Fika Digital - Social Media and Content Marketing Agency

01/03/2023

Deciding to outsource can be a) terrifying b) exciting and c) freeing all at once 🤯

Outsourcing elements of your business, be it social media marketing, email management, or bookkeeping is a step worth celebrating

It’s a sign you’re ready for the next level 🚀

And you’re ready to invest in your business (and your sanity, let’s be honest)

If you’re ready to take social media off your to-do list, let me pick it up for you 💛

08/02/2023

I’ve got a confession to make…

I pretend to be other people on the internet 👻

You see, I write a lot of LinkedIn posts, blog posts and newsletters… but not always for myself

I also write content for:

→ Agency owners

→ Other freelancers

→ Managing directors

→ Leadership team members

→ Wellbeing coaches

→ … even an open water swimming instructor

But, you’ll never know it was me behind the content… and do you want to know why?

Because I do my research. I dive deeeep into my clients backstory. I get to know everything that makes the tick (and what ticks them off), their goals, dreams, fears, and challenges. I’ll put myself in their shoes and make sure everything I write sounds just like them (but better)

So, if you’re someone who talks about how you *should* show up on LinkedIn but don’t have the time or *wishes* you had a newsletter but don’t know how to write it or want to share thoughtful opinion pieces on your blog but you’re scared to show up, let me do it for you ✏️!

You can sit back and relax while I write the words that connect with your dream audience, help you fill a pipeline of leads, nurture your audience, and position you as an industry leader

06/02/2023

There’s a new Fika With Friends podcast episode on all your favourite podcast streaming platforms 🎙️

This episode explores the idea that you can change direction whenever, however, wherever you want in your business. You aren’t fixed in one place and you certainly don’t have to keep doing things *just* because you think that’s what you should be doing 🛤️

It’s time to stop doing things that no longer serve you and start heading in a direction you love… you get to choose which path you take in your business.

Tune into the podcast on your fave podcast streaming platform by searching for “Fika With Friends” ☕️💛

14/09/2022

My favourite local coffee shop closed its doors last weekend. A few months ago my gym closed their doors for the last time… and I fear that this is just the beginning

This post isn’t meant to be all doom, gloom and fear-mongering…

It’s an honest look at the world right now and a chance to build tiny habits that help keep small businesses alive

If you love seeing a high street filled with indie makers and biz owners, it’s time to show up and support them 💛

Small businesses need your support now more than ever 📢

Big corporations will be able to ride the waves of the cost of living crisis but your local coffee shop, baker, gift shop owner, florist, independent gym… they are all going to feel the pinch

Here’s how you can help:
• Shop with small businesses over big corporations wherever possible
• Share the love by recommending small businesses to your friends and family
• Pay full price rather than asking for ‘mates rates’ — small biz prices are fair, I promise
• Share, like and comment on their social media posts

Do your part to shop small, support local businesses and help give back to the community 🍃

02/09/2022

I’m 29 years old and riding a bike makes my tummy do somersaults 🤸‍♀️😬

I never really learned how to ride a bike. I’m wobbly, terrified, and I death grip for dear life 🤣. I’m yet to master taking a hand off the handlebars to signal or look over my shoulder for cars without wildly veering off to the side…

But getting out on my bike and facing my sh*tty bike skills head on?

Exhilarating!

Here’s the thing though…

Getting out of your comfort zone doesn’t just apply to fun hobbies. It applies to your business too 👀

It’s easy to get caught up in the hum-drum of business life — working through your to-do list, ticking tasks off, and keeping clients happy

But when did you last do something that made your tummy flip?

Something that makes your squirm with discomfort BUT that you know will drive your business forward?

Maybe it’s attending a networking event, writing a newsletter, contacting an old lead about future work opportunities, raising your rates, launching that new project that you dream about every single night…

Whatever it is — this is your sign to do the damn thing ✌️

Get out of your comfort zone and mix things up in your biz!

What are you going to do? 👇☕️

25/08/2022

Stop chasing the algorithm

Stop doing Reels that consume your entire day and make you feel sh*t

Stop comparing your journey to someone else’s

Do this instead 👉

Share the content that makes you happy

Show up as yourself, tell your story and just be real

Embrace your journey with all its twists and turns

Your business journey can look however you want it to 💛

Your Instagram post might not reach 816,144 people these days BUT if it comes from the heart and overflows with value, it’s going to connect with the right people… and that’s more important, right?!

This is your permission slip to stop doing what you *think* you should and start doing what you actually *want* to do

Throw all your misconceptions, doubts and worries in the f*ck-it bucket and just have some fun 🍃☕️

22/08/2022

Fika Digital officially started in June 2021 when it became a Limited Company BUT Fika Digital actually started much earlier than that ☕️

For as long as I have worked, I’ve always dreamed of working for myself. I never wanted to be part of the concrete jungle — taking orders from someone else and lining their pockets while adhering to the standard 9-5 life

I wanted to build something of my own. I wanted to live life on my own terms and use my skills, knowledge and passion to help others

I set up numerous “side hustles” from the age of 19

In 2018, I secured my first freelance writing client and was amazed that someone actually wanted to pay me to write!! I realised *this* is what I wanted to do

In 2019 (yep 2 years before it became official), I unofficially started Fika Digital. A promise to myself to get out of the concrete jungle and start building my own business ✨

But I never pushed forward with it. I was too scared, held back by what-ifs and doubts 🤷‍♀️. I told myself I needed to build up a financially safety net before I could quit my job. That I needed to get clients before starting my own business…

It wasn’t until June 2021 that Fika Digital became real

From January 2020 - June 2021, I freelanced under my old blog name of Grandiose Days. This was another way of staying small and protecting myself

Until, finally, I launched Fika Digital 💥

The truth is, you don’t need clients or a master plan before starting. If you *really* want something, you just need self-belief, passion and determination to succeed no matter what

So that’s it, the secret journey of Fika Digital

My business may be 1-year old on paper but in reality it’s much, much older than that 💛

18/08/2022

Fika isn’t just about breaking for coffee and cinnamon buns 🍰

Fika is an attitude, a state of mind, a ritual

It’s about slowing down, connecting with people & recharging your brain. And I’m ready to embrace the fika behind Fika Digital

I’m here to work with soul-aligned clients — the people who have burning passion for their business while appreciating life outside of their business. The ones who see value in showing up authentically to all corners of their life. The ones who want to live their *best* possible life, whatever that may look like

And so, my website has gone under a little redesign. I wanted it to better reflect who I am, what I do, and how we can work together

It’s a work-in-progress and I’ve still got soooo much more to share with you. But for now, this’ll do 💛

And I’m so freaking excited for this next phase of my Fika Digital journey ☕️🍃

17/08/2022

When I first started Fika Digital, I thought I wanted to build a powerhouse of a content marketing agency

Big clients, a huge team and earning all the £££££

But I quickly (okay, okay, it wasn’t that quick) realised that’s not what makes me happy. And it’s definitely not what Fika Digital is about either

What I really want is to:
• Work with passionate business owners, service providers and brands
• Help them turn their business dreams into reality
• Work with clients on a personal-level so I can build strong bonds and dig into the nitty-gritty needs of their biz
• Have a healthy work-life balance (gimme 4 day weeks, time off and breathing room in my working day please)
• Be able to pay the bills and have some money left over for the things that nourish my soul

And so, I’m in the process of reworking Fika Digital. I’m realigning my business model with my business values and beliefs

I’m reconnecting with the Fika element of Fika Digital — connecting with my community, practicing slow, intentional living and recharging my creative and mental energy ☕️💛

Oh and indulging in as many delicious sweet treats as possible, of course 🥞

08/08/2022

Does social media fall to the bottom of your biz to-do list?

If so, you’re not alone.

We’re all guilty of it — even me. I get paid to do social media content for other businesses and brands yet my own pages often look like a ghost town 👻

Oops!

So, here are 6 fun and fast ways you can make sure you’re still showing up on social media without letting it suck all your time and energy away 🧛

From sharing testimonials, to scheduling content in advance, and hiring a social media manager (like myself 🤪) to manage your channels for you!

So, over to you 👉 How can you easily add social media on your to-do list AND cross it off?

18/07/2022

Hi, I’m Tasmin 👋

You might have noticed that I’ve been showing more of my face on this account so thought I’d say hi and do a quick intro!

Here’s some quick-fire facts about me 👇

• 29 years old
• freelance content marketer and copywriter
• help biz owners, leaders and entrepreneurs to create content that attracts, nurtures and converts their target audience
• always been somewhat entrepreneurial (hello cake jar, bracelet, dog tags and writing side hustles from my past 👀)
• used to run a lifestyle blog which meant I got to work with cool brands, attend fab events and make wonderful online friends (and meet some in IRL)
• dog mum
• loves reading fantasy, YA murder mysteries and personal development books
• addicted to cake, chocolate and all things sweet
• enjoy spending my 5-9 exploring the outdoors as much as possible

Over to you — what’s your story? 💛

13/07/2022

Move over Google, there’s a new search engine in town 👀

The way people use social media has changed massively in the past few years

We no longer see social media as just somewhere to share our thoughts, photos and feelings (anyone else getting major MySpace and Tumblr vibes here or is it just me?)

Nope ❌

Socia media is now somewhere we go for inspiration, advice, recommendations…

I’ll use myself as an example here 👇

Let’s say I’m visiting a new town and I want to know where the best places to go are. Do you know what I do? I hit up the location on Instagram then scour through the Top and Most Recent posts to see what’s worth a visit

Trying out a new skincare routine and not sure where to start? I’ll head over to TikTok and see what people recommend — I recently did this for my Glycolic Acid and whewwww, I was blown away 🤯

Want to find out the latest goings-on on the world? I’ll shimmy over to Twitter and see what news is breaking over there

See, social media is about sooo much more than just sharing your brand. It’s a search engine and you need to make sure you’re visibile

Want tips on improving your social media SEO? Let me know in the comments and I’ll get a post drawn up ☕️💛

11/07/2022

Another website copywriting project signed, sealed and delivered 💌

I loved working with Alex at Alex Nunn] to refresh her website copy

Alex has a beautiful brand with strong values. Her positive energy and desire to help others is truly infectious. And that’s exactly what I aimed to capture in this copywriting project 💫

Using soulful language, I crafted new on-page copy that tells the story of Clear Sea Coaching, showcasing Alex’s skills as a Coaching Psychologist and the benefits her programmes offer

This is easily my favourite project I’ve worked on lately — copywriting for coaches just sets my soul on fire and Alex was a dream to work with 💛

Pssst… need clarity and direction moving forward? Or maybe you fancy a restorative wellbeing retreat in Whitstable? Then say a friendly hello to Alex at Alex Nunn] 👋🏼

09/07/2022

Working with Clear Sea Coaching on her website copy has been one of my favourite projects lately!

Her coaching programmes are all beautifully curated to support the growth of each and every person she works with — I can’t wait to see what she achieved this year with her wonderful coaching business 💛

Hooray! We've has a refresh of the website.

To celebrate, we're offering 20% our Focus and Flourishing individual coaching programmes to the next 5 clients who sign up. So if you've been thinking about coaching, then nows the time.

Thanks to the wonderful and

06/07/2022

1, 2… gone 👀

You only get 2 seconds to grab people’s attention so you need to make sure you’re hooking them in from the get-go

Now, grabbing people’s attention doesn’t mean falling back on clickbait images or shock-tactic filled copy 🙅‍♀️

It means speaking their language. Using words they can connect with. Sharing images and videos they just *get*. Pin-pointing a problem they face and offering a solution 😍

Do all those things right and it’ll only take 2 seconds to get your people on board. That’s all you need — 2 sweet, little seconds

Elicit emotion and you’ll help your customers build core memories with you and your brand at the heart 💛

So…what are you going to do to make your ideal customers’ next 2 seconds worth it?

05/07/2022

The answer to most of your marketing questions will be “it depends”…

Because, guess what? Marketing isn’t black and white 🤷‍♀️

There’s no clear-cut solution or secret strategy to success. The best marketing strategy for your business isn’t necessarily the best strategy for the business next door to you

And it can be a total minefield to navigate on your own 🤯

But if there’s one thing I CAN tell you, it’s this: every business needs marketing

Marketing is the difference between being seen by your customers and disappearing into the background

It’s the difference between growing a business that stands strong after one year and one that closes its doors

And I’m not saying this to scare you. Seriously, fear-mongering marketing tactics aren’t my bag 🤢

I’m saying this because you NEED to invest in your marketing one way or another.

Right now, the UK Gov are urging companies to help the cost of living crisis by cutting back on marketing 🫠

But honestly, if you do that, you’ll only line the pockets of big corporations

Indie brands will struggle without marketing, small entrepreneurs will be invisible, and customers will just go to the big brand names they know… because if you aren’t shouting about your biz, who else will?

Sure, the kind of marketing you do depends on a multitude of factors BUT you have options. You alwaaaays have options

Marketing can be homegrown. It can be creative and affordable. Marketing can be free (I’m looking at you blogs, organic social media and SEO)

If you want help mapping out your marketing direction and digging deeper into the “it depends” behind your biz, give me a shout ☕️💛

21/01/2022

Building a social media community can be pretty damn powerful 👀💥

From helping you reach the right people, nurture your relationships and turn strangers on social media into loyal customers/clients/cheerleaders!

Plus, let's not forget that it doesn't require any financial investment.

Whether you're just getting started on social, you're pivoting your business or you're ramping up your growth, you've got to leverage the power of social media engagement 🙌🏼

Want to know how you can authentically (and EASILY) engage with the right people online? Then tune into our Instagram Live next Wednesday at 12:30 pm where I'll be revealing my top tips for building a powerful online community for your brand 🎉

Drop a ☕ in the comments or send us DM if you fancy joining Next Wednesday's chat!

11/01/2022

*Alexa, play The Lakes by Taylor Swift*

Let's rewind to Christmas Eve of December 2019 ⏪

Sitting in a Lake District cafe, soaked to the bone after a soggy (and stressful) hike with the dogs.

26 years old, unemployed and excited about what the future holds.

Nevermind a business plan, I had no job, no savings (oops), and no idea what to do next 😅.

I just knew that this moment right here was my opportunity to start something. I was ready to start my own business and take control of my life.

And, even if I didn't know it at the time, that moment sat in that Windermere cafe was the day that the first seeds of Fika Digital were planted ☕⛰️

We all start somewhere. Where did your business journey first begin?

02/01/2022

This is the energy I'll be taking into 2022 as a business owner 👆, what about you?

16/11/2021

Do you want to gain clarity on your social media and content marketing before heading into the new year?

Do you want to know how your marketing *really* performed this year?

Or perhaps, you want to know which areas of marketing you should be prioritising in 2022?

If you answered yes to any of those questions, you might benefit from a marketing audit 💡

I'm currently offering social media and content marketing audits at a reduced rate of £350 (RRP £500)

In this audit, you will get:
- In-depth review of annual organic social media, website content and SEO, and email marketing performance
- SWOT analysis
- Identify opportunities and suggestions for moving forward
- Highlight key focus areas and potential "quick wins"
- Zoom call to discuss audit findings

Basically, you'll get everything you need to take the guesswork out of your content marketing strategy!

No fluff, no BS.

With this audit, you will be able to identify which organic marketing strategies are working well for you and which ones need need refining so that you can achieve greater growth in 2022 🚀

I'm offering a limited number of these audits at this reduced rate in December 2021 and January 2022.

If you're interested in booking an audit for your brand, drop me an email at [email protected] 💛

03/11/2021

Who do you write for ✏️?

Yourself? Your current audience? Your dream clients?

Here's the thing...

You've got to stop writing for yourself and start writing for your *dream* client.

Write for the person who you want to buy from your brand. Not yourself, not Google, not the customer who buys from you once every blue moon but your ☁️dream☁️ customer!

Here's how 👇

You need to reframe the What's...

Stop asking WHAT your competitors or doing or WHAT you can post in a pinch or WHAT post will Google like post. Start asking WHAT your target audience want to see, WHAT they need, WHAT will be most helpful or valuable for them.

Then do that!

Or speak to us, and find out how we can do it for you ☕💛

23/09/2021

What small, consistent actions are you taking to make sure your business succeeds?

From consistently posting on socials to producing high value blogs, mapping out your strategy and outsourcing work, there's lots of small steps you can take to elevate your business growth.

Growing a business is by no means an easy-feat but with the right mindset and a strategic action plan, you CAN succeed 🚀

At Fika Digital, we help our clients recognise their strengths and tap into the marketing strategies that will elevate their business performance ☕

Are you ready to grow your business? Get in touch to find out how we can support you on your journey to business growth 💛

15/09/2021

What does social media success look like to you?

Social media can be a powerful tool for building brand awareness, driving traffic to your website and nurturing a loyal audience 🙌🏼

Take a look at this case study to see how we leveraged LinkedIn to deliver high-impact results for one of our clients!

Want to learn how YOU can also tap into the power of LinkedIn? Drop us a DM to enquire about LinkedIn training, strategy or ongoing management ☕💛

01/09/2021

The doors to The Curiosity Club are now OPEN 🚪🏃‍♂️

If you're a business owner, leader or marketer looking to build your confidence and skills in social media and content marketing then THIS is the club for YOU.

The first masterclass will be all about Instagram Engagement - what the heck it is, why you need it and how to get it.

Taking place on the 23rd September at 7pm, this masterclass will be a 45-minute deep-dive into everything you need to know to Explode Your Instagram Engagement Rate 💥.

There will be 15 minutes Q&A time at the end and the masterclass will be recorded for you to watch over and over again.

Tickets are available for just £25 per person (which is a *huge* reduction on our usual rate of £150 per masterclass)

Are you ready to join the club and invest in your skills 💛?

Of course you are!

Save your spot now: https://www.eventbrite.co.uk/e/168425724877

06/08/2021

Connection, community, curiosity and conversion lies at the heart of everything that we do at Fika Digital.

We are here to help small business owners and entrepreneurs to harness the power of purposeful social media and content marketing ✨

Fancy a chat? Get in touch today to learn how we can help you ☕️