
- they’ve invested in quality, customer service, and design

They’re not looking for a quick win.
They’re thinking bigger... Chances are, you are too.

You want real scale.
Revenue that stacks.
Results that compound.
Ads that respect the product and reflect the brand.

And success that lasts.

That’s why when we build Meta ad strategies, we don’t just optimise for just ROAS.

We optimise for your bigger goals.

✨ Boutique stockists
✨ PR opportunities
✨ Retail expansion
✨ Peace of mind

These are the real measures of success of your marketing investment.

Sometimes, maximizing ROAS isn’t the long-term strategy.

If you’re focused on increasing lifetime value, boosting average order value, or strengthening contribution margin, ROAS is just one lever to consider. There are other ways to see if your paid media is truly contributing to growth and brand building.

Remember, you’re not in this for a quarter.

You’re building something that will still be standing in five or ten years’ time.

The question is: are you ready to work with a partner who looks at the long-term view of your business?

If the answer is YES, DM me.

04/09/2025

Guess who asked me to marry him last Sunday? 💍(And of course, I said YES.)

My 6 year old son ❤️

We were away celebrating my birthday at a beautiful country estate.

There happened to be a wedding taking place, and the whole place was glowing, flowers, lights, laughter, that magical atmosphere you only get at weddings.

It’s funny how children see something unfold and immediately want to emulate it. At this age, I’m still the great love of his life 🥰 and I’ll happily soak that up for as long as I can.

Moments like this remind me how much they absorb from the world around them, and how naturally they mirror what they see.

And in truth, we never really grow out of that, as adults, our environment sparks conversations too.

Surrounded by weddings and photo-taking, it wasn’t long before I was talking about ‘Instagrammable moments’ to someone I had just met, which quickly turned into a conversation about social media, visibility, and business. Before I knew it, I was talking about paid ads (can’t help myself!).

What struck me was how natural it felt. Talking about what I do doesn’t feel like work, it’s part of me. Just as so many founders I work with live and breathe their business, their ideas, their passion.

Yes, it’s hard work. But when it feels like an extension of who you are, it’s also energising. And that’s why I love helping founders take that passion further, not just by making them more visible, but by turning that visibility into sustainable, profitable growth.

Now that school has started again, many founders, especially parents, finally have a little more headspace to get back into business mode. And with Christmas just around the corner, this is the moment to set yourself up to maximise your revenue potential for the next quarter.

👉 If you want to make sure your paid media is working as hard as you are in the lead-up to Christmas, send me a message.

06/08/2025

The metrics that stall your growth aren’t always the ones flashing red ⚡⚡

They’re the silent ones 🤫🤫

The ones that look “fine” on the surface until your sales start slipping and your reach starts shrinking.

Here’s the metric that tells you the truth 👇

Look at your First-Time Impression Ratio.

It matters more than most brands realize.

Because when this number drops, especially alongside declining ad performance, it’s a major red flag.

Your audience is burning out🔥

Translation?
➡️ You’re showing ads to the same people, over… and over… and over.

Eventually, they stop clicking. Stop converting. Stop caring.

And you’re left wondering:
“Why are results slowing down when the campaign used to work so well?”

The answer is often right here.
A shrinking First-Time Impression Ratio usually means:

⚠️ You’re not reaching enough new people
⚠️ Your audience is too narrow (or exhausted)
⚠️ You’re paying to speak to people who’ve already said “not now”

But when this number stays healthy?
✅ Your targeting is fresh
✅ Your reach is expanding
✅ Your ads are driving real, sustainable growth, not just retargeting the same pool

The fix?
Sometimes it’s broader targeting, or a a creative shift.
Sometimes… it’s spotting the issue before it costs you thousands!

This is why a real Meta ad audit matters.
Because metrics like this, silent, invisible, and expensive, don’t show up unless you’re looking for them.

I offer two complimentary Meta ad audits per month for ecommerce brands ready to plug the slow leaks and scale by doing the right thing.

Want me to take a look under the hood?
Send me a DM.

04/08/2025

What if “saving money” on your ads is actually the very thing costing you growth?

Here’s what many ecommerce founders don’t realize 👇

Handling everything yourself feels logical, no agency fees, full control, and the comfort of protecting your business.

It seems like the smart, practical choice.

But without the right experience in scaling paid media, that “saving” often turns into hidden losses inside your ad budget.

Paid ads aren’t just a few campaigns, they’re a powerful growth engine that should convert every pound into reliable, predictable revenue.

Without expert setup, creative, targeting, and strategy, your budget leaks away:

- Inefficient campaign structures
- Lackluster creative that doesn’t connect
- Poor targeting that misses your best customers
- Disjointed strategy that stalls growth

That “free” agency fee? It’s often swallowed by missed opportunities, unpredictable results, and slower growth than you deserve.

Now imagine turning that wasted spend into real momentum:

✅Confidently launching campaigns without doubt
✅Focusing on product development and partnerships
✅Leading your team knowing your paid media is optimized and scaling

This is where a strategic audit changes everything.

I offer two complimentary Meta ad audits every month for ecommerce lifestyle brands ready to make their ad budget deliver real, consistent growth.

I’ll help you discover:

➡️Where your ad spend is leaking value
➡️How your creative and targeting and copy can improve
➡️What it takes to build a scalable, strategic paid media system

Spots for August are now OPEN.

Drop me a message to claim your audit and turn your ads into a true growth engine.

30/07/2025

Some days are meant to be quiet. Silence. No notifications. No one around.

Just you, the sea, and the sound of your own breath slowing down.

Solitude has a place. There are seasons when being unseen, uninterrupted, unreachable is not only welcome, but necessary.

But when it comes to business?

It’s a different story.

Because in business, we always need people.

New eyes on our brand.
New conversations.
New connections.
New customers landing on our website and seeing what we’ve built.

Visibility isn’t a luxury in business. It’s oxygen.

And while organic marketing plays a beautiful role in that, the truth is: at a certain stage, it’s no longer enough on its own.

Paid media becomes the strategic lever that allows you to scale without relying on unpredictable algorithms or burnout-inducing hustle.

So if you’re ready to be seen and invest in paid media, or if you’re already running ads but the results don’t match the potential of your brand, reach out.

Q4 is just around the corner.
Let’s make sure your next season is built for growth.

DM me to chat.

21/07/2025

In my 20s, I learned the power of saying NO. No to the impulse buys. No to the quick wins. No to anything that didn’t move me closer to my goal.

I skipped the luxuries and saved every bonus to buy my first flat.

Owning that flat wasn’t just a milestone, it was a declaration 📣

A moment of real pride and empowerment, knowing I’d built something solid by being thoughtful and staying focused.

That’s the same energy I bring to my clients’ ad strategies today:

→ Every penny has a role.
→ Every campaign has a clear objective.
→ Every decision is made with scaling in mind.

Because pouring money into Meta won’t grow your business.

Precision does.
Strategy does.
Knowing where to focus does.

I bring 20+ years of experience, from leading high-stakes commercial strategies at Microsoft to rebuilding my career in social media advertising.

And I bring all of it to the brands I work with.

This isn’t about running ads for the sake of it.
It’s about giving founders like you the ability to build something lasting.

✨ Predictable growth.
✨ Space to think and lead.
✨ The freedom to step out of the trenches and own the bigger vision.

Because there’s a world of difference between ads that run…
…and ads that work.

Curious how this could work for your brand?

Drop me a message.

17/07/2025

When I launched my first business, I failed. Not because I lacked passion. Or drive. Or craftsmanship.

I failed because I didn’t understand how to market what I made.

And that taught me everything I needed to know to help others avoid the same mistake.

Now, I don’t just teach my clients how to make paid media work.

I show them how to build marketing ecosystems that reflect their brand
and generate consistent and predictable sales.

Because I’ve been there.

I’ve watched organic reach slow.
I’ve sat with spreadsheets at midnight wondering what’s working.
I’ve invested in 'hope' and been disappointed.

And that’s why I lead with strategy now. Data and strategy.

Your product deserves to be seen.

Not just because it’s good, but because it solves a real problem.

And it’s time the right people actually saw it.

09/07/2025

Great product. Strong brand. Weak ads? I learned at Microsoft what it takes to scale right.

You’ve built the product.
You’ve shaped the brand.
You’ve got the right people around you.

But the ads?
They’re still not delivering the way they should.

This isn’t on you.
You’ve simply outgrown trial and error.

One product.
One message.
One clear, strategic approach.

That’s how one of my clients added 858 purchases in just four months after years of relying solely on organic sales.

No frantic spending or chasing trends but a paid media strategy built around their true buyer and designed for scale.

If your product is selling but growth feels slow…
If your ad spend is moving but not multiplying…
If your gut says “we’re ready for more”..

LISTEN TO IT.

My 1:1 Full Ads Management retainer is designed for brands at this exact stage.

1 space available.
£5K+/month Meta ad spend.
Strategy. Insight. Integrity.

DM me “LET’S GO” if it’s yours.

02/07/2025

Good ROAS doesn’t mean your ads are working. Here’s the blind spot most brands miss 👇

If you’re spending £5k+ per month on Meta ads, and the numbers look solid - ROAS is decent, CPA looks fine - but deep down something feels… off - you’re not imagining it.

I see it all the time inside 6 and 7-figure ad accounts.

On the surface, things look good. But behind the scenes?

Gaps that waste budget. Gaps that stall growth.

And no one’s fixing them.

So let’s talk about one of the biggest ones:
👉 No audience segmentation.

When I audit e-commerce ad accounts (especially when managed in-house), this is one of the most common mistakes I see.

Brands run campaigns without separating existing customers from new ones. Which means…

➡️ When the sales come in, you have no idea:

Did we win new customers?
Or just sell again to people who already know and love us?

If you can’t answer that, you’re making decisions on completely flawed data.

Your ROAS might look great - but is it actually fueling growth? Or just recycling your warmest audience?

Without proper segmentation, you’re flying blind:

🚫 Overestimating performance
🚫 Misallocating budget
🚫 Slowing down growth without realizing it

A proper audit isn’t just about spotting mistakes, it’s about finding where the real growth potential is hiding inside your account.

If you’re serious about scaling in a way that’s sustainable, profitable, and aligned with the bigger picture, this matters. A lot.

I offer 2 complimentary Meta ad audits per month for e-commerce brands ready to optimise and scale the smart way.

⚡ DM me to claim yours.

01/07/2025

You think keeping your ads in-house saves money. But here’s the thing most founders don’t realize 👇

No agency fees. More control. A sense that you’re protecting your business.
It feels smart. Practical. Familiar.

But if your in-house team isn’t experienced in scaling paid media, you’re likely wasting more money than you think, right inside your ad budget.

Paid ads aren’t just campaigns, they’re a finely tuned growth engine that transforms every pound into consistent, predictable revenue.

Without the right expertise, your budget leaks through inefficient set up, underperforming creative, ineffective targeting, and scattered strategy.

That ‘saving’ on fees?

It’s swallowed up by missed opportunities, inconsistent results, and a slower path to growth.

Imagine what you could do if that wasted spend turned into real momentum.

You could:

– Stop second-guessing every campaign
– Focus on building your product line and partnerships
– Lead your team with confidence, knowing the paid media engine is running smoothly

That’s exactly where a strategic audit can shift the game.

🛠 I offer two complimentary Meta ad audits every month for e-commerce brands ready to make their ad budget work smarter.

I’ll show you:

– Where your budget is leaking power
– What your creative and targeting could do better
– How to turn scattered efforts into a scalable, strategic system

I know you are ready to turn your ad spend into steady, confident growth, I can see you 🙂

Reach out and make that happen.

30/06/2025

1 week. £140 ad spend. £9,000 return. It wasn’t luck. It was strategy.

After just one week of running Meta ads and spending £140 (£135.80 to be precise!), one of my clients saw incredible results.

We generated 17 qualified leads and out of those, two leads placed orders totaling £9,000.

This isn’t about magic.
This isn’t about the algorithm.

It’s about understanding humans.

→ We didn’t just throw an ad out there.
→ We sat down and did the real work.

👉 We mapped the customer avatar
👉 We unpacked their motivations, emotional and practical.
👉 We identified objections, doubts, and hesitations.
👉 And we built multiple messaging angles that spoke directly to different types of buyers.

Not one generic message.
Not one-size-fits-all copy.

A variety of ads, each crafted to meet a different decision-making trigger.

Pair that with the right creative, and the result isn’t surprising.

🔥 🔥 It’s expected.

Meta ads aren’t just for selling products.

They’re a conversation starter.
A pipeline builder.
A revenue engine, when strategy leads.

The creative.
The copy.
The angles.

This is where the real leverage is.

VN Creative Media

08/09/2025

04/09/2025

06/08/2025

04/08/2025

30/07/2025

21/07/2025

17/07/2025

09/07/2025

02/07/2025

01/07/2025

30/06/2025

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