Naomi Jane Johnson

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Naomi Jane Johnson Digital product designer. Video creator. Planners, journals & notebooks. Custom merchandise.

Still thinking you're too old and it's too late? Here's the real truth: 🌟When you reach "later life" (define that howeve...
21/02/2025

Still thinking you're too old and it's too late?
Here's the real truth:
🌟When you reach "later life" (define that however you like) you already have decades of experience - both from your work and your hobbies / interests.
🌟People WILL pay for your experience, skills and insights.
🌟You DON'T have to be an "expert" (define that how you like, too!) - you simply need to know more about your subject than the majority of your audience.
Stop talking yourself out of boosting your income - join our supportive community today.
You are NOT TOO OLD + IT'S NOT TOO LATE.
Drop me a message to find out more, or check the comments for details.

🚫 MYTH: “You’re too old to run an online business.”❌ REALITY: If you can program a VCR 🤓, you can sell digital products ...
18/02/2025

🚫 MYTH: “You’re too old to run an online business.”
❌ REALITY: If you can program a VCR 🤓, you can sell digital products online.
=========================
Remember when people said the internet was a fad?
And here we are—shopping, learning, and even making money online.
Here’s why the “too old” excuse doesn’t hold up:
👉 If you’ve ever fixed a printer by unplugging it and plugging it back in, you already have problem-solving skills.
👉 If you’ve written an email in ALL CAPS by mistake, congrats—you’ve mastered attention-grabbing marketing 😆
👉 If you’ve taught a teenager how to drive without losing your mind, (have to admit defeat on that one!) you definitely have patience for business...
💡 Instead of worrying about your age, focus on:
✅ Turning your life experiences into an income stream
✅ Using simple tools (no coding or TikTok dancing required!)
✅ Finding a community that gets it (hello Not Too Old + Not Too Late!)
🎉 Bottom line? If you coped with changing from a rotary phone to an iPhone, you can 100% start an online business.
👉 Be honest—have you ever believed the myth that you're too old and it's too late?
Drop a 🤦‍♀️ in the comments! ⬇️

15/02/2025

Thinking of adding AI image generation training into Not Too Old + Not Too Late - would you be interested?

A reminder for you...
14/02/2025

A reminder for you...

Wondering if Not Too Old + Not Too Late is right for you?I've collected a few common questions - here they are with answ...
13/02/2025

Wondering if Not Too Old + Not Too Late is right for you?
I've collected a few common questions - here they are with answers 😃
======================
Q: How long will it take?
A: This is a comprehensive package including 5 full online courses with video tutorials - total watch time approx. 12 hours. There are also templates you can edit and sell as your own if you choose to do so. You'll have unlimited access to all the content for the lifetime of your membership, meaning you can work through everything in your own time.
======================
Q: What if my design skills aren't great?
A: I've assumed you have some experience with using Canva, as it's by far the most popular and widely used online design tool. The design process you'll need to follow for all of the tutorials is very basic and perfectly possible using the free version of Canva. There is also a basic Canva training guide included in the resources for this membership. Additionally, I cover using PowerPoint in some of the course content.
======================
Q: If this is about digital products, why do the courses cover book and merchandise design?
A: Great question! Book and merchandise designs can indeed be considered as digital products, because you create and store the design digitally. One way to use these designs is to upload them to print-on-demand sites such as Amazon KDP, or a merchandise platform such as Redbubble, meaning that your design is then transformed into a physical product. Design once, sell on repeat!
======================
Q: What if I don't learn anything new?
A: I've explained clearly above what's included in this membership; if you're certain you already know all the processes involved then Not Too Old + Not Too Late isn't a good fit for you.
======================
Q: What's your refund policy?
A: My general policy is not to offer refunds on digital products.
However as I firmly believe that Not Too Old + Not Too Late is a value-packed grounding for anyone wanting to start building their own portfolio of digital products, I will provide a refund if you contact me within 14 days of purchase, giving your reasons for requesting the refund.
======================
Q: I'm under 50, will this still work for me?
A: Absolutely! I'm targeting a specific age group with the name of the program, plus marketing copy, but the content is perfect for anyone wishing to start earning recurring income by selling digital products.
======================
Q: I'm over 70, am I too old for this?
DEFINITELY NOT! The clue's in the name - Not Too Old + Not Too Late. My aim is to offer inspiration and build confidence amongst older women business owners who may be feeling "left behind" and nervous when it comes to selling online.
I'm almost 70 myself - let's get on with it!
======================
Ready to embark on this exciting journey?
Join Not Too Old + Not Too Late today and become part of a community that believes age is just a number when it comes to building a business.
Don't wait any longer – stop dreaming, start earning!
Drop me a message if you have further questions - see below for 🔗

📣 You’re Not Too Old, and It’s Definitely Not Too Late.======================Have you ever felt like the digital world i...
12/02/2025

📣 You’re Not Too Old, and It’s Definitely Not Too Late.
======================
Have you ever felt like the digital world is moving too fast for you to catch up?
Or that creating and selling your own digital products is a dream meant for someone younger, more tech-savvy, or just... not you? 🙅‍♀️
======================
You’re not alone. But here’s the truth: age IS NOT a barrier to success. And if you’ve been waiting for a sign to get started, this is it.
Imagine finally having:
✅ The tech skills to bring your digital product idea to life - without overwhelm and frustration.
✅ A clear decision-making process, so you stop second-guessing yourself and start moving forward.
✅ The confidence to pursue your passion, knowing you’re not alone on this journey.
✅ Proven marketing strategies that help you actually sell your digital products.
✅ A supportive community of like-minded women who get it—cheering you on every step of the way 👏
And the best part? You don’t have to do it all at once.
You can learn at your own pace, on your own schedule while receiving guidance from an experienced self-taught designer who’s been in your shoes 🙋‍♀️
No pressure - just friendly encouragement and support.
======================
💯 You’re not too late. You’re just getting started 💛
Ready to turn your ideas into reality, and have FUN along the way?
Join our NOT TOO OLD + NOT TOO LATE community today.
See comments for 🔗

**Are you in the 50-70 age group (like me)?****Would you like to start creating and earning from digital products?.**It'...
09/02/2025

**Are you in the 50-70 age group (like me)?**

**Would you like to start creating and earning from digital products?.**
It's time to ditch the negative self-talk...
Repeat after me:
"I am NOT TOO OLD and it is NOT TOO LATE"

So if you're ready to discover your creativity and embrace the potential of digital products, I'd love to welcome you into my friendly community.

**Not Too Old + Not Too Late**
🌟Affordable, flexible payment options - no obligation, cancel any time.
🌟Instant access to 5 online courses
🌟Editable templates with Master Resell Rights
🌟Further resources and training to be added as we grow..
🌟Members-only Facebook group
Ready to get started?
See comments for the link - and please feel free to message me with any questions.

**PS: This membership was formerly called the All Access Pass.**

An update of what I'm working on (this is a shortened version of the email I've just sent to my 3250 subscribers - if yo...
07/02/2025

An update of what I'm working on (this is a shortened version of the email I've just sent to my 3250 subscribers - if you'd like to be a subscriber let me know and I'll add you!)
=====================
Going forward, I want to develop a more specific niche of supporting/mentoring female solo business owners who are aged 50-60 and over - in other words, women similar to myself. If you weren't aware, everything I do now is completely self-taught...so if I can, anyone can.
This age group is the largest/fastest growing amongst small business owners in the UK and probably worldwide - for various reasons, including increasing state pension age, government cuts in other benefits etc (let’s not go there!) and of course the simple fact that we’re living longer - certainly worth celebrating!
=====================
I’m still developing my ideas, however, in the spirit of “use what you have”, my current membership setup will be the starting point - at the moment this gives access to 5 of my online courses (all based around using digital products and print-on-demand to create recurring income), plus downloadable templates and resources. More content will be added as the community grows.
If you're in this age group and the above sounds interesting, please do let me know (happy for anyone to DM me)

PS: cute sloth for attention - -plus you could learn to create images like this :D

🧘  Pause for creativity  🧘Quiet moments like meditation or journaling can help your mind wander and discover ideas. Crea...
06/02/2025

🧘 Pause for creativity 🧘

Quiet moments like meditation or journaling can help your mind wander and discover ideas. Creativity often thrives when you’re relaxed.

👇Discover how I help business owners bring creativity into their work (see below)

05/02/2025

If you think you need top notch design skills to create digital products, it's probably time to think again... 💡
Some of the most successful and popular digital products (planners, journals, workbooks, templates) are SIMPLE - because functionality matters more than fancy design.
Here’s how you can get started today:
🎨 Use easy-to-learn tools: Canva and pre-made templates make designing a breeze (even if you’ve never designed anything before!)
📖 Start with a simple product: a printable checklist, planner, or journal is a great beginner-friendly option. Don’t try to reinvent the wheel 🛞🛞
🛍 Sell then tweak: don’t wait until your product is “perfect” (hint: it never will be!). Launch, test, and improve based on user feedback.
The biggest mistake? Waiting too long to start 💯
Drop a 🙋‍♀️ in the comments if you’re ready to create your first digital product 😃
Or tell me - what’s stopping you? I'd love to help. 👇

04/02/2025

So I had an idea a few days ago and it's been whirling in my brain ever since...

What I really want to focus on this year is to inspire older women (50+, 60+ and beyond) running their own businesses to discover their creativity, conquer tech challenges and achieve their goals by diversifying with digital products. I'm not sure yet what or how this would work in practice, but it'll centre around an online community of some sort...

So I'd love to hear from anyone who fits the niche - feel free to drop me a message 📩

A reminder of what I'm all about...=============Originally a clinical biochemist in the NHS, I'm now a self-taught desig...
03/02/2025

A reminder of what I'm all about...
=============
Originally a clinical biochemist in the NHS, I'm now a self-taught designer, mentor and online business owner - still working well past "official" retirement age!
I create both digital and physical products to sell online - the latter often simply by repurposing the former 🔁
My favourite thing is designing low-content books such as journals, planners and notebooks, creating designs for merchandise (t-shirts etc), and I've produced many online courses/masterclasses teaching the skills I use in my own business.
🎯 What I really want to focus on this year is to inspire older women running their own businesses to discover their creativity, conquer tech challenges and achieve their goals by diversifying with digital products.
Via my range of flexible services, online courses and one-to-one design support, I love helping solo business owners create their own digital product collections so that they start to build recurring income, do less energy-sapping one-to-one work, and escape that "time for money" hamster wheel 💯
My motto is: You're not too old and it's not too late!
=============
🌟Creator of 12 online courses
🌟Publisher of 40+ journals and planners
🌟SBS Winner (Theo Paphitis competition for small businesses)
🌟3 Local Business Awards
=============
So that's me and who I help... which bit do YOU need help with? I'd love to hear - send me a message 📩

DON'T READ THIS IF YOU'VE NEVER BOUGHT A NOTEBOOK...~~~~~~~~~~~~~~~~~~~~I know I'm not the only one 🙋‍♀️I've purchased o...
28/01/2025

DON'T READ THIS IF YOU'VE NEVER BOUGHT A NOTEBOOK...
~~~~~~~~~~~~~~~~~~~~
I know I'm not the only one 🙋‍♀️
I've purchased online courses and not completed them, or (eeek) never even started them...
I've also created many online courses myself - and I know (because I can see in my course platform dashboard) that people who've purchased often haven't completed or haven't started 😢
That's why, in my course "No-Brainer Notebooks", I encourage members to mark each lesson as complete while working through, and I include a few simple (optional) questions to be answered right at the start, helping me to understand what they want to get out of the course so that I can tweak / improve the content.
I've also gone beyond the actual notebook creation process, and added tutorials covering the process of selling online and producing mockup images to promote the books. After all, it's one thing being able to design a beautiful notebook, but if you don't know how/where to sell it, what's the point?
And I've provided templates to make the whole process faster, easier and **effective** 💪
So if you'd love to create and sell your own custom-designed notebooks, you need to purchase and COMPLETE my No-Brainer Notebooks course!
I promise it won't take you too long - I've deliberately kept the video tutorials to no more than 15 minutes (approx). When you use the templates provided, there's no reason you shouldn't get your first notebook completed and on sale within a week or less.
Nowadays we have all sorts of electronic notebooks - yet people still go crazy for paper-based notebooks and planners 📔📒💯
So why not throw your hat in the ring and start selling your own unique designs??
No-Brainer Notebooks is just £47...
I'll leave the link below and please do message me with any questions - or if you'd like me to design for you 📩
PS: image shows the notebook cover design I created for the course using Canva, in less than 10 minutes. This same notebook is now on sale in my online shop!

🔄 Collaborate to innovate.~~~~~~~~~~~~~~~~~~~Here's another tip to kickstart your creativity 💡Talk to someone outside yo...
27/01/2025

🔄 Collaborate to innovate.
~~~~~~~~~~~~~~~~~~~
Here's another tip to kickstart your creativity 💡

Talk to someone outside your business, or brainstorm with a friend. Sometimes, a different perspective is all you need to unlock your next exciting idea 🔐

Have you tried this? Could I be the person to brainstorm with?
If so - let's chat!

🎯 **Set small creative goals**Don't wait for the perfect moment!Start small - write down one idea, sketch one design, or...
26/01/2025

🎯 **Set small creative goals**
Don't wait for the perfect moment!
Start small - write down one idea, sketch one design, or record one thought.
Tiny steps lead to big results.
~~~~~~~~~~~~~~~~~~~
💬 What’s your creative goal for the week ahead?
Let me know below 👇

This is really exciting! ~~~~~~~~~~~~~~What if you had a simple tool that helped with content creation?Something that yo...
25/01/2025

This is really exciting!
~~~~~~~~~~~~~~

What if you had a simple tool that helped with content creation?
Something that you “feed” with one piece of content, and it spits out multiple new pieces based on the original?
For example - you feed in a blog post, article or podcast, and get 10 social media captions and 3 emails, in less than 10 minutes. You can even give it a URL to work from - what could be easier?
It’s the ultimate repurposing tool.
As a business owner, you know how important it is to keep showing up online, and even if you don’t use all the social media platforms, it can still be hard work to create engaging updates for one or two, let alone regular emails to your subscribers.
You’ll have heard the magic word “repurposing” many times - I’ve often mentioned it myself!
I want to let you know that I’ve recently come across an incredible product that is transforming how I create (and repurpose) content - I think you’ll like it too.
Introducing the CONTENT REPURPOSING GENIUS GPT.
Heather Ritchie of Writer’s Life For You has produced something incredible with this Custom GPT. It's designed to help you repurpose your content effectively and save precious time - to coin another well-known phrase, working smarter not harder!
This GPT is perfect for:
🎯Solopreneurs juggling content creation, marketing, and everything in between - in need of an easier way to repurpose content across platforms.
🎯Small business owners who want to streamline their content strategy and maximise their reach without spending hours on new material.
🎯Content creators who feel like they’re on a never-ending content treadmill and need to repurpose existing material to keep up.
🎯Freelancers and service providers who want to help clients repurpose content efficiently, saving them time and boosting their results.
🎯Coaches and consultants who need to scale their content output but don’t have the bandwidth to create from scratch for every platform.
All you need to get it working for you is a free ChatGPT account, plus content to feed it with 😉
The Content Repurposing Genius GPT also comes with a few brilliant bonuses -
🌟Content Repurposing Guide (showing how to repurpose your existing content effectively)
🌟Project Management Trello Board
🌟Content Creation Idea Vault Trello Board
🌟100 Canva Templates for Social Media Graphics (perfect for promoting your repurposed content!)
🌟Exclusive FREE Resource Library (packed with valuable templates, guides, and resources to help you optimise every aspect of your business operations efficiently)
Your investment for Content Repurposing Genius GPT is $127 (until tomorrow, Sunday, 11.59pm EST)

I'll share the 🔗 in comments (or feel free to send me a message)

Are you a coach, therapist or consultant, unable or reluctant to take on more 1 to 1 clients, and thinking about creatin...
24/01/2025

Are you a coach, therapist or consultant, unable or reluctant to take on more 1 to 1 clients, and thinking about creating online courses and other paid offers?
~~~~~~~~~~~~~~~~~~~
Have you spent hours looking at course hosting platforms without finding one that suits your needs?
~~~~~~~~~~~~~~~~~~~
FACT: If you’re serious about creating/selling digital products such as online courses, using a dedicated platform makes the entire process very much easier.
~~~~~~~~~~~~~~~~~~~
The thing is, there are literally scores of them out there and it’s incredibly time-consuming (not to mention frustrating) browsing around trying to find something that fits your requirements AND budget.
~~~~~~~~~~~~~~~~~~~
I know exactly what that feels like - I spent days researching possibilities myself 5 years ago when I’d made the decision to diversify my business by adding a range of online courses. I found many of the options were either over my budget, overly complicated (or both!)
~~~~~~~~~~~~~~~~~~~
Then I heard about MemberVault. It was a new platform (launched in 2019); I began to notice quite a few people using it, and singing its praises.
~~~~~~~~~~~~~~~~~~~
Looking around the website, I was impressed by the apparent ease of use, flexibility, range of integrations and simple pricing structure. The lowest monthly payment tier was within my budget, so decision made, I signed up!
~~~~~~~~~~~~~~~~~~~
5 years on, I’ve never regretted my choice. I love MemberVault so much that I invested in lifetime access and I now have 12 courses, masterclasses and a membership, plus various freebies, templates and low-ticket offers hosted there.
~~~~~~~~~~~~~~~~~~~
And it’s not just the platform itself - the support from the owners is by far the best I’ve ever experienced with a software product. In addition to incredibly comprehensive help files, there’s a highly engaged Facebook group where your questions are answered promptly.
~~~~~~~~~~~~~~~~~~~
I've created a page of information about MemberVault and why it's the top choice for online business owners - link is in the comments - and feel free to message me if you have any questions.

🖌️ **Create first, edit later!**One of the biggest creativity killers is overthinking...~~~~~~~~~~~~~~~~~~~~~Allow yours...
24/01/2025

🖌️ **Create first, edit later!**
One of the biggest creativity killers is overthinking...

~~~~~~~~~~~~~~~~~~~~~
Allow yourself to brainstorm freely without judgment, and watch the magic happen 🪄

~~~~~~~~~~~~~~~~~~~~~
What's your favourite way to get creative?
Let me know!

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