Content creation services perfect for pet businesses. Written by experts, shared by you!đž Pet owners can be left feeling overwhelmed and unsure of where to turn.
The internet is full of information about pet health and wellbeing, but not all of it is written by people with the relevant expertise. You can make a difference. Pet owners trust you. By sharing reliable information, you can play a crucial role in educating pet owners and improving pet care. But whilst you have the opportunity and expertise, rarely do you have the time. Our mission is to make it
easy for you to improve pet owner access to reliable information about pet health and wellbeing, whilst simultaneously making your business stand out from the crowd. With our content, you can get give your client comms and social media a professional, glossy vibe whilst keeping hold of the local or family feel youâve worked so hard for. About Dr Victoria Strong, Pawtfolio Founder:
âI am a vet, lecturer and content creator and have a background in clinical practice, education and research. I have a passion for veterinary communication â helping owners to make the best decisions for their pets. Whatâs more, I love it when I get a chance to embrace my inner creative side, and to share information in a fun and engaging way. As a freelance vet communicator, I have worked with a variety of client groups â from veterinary practices, pet professionals and pet food manufacturers to a company specialising in garden pest control! Projects have involved producing everything from articles and infographics, social media posts and videos to first aid guides. No matter the client, no matter the brief â my focus is always on client education. Whilst I love having a project to really get my teeth into, thereâs a limit to how widespread the impact of these standalone projects can be. I wanted to find a way to make sound, reliable information about pet health and wellbeing accessible to as many people as possible. And so, the idea for Pawtfolio was born. The fact that having a library full of awesome resources and engaging content right at your fingertips, can really help your business to stand out from the crowd, is just the icing on the cake."
And just like that, another month is well under way, and we are a quarter of the way through the year.
We are definitely well out of the new year âhoneymoon periodâ in which we are optimistic in our plans to find time create and share lots of engaging and informative posts. Reality about how much headspace and time that takes has definitely.
So if youâre looking down the barrel of the gun of an empty social media calendar, wondering how youâll fill it, let us help.
You get a dog, you walk it lots, right?
Walking is good for your dogâs physical and mental health. (And yours too!)
OR IS IT?!
There are plenty of dogs/situations where a walk might not be in the dog or ownerâs best interest to go out for a walk.
For example:
Anxious/reactive dogs might not enjoy it.
Dogs recovering from surgery or illness.
Extreme weather conditions put them at risk.
Thereâs so much that can be done in the home using games and enrichment.
Use the grab and go social media posts and graphics from to help raise awareness.
So many of you know you need to (and WANT to) do more on social media.
But youâre paralysed by the fear of not being good enough. Comparing to others, and blindsided by the rate at which things are progressing.
Maybe youâre yet to master posting regularly and havenât a clue what the differences are between a post, a reel and a story.
And yet now youâre being told its time to get on TikTok. And that you NEED to post 3x a day⌠and goodness knows what else.
And it makes you want to not bother at all.
So you donât post. Not today. Not tomorrow.
And then? It feels like itâs been too long. Youâre standing still and donât know where to start.
But youâre not trying to become an influencer or super-duper internet star. You just want to give your business an online presence, and (importantly) to use it as a force for good.
You want to use it as a platform to connect with pet owners, and inform them about important matter relating to their petâs health.
And that is enough. MORE than enough. In fact itâs bloody marvellous.
So JUST DO IT. Move slowly.
Start small. One post is better than none.
Be brave. No one else will judge your content as harshly as you!
Be YOU! Authenticity is everything.
After a fab day at VETstagram 2023: The Veterinary Social Media Summit Iâm feeling inspired. Iâm filled with energy and now loads more knowledge about HOW to better engage my audience. But Iâm still short on TIME.
Who. Is. With. Me?
If youâre a vet, nurse or practice manager and want to get your hands on a whole monthâs worth of vet-written content, sign up to our mailing list.
Visit www.pawtfolio.com to find out more.
Today is day.
Itâs a day designed to raise awareness about all those dogs for whom being approached/jumped on whilst on a walk is scary.
And to tell fellow dog owners that our Dogs in Yellow need space!
Help raise awareness by sharing this post.
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My passion for helping pet owners to help their pets is exactly WHY I founded Pawtfolio. So, I get really excited when I see other people clearly driven by the same values.
I was scrolling through a group hosted by Rachel Spencer one day, when I came across the campaign. Started by Sarah from My Anxious Dog UK, the campaign aims to raise awareness about or indeed any dog that needs space - e.g. if they have a painful condition or are recovering from surgery.
I wanted to get on board and help if I could, so have created a bundle of content about anxiety in dogs. Videos, social media graphics and posts and written copy for blogs or newsletters.
Dogs in Yellow Day is on March 20th.
If you are a vet or pet professional and want to know how to get your hands on this bundle of content and to help raise awareness of the , comment below and I'll be in touch.
As promised, here are 5 things that should ring alarm bells when looking at products and brands claiming to have benefits for pet health and well-being.
There are more than 80 articles and countless videos and infographics in our of content. It simply wouldn't have been possible for me to create it all alone. Besides, there are so many people out there who know of these topics way better than I do.
So, what better day than to celebrate and thank just some of the fabulous ladies who have helped me collate an extensive library of expert-written content, as well as the many women who have inspired us along the way.
â¤ď¸
The internet and social media are filled with information about pet health and wellbeing. Not all of it is written by people with the relevant knowledge or expertise.
In fact, often it's the people giving out bad or incorrect information or advice, that can shout the loudest.
As vets and pet professionals we should be shouting louder.
We need to reposition ourselves as the "go to" experts in pet health and wellbeing.
I established to help vets and pet professionals to be heard. To enable us to work together, to use one voice to fill the internet with reliable information about pet health and wellbeing, that pet owners can trust.
February is a short month and March sure seems to sneak up on us out of nowhere, doesn't it? If you've found yourself scrabbling around for ideas for content for your social media page this month, check out our latest blog featuring loads of ideas and dates for your diary.
Iâve been a little quiet on here in the last couple of weeks. Iâve been juggling poorly kids and âlifeâ but have also been quite affected by the Nicola Bulley case. It seemed so trivial posting about pet stuff when two little girls were looking for their missing Mummy.
If Iâm honest, the case has also made me hate social media a bit. Seeing how people can use it for bad⌠to throw hateful accusations at people theyâve never met, and to become âsofa expertsâ, criticising professionals who are just human beings trying to their best to do their job.
But today I realised, it shouldnât make me want to turn my back on social media but to help pet and vet businesses to use it for good. To help those âin the knowâ within the pet industry to find their voice and show that they really do care, and know their stuff. And to help them reposition themselves as the experts in pet health and well-being.
Social media can be a rubbish place to be sometimes, but itâs also a fantastic thing to have at our finger tips. A tool to deliver good quality, reputable information to pet owners.
And the good news is that our Pawtfolio is filled with content designed to help you do exactly that.
Personally, I'm a scruffy mutt with a long muzzle and floppy ears kinda' gal.
Don't get me wrong, I agree that their baby-like faces make them look cute. But like many other brachycephalic dogs, many have been bred to have extreme conformation that affects their health and welfare.
To paraphrase the British Veterinary Association - BVA, the whole animal industry must work together to ensure we consistently present images and messages that encourage responsible pet ownership and positive animal health and welfare outcomes.
Thatâs why, as part of the promise, we've pledged not to feature images of pets with extreme conformation in any of our library content.
The following are also off our list:
đž Animals in unsuitable environments or unsafe situations
đž Animals with surgically altered physical characteristics that can negatively impact on their health and/or cause suffering (such as cropped ears or docked tails)
đž Animals in situations that which might cause them fear, stress or harm.
đž Animals in inappropriate social situations for their species e.g. rabbits on their own
Find out more at www.pawtfolio.com/promise
Vet practice owners and social media managers - THIS ONE IS FOR YOU.
Awareness days (or weeks or months!) are often set up by charities or organisations, to help achieve a specific goal.
You can use them as inspiration for posts to get your vet practice noticed online and give pet owners lots of reasons why they should come to, and trust your vet practice with their petâs health.
14th February is best known as the â¤ď¸ but it's also .
This click-worthy carousel graphic offers top tips for owners on keeping their pets safe.
Loving it but worried it doesn't quite match your colour theme? Don't worry - there's a green version in our of content too. And the option of having a branded or bespoke copy of all of our graphics if you sign up for one of our custom packages.
Any questions, get in touch.
SCIENCE SATURDAY.
Newly published research suggests that many pets could be experiencing painful joint disease, without treatment, due to owners mistaking the signs for âjust old ageâ.
Hereâs some ways you can use this study for engagement and educational content:
1ď¸âŁ Share the story about this study on your page.
2ď¸âŁ Link it to any stock or evergreen content you have on osteoarthritis or elderly pets.
3ď¸âŁ Share any other content related to the topic - signs of joint disease, treatments, prevention etc.
4ď¸âŁ Link it to your services. Showcase how YOU can help arthritic pets.
5ď¸âŁ Add a call to action. E.g. encourage owners to book an appointment.
6ď¸âŁ Boost engagement. Ask owners a question about their pet or even offer an exclusive discount to anyone who likes/shares the post).
At Pawtfolio, we make it our job to stay on top of industry news so you donât have to. Then we include content related to topical issues and trending stories, in your monthly bundle!
Find out more - get in touch.
Itâs time to talk about this phrase. Itâs intended as lighthearted, tongue in cheek fun. I see it on mugs, T-shirts and doing the rounds on social media.
But I hate it.
Donât get me wrong, as a vet I understand the sentiment. Thereâs nothing more infuriating about having spent 5+ years studying and countless hours in practice for a pet owner to tell YOU whatâs wrong with their pet, or how you should be treating it.
Because it suggests that pet owners should always take what we say as gospel. (Those days are gone!)
And it suggests pet owners are to blame for the bad advice they find online.
But if a pet owner comes into our consulting room with pages of information theyâve found online, it means:
1. They care
2. They want to do the best for their pet
3. They want make informed decisions about their petâs care.
And as annoying as it might be sometimes, surely thatâs a GOOD thing?
The internet and social media are filled with information about pet health and well-being. Not all of it is written by people with the relevant knowledge or expertise.
Owners canât be blamed if the information they come across is incorrect.
It shouldnât surprise us either. After all, those giving out bad information often shout the loudest.
But as vets and allied professionals, we should be shouting louder!
We need to reposition ourselves as the âgo toâ experts in pet health and well-being.
Now I know what youâre going to say âbut we donât have timeâ! Too many pets. Not enough time. I hear you.
Thatâs exactly why I established Pawtfolio. To make it easier for us to be part of solution (not victims of it!). So veterinary and pet professionals could work TOGETHER to fill the internet with reliable information about pet health and well-being, that pet owners can trust.
Pawtfolio is not just for vet practices, itâs for any pet business looking to share reliable information about pet health and well-being.
Are you a pet rehabber? Dog groomer? Canine hydrotherapist or physio?
Do you find yourself talking about the same topics again and again, and wish you had expert written content you could share with your clients?
I want to know what topics you want to see included. Tell me in the comments.
I started Pawtfolio because Iâm passionate about increasing the availability of sound, reliable information about pet health and well-being for .
But deep down, Iâm a spaniel at hear⌠it might not be a good rub of the ears but a client testimonial sure feels like a pat on the back.
Stock image websites are FILLED with pictures of dogs being hugged and held in a way they find uncomfortable or stressful.
Thanks to the promise, you wonât find any of these pics used in our content.
Whatâs more, weâve got content written by behaviour experts tackling these issues head on and answering questions like âdo dogs like hugs?â.
Members get access to expert written content to use in their blogs and emails, as well as graphics and infographics to go with them and grab the attention of their audience.
Want to WIN a monthâs worth of branded content for your veterinary practice? Itâs as easy as 1, 2, 3âŚ!
To be in with a chance:
1ď¸âŁ Follow Pawtfolio on Facebook (PS, we are Insta too .folio).
2ď¸âŁ Like and share this post.
3ď¸âŁ Tag a friend who might appreciate a bit of help with producing content for their practice social media page.
A winner will be chosen at random. The competition will close at midnight on the 31st January (provided we have at least 50 people enter).
GOOD LUCK!
Today was National bubble bath day and it features on my January list of dates for pet professionals to use for creating content.
You might be wondering why? Itâs not a classic or obvious choice of a veterinary or pet relevant awareness day.
The beauty of content is we can be really creative. Donât consider yourself a creative type? Maybe not, but every day your job requires you to think outside the box. So you CAN do it!
So how can you use bubble bath day to engage with pet owners?
Hereâs some ideasâŚ
* Tell owners about some of the shampoo products you stock
* Tell owners about some of the skin conditions bathing can help with
* Remind owners that a bath can be a really opportunity for owners to get hands on with their dog and to spot problems like lumps and bumps
* Offer tips and tricks for making doggy bathtime a success
* Share a picture of a staff or client pet having a bath
and Emma Betts has written an article on bathing in dogs for
Itâs just one of the 90+ articles in our Pawtfolio of content. Members can get their hands on the article and share in full, or take excerpts to use in emails, newsletters or social media posts. Thereâs a bunch of related graphics too.
If you want to get your hands on this content, absolutely FREE, drop us a DM
Itâs been a long time coming but itâs finally nearly ready for launch.
Pawtfolio is a one stop shop for content about pet health and well-being.
Monthly subscription, starts at just ÂŁ15.
Packed with graphics, videos and articles.
Written and fact checked by experts. Shared by you.
FOLLOW for more information, top tips and special offers.
December can be an easy ish month for social media content - thereâs so many hazards to warn people about for a start.
But now youâre looking down the barrel of 2023, which a social media calendar to fillâŚ
If you want to get your hands on a batch of free content, social media suggestions and post templates for January, simply drop us a DM or email us now.
Are you in charge of your social media page? Feeling daunted at the task of filling a whole month with content?
Hereâs some key dates to inspire you.
Not sure how to turn some of these into posts relevant to your practice? Drop us a DM and weâll send you some suggestions, templates and free content.
pawt.folio
Today is day and what better day to take the plunge and announce my new venture, Pawtfolio.
I've been working hard on developing this over the last 12 months and been planning/dreaming of it for way longer.
It's finally time for me to stop keeping it under my hat, and to tell people it's here!
Website launching soon, for now just follow for lots of tips and tricks about online engagement with pet owners.
Be the first to know and let us send you an email when Pawtfolio posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
Send a message to Pawtfolio:
Weâve all skipped a dog walk because weâre too tired or too busy. I reckon many of us have forgotten to give a worming tablet or missed a vaccination deadline too. Or made a decision about our petsâ care based on finances. Why? Because even though we work with pets for a living, weâre only human. And sometimes life just gets in the way of being the perfect versions of ourselves that weâd like to be. Whilst we want our clients to be informed and make good decisions about their petâs care, we donât hold them to unrealistic, perfectionistic ideals of pet ownership. But how often do we tell them that? Sure we need to be sharing advice on how best to take care of pets. But why not try also share real life tips or solutions for making owners lives easier (and ultimately, therefore - their petsâ lives better). These little things can go a long way in building rapport with your clients - and therefore loyalty and trust in your brand. #teachdontpreach #dontwalkyourdogday #buildtrust #vetpracticemanagement #petbusiness #realpetownership
I think itâs fair to say I didnât go into it for the glamour! All in the name of education. #contentcreator #glamour #scoopthatpoop #poopscooper #vetlyf #vetlife #vetnurselife
My passion for helping pet owners to help their pets is exactly WHY I founded Pawtfolio. So, I get really excited when I see other people clearly driven by the same values. I was scrolling through a group hosted by Rachel Spencer one day, when I came across the #dogsinyellow campaign. Started by Sarah from My Anxious Dog UK, the campaign aims to raise awareness about #fearfuldogs #reactivedogs or indeed any dog that needs space - e.g. if they have a painful condition or are recovering from surgery. I wanted to get on board and help if I could, so have created a bundle of content about anxiety in dogs. Videos, social media graphics and posts and written copy for blogs or newsletters. Dogs in Yellow Day is on March 20th. If you are a vet or pet professional and want to know how to get your hands on this bundle of content and to help raise awareness of the #yellowarmy, comment below and I'll be in touch. #reactivedogs #mydogneedsspace #anxiousdog #anxiousdoguk #yellowdogproject #anxiousdoguk #reactivedogsuk #reactivedogs #anxiousdogsoffacebook #yellowdog #oneteam #oneindustry #pawtfolio #petbusiness
OFF TO CRUFTS? A word of warning about some of what youâre going to see (and buy!) #petprofessionals #crufts2023 #wordofwarning #petbusinessmarketing #petbuisness
TOP TIP for keeping your vet practice or pet business social media page looking fresh and up to date but with MINIMAL EFFORT. 1. Keep your eyes peeled for pet related news stories and share them on your page. 2. Link them to some content you have on a topic relevant to your business. 3. Boost engagement by asking your audience questions, or asking for user generated content. 4. Donât forget to engage with THEIR posts. Like their pictures and ask questions about their pets. Subscribers to Pawtfolio donât have to worry about the first bits as we keep our finger firmly on the pulse and give members a heads up about topical and timely things they can talk about. We provide the educational articles to go with it too, as well as related graphics, videos and captions. Want to find out more? Get in touch. #worldsoldestdogrecord #worldrecord #seniorpets #petbusiness #socialmediatoptips #petnews #vetsocialmedia #vetsofinstagram #doggroomersuk #vetnurselyf
Iâm taking part in a challenge this week, all about showing your business some love with @rachelspenceruk. Todaysâs task was to make sure we were really telling people WHY we do, what we do! So here it is, my reflection on why and how my passionate project, Pawtfolio, came to life. How itâs driven entirely by my wish to have an impact on animal health and well-being through education. The fact that it can make your business grow, succeed and really stand out from the crowd, is just the icing on the cake! #whywedowhatwedo #petbusiness #vetsocialmedia #clienteducation #veteducation #pethealth #lovewhatyoudo #pawtfolio
Sometimes âlifeâ just gets in the way of us producing social media content and posting as often as weâd like. Even basic graphics and short videos take time to create. Not to mention longer, more in-depth educational posts that need considerably more thought and planning, researching and fact checking. There must be a word for the mixed feeling of guilt and anxiety we have when we know weâre neglecting our posting duties. We hover with our thumbs over the âshareâ button thinking âI canât just share yet ANOTHER cute pet pic, can I?!â I mean, yep. Of course you can. After all - theyâre often the posts that get the most engagement from your audience (not the ones you create hours creatingâŚgrrr!) not alone they donât paint a full enough picture of the services you provide, or your values, nor do they have any educational value. And whilst itâs engagement we crave and need for digital growth, itâs EDUCATION that has the biggest impact on animal health and welfare. (And thatâs what we are all in it for, right?!) So how can you fill that void? 1. Repost and re share! 2. Use âstockâ or âevergreenâ content. Pawtfolio members donât just get new content every month, but they get access to a growing library of stock and evergreen content. Blogs, videos and graphics that can be shared at anytime. Available at the click of a button. To find out more, visit our website or get in touch. #stockcontent #evergreen #vetsocialmedia #petbusinesses #clienteducation #doggrooming #vetnurseproblems #vetnurselife #petcontent #pawtfolio
âAttract new clients? REALLY?! We canât keep on top of the amount of work we already have.â If youâre a vet or vet nurse in practice, thatâs probably how youâd react if I tried to encourage you to up your game with your practice social media and marketing right now. But done right, online client engagement can actually make your life easier. It can build loyalty and trust, and âfill in the gapsâ when it comes to building a relationship and rapport with your clients since it can feel impossible to do that in a 10-15 min consult. You can use your content to help educate your clients and allow them to come to you well informed, knowing what to expect and ready to engage in shared decision making for their petâs health. If youâre not already using your website, social media and email marketing to engage your clients, you might be missing a trick. #vetlife #vetnurseofinstagram #vetnurselife #independentvets #pawtfolio #clientengagement #petownereducation
Itâs #dressupyourpetday meaning social media has been filled with pictures of pets wearing costumes, accessories and outfits. With the exception of some dogs that benefit from wearing a coat when itâs wet and cold outside, pets donât need to wear clothes. Whatâs more, many might find it uncomfortable or even distressing. Clothing can rub, restrict their movement and affect their ability to display normal behaviours or even communicate using body language. Clothing can get stuck or twisted, or cause them to trip over causing injury. It can also make them overheat and cause heatstroke (even in winter). Thatâs why you wonât find@#petsinclothes in ANY of the Pawtfolio content. Thereâs a load of other things we wonât include either, since weâre so passionate about animal welfare and the responsible use of pets in marketing. Why not check out the Pawtfolio promise, www.pawtfolio.com/promise to find out what else is on our âno goâ list? #vetsocialmedia #vetsofinstagram #animalwelfare #dogsinclothes #petcare #dogsofinstagram #catsofinstagram #petprofessionals #pawtfoliopromise
Reflecting on my WHY. I love #veterinarymedicine and Iâve been fortunate to use my #vetpassport to work in so many different contexts. At the â¤ď¸ of every one of my best days at work is a passion for veterinary communication. Sharing veterinary information with others, ultimately to have a positive impact on animal health and welfare. Iâve worked in vet communication for a while on an ad hoc/project basis but #Pawtfolio allows me to maximise the impact I can have. To help numerous pet businesses all at the same time, to attract, engage and reliably inform pet owners. With a âday jobâ, and two young kids, it can be a juggle running my own #smallbusiness too, but this passion keeps me going and seeing the impact can have makes it all worthwhile. #smallbusinesssaturday #veterinarycommunication#vetlife #vetstagram #findyourwhy #contentcreator #vetnurselyf
Thereâs a reason people employ social media managers and marketers, right? It really is a big job to try and keep on top of regularly posting engaging and informative content. I know how full on working in practice is too. And yet so many #vets and #vetnurses are trying to fit it in around their busy working days filled with consults, ops and phone calls. Not to mention CPD and lab work and everything in between. Taking a quick picture of a cool case or cute kitten is one thing, but it can be almost impossible to find the time (or energy) to create graphics, videos and articles to share with your audience. Thatâs where our Pawtfolio of content can help. Itâs filled with content you can use to fill your social media calendar. Coupled with those cute and cool pictures, and with a bit of personalisation they can really make your practice stand out and to attract, engage and reliably inform pet owners. #vetsocialmedia #vetsofinstagram #vetnurselyf #vetbusiness #independentvets #contentcreation #vetlife
Houseplant appreciation day - another day that wouldnât immediately flag up on a quick google search of ideas for social media posts for a #vetpractice or other #petprofessional, yet it can easily be used as a great opportunity to engage and educate pet owners. Itâs also a really great excuse for me to introduce you to Bob, my leafy âoffice mateâ, thanks to him being rescued and re-homed by a colleague of mine! #houseplantsofinstagram #houseplantappreciationday #vetcontentcreators #thinkoutsidethebox #vetsofinstagram #petpro #vetnurse
Friday afternoons is when I get a blissful uninterrupted period of time to work on content. Hereâs just some of my #contentcreator #musthaves to get those creative juices flowing! #freelancefridays #vetpassport #pawtfolio #vetlife
As a busy professional, you have to fit creating social media content in around your busy lives. Guess what? ME TOO! I know how hard it can be to constantly be thinking of new content ideas. Especially those followers who work tor #independentvet practices, it can be hard trying to keep up with the corporates in terms of the quality and volume of content they share. Give us a follow if you want tips and tricks for filling your social media page with content that attracts, and engages and educates pet owners. #independentvet #vetlife #petbusinesses #vetnurselife
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