12/07/2024
Be happy you have a fear of putting yourself out on social media ๐ฐ
It's reserved for people who want to set themselves apart from other local mortgage advisers! ๐
Creating bespoke social media content for busy mortgage brokers.
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Be happy you have a fear of putting yourself out on social media ๐ฐ
It's reserved for people who want to set themselves apart from other local mortgage advisers! ๐
Oh hello, it's me, Hayley! ๐ Since both Sophie and Chris are off this week, which is just rude in my opinion, I've decided to stand a protest and take over Chris' socials. Just joking, I'm not protesting, but I am taking over his socials ๐
Since joining Social for Brokers, I've had to learn a fair bit about the world of Mortgages and Finance and have had the opportunity to work on some great socials, so I figured it was time to share a few with you!
From devising on topic content copy to crafting visually stunning posts, we've had a blast showcasing the incredible services and expertise that South Yorkshire Money offers.
๐ก Mortgage advisers have been loving our Canva tutorials!
More coming soon to help you create better content. ๐บ
We rocked the Accord Mortgages Growth Series Webinar with our 5,4,3,2,1 Training.
Remember the exclusive recording is coming to our email list! ๐คฉ
Podcast Faves:
๐๏ธ LinkedIn Branding with Katie Dennehy
๐๏ธ Winning TikTok Content with Kylie Ann
๐๏ธ Engaging Content with Family & Friends
Whatโs Next?
We're enhancing our video editing skills!
Want in?
Reach out or book a call. ๐
If you're struggling for inspiration this episode is for you! ๐คฉ
We reveal how mortgage brokers can create captivating content effortlessly
- Discover how Google Alerts can streamline your hunt for inspiring articles. ๐ฐโจ
- Uncover the power of AnswerThePublic.com for understanding what your audience truly seeks. ๐ค๐ก
- Tap into Awareness Day calendars for post ideas that resonate with specific dates or events. ๐
๐
- Say goodbye to content creation headaches with these three amazing, free tools! ๐๐ ๏ธ
Master the art of social media engagement without breaking a sweat.
Take a listen on your favourite podcast the provider! ๐ง
Facebook Groups ๐ฒ
You know you want to use them but don't have the time during the day to share into them one by one ๐ฉ
We've found a secret tool, that not many people know how to use, which can save you time and increase your reach! ๐
Our tutorial video will show you:
๐ How to save time by duplicating your best-performing posts
โฐ How you can schedule your posts at set times into groups
โบ๏ธ How to do it all in one place to save you time
Tomorrow, hundreds of mortgage advisers up and down the UK will get the video, you can too by signing up here: https://buff.ly/3GZ29GY
๐ Remember MySpace and MSN?
๐ถ Hours spent on top friends, perfect profile songs, and late-night MSN chats. Ah, nostalgia!
But they vanished overnight. Now, the big question: Is TikTok here to stay, or just a fad?
TikTok isnโt just for dances anymore. ๐บ
It's a major hub for quick, snappy advice.
We believe TikTok is here to stay, and itโs time to get on board. Reach new audiences and provide valuable content.
Getting Started on TikTok:
๐ฒ Browse TikTok to understand trends and platform culture.
Start Simple:
๐ฅ Create short videos answering mortgage FAQs.
Engage with the Community:
๐ Like, comment, and share content.
Be Authentic and Consistent:
๐ Show your personality and be yourself.
Post regularly to keep your audience engaged.
Download TikTok this week and start exploring! ๐
Most successful mortgage advisers on social media I know:
โ Donโt think about the โalgorithmโ
๐ฌ Were worried about what people may think
๐คท๐ป Didnโt know what they were doing when they started
They are just regular people who had a fear of putting themselves out there: but they had a heavy bias towards taking action. ๐
If you know how powerful social media is. ๐
And you have a mobile phone with a camera. ๐ฒ
You can do it, too.
Take one small step today.
๐ค Start your own coffee loyalty scheme to generate local leads! โ๏ธ๐
We talk about how you should:
- โ๏ธ Select a coffee shop that reflects your values
- ๐ Craft and handing out unique loyalty cards
- ๐ Launch your collaboration via social media
- ๐ Boost brand visibility and cultivate community ties
All for the price of a few cups of coffee!
It's a clever strategy to stay the talk of the town and unlock new marketing opportunities. ๐
Take a listen on your favourite podcast provider! ๐ง
Canva Tips & Getting More Instagram Messages ๐ฅ
This is the content you enjoyed in June:
1. How to make a ringing phone in Canva ๐ฒ
2. Engage more of your audience on Instagram ๐ฌ
3. How to dominate TikTok with Kylie-Ann ๐ต
4. How to build your personal brand on LinkedIn with Katie Dennehy ๐
Tomorrow, I'll show hundreds of mortgage advisers the content that you all found so useful
If you want to join us click the link in our bio ๐
You're underestimating how many people donโt understand mortgages. ๐คทโโ๏ธ
95% of people need help with the basics! ๐ฃ
Keep it simple, answer the most basic questions on social media & youโll build an audience who trust you! ๐ค
Weโre getting ready for the highly anticipated Accord Mortgages Growth Series Webinar! ๐ ๐จ๐ปโ๐ป
Weโll be one of the expert speakers on the panel discussing how you can create a monthโs worth of content that converts, in 60 minutes using our tried and tested:
โก๏ธ โ5, 4, 3, 2, 1 Hackโ โฌ
๏ธ
Weโll be alongside some other esteemed guests including Max Shepherd & Jon Pittham discussion the Economy and everything AI ๐ค
All arranged by Iain Cunningham & his amazing team at Accord
If you havenโt already registered let me know, it starts at 10am today ๐คฉ
Is TikTok going to be the new MySpace? ๐พ
They feel the same in lots of ways:
1. You look for the perfect song (like you did for your profile) ๐ถ
2. When launched, it was something we'd never seen before ๐คฉ
3. It's all that everyone's talking about ๐ฌ
But does that mean it's going to disappear as fast as MySpace did? (We all miss Tom!๐)
Or if it's here to stay what can you do to start using it? ๐คทโโ๏ธ
Later today, we'll share our views with hundreds of mortgage advisers and share some Top TikTok Tips if you think it might be here to stay
If you want to join us, subscribe here: https://buff.ly/3OIyEhE
๐ Kylie-Ann of KAG Financial spills the beans on growing her company & mastering social media content creation. ๐ผ๐ฑ
๐ Discover her secret sauce to effective delegation and team management for business success. ๐ฅโ
๐ฅ From TikTok triumphs to Instagram insights - get the inside scoop on her go-to platforms and content strategies for mortgage advisors. ๐๐
๐คณ Kylie-Annโs DIY guide to engaging video content using just a phone, Canva, and real-life inspirations. Plus, why revisiting old hits could be your next big move! ๐๐
Social media is hard, but relying on referrals is harder.
One can bring a steady flow of leads, and the other can have peaks & troughs!
๐๏ธNew Podcast Episode Alert! ๐
Join us as Katie Dennehy unlocks the secrets to:
๐ Amplifying your brand & leads on LinkedIn
๐ฏ Crafting posts that hit home
โค๏ธ The power of vulnerability online
๐ช Supporting women in insurance with
Check out the latest podcast on your favourite podcast provider
Feel like you never know what to post? ๐ฉ
Like someone in your brain shouting "Thou Shall Not Pass!" ๐
Don't worry we've got you. ๐
Tomorrow we'll reveal 3 tools to hundreds of mortgage advisers that can:
1. Deliver content ideas straight to your inbox ๐ฅ
2. Give you an unlimited list of questions people want answers to ๐คฉ
3. Provide you with a list of topical awareness days ๐
All of them help build trust and convert lurkers to leads! ๐ท
If you want to join us, subscribe here: https://buff.ly/3OIyEhE
The Ideal Mortgage Adviserโs Day:
๐ All requested documents are attached to one email
โฐ Clients arrive early for appointments
๐ Lenders pick up within 10 minutes
๐ The Wifi doesnโt drop out
Can you think of any others to add to the list?
๐ Ready to boost your social media game with the APES method? ๐ต Hereโs your playbook for engaging content!
๐ง Answer: Show them youโre the expert!
Got common client questions? ๐
โHow much can I borrow on ยฃ40,000 a year?โ
โWhat if Iโve got bad credit?โ
โWhat happens when my end date comes around?โ
Turn these FAQs into weekly posts to show youโre listening and have all the answers. ๐คฉ
๐ Proof: Showcase Your Success
Share glowing customer reviews! ๐
Use video testimonials or quote graphics from Canva.
Let your satisfied clients do the talking. ๐ฃ๏ธ
Trust us, these posts always get more engagement. โค๏ธ
๐ฌ Entertain: Behind-the-Scenes Fun
It doesnโt have to be a TikTok dance! ๐
Show your daily grind with a twist of fun.
Share clips of your team in action or your hobbies outside the office. ๐คฉ
Make those human connections that make you relatable. ๐ฅ
๐งฉ Solve: Successful Case Studies
Ever turned a โnoโ into a โyesโ? โ
Share those stories to demonstrate your expertise.
Use face-to-camera videos or eye-catching Canva graphics.
Show how you navigate challenges to success. ๐ช
So, there you have it! Your content plan for the month.
Letโs get your audience scrolling, liking, and chatting like theyโre at the pub with their favourite mortgage expert! ๐ป
๐ We spill the beans on building meaningful client relationships via social media! From must-know tips to game-changing strategies, here's what this episode of the Marketing Mortgages Podcast unpacks:
โจ The magic behind engaging content - find out what grabs and keeps your audience's attention.
๐ค Mastering the 80-20 rule - striking the perfect balance between business and personal posts.
๐ก Crafting proposals that don't just talk but persuade - learn how to make your offers irresistible.
๐ Building trust and resonating with your audience - the key to turning followers into clients.
Ready to transform your social media game and make a real difference in the mortgage world?
Take a listen on your favourite podcast provider! ๐ง
There's something even better than Google Reviews! ๐ฅณ
They'll enable you to:
1. Engage more of your audience on social media ๐ฌ
2. Help your audience trust you even more ๐ค
3. All without having any design skills ๐
4. And you won't have to keep chasing your client for them ๐
Tomorrow, I'll show hundreds of mortgage advisers how to tap into an unlimited resource of these type of reviews.
If you want to join us, subscribe here: https://buff.ly/3OIyEhE
The most common reward for a big social media audience? ๐
- A lot more generic followers
- A lot more negative comments
- A bit more exposure
Why build an audience containing the wrong type of clients? ๐คทโโ๏ธ
Focus on building an audience of your ideal clients ๐คฉ
โก๏ธ Our Top Tips when it comes to video content for Mortgage Advisers โฌ
๏ธ
Simplify complex mortgage concepts like โWhat does porting my mortgage mean?โ in an engaging way. ๐
Content Creation ๐น
Topic Hunting: Use AnswerThePublic.com or note down client questions. ๐
Stay Current: React to mortgage news like rate changes. ๐๏ธ
Gear Up ๐ง
Tripod & Lighting: Get a basic tripod and ring light (ยฃ25 on Amazon)
Smartphone Camera: Use your phone for high-quality videos. ๐ฑ
Teleprompter App: Free apps help with smooth delivery. ๐ฃ๏ธ
Edit Like a Pro โ๏ธ
Use CapCut: Trim clips, add text, and subtitles easily.
Add Headlines & Subtitles: Important for sound-off viewers. ๐
Upload with Confidence ๐
Instagram & Facebook: Use โReelsโ for better reach.
LinkedIn & TikTok: Upload directly for best engagement.
Engage: Ask questions to encourage comments.
First videos might not be perfect, but thatโs okay! ๐คฉ
Be your authentic self and learn with each video. ๐
Weโre ready for the Mortgage 1st event on Monday โฝ๏ธ ๐งก ๐
Iโm nowhere good enough to play in their charity 5s football tournament but weโll be there helping with the socials and providing goody bags (which of course will contain a tea bag! ๐)
Weโll be in full Social For Brokers force with & donning our new merch!
Itโs all in aid of raising money for the wonderful Bluebell Wood Childrenโs Hospice ๐๐ป
Looking forward to seeing everyone there
Thanks to the amazing Paul Lewis & Lisa Stones for arranging an event like this ๐๐ป
Strongly held belief:
You'll never generate better leads on social media, than ones you generate yourself. ๐
When you generate your own organically:
1. You're already trusted
2. You learn what your client wants
3. You get to deal with your ideal clients
Is it hard to get there? Most definitely!
Do the leads come overnight? Try 12 months! ๐
But, in the end, you get to the point where your ideal client is contacting you, not the other way around!
๐ Remember the sound of dial-up internet? ๐
I do! Waiting until 8pm for the phone line to be free so I could chat on MSN Messenger and check emails. Those days are gone, but the excitement of a new email remains! ๐คฉ
Thatโs why mortgage advisers should use email marketing to stay in touch with clients. Here's why:
๐ง Stay Front-of-Mind
๐ Educate & Inform
๐ค Build Trust
๐ท Sell More
Tips to get started:
Use tools like Mailchimp or ActiveCampaign
Share market updates, how-to guides, client stories, and personal insights
Take a swipe through the carousel to learn more ๐
Sell More Protection: Outperform the National Average by 600% with Gary Waters ๐
๐๏ธ Gary Waters reveals key strategies for skyrocketing protection sales, outdoing the national average ๐
๐ฅ Learn how setting clear expectations and building strong rapport can transform your mortgage and protection interviews ๐ค
๐ก Discover the 'fact find' technique and why locking in protection appointments early makes a difference ๐๏ธ
๐ Gary shares the power of visual presentations and the importance of social media engagement for reaching clients ๐
Take a listen on your chosen podcast provider (we're on them all!) ๐ง
How to create unique social media content:
1. What is a specific question you've been asked today? ๐ค
2. What is your personal opinion on a breaking news article from this week? ๐๏ธ
3. What is a common misconception about what you do? ๐ต
4. What is changing in the mortgage market, that noone is talking about? ๐ก
Get posting!
I'm a terrible boss! ๐คฆ๐ปโโ๏ธ
I missed this yesterday, so it's actually 366 days Hayley has been with us! ๐
Hayley has been pivotal to our growth over the last 12 months ๐
Hayley has helped us really ramp up our social media presence, revamp our branding & has also provided beautiful content for our clients week in and week out ๐คฉ
We're proud to have Hayley, such an amazing graphic designer, as part of our incredible team ๐
The one trick to help grow your business with video has been revealed! ๐ฑ
Ever felt like you're missing out on the 'secret sauce' that makes video content work wonders for others?
Here's a little industry insight: There is no secret sauce. ๐ฅซ
In the world of mortgage advising, your expertise and trustworthiness are your biggest assets.
Video content offers you the perfect platform to showcase these qualities, answer common questions, and demystify the mortgage process for your clients.
And the best part?
You don't need fancy equipment or a blockbuster budget.
Your smartphone and your insight are powerful enough to make an impact.
๐ Here's why you should start today:
Authenticity Over Perfection: Clients resonate with realness. A simple, honest video can be more effective than a high-production one that doesnโt feel genuine.
Build Trust Visually: Letting clients see your face and hear your voice builds a deeper connection than text or images alone.
Immediate Engagement: Videos allow for immediate feedback and engagement with your audience, fostering a community of informed and loyal clients.
Remember, every expert was once a beginner. The key is to start, learn, and evolve. Your clients aren't looking for cinematic masterpieces; they're looking for YOUโyour advice, your personality, and your guidance through one of the biggest decisions of their lives.
So, what are you waiting for? Have a go today and let me know how you get on!
๐ง New Podcast Alert with Thomas Honour ๐
We cover:
๐ How to make engaging videos on Instagram & Facebook Reels
๐ Effective blogging & content repurposing
๐ฅ The power of high street presence & team meetings
๐ค How his new Podcasting venture helps him make community connections
Boost your business with social media strategies & lead generation tips!
๐ Tune in on your chosen podcast platform
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A step by step of how to get more LinkedIn Testimonials ๐คฉ Why do they work? ๐ Testimonials act as personal endorsements, significantly boosting your credibility. ๐ They improve your profileโs engagement, leading to higher visibility in searches. ๐ Lead Generation: A strong testimonial can be the deciding factor for potential clients in their mortgage adviser selection process. It's an effective way to showcase your expertise, dedication, and the high-quality service you provide, driving both engagement and lead generation for you and your business #Mortgage #mortgagebroker #mortgageadvisor #mortgagespecialist #mortgageadvice
Who should be the next James Bond? ๐ซ How can asking these kinds of questions as a mortgage adviser help increase engagement? ๐ Follow this Step By Step! Instagram isn't just for sharing snaps; it's a dynamic tool to engage and build trust with potential clients. Here's a golden nugget for you - Instagram Questions! ๐น Start Conversations: Use the Instagram Questions feature in your stories to invite queries about mortgages, the home buying process, or financial advice. Itโs an open door for potential clients to reach out. ๐น Build Trust: Answering questions promptly and informatively showcases your expertise. Over time, this builds a foundation of trust and reliability with your audience. ๐น Get Familiar: Regular interaction through questions and answers helps your audience get to know you better. They become familiar with your values, your approach to business, and how you can help them navigate the mortgage process. Remember, itโs not just about providing answers; itโs about starting meaningful conversations that could lead to lasting client relationships. Use Instagram Questions to break the ice and let potential clients see the real, knowledgeable, and approachable you. Let's turn our Instagram into a thriving community of engagement and trust. Ready to give it a go? ๐ #Mortgage #mortgagebroker #mortgageadvisor #mortgagespecialist #mortgageadvice
Mortgage advisers aren't using Meta Business Suite to its full potential! ๐ฑ I'll talk through some tools you can use to: ๐ Boost Reach ๐ Seriously Improve Your Engagement ๐ท Ultimately Increase The Chance of More Leads All by posting at the right times, asking questions in the comments and inviting the lurkers to like your page ๐ #Mortgage #mortgagebroker #mortgageadvisor #mortgagespecialist #mortgageadvice
Ever wondered what makes some mortgage advisers stand out from the rest? ๐ค Through years of experience, we've noticed 5 key traits that the top performers all have in common ๐ #Mortgage #mortgagebroker #mortgageadvisor #mortgagespecialist #mortgageadvice
Struggling to find the perfect captions for your videos? ๐ฉ Discover the two top apps that can transform your mortgage marketing videos with engaging captions! ๐ โก๏ธ Why Use Caption Apps? ๐ Boost Engagement: Captions ensure your message is received loud and clear, even with sound off. ๐ Increase Accessibility: Make your content accessible to a broader audience, including those who are hearing impaired ๐ป Enhance SEO: Descriptive captions can improve video SEO, driving more traffic to your social media profiles and website. Start using these apps to make your video content more engaging and accessible, and watch your lead generation for mortgage advisers soar! #Mortgage #mortgagebroker #mortgageadvisor #mortgagespecialist #mortgageadvice
This little gem is your secret weapon in creating killer social media content that draws in leads like a magnet. Keep this notebook on your desk, jot down insights from your appointments You've got a goldmine for engaging posts๐คฉ Whether you're a seasoned mortgage adviser or just starting out, this strategy is a game-changer for making your mark on social media for mortgage advisers ๐๐ก Why? Because real, relatable content drives engagement and lead generation for mortgage advisers like nothing else Share your expertise, tips, and behind-the-scenes snippets directly from your trusty notebook to connect with your audience on a personal level. Let's make mortgage marketing accessible, engaging, and downright effective. #Mortgage #mortgagebroker #mortgageadvisor #mortgagespecialist #mortgageadvice
You loved the Canva tutorials that much, we're back with another one! ๐ This time it's creating a phone that looks like it's ringing ๐ฒ ๐ Follow these simple steps and find out how to make this exact post in Canva ๐ #Mortgage #mortgagebroker #mortgageadvisor #mortgagespecialist #mortgageadvice
Everyone loves a good Canva tutorial ๐ Here's a quick guide to adding that personal touch to your social media for mortgage advisers: 1. Head over to Canva 2. Search for 'Instagram post' and choose the 'Instagram portrait' option 3. Unleash your creativity and tailor your birthday wishes to your brand and audience These posts aren't just eye-catching; they're a brilliant strategy for mortgage marketing, showing your followers the personal side of your business ๐ #Mortgage #mortgagebroker #mortgageadvisor #mortgagespecialist #mortgageadvice
Boost your reach and engagement by doing exactly what's in this video! ๐คฉ One question we get asked a lot is: How Do I Join Facebook Groups? ๐ค Here's a simple step by step showing you exactly how to do it! ๐ #Mortgage #mortgagebroker #mortgageadvisor #mortgagespecialist #mortgageadvice
Want to get 300 Instagram followers in a few months? ๐คฉ Collaborating with local estate agents for Instagram Live sessions could be the game-changer you need! ๐ Why Collaborate on Instagram Live? ๐ Reach a Wider Audience ๐ง Showcase Your Expertise ๐ Engage in Real-Time ๐ The Bonus? Building Strong Relationships: These collaborations are not just about the immediate benefits. Setting up an introducer agreement with estate agents strengthens your professional network and creates a sustainable referral system. Start planning your Instagram Live session with a local estate agent today and open the door to a host of new opportunities and followers! #Mortgage #mortgagebroker #mortgageadvisor #mortgagespecialist #mortgageadvice
The one trick to help grow your business with video has been revealed! ๐ฑ Ever felt like you're missing out on the 'secret sauce' that makes video content work wonders for others? Here's a little industry insight: There is no secret sauce. ๐ฅซ In the world of mortgage advising, your expertise and trustworthiness are your biggest assets. Video content offers you the perfect platform to showcase these qualities, answer common questions, and demystify the mortgage process for your clients. And the best part? You don't need fancy equipment or a blockbuster budget. Your smartphone and your insight are powerful enough to make an impact. ๐ Here's why you should start today: Authenticity Over Perfection: Clients resonate with realness. A simple, honest video can be more effective than a high-production one that doesnโt feel genuine. Build Trust Visually: Letting clients see your face and hear your voice builds a deeper connection than text or images alone. Immediate Engagement: Videos allow for immediate feedback and engagement with your audience, fostering a community of informed and loyal clients. Remember, every expert was once a beginner. The key is to start, learn, and evolve. Your clients aren't looking for cinematic masterpieces; they're looking for YOUโyour advice, your personality, and your guidance through one of the biggest decisions of their lives. So, what are you waiting for? Have a go today and let me know how you get on!
The one trick to help grow your business with video has been revealed! ๐ฑ Ever felt like you're missing out on the 'secret sauce' that makes video content work wonders for others? Here's a little industry insight: There is no secret sauce. ๐ฅซ In the world of mortgage advising, your expertise and trustworthiness are your biggest assets. Video content offers you the perfect platform to showcase these qualities, answer common questions, and demystify the mortgage process for your clients. And the best part? You don't need fancy equipment or a blockbuster budget. Your smartphone and your insight are powerful enough to make an impact. ๐ Here's why you should start today: Authenticity Over Perfection: Clients resonate with realness. A simple, honest video can be more effective than a high-production one that doesnโt feel genuine. Build Trust Visually: Letting clients see your face and hear your voice builds a deeper connection than text or images alone. Immediate Engagement: Videos allow for immediate feedback and engagement with your audience, fostering a community of informed and loyal clients. Remember, every expert was once a beginner. The key is to start, learn, and evolve. Your clients aren't looking for cinematic masterpieces; they're looking for YOUโyour advice, your personality, and your guidance through one of the biggest decisions of their lives. So, what are you waiting for? Have a go today and let me know how you get on! #Mortgage #mortgagebroker #mortgageadvisor #mortgagespecialist #mortgageadvice
A step by step of how to get more LinkedIn Testimonials ๐คฉ Why do they work? ๐ Testimonials act as personal endorsements, significantly boosting your credibility. ๐ They improve your profileโs engagement, leading to higher visibility in searches. ๐ Lead Generation: A strong testimonial can be the deciding factor for potential clients in their mortgage adviser selection process. It's an effective way to showcase your expertise, dedication, and the high-quality service you provide, driving both engagement and lead generation for you and your business #Mortgage #mortgagebroker #mortgageadvisor #mortgagespecialist #mortgageadvice
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