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13/07/2023

A little reminder for you all 💅

The journey may be tough. But so are you.

And don't forget it 🚀

12/06/2023

Turn on the RIGHT switches when creating content 💡

And they are:

✅ Get inspired by others
✅ Remix your content (use your content pillars)
✅ Collaborate
❌ But, do NOT copy others. Make it your own.

If you don't have a purpose behind what you make and post, and if it's not your own, then there's no point 🤷‍♀️

Be authentic.
Be original.
Be inspired.
Be meaningful.

And that is what will make you memorable ❤️‍🔥

11/06/2023

The 4 content pillars ☟

These content pillars are ESSENTIAL when it comes to planning your marketing and content strategies 🔥

So, let’s get into what they are, and the types of content that you make for each:

✅ Entertainment – where you create content that is enjoyable, engaging, entertaining for your target audience, and catches their attention.

The types of content to make for this:

- Memes / funny videos
- Behind-the-scenes
- Quizzes and polls
- Interactive challenges
- Live streams and webinars

✅ Inspiration – where you inspire and motivate your audience, which is aimed to uplift, encourage, and install a sense of productivity and motivation.

The types of content to make for this:

- Personal stories
- Success stories
- Motivational quotes
- Top Tips / Lessons
- Highlight achievements
- Thought-provoking questions

✅ Teaching – where you focus on creating educational and informative content that aims to teach or provide valuable knowledge for your audience.

The types of content to make for this:

- Tutorials / how-to guides
- Tips and tricks
- Explainer videos
- Case studies
- Industry insights and trends
- Webinars / workshops
- Infographics and visual content

✅ Advocacy – where you focus on creating content that promotes and advocates your brand, products, or services It also focuses on building brand loyalty, encourages customer engagement and amplifies your brand message.

The types of content to make for this:

- Customer testimonials / success stories
- User-generated content
- Loyalty programs and rewards
- Social media contents and giveaways
- Case studies and client showcases
- Educational resources and guides

Remember these content pillars when making your next content/marketing strategy!💭🚀

07/06/2023

Remember these 3 words…💭

Educate.
Entertain.
Inspire.

These are the 3 ways in which you can increase your social media engagement 🚀

Read the slides to find out how ☝️

Let me know your thoughts in the comments below! 💗⚡

01/06/2023

Are you planning your next marketing strategy? ✍

Then ask yourself these questions below! 👇

✔ What are my objectives?
✔ Who is my target audience?
✔ What is my unique selling proposition (USP)?
✔ How will I reach my target audience?
✔ What is my budget?
✔ How will I measure my success?
✔ How will I create my content?
✔ Am I able to be flexible and adaptable?

By asking yourself these questions, you can develop a well-rounded marketing strategy that is tailored to your target audience and effectively promotes your brand (and personal brand) 📈

These questions will also help you achieve your marketing goals, whether they are long-term, or short-term!

P.S Let me know below what else you ask yourself when planning your strategies 💭

26/05/2023

24/05/2023

A little reminder for you all 👆👆👆

Your branding is your WHY, because it:

✅ Helps you stand out amongst the crowd
✅ Makes you memorable and recognisable
✅ Can attract employers, clients, collaborators etc...
✅ Gives you trust and credibility
✅ Helps you build reliable connections
✅ Can enhance your professional reputation, attract opportunities for growth, and advance in your chosen field
✅ When it aligns with your values and passions, it can provide a sense of fulfilment and purpose
✅ Makes an impact on others

And your marketing is your HOW, because it:

✅ Gives you visibility and reach
✅ Allows you to shape and manage your reputation
✅ Enables you to engage with your audience and build meaningful relationships
✅ Helps you build a positive and consistent image in the minds of others
✅ Enhances your credibility and influence
✅ Attracts professional opportunities
✅ Allows you to adapt and grow whilst maintaining relevance

What are your thoughts? 💭

30/04/2023

A mini Social Media Checklist, as a brief reminder for you all 🤝💕

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+447549420326

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Videos

just saying what most of us are probably thinking... 👀 but on a real note, I'm sure the platform has potential, just too much like twitter at the moment. me personally, here is what I like about the platform so far: ✅ how it easily links to your Instagram account ✅ how you can log into threads easily on your multiple accounts (if you have a few) but one at a time ✅ how you can re-post threads content, with automatic templates one of the updates I want ASAP - SCHEDULING PLEASE 👏 📌 any top tips on the new platform, would be GREATLY appreciated 😊 #threads #digitalmarketing #socialmedia #ellsmarketing

let yourself RELAX this weekend 💭💞 #ellsmarketing #digitalmarketing #marketing #motivation #content #socialmedia #marketingtips

Jazz-up your Instagram Stories 🎷✨ Here is a SIMPLE, yet effective, way to make your stories more visually appealing when re-sharing 👇👇 No hassle. Easy to do. Makes a difference. Also makes your content more appealing. Let me know other little tricks that you might know 💭🚀 #digitalmarketing #socialmedia #contenthack #ellsmarketing #instagramstoryhack #instagramstory #content #hack #socialmediahack