On The Line Digital

03/05/2024

Very happy to have twinned a kitchen with Petrus Community, helping tackle homelessness in the local area. This is going to enable them to continue feeding those in need of it and provide support to help get them off the streets.

Another step towards the standing commitment we have to better the world around us, and leave it in a better place we found it.

21/03/2024

“I don’t know what value you bring”

£17.8k upfront.

£6270 recurring monthly subscriptions.

And bags of personality too as a bonus.

Ciao

15/03/2024

Our new Web Manager is absolutely on fire getting these new websites up and running! 2 Handed over this week already!

To celebrate our new offering (And to keep him busy) we're putting together a new Launch Offer just for you!

3-5 Page website
Domain and Hosting for 1st year
12 Months support from the team
1 month free ad management (Just pay ad spend)

For just a total of £697 inc. VAT!

Comment 'WEB' below for details,or drop me a message!

25/01/2023

WE ARE HIRING!

Here at On The Line Digital, we're expanding our family! As our Agency grows and grows, I'm looking to bring on 2 more people who are looking to progress their career in the VA/EA or Media Buyer Space.

Media Buyer Spec -

As the On The Line Digital family grows with the new clients we're onboarding weekly, we're looking to grow our internal family too. We're looking for a vibrant, direction driven and ambitious individual to join the team as a Media Buyer. Your tasks will include:

- Ad Creation and Build Out
- Recommendations on Strategy and Direction
- Management of Ad Spend
- Reporting back to myself on account performance on all of the above
- Liasing with VA on requirements for creatives
- Form/Funnel Creation

This is an entry level role, which for the right person, will progress into a guided career path as Senior Media Buyer or CMO role. Preferable experience in the Lead Generation industry rather than eCommerce.

Experience necessary in the Meta Ad Platform. Google and any other platforms are a plus, but not required. Any additional training will be provided along the way.

Pay is DOE, but will be on a per-account basis. A commission structure will be applied too for any new business introduced.

Media Buyer Application - https://forms.gle/8vU1ruDevB6JhZpP9

VA Spec -

Your tasks will include:

- Facebook Group Growth and Management
- Personal Brand Management of Founder
- Contracts and Onboarding
- Payment Processing and Invoicing
- Company Branding and Graphic Creation
- Initial Messaging

This is an entry level role, which for the right person, will progress into a guided career path as an EA.

Again, pay is DOE and a commission structure will be applied too for any new business introduced.

VA Application - https://forms.gle/1akLW93GagAtbEMg9

Both roles are on a self-employed basis.

Both applications close on Monday 30th Jan at 5pm. Applicants will not be contacted before then.

13/11/2022

As a Veteran Owned and operated business, we take the time today to remember.

Lest we forget🌹

08/09/2022

As a Veteran Owned Company, our heartfelt condolences go out to the Royal Family.

A true stalwart, and the epitome of service and dedication. It was our greatest honour to serve you, like you selflessly served our Nation.

God Save The Queen🇬🇧

07/07/2022

To celebrate our founders 26th birthday, for today only, we're offering 26% off your first month working with us, across any service! So if you're looking to:

-Increase your revenue
-Nail down an effective pipeline process
-Gain more customers
-Retain more customers

OR

Get educated to start your own Facebook Ads, drop us a message!

30/04/2022

Today is the last day to save a whopping £500 off any service we provide.

So if you're sat on the fence about:

- Growing your business through paid advertising
- Learning how to do the above yourself
- Making more money and increasing your cashflow

Drop me a message, and we'll chat it out to see if we're a good fit.

No lengthy contracts
No Bu****it

Just good people doing good s**t together.

23/04/2022

ANOTHER ONE - DJ Khaled.

Mitigation note - Dec 1st was a large, pre-existing tender for an NHS client.

On course for £140,000+ in annual sales for this client of ours.

They've been onboard a while, and when we first started together last year, we were nowhere near here.

Things we've worked on:

- TOF traffic to feed into MOF/BOF retargeting sources.
- Increasing returning customer rate through retargeting and email campaigns
- Update in branding, which has helped the brand come across as more professional

Overall, a great start to '22, a very happy client, and their clients are over the moon with their products.

Want to save yourself £500 off any of our services? Get in touch to find out how before April's up!

22/04/2022

🛑 STOP SCROLLING🛑
🛑IF YOU WANT TO MAKE MONEY IN YOUR BIZ ONLINE, HAVE A QUICK READ🛑
A cheeky little win today for our education client.
£319.41 in
£8,449 out
On a £99pcm subscription course. That gives us a ROAS of 27.7x
Here's a breakdown for you:
This client presented to us with an immensely strong organic presence across Facebook and Instagram, and great monthly revenue purely from an organic presence.
They wanted to introduce paid advertising into the marketing mix to increase their monthly revenue, and the number of people in their programme, and subsequently expand their offer.
Identifying the customer avatar was largely already done through the data we had available to us straight away, but as always, we've kept testing, monitoring, and adjusting how a 'living organism' looks with the client eco-system, enabling us to hit the correct people, every time and increase the chance of a conversion.
Top Of Funnel/Cold:
As mentioned before, our audience was pretty pre-defined, so that was the basis to begin our testing phase.
Magnet is a free workshop, that gives away a free module of the course, and the first steps that someone needs to begin on their journey without having to purchase the programme.
Middle Of Funnel/Warm:
Once people had started to hit our landing page, we were able to analyse where they were clicking off, what actions they were or weren't taking, and adjust the funnel from there.
This is also the point we started to introduce retargeting ads, essentially following those people around Social Media prompting them to come and take action again and pick up where they left off, or start the process again if they haven't already.
Depending on the phase of the funnel they were in, they would also be sent emails. These have the same effect as the retargeting ads but also had 2 other purposes. It gave them the option to unsubscribe from the funnel, meaning we wouldn't be contacting them again, we also followed up with a Breakup Intent Survey, which allows us to see who isn't purchasing from us, as well as those who are. It also, at a certain stage, gave them a chance to take a quiz, to see whether or not entering the programme was the right decision for them, or to address any frustrations they may have about it.
Bottom Of Funnel/Hot:
We hit them with a 3-pronged approach here.
1) The sales page after the workshop, offering them a chance to enter the programme at a discounted rate.
2) A retargeting ad for the above, with the discount code, valid for 7 days as a FOMO incitement.
3) Email retargeting again at 3 phases, the last offering them a free one-to-one consultation to speak with one of the team, and get them in, or breakup with them. If at any point, anyone opted out, they were also sent the breakup intent form.
Result?
A 27.7x Return on Ad Spend, for a converting funnel, which is continually tested and adjusted.
A further 3-month commitment from them, saving them cash over a monthly rolling agreement and allowing us to nurture this further.
A cash reward for introducing 2 further clients into our programme.
So if you want to make money in your biz, want to save £500 by signing up in April AND have the potential to earn commission on referrals, drop the word "RESULTS" into the comments and I'll be in touch!

08/04/2022

Facebook has bought out a new appointment tool, but not everyone has noticed, has missed appointments and it's affecting businesses. Here's a quick, less than 2 minute video of where you can find and admin it!

Happy Friday!

Link: https://www.loom.com/share/c5737431540748809974bd15ccc99a4f

21/03/2022

Speed is KEY when it comes to engaging with your leads.

It's all too common that you're tied up in actually providing your service, that you think you can't sell it, ultimately meaning you're still working in your business and not on it.

It's easy to think that the leads in your pipeline will be there forever, waiting for your service, but the reality is they won't.

When someone sends an enquiry, they're typically in the consideration or decision phase of the purchasing journey, meaning they're ready to buy. This is where speed comes in.

Leads that are engaged within 5 minutes of initial contact, have 21x the chance of converting, if you can contact them instantly, they have a 4000x chance of converting into a customer.

On average, a company will take up to 5 days to respond (Yes, you read that right!)

We give our clients this capacity to do so, increasing their conversion rate whilst being as hands-off as possible.

Want to be better and close more?

DM Us for more info!

08/03/2022

A common question we get is "Will Facebook ads work for my business?"

Our founder, Marc, dissects it here for you👇

P.s, the answers yes!

07/03/2022

What is CRO marketing, why is it important, and how to strategise and implement it in your business?

CRO stands for Conversion Rate Optimisation. In short, it's a method of increasing the conversion rate of your website visitors. The more people that convert, the higher your bottom line becomes.

A conversion is a customer taking a desired action on your website. For argument's sake for this piece, a conversion is a sale, however, it could also mean a lead submitted, newsletter signup, or a content download to name a few. These Key indicators all benefit your business, either by directly generating revenue or increasing brand awareness.

How to calculate a conversion rate?

Luckily, the majority of online website platforms, such as Shopify or Wix, now include this with your analytics, but if you need to figure it out manually, here's a simple way to do it:

Total number of conversions / total number of web visitors x100 = conversion rate. So if in Feb, you had 10,000 visitors, 1,000 of who converted, your conversion rate would be 10% ( 1,000/ 10,00 x 100 = 10)

Why is it important?

If you're using a Digital Marketing Strategy within your business, CRO is vital as it:

Generates direct or indirect revenue as mentioned before.

Improves your customer experience. A higher conversion rate, means more of your potential customers are engaging more with your business. This could be done by something as simple as a font change so it's easier on the eye, an article of interest to your target audience, one that solves a problem for them, or an improved checkout experience.

Adds value from existing customers. A few simple changes on your website, retargeting, or retaining existing customers will encourage conversions from existing customers, which is cheaper than acquiring a cold customer. This could be done through a warm retargeting ad or email nurture campaign.

Builds affinity with your audience. All this engagement leads to a greater top-of-mind awareness, meaning when your audience moves from the awareness and consideration phase of the purchasing journey into the decision phase, they're more likely to choose you.

How to implement:

Define what a conversion is to you: Is it a purchase, lead, signup, or something else?

Analyse your customer journey: Knowing how your customers found and interact with your brand is key. Without this knowledge, it's impossible to determine which areas need to be improved to drive conversions. A customer avatar is the best place to start for this.

- Demographic
- Psychographics
- Geographics
- Interests
- Occupations
- Behaviours
- Priorities

Map your conversion process: Reverse engineer this from them receiving their product or service. Why are your site visitors not converting?

Fonts?
Layouts?
Slow loading pages?
Lack of testimonials or reviews?
Incorrectly formatted images?
Lack of CTA?
Convoluted checkout process?

TEST TEST TEST. Never stop testing.

If you want to know how we can improve this for you? Comment 'GROW' below and i'll DM you, or you can book in here: https://calendly.com/onthelinedigitalltd/discovery-call

27/02/2022

19/01/2022

Sales is as much about the build-up process to that sales call, as much as it is about the sales call itself.

If you're not closing as much as you like, it's down to probably one of 2 things.

Your pipeline is not full, or it being full of underqualified leads.

Now, having a full pipeline is something we all need in that sales process, and it's the bread and butter of what I do through a myriad of paid strategies, but they also need to be qualified too.

Nobody likes being pitched cold, and nobody likes pitching cold
(Trust me, really nobody likes this!)

Filling your pipeline, qualifying, and then closing that business is not as hard, or as distant as you think. Below, I'm attaching a case study of how we did just that, giving a potential pipeline of £19,500 in less than 2 weeks.

Even better than that, i'm backing it with a guarantee that I can do it for your business!

As always, some feedback on these is always appreciated!

What do you find hardest about filling your pipeline? Let's problem solve in the comments!