Laura King - Elle Marketing

16/09/2021

Get your gift vouchers people 🙌🏻

The amazingly talented .marketing_ kindly designed and created the most loveliest of gift vouchers for me. What do you think?

These will be available from the beginning of October ❤️

25/03/2021

Quite a different feel to my last logo design 😂 I love making logos, I find the whole process really satisfying and it’s a nice break from copywriting or social media creation, which are the two things I’d say I do most often!

The client wanted a black background with white writing and a red cross. I tried a few different alternatives as he did wonder about a grey font with shading to look more polished, but ultimately a more simple design worked better (I usually find that’s the case with logos)

On another note, I’m working 7 days a week at the moment because I’ve got so much work on 🙌🏻 tiring but amazing! But that’s why I haven’t been very active, or active at all actually 🙈

24/02/2021

I had a lot of fun with this one 🍭🍭🍭🍭🍭🍭 new logo designed for a sweetie company, what d’ya reckon?

I usually design 4 logo variations for my clients to start with before getting it down to 1, and they never go for the one I think they will 😂 But to be honest, how can you go wrong with a logo as colourful and fun to design as this 🌈

05/01/2021

I’ve been quiet, I know. To tell you the truth, the wind has gone from my marketing sails a bit, and I really need to generate some enthusiasm! After an exhausting December, I need to find my energy and positivity again, so if you’ve got any tips, they’re welcome 😊

This third lockdown has really thrown me. I honestly didn’t think we’d be battling this for as long as we have been 😳I’m back to work now, and I’m lucky to continue to have work to do, but it’s still a bit deflating isn’t it?

It’s times like this we need to crack out the 90s Club Classics 🎵 such a mood booster, trust me! 😊

19/11/2020

I designed and hand painted these crates for the lovely Lauren at Country Kitchen Brownies. Not something I usually offer but I LOVE doing creative bits like this 🙌🏻

How amazing are my new crates all ready for Christmas at Morley’s Farm. Designed by the amazing .marketing_ and hand painted too! They each hold over 60 brownies so I better get baking to fill them up 🎄

23/10/2020

Have you noticed Facebook looks a little different lately? Or maybe you've not seen any changes yet? 🤔
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That's because Facebook is currently testing a new version, due to roll out very soon! And you know what that means...
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Organic reach and engagement on the posts you work so hard to produce will take a hit. Again. I know 🙄
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So I wanted to show you the 4 ranking signals Facebook 2020 will use to determine how much exposure to give your page. That way, you can start implementing and making changes now, to give your organic reach the best fighting chance 💪🏼
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I've also popped a few 𝐭𝐡𝐢𝐧𝐠𝐬 𝐭𝐨 𝐚𝐯𝐨𝐢𝐝 𝐰𝐡𝐞𝐧 𝐩𝐨𝐬𝐭𝐢𝐧𝐠 down below, which you should bear in mind moving forward. These are things Facebook will decide your followers don't want to see:
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✖️𝐂𝐚𝐥𝐥 𝐭𝐨 𝐀𝐜𝐭𝐢𝐨𝐧 𝐏𝐨𝐬𝐭𝐬 - i.e. 'Click hear to...Shop Now...Discover this...'
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✖️𝐂𝐥𝐢𝐜𝐤 𝐁𝐚𝐢𝐭 𝐚𝐧𝐝 𝐎𝐮𝐭𝐛𝐨𝐮𝐧𝐝 𝐋𝐢𝐧𝐤𝐬 - i.e. '10 Things You Need in Your Life to Make You Feel Younger *insert link*'
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✖️𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧𝐬, 𝐆𝐢𝐯𝐞𝐚𝐰𝐚𝐲𝐬 𝐚𝐧𝐝 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧𝐬 - this is self explanatory 😊
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I hope you found this post useful for preempting the new Facebook. If you did, make sure you save it for future reference 😊
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19/10/2020

I’m proud to say Georgia’s brand new site is now live at www.ggptfitness.co.uk!

Working with Georgia was a dream ☁️ She gave me a few specifications to start with, like the exact shade of pink she was after, and that she wanted the design to be very centred around strong imagery. Everything else I was free to design myself, and I’m so pleased with how it came out 😊 the amazing photography was shot by Bassfilmco which made my job a lot easier too 👍🏻

Go and check out the new site and let me know what you all think, I’d love to know!

Also go follow her over at GGPT Fitness

29/09/2020

I had lots of fun creating this logo for Morleys Farm! What do you think?

17/09/2020

Everyone makes mistakes 📝 A fresh pair of eyes could be the difference between you getting into the university you want, or getting the job you had your heart set on. That essay you spent so much time on might suffer because of those little mistakes you didn’t notice 👀

I’m trained to search out any spelling, grammar and accuracy imperfections in your writing, ensuring the work you’re handing in is 100% ready for submission.

Prices start from as little as £7! Don’t let something so small ruin something so big ⭐️

14/09/2020

Woohoo my new business cards have finally arrived 💃🏼💃🏼 I ordered these for 2 reasons - I needed some, and also I’m going to a local event (involving cake) with my very good friend in just over a weeks time, and I wanted to show them off to potential clients 😊

Normally I use photoshop and illustrator to design something like this, but taking inspo from , I used Canva this time and was actually really impressed! The whole process was so easy and they arrived perfect 👌🏼the people of tonbridge & Sevenoaks are gonna be seeing these around now 😉

So do ya like them?

02/09/2020

I’ve just removed the ‘home’ option from my navigation bar.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Want to know why?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I’ve recently gone back to my marketing roots and been studying up on the fundamentals. It’s so easy to forget the basics of marketing when it’s constantly changing and developing, and I felt like I wanted to refresh what I learnt in my qualification back in the day.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So I combined this with what I know about website design, and I realised that a website visitor will usually click your logo to get back to your home page. And that by having a ‘home’ option in the nav bar, you’re actually giving customers the opportunity to step backwards in their journey.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So I’ve removed mine, and won’t be looking to include it in future designs, unless my client really wants it of course.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I guess the moral of this story is - The customer’s conversion journey should be considered every step of the way, be it offline or online. With your eye on the goal of a purchase or enquiry, it can be easy to forget to cover those early stages which could be the difference between making a sale, or the customer clicking away. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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That’s my Wednesday Wisdom for today 😊🌸

26/08/2020

This is my DAILY INSTAGRAM CHECKLIST 🌟✔️
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I created this for myself because I love making lists, and I find it easier to get things done if they're written down in front of me. I'm going to try (honestly I will 😊) and check off every point on this list every day, and will monitor my profile growth as I do! If anyone fancies doing it with me, save this post and let me know your results! 🥳
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@ Tonbridge, Kent

21/08/2020

GLOW UP 👉🏻✨
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I've been refreshing and updating this website for the lovely . Work is still ongoing, but I wanted to share how much of a difference a refresh of your home page design can make! 🌸
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Jeni's facial aesthetic business is going from strength to strength, so it's only right she has a good looking website to keep up with the amazing results she achieves for her clients 🙌🏻 🌟
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What do you think of the update so far?
@ Tonbridge, Kent

19/08/2020

Are you using your Instagram bio to its fullest potential? 🤔
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Here's what you should have going on in that little area at the top of your grid...swipe to image number 2 for reference as you read through the list
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𝒀𝒐𝒖𝒓 𝑵𝒂𝒎𝒆 - This is the bit in bold at the top. Don't just write your name, think about what you want people to see when they find you. Tell people what you do or tell them something important about your service. There's plenty of opportunity to put your name in underneath.
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𝑰𝒏𝒇𝒐 - This is where you should put your USP's. What do you offer? Who are you? Why should people follow you or utilise your service? I like to add emojis here too, i think it looks more interesting and breaks up a lot of text in a small area 😊
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𝑯𝒂𝒔𝒉𝒕𝒂𝒈𝒔 - Increase the chance of showing up in searches by using some hashtags here that relate to what you do. Instagram loves a after all!
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𝑳𝒊𝒏𝒌𝒔 - Link to your website. Link to your Linktree. Link to a client's website, anything! Unless you're paying for it or you've got a lot of followers, this is one of the only ways you can link on Instagram, so make the most of it 👍🏻
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I’d love to know if you've found this post useful, so let me know in the comments 😊⭐️
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@ Tonbridge, Kent

12/08/2020

Another website project completed for my lovely client 👌🏼😊

Alongside updating the Bizzy Lizzy’s cleaning website, Hannah asked me to create a whole separate site dedicated to the new ironing branch of the brand.

Both site designs are now coherent with each other and Hannah is super happy with how they look!

I think I’ve managed to keep my signature clean and understated design elements in there, whilst still including all the important information Hannah asked for and keeping the brand vibe alive. What do you think?

Find the full site at www.bizzylizzysironing.co.uk

12/08/2020

I'm coming to end of this notebook and I'm sad ☹️ It's so pretty 🌸 and it's chock full of all my writing ideas & notes!
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I discovered the other day that lots of people don't know copywriting and content writing are different things. So I put some thought into it and decided there's probably 3 main differences between the two:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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1. The Purpose of the Text ~ 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 is written with the purpose of engagement. This could be a blog post, or the caption on your social media posts. Whereas 𝗰𝗼𝗽𝘆 is written with the purpose of creating a sale or conversion, i.e. a social media advert.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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2. The Direction of the Writing ~ 𝗖𝗼𝗽𝘆 is strategic, intentional and will include a call to action. It will be written in such a way that you've read the whole thing before you know it, and you're clicking on that button. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 is more tangent and multi-faceted, and usually written in more conversational language to encourage you to leave a comment at the end, or visit an affiliate link.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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3. The Objective of the Piece - The goal of a good 𝗰𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗲𝗿 should be to increase conversion rate and therefore, increase business revenue. Whereas 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 should aim to generate engagement and build brand loyalty with the readers.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Both are just as important as each other! After all, the more content you create, the more customers will trust your brand, therefore making it easier to sell

07/08/2020

Super proud of my client’s amazing growth since launching just months ago! She gone from selling strictly online, to now also being available locally in Hayward’s Farm Shop!! Huge well done Country Kitchen Brownies Lauren Barrett 👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻

Sooo excited to post that the amazing is now stocking my brownies & blondies. The shop is a haven for all things delicious and is a firm favourite with locals. Head down today for a browse

07/08/2020

~ 4 REASONS WHY YOUR SMALL BUSINESS NEEDS A SOCIAL MEDIA MANAGER ~⠀⠀⠀⠀⠀⠀⠀⠀⠀
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1. 𝒀𝒐𝒖 𝒅𝒐𝒏'𝒕 𝒉𝒂𝒗𝒆 𝒕𝒉𝒆 𝒕𝒊𝒎𝒆 𝒐𝒏 𝒚𝒐𝒖𝒓 𝒉𝒂𝒏𝒅𝒔 - Social media takes up a lot of time, and who's got that going spare when you're trying to run every other part of your business? Hand things over to someone who does.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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2. 𝑰𝒕'𝒔 𝒋𝒖𝒔𝒕 𝒏𝒐𝒕 𝒚𝒐𝒖𝒓 𝒕𝒉𝒊𝒏𝒈 - Feel like there's so much to learn and you're not sure you totally understand what it's all about? That's ok! A social media manager is trained in the industry, leaving you free to focus on other areas of your business.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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3. 𝒀𝒐𝒖 𝒏𝒆𝒆𝒅 𝒂 𝒄𝒍𝒆𝒂𝒓 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒚 𝒄𝒓𝒆𝒂𝒕𝒆𝒅 𝒂𝒏𝒅 𝒇𝒐𝒍𝒍𝒐𝒘𝒆𝒅 - Planning, organising and creating high quality content to ensure your business gets the highest engagement, is what a social media manager should always be focused on. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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4. 𝒀𝒐𝒖 𝒉𝒂𝒗𝒆 𝒔𝒐𝒄𝒊𝒂𝒍 𝒎𝒆𝒅𝒊𝒂, 𝒃𝒖𝒕 𝒚𝒐𝒖 𝒘𝒂𝒏𝒕 𝒃𝒆𝒕𝒕𝒆𝒓 𝒆𝒏𝒈𝒂𝒈𝒆𝒎𝒆𝒏𝒕 - Increasing engagement is a social media manager's main role. Your business goals should be reflected in everything they do, with generating leads and ultimately prompting customer conversions at the forefront of their role. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Hiring a good social media manager is how many of your competitors are doing it, so why shouldn't you?

www.ellemarketing.co.uk

05/08/2020

Working for yourself is tough. It took me a long time to settle into a routine and find what helps me to focus. I had to learn to organise and prioritise my own tasks, I had to find the tasks and work in the first place. I had to realise no one was going to tell me when I could take my lunch break, learn that I wouldn’t be leaving at 5pm and get used to the fact it was just me and the cat. After so many years working in an office and before that, a big department store, it took me around a year to finally find my groove!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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But I love it 💜⠀⠀⠀⠀⠀⠀⠀⠀⠀
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One of my favourite things about working for myself is that I literally only need 5 items, and I can take them anywhere! I spent October 2019 to March 2020 travelling the world with only those 5 items and still managed to keep my business running 👍🏻 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
The beauty of being so mobile is that I’ve also learnt to adapt really well, which has helped me big time when working for so many different clients. It can be a challenge to go from planning social media posts about wine, to thinking about how I can market to students over in France 😳😂 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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But I love how varied my clients have been, and hopefully will continue to be! If you’re a niche brand looking for support with your marketing and you want me to pick up my 5 items and come meet with you, DM me and let’s see what happens 😊

04/08/2020

I wrote another blog! I know, I’m impressed with myself too 😄 Click here >> https://www.ellemarketing.co.uk/post/august-new-month-new-goals

03/08/2020

⭐️ New month, new goals ⭐️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I want to get to 150 page likes in August. A small but achievable goal, especially if you lovely lot help me out by sharing my page 😊

What do you want to achieve this month?

27/07/2020

My first ever blog has just been published! It's a 2 minute read and tells you a little bit more about me :)

Go on, have a little read.

Everything that comes under the 'marketing' umbrella of running a business can be overwhelming, especially because it seems to constantly change! There's always some new algorithm on Instagram, or a new competitor with a stronger online presence. That's where I come in.

27/07/2020

Should be any minute now 😴☕️😂
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We all moan about Monday don’t we, but I think it’s actually the perfect day to start fresh and finish off those bits you didn’t quite get time for the week before! I know I definitely have some bits to get done this morning 🙊 what about you?
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⭐️ Have a good day everyone ⭐️

15/07/2020

Phew it’s been a busy one today! Wednesdays always seem to be that way for me at the moment. I’ve definitely got my eye on the bottle of Merlot on the kitchen counter, that’s for sure 🍷😂 but I’m not moaning! Busy is good. Busy means my day is varied and if there’s one reason I wanted to work for myself, it’s because every day and every client is different 🙌🏻

Hope you’ve all gotten over that mid week slump without too much stress

14/07/2020

Are you looking for a logo designer? Here's 3 things you should keep in mind when talking to your designer 👇

Your logo is the first thing people will see when they come into contact with your business, and getting it right is so important! If I don’t fully understand a client’s target market and brand voice from the beginning, I don’t feel comfortable starting the creative process until I have a clear direction. This should be the case for anyone you’re paying to create your logo!

Being creative and designing logos is one of my favourite things I get to do in my job. Get in touch if you’d like to chat about yours 😊

13/07/2020

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We're not saying you need a motivational Monday quote, but just in case you do here's one we liked this morning 😊

10/07/2020

Well that’s me done for the week! Happy Friday everyone, time for a glass of wine 🍷 or maybe a gin 🤔 😂

I’m yet to venture down to the pub or out to a restaurant, but I’ve got some lovely things planned for the weekend and hope you all do too 😊🙌🏼 Enjoy!

08/07/2020

My 3 best tips to get you over the hump that is Wednesday & through the rest of the week (please note, not once will I tell you to wake up before sunrise - that is inhumane 😊):

1 ~ Complete all your biggest and most challenging tasks in the mornings. Think how good it will feel heading into the afternoon with them already done! Plus your energy levels are higher in the morning. 🙌

2 ~ Shake up your day with a change in routine. When I feel my focus starting to wane, I like to take myself down to my local coffee place to work (although none of us have had this little luxury lately!), or schedule in a client meeting or phone call. ☕️

3 ~ Take a short break to tidy or clean something. It will give you a feeling of productivity, therefore enabling you to sit back down and refocus on your tasks. 🧽

If you have any little refocusing tips, I'd love to give them a try. Let me know in the comments!

07/07/2020

I know it's July, it's sunny and warm (sometimes), and it feels super early, but now is the perfect time to start planning your autumn/winter 2020 content and campaigns 🗓🖋

My #1 piece of advice for anything marketing is definitely plan in advance, but especially in Q3. You'll be so thankful it's done once all the Christmas (sorry!) madness starts ~ and lets face it, that seems to be getting earlier and earlier every year 😳

I can help you map out your campaigns for the end of the year, providing solid ideas and creating high quality content for social channels, paid ads & websites, so when the time comes it's already done and scheduled 🙌🏼

Sound good? I'd love to chat further with you!
www.ellemarketing.co.uk

06/07/2020

Mark at Bassfilmco wanted something clean and minimal, allowing his amazing photography to speak for itself. When Mark sent me some images to use in the design, I knew this one should go on the home page the moment I saw it 🙌🏼🌟

Mark is a very talented photographer and videographer, go check out his website www.bassfilmco.co.uk 😊