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OmenKey Agency We are one of the TOP 3% agencies in Europe in the Google Ads Premier Partner programme.

Previously, affiliate marketing was a commission-based relationship, but over the years has transformed into diverse, mu...
26/09/2022

Previously, affiliate marketing was a commission-based relationship, but over the years has transformed into diverse, multi-dimensional partnerships that drive measurable results.
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Here are 3 ways to use affiliate and partner marketing to reach new customers for more sales and revenue:
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Ethical Commerce -
Provide invaluable guidance through ethical commerce as online shoppers are seeking more sustainable and ethical retailers.

New Tech Solutions -
Accessing plug-and-play technology helps improve and optimise customer experiences across all touchpoints in their journey.
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Local & Global Reach -
Use multi-disciplinary, multi-region specialists to reach audiences locally, regionally and globally.

Affiliate marketing has changed, and it is time to tap into the channel.

Loyalty Programs & Customer Engagement.⠀⠀⠀⠀⠀⠀⠀⠀⠀So, we know the focus lies on retention. Once you have converted a custo...
24/09/2022

Loyalty Programs & Customer Engagement.
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So, we know the focus lies on retention. Once you have converted a customer, how are you going to keep this engagement?
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Loyalty programs are proven to be retention workhorses as they can retain existing customers, attract new customers, reduce turnover and drive profits - all allowing for sustainable growth.
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Let’s dig a little deeper.�
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Creating this community nurtures an emotional connection. Building this passionate commitment through repeat behaviour drives sales and increases customer lifetime value.
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Repeat customers have a high ROI. Retaining customers is where the long-term value resides. If you don’t retain customers, you will just replace customers as they churn.
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�Loyalty helps you reach new customers. In the age of eCommerce, positive customer word-of-mouth is essential to attracting new customers. It’s shown that 83% of consumers place more trust in personal recommendations than any other form of marketing.
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�Loyalty Programs double as a form of market research. Digital functions allow you to experiment with various incentives, identify the rewards that appeal to your customers, and pinpoint what didn't receive as much engagement.
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�The bottom line?
Customer loyalty = higher profits and more growth. Save for later.

Books On Rotation. Here are our team's current reads (and some rereads...)⠀⠀⠀⠀⠀⠀⠀⠀⠀📚 The brand gap by Marty Neumeier �📚 ...
23/09/2022

Books On Rotation. Here are our team's current reads (and some rereads...)
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📚 The brand gap by Marty Neumeier �
📚 Daring Greatly by Brené Brown �
📚 101 Essays That Will Change the Way You Think by Brianna Wiest
📚 The Power of One by �Bryce Courtenay
📚 She's on the money by Victoria Divine
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Next time you're on the hunt for a good book, come back to this post.

It's simple - humans respond to and process visual data better than any other type of data.Visual content captures atten...
22/09/2022

It's simple - humans respond to and process visual data better than any other type of data.

Visual content captures attention, simulates emotions, drives engagement, and ultimately, affects the overall attitude concerning what we see.
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Let's have a look at the stats that back this up:
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- 65% of us are visual learners
- Coloured visuals increase people's desire to read content by 80%.
- People are 85% more likely to buy your product after watching a video about it.
- 93% of all communication is visual. This is why visuals attract our attention and affect our attitude
- Posts with images produce 180% more engagement.
- Our brain processes visuals 60,000 times faster than text
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To sum it up - content that’s self-explanatory, easily digestible and doesn’t require any time or effort to consume can capture your target audience’s attention within a short window of time.

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