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THOUGHTFUL BRAND DESIGN
FOR NEW & GROWING BUSINESSES
*proudly based in Scotland, for brands everywhere

Working from one of my fav rooftop coffee shops in Istanbul. Man, I’m really going to miss this place 🖤                 ...
25/10/2024

Working from one of my fav rooftop coffee shops in Istanbul. Man, I’m really going to miss this place 🖤

Spotting super cool branding here in Istanbul with Toganoo tea shop. Toganoo is a location in Japan where tea seeds were...
23/10/2024

Spotting super cool branding here in Istanbul with Toganoo tea shop. Toganoo is a location in Japan where tea seeds were first spread, and although this logo may appear basic, if you look a little longer you’ll see that the line from the “T” is drawn out to represent a Japanese style roof/architecture, with the added detail of a little tea seed at the peak 🌱

This logo is everything we love in design:

👌🏻Simple
👌🏻Minimal
👌🏻Effective
👌🏻Clean
👌🏻Relevant
👌🏻Appropriate

Just gorgeous 🤩

Even on holiday I can’t help but be switched on to branding faux pas 😅 I walked by this place (twice) assuming it was a ...
14/10/2024

Even on holiday I can’t help but be switched on to branding faux pas 😅 I walked by this place (twice) assuming it was a make up artist. After all it says MUA and has a pair of lips in the logo, right?

But it’s actually an ice cream shop 👀

Clarity in branding is EVERYTHING 👌🏻

Can we just take a moment to talk about atmosphere? Because it plays such a massive part in your business’s branding 👌🏼T...
13/09/2024

Can we just take a moment to talk about atmosphere? Because it plays such a massive part in your business’s branding 👌🏼

Take this coffee shop, for example. I’m not ashamed to admit I’m a total sucker for an aesthetic hipster spot 😅 I’ll happily spend hours, I’ll buy coffee, grab lunch, and take a few snaps for my socials 👌🏼

But what keeps me supporting businesses like this isn’t just the coffee and cakes (though delicious, of course), it’s the vibe, the feeling of being in a space that just feels so “me”.

Your customers are the same. They’re not just buying what you sell - they’re investing in the atmosphere you create. Whether it’s online or in-person, the space you offer has to make them feel something.

So, what kind of atmosphere are you creating for your brand?

It’s been all systems go around here lately, between changing our business name (launching soon!), and hosting family an...
13/08/2024

It’s been all systems go around here lately, between changing our business name (launching soon!), and hosting family and friends from around the globe 🌍 I’ve not had the chance to do one of my favourite things as a business owner…CO-WORKING!

Yesterday I headed along to co-working at hosted by and it felt sooo good to be surrounded by such an awesome and inspirational group of women ❤️

We’ve been pretty quiet on our socials recently, and that’s because we’re going through a pretty big change 👀 As Bloom t...
08/07/2024

We’ve been pretty quiet on our socials recently, and that’s because we’re going through a pretty big change 👀

As Bloom turned 3 last month it was a bittersweet moment because we’re actually changing our business name!

We’re not quite ready for a name reveal because we’ve still got some official paperwork, etc to get done but as soon as we have a the green light we’ll be showing off our lovely new name to anyone who will listen 😅

And for those who know us well, you know it will be a botanical name 🪻😎

Celebrating 3 years of being in business ❤️
10/06/2024

Celebrating 3 years of being in business ❤️

While we face one of the busiest months since Bloom launched, this one is on a completely different page...
14/05/2024

While we face one of the busiest months since Bloom launched, this one is on a completely different page...

Just landed back in sunny Glasgow after a few weeks in sometimes sunny/mostly rainy Paris 😅Visiting clients abroad is so...
10/05/2024

Just landed back in sunny Glasgow after a few weeks in sometimes sunny/mostly rainy Paris 😅

Visiting clients abroad is something that fills me with such joy ❤️

Bon weekend tout le monde !

🔥HOT TOPIC!Branding VS Marketing - What’s the difference?
10/05/2024

🔥HOT TOPIC!

Branding VS Marketing - What’s the difference?

Branding done right at  👌🏻 Every element from their menu font to the cozy and authentic vibe in their restaurant is just...
05/05/2024

Branding done right at 👌🏻 Every element from their menu font to the cozy and authentic vibe in their restaurant is just so welcoming and familiar 🥰

The best weeks start and end with a coffee (although not always in the middle of rush hour in Paris) ☕🍪
03/05/2024

The best weeks start and end with a coffee (although not always in the middle of rush hour in Paris) ☕🍪

We’ve all felt it…That special bond with a brand that goes beyond just the products or services they offer. It's about h...
26/04/2024

We’ve all felt it…

That special bond with a brand that goes beyond just the products or services they offer. It's about how they make us feel.

Have you ever felt a strong emotional tie to a brand? Maybe it’s one whose vibe reminds you of home or one that stood by you during tough times. Share the name of a brand you love and the story behind your connection. Let's celebrate those connections that make us more than customers ✨

⚡️ Need a hand getting your brand's identity spot-on? Drop us a message and let’s have a chat.

Bloom’s Colour of the Month is this stunning soft periwinkle 💙This tranquil blue with its subtle lavender haze is just s...
24/04/2024

Bloom’s Colour of the Month is this stunning soft periwinkle 💙

This tranquil blue with its subtle lavender haze is just so dreamy. A soothing mix that represents clarity and calmness, making it a top pick for creating an inviting and trustworthy vibe. Perfect for spring, it's all about fresh starts and clear thoughts.

In the world of brand psychology, this colour helps evoke feelings of stability and inspiration, encouraging trust and open communication.

⚡️Need a hand getting your brand's personality spot-on? Drop us a message and let’s have a chat.

Hex:
RGB: (125, 149, 237)
CMYK: (47%, 37%, 0%, 7%)

👀 Unpopular opinion…Your brand is an extension of you! Yeah, I said it 😅While some might argue that there should be a cl...
22/04/2024

👀 Unpopular opinion…

Your brand is an extension of you! Yeah, I said it 😅

While some might argue that there should be a clear line between personal identity and business brand, I’m a firm believer that for many business owners, that line is blurred for a reason. Your business is often a reflection of your own passion and perseverance, your ‘third space’ that’s shaped by the same values that define you, right? It's the personal touches that make a brand not just seen but felt. The uniqueness of you is what sets your brand apart.

⚡️ Need a hand getting your brand's personality spot-on? Drop us a message and let’s have a chat.

P.s. I took a pic of these GORGEOUS flowers in my local flower shop, how lush are they!

👀 Ever noticed how certain colours just make you feel a certain way? That’s colour psychology 🧠It’s like each colour has...
19/04/2024

👀 Ever noticed how certain colours just make you feel a certain way? That’s colour psychology 🧠

It’s like each colour has its own personality that can make us feel calm, excited, or even hungry. When we design brand kits at Bloom, we're not just picking aesthetically pleasing colours, we're designing palettes that tell your brand's story and resonate with both your industry and audiences.

We’re all about finding the colours that perfectly fit your brand. Curious to see what the right colours can do for your brand? Get in touch and let’s have a chat!

Sometimes it just feels right! 😍“Brand is the gut feeling a person has about a product, service or company”-Marty Neumei...
17/04/2024

Sometimes it just feels right! 😍

“Brand is the gut feeling a person has about a product, service or company”

-Marty Neumeier

A font that’s got a special place in our heart (and our brand) is Abril Fatface 🥰It’s bold, it’s got character, and it p...
15/04/2024

A font that’s got a special place in our heart (and our brand) is Abril Fatface 🥰

It’s bold, it’s got character, and it perfectly matches our vibe of keeping things simple yet effective. Check out how Abril Fatface adds that extra oomph to our designs and why we love it so much.

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