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19/12/2023

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20/06/2023

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05/06/2023

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05/06/2023

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03/06/2023

03/06/2023

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18/02/2022

Your Marketing Tips and ideas

Opinions, RED C, B&A and MCCP were this years’ winners at the annual Market Research Awards 2021 which took place online today (Friday, Feb 18). Opinions, which is headed up by Dave Cullen (pictured above), picked up three awards including the overall Grand Prix for its work with Bord Bia called ....

18/02/2022

Your Marketing Tips and ideas

As the country prepares to drop the last of its pandemic restrictions, the Irish economy is likely to see a strong rise in consumer spending of about 8-9% in 2022, according to new research carried out by Core for its monthly Consumer Mindset tracker. Retail sales (excluding motor sales) were about....

18/02/2022

Your Marketing Tips and ideas

As the Media Awards 2021 opened for entries earlier this week, a number of new judges have joined the judging panel including Martina McDonnell, Meta; Lucy Murray, An Post; Viv Maher, ThinkDifferently.ie; Olive Fogarty, marketing consultant; Deirdre Wafer, LinkedIn; Andy Farwell, Astus UK and Alison...

18/02/2022

Your Marketing Tips and ideas

Nearly 170 young agency and client talent will be competing this weekend for the chance to win one of the categories in this year’s IAPI Cannes Young Lions national competition. The competition winners will be provided with an all-expenses paid trip to the Cannes Lions International Festival of Cr...

18/02/2022

Your Marketing Tips and ideas

TBWA\Dublin has rolled out a new global campaign for Jameson Irish Whiskey. The new campaign, which features Irish actor, writer and comedian Aisling Bea, is part of a multiyear multi-channel investment behind Jameson and comes ahead of a busy period for the brand in the run up the global festivitie...

18/02/2022

Your Marketing Tips and ideas

Colum Harmon, marketing director PML Group, with this week’s Out \ Look on Out of Home. Dual Screen approach for the Virgin Media Dublin International Film Festival The Virgin Media Dublin International Film Festival returns to the capital on Wednesday, February 23 with quite the roster of events ...

18/02/2022

Your Marketing Tips and ideas

Wolfgang Digital has picked up two awards at the annual European Content Marketing Awards this week. The Wolfgang team picked up the two trophies for its work with Bodyslims and included the Integrated Campaign of the Year and CRM/Email Content Campaign of the Year. The European Content Awards recog...

18/02/2022

Your Marketing Tips and ideas

As brand safety continues to be a major focus within the digital advertising echo system DMG Media continues to develop best practice in the areas of brand safety, ad fraud, anti-piracy and ad quality across its stable of digital brands. In 2021 DMG Media was the first IAB Ireland member to be award...

18/02/2022

Your Marketing Tips and ideas

Kantar’s TGI survey data will now be published twice a year, according to the market research firm. Used widely within the media, marketing and advertising industry to help advertisers and agencies plan effective campaigns, the research is based on a nationally representative sample of 4,000 respo...

18/02/2022

Your Marketing Tips and ideas

This week Nadia Marlène Karim from Core Creative shares the campaigns she wishes she worked on. This is a tough one – like really, really tough! I’ve been collecting “I wish I’d done that” ads for years, so how can I narrow it down to just five? Well, I decided to be ruthless and only [.....

18/02/2022

Your Marketing Tips and ideas

Irish consumer confidence has reached its highest level in over three years according to the January edition of RED C’s Consumer Mood Monitor, writes Colm Finlay. But rising costs are a problem. For the first-time since June 2018, long before the pandemic, more people believe the Irish economy wil...

18/02/2022

Your Marketing Tips and ideas

To market the final stage of the merger of the men’s and women’s Gaelic players associations, Connelly Partners has rolled out a new campaign to highlight the union and to showcase the equality of support for members both on and off the pitch. In December 2020, the men’s and women’s Gaelic p...

18/02/2022

Your Marketing Tips and ideas

A new marketing initiative, called the 3D Forum, has been set up as a platform to invite marketers to talk and share their ideas and views about the growing opportunities in direct, data and digital marketing space. 3D Forum also aims to provide a voice for new and important talking points by promot...

18/02/2022

Your Marketing Tips and ideas

BBDO Dublin has rolled out a new campaign to promote the world’s first and only Game of Thrones Studio Tour which is located in Banbridge, Co. Down. The agency worked alongside HBO, the series production company, Linen Mills Studios and Tourism Northern Ireland and it will open this month. Given t...

18/02/2022

Your Marketing Tips and ideas

The OOH company Global have launched their Amplify brand across its large-format digital network. Amplify is the company’s new platform for 3D digital outdoor content. As part of the launch, Global has commissioned sample content and developed content guidelines to demonstrate to advertisers and a...

18/02/2022

Your Marketing Tips and ideas

Awareness levels about corporate social responsibility (CSR) among Irish consumers is low, according to new global research published by the Worldwide Independent Network of Market Research (WIN). In its annual WIN World Survey, the views of 33,236 in 39 countries, including Ireland, were canvassed....