13/08/2024
When we first started openly addressing our customers' questions and concerns—everything from our pricing to our limitations—I noticed a huge shift.
It’s scary to be so transparent, to share the full picture of our business, the good and the bad.
However, since we began sharing everything upfront through videos and blogs, we've found that when people get in touch, they already know they want to work with us.
For years, as a creative agency, we were advised never to share information like our prices publicly. The reasoning was that it might either scare potential clients away or give competitors an edge.
But as we started really thinking about our customers, we realised that this approach wasn't serving them—or us.
By being open about our pricing and how we work, we've built trust with our clients even before we’ve had that first conversation. They appreciate the honesty, and we’ve found that it filters out those who aren't a good fit while attracting those who are.
If a customer has a question, they’ll look online until they find an answer. If you’re the one that shares the answer they will be far more likely to want to work with you. People appreciate openness and transparency!
