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I can raise your brand awareness and increase your company exposure bringing time and cost efficiencies to allow you to get on with what you do best – running your business.

Congratulations to my client, Brighter Compliance Ltd, as they share their expansion plans in this month's Northern Insi...
19/02/2025

Congratulations to my client, Brighter Compliance Ltd, as they share their expansion plans in this month's Northern Insight Magazine.

Brighter, who have recently been named as the chosen compliance partner of Warmworks, have opened their first office north of the border as they look to support installers with PAS certification.

Another great North East success story! 👏

It's a bit weird talking about yourself, isn't it? 🤔Well, that's exactly what I did this morning after being asked by Ca...
18/02/2025

It's a bit weird talking about yourself, isn't it? 🤔

Well, that's exactly what I did this morning after being asked by Caroline Hagan to be a speaker at her ever-popular Kraken Networking event.

Of course, I had the usual imposter syndrome, will I bore everyone to tears, what's interesting about my story, do I actually know what I'm talking about, you know, the usual thoughts.

The event, however, was brilliant, such a lovely group of businesses there so I didn't feel nervous at all. Telling other people the story of how I started my business at the beginning of the Covid pandemic seems like a million miles away now but hopefully, it inspires a buddy business owner. As for my talk, nobody fell asleep, I didn't get heckled and the questions from the audience were great.

I'm calling that a result. 💪

Working on a marketing campaign with an unlimited budget. Life goals, eh?Well, that’s exactly what the students at Durha...
10/02/2025

Working on a marketing campaign with an unlimited budget. Life goals, eh?

Well, that’s exactly what the students at Durham Sixth Form Centre had to work with when I went to see them last week as they worked on a 12 week campaign as part of their BTEC Marketing course.

From energy drinks, ice cream and fashion stores, they'd picked a range of products and services, however, you may wonder what’s the point of students having an unlimited budget.

Because it lets their imagination go wild. If they want Beyonce and Taylor Swift to have a cocktail-off while promoting a slushy machine, they’re there. If they decide to organise a collaboration with Spotify on a tailored playlist with a brand, they can!

We know (and they know) it’s not like this in real life, however, allowing students to use their imagination boosts their creativity and who knows, maybe one day they’ll be working with the biggest stars in the business. ⭐

I'm very lucky to have the opportunity to have meaningful, regular catch-ups with the students and hopefully support them with their course and yes, it keeps me down with the kids too. 😄

After working with Gary Howes over recent months on a new website and copywriting project, I'm super pleased to be now s...
06/02/2025

After working with Gary Howes over recent months on a new website and copywriting project, I'm super pleased to be now supporting the Steel River Business Insurance team on their marketing too.

The company, who are based in Stokesley, provide business insurance such as death in service, key person, shareholder protection, private health cover and life plans.

It's amazing how you get sucked into an industry and want to learn more about it so it's been great to find out more over the last few months, who knew life insurance could be a total eye-opener! 👀

Together, we'll be working on social media, email campaigns, business development, PR and lots more so keep an eye out for future info (or follow their business page on FB).

Welcome to the Riverside Marketing Solutions family, Steel River Business Insurance. ❤

An insightful morning at Newcastle Building Society as they hosted the North East Ambition networking event with The Nor...
30/01/2025

An insightful morning at Newcastle Building Society as they hosted the North East Ambition networking event with The North East Combined Authority.

It's always good for the education and business sector to engage and collaborate, as someone who has been an Enterprise Advisor for over two years and volunteered in schools for many years, I can see the benefits to both sides and it's crucial these links are maintained.

One notable stat from this morning, 'A young person who has four or more meaningful encounters with an employer is 86% less likely to be unemployed or not in education or training, they can also earn up to 22% more during their career'.

👀 Wow, just read that stat - they can earn up to 22% more in their career.

This is the impact that we can make by working together. 🤝

It's always good for businesses to continually look to improve and receive feedback from their customers, it's something...
24/01/2025

It's always good for businesses to continually look to improve and receive feedback from their customers, it's something I tell my clients regularly.

Yesterday afternoon, I was lucky enough to take part in a North East BIC focus group. 🙌

Hosted by MMC Research, we discussed the services the BIC provides, what we had gained from having a presence here and what they could do to improve.

Not only did we put forward some pretty good ideas (I thought, anyway!) but I got to meet tenants at the BIC I hadn't met before, just another great way to mix with fellow businesses.

I can honestly say that getting a co-working space here was one of the best business decisions I've made and I can't wait to see how the business centre evolves over the coming months and years. 💪

Cyber security is taking over my life (but in a good way!). 😄Since starting to work with the team at CyberNorth in Decem...
21/01/2025

Cyber security is taking over my life (but in a good way!). 😄

Since starting to work with the team at CyberNorth in December last year, I've had a whirlwind crash course in all things cyber.

Don't get me wrong, I love to be bombarded with information, it's so much better than having to beg for content but hey, the team have certainly obliged!

Finding out about the work that goes on within the cluster in the North East has been mind-blowing, the opportunities within the sector, events and collaborations between businesses is fantastic.

If you work within the cyber security sector and either aren't a member of CyberNorth or haven't visited their website yet to find out more about their programmes, head across and take a look.

Rightio, back to being enjoyably bombarded with cyber!

Thanks to Caroline Hagan for inviting me along as a speaker to one of her increasingly popular Kraken Network events.Tak...
07/01/2025

Thanks to Caroline Hagan for inviting me along as a speaker to one of her increasingly popular Kraken Network events.

Taking place at One Trinity on the 18th February, I’ll be chatting all things marketing, how I went from losing my job in the first week of Covid to celebrating my 5th business anniversary this year (to be fair, I’m still working that out too 🤔) and lots of other *hopefully* interesting bits.

Caroline has some great events coming up, to book your spot, head across to the Eventbrite page.

https://www.eventbrite.co.uk/o/caroline-hagan-consultancy-66633611933

It's not until you look at your camera roll that you realise what an amazing 2024 it's been! 📸As I prepare to wind down ...
20/12/2024

It's not until you look at your camera roll that you realise what an amazing 2024 it's been! 📸

As I prepare to wind down for the Christmas hols, eat buffet food for a week (at least), watch nothing but the darts 🎯, the Gavin & Stacey special and obviously, have a few nights out, time to say Merry Christmas and Happy New Year to all of my fabulous clients, friends and networking buddies.

Thank you all once again for supporting me and my business and being there when I needed you, even if that was just someone to hear me say 'does this sound alright to you?'

The North East is a fabulous place to live and work and we all couldn't be luckier to have such an amazing business community. ❤

Here's to 2025. 🍾

He's behind you!! 🎭A fab afternoon of networking at Sunderland Empire yesterday, thanks to Paula Mitchell for the kind i...
19/12/2024

He's behind you!! 🎭

A fab afternoon of networking at Sunderland Empire yesterday, thanks to Paula Mitchell for the kind invitation! Gutted I couldn't stay for the Jack and the Beanstalk panto but the networking more than made up for it.

A great way to end my networking exploits for the year and so nice to catch up with so many networking buddies and friends.

My last visit of the year to Durham Sixth Form Centre last week to take part in two afternoons of mock interviews with t...
16/12/2024

My last visit of the year to Durham Sixth Form Centre last week to take part in two afternoons of mock interviews with their BTEC marketing students.

Every year, the quality of the students impresses me. Their confidence, work ethic, resilience and communication skills were fantastic, bearing in mind these are 17 or 18 year olds who may never have had an interview before.

Well done to everyone who took part, the fabulous teachers, careers advisors and of course, my lovely bunch of volunteers. Every year they give up their time and provide their feedback, it’s so appreciated by myself, the sixth form and most definitely, the students.

This year, huge thanks go to 👇
🤗 Kieran Turnbull, Zenith Systems
🤗 Will Fatherley, Pro Fire Safety & Training Ltd
🤗 Laura Jane Forbes, The Charlie & Carter Foundation "CCF"
🤗 Caroline Hagan 🐙, Kraken Networking
🤗 And finally, my husband, Andrew, yup, I even got him roped in this year (and he thoroughly enjoyed it, by the way!)

🏖🍫💪 Holidays, chocolate and resilience.  Just three things I chat about in my '2024 Review' in Northern Insight Magazine...
13/12/2024

🏖🍫💪 Holidays, chocolate and resilience.

Just three things I chat about in my '2024 Review' in Northern Insight Magazine this month.

Once again, Michael Grahamslaw, has produced a fantastic edition, full to bursting with positive North East news stories. I'm definitely in good company this month, none more so, than two of my brilliant clients too, Zenith Systems and Brighter Compliance Ltd.

Check out the full edition online, it's definitely worth a read.

Another great day yesterday with the CyberNorth team at their latest CyberSips event.Focused on marketing professionals ...
12/12/2024

Another great day yesterday with the CyberNorth team at their latest CyberSips event.

Focused on marketing professionals within the cyber community, it was lovely to meet members of this fantastic community, discuss the plans and projects CyberNorth has planned for 2025 and how everyone can get involved.

As I said yesterday, any membership group is only as good as what people put into it, there are so many opportunities within this growing sector, I'm looking forward to showcasing our members with case studies, introductions, knowledge sharing and shining a light on the outstanding work that is taking place in the North East. 💪

If you would like to chat about any opportunities or ideas you have, please feel free to drop me a message.

My first Christmas lunch of the month! 🎅 Thanks to Durham Business Club for a great event yesterday at Durham Cricket. L...
11/12/2024

My first Christmas lunch of the month!

🎅 Thanks to Durham Business Club for a great event yesterday at Durham Cricket. Lots of sparkles on display which definitely gets you in the mood for Christmas (and the live music was lovely too)!

A big shout-out to Alison Gittins, Marie Nesbit and Aprile Field for organising such a fantastic programme of events this year, it's a pleasure to be part of such a lovely group. ❤

Never work with children or animals. I know Lee Axon was definitely agreeing to that statement yesterday. 😂Knowing that ...
10/12/2024

Never work with children or animals. I know Lee Axon was definitely agreeing to that statement yesterday. 😂

Knowing that Lee was offering professional dog photoshoots for £100, with £50 of that going to the Newcastle Dog & Cat Shelter, I couldn’t resist but book in a session with Paddy.

Now, anybody who knows Italian Spinones knows they can be stubborn, aloof and do things only on their terms. Paddy is totally this. Plus, he doesn’t like looking at the camera, doesn't much like water and as Lee can testify, has an insatiable appetite for seaweed. 🙄

However, putting all that aside, Lee managed to get these amazing images of our big, loveable boy, seriously, it was a minor miracle!

(Lee will be sharing the outtakes from the shoot which are both hilarious and mildly embarrassing as they demonstrate my dog training skills 😂).

📸 Say, Cyber! 😁Alongside supporting my existing clients, I’m over the moon to be joining the CyberNorth team as their Ma...
05/12/2024

📸 Say, Cyber! 😁

Alongside supporting my existing clients, I’m over the moon to be joining the CyberNorth team as their Marketing Manager as they spearhead the growth of the thriving North East cyber security sector.

Yesterday, myself, Danielle Phillips, Thea Scott and Claire Pickersgill had a brilliant planning and strategy day in Newcastle and believe me, there was lots to go through!

With their members being at the heart of everything they do, it was brilliant to find out more about how the group supports the sector, their plans for innovation and skills.

Watch out for lots of things to come from the cluster including events, podcasts, trade missions, knowledge sharing and much more.

Looking forward to meeting the CyberNorth members in the coming weeks and months and supporting this fantastic team.

As I always say to my clients, your website is never actually 'finished'.There should always be tweaks, additions, new p...
03/12/2024

As I always say to my clients, your website is never actually 'finished'.

There should always be tweaks, additions, new pages and images being added to keep it refreshed, up to date and interesting to potential clients.

With that in mind, I've taken a leaf out of my own book and a new page has been added to the Riverside Marketing Solutions website showing a selection of my work.

So, if you're not sure 'exactly' what I do for clients, head across and take a look. 👀

(Thanks to Paul Robinson for being my go-to again. 😊).

Toot, toot! 🚂It was all aboard the Durham Business Club Santa Express today as we headed off to the fabulous Weardale Ra...
26/11/2024

Toot, toot! 🚂

It was all aboard the Durham Business Club Santa Express today as we headed off to the fabulous Weardale Railway.

As networking events go, I've got to admit, this was pretty up there as one of the best, the weather was perfect, the scenery amazing, the company was perfect and of course, the railway itself was brilliant.

If you're looking for somewhere to take the kids to see Santa, I would highly recommend and keep an eye out for their gin & cheese rail events next year! 🧀🍸

Who knew, one minute you'd be singing Rudolph the Red Nose Reindeer on a train, the next, you're at your desk writing a blog on ISO standards (got to love the diverse life of a marketer). 😂

Lovely to catch up with everyone!

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I can raise your brand awareness & online profile.

When you’re a sole trader or small business it can be hard for you to concentrate on marketing, social media, networking or developing your business further which is where I can assist.

Whether it’s raising your brand online, writing press releases, visiting your clients, building that CRM system you’ve always been meaning to do or managing your exhibition stand I’m here to help.

No ties, no contracts – just help as and when you need it.