Social Media Ads Expert and Social Media Support Pro
Today I had a website review by Erika from Website Woes to Website Wows. She walked me through various parts of my website where I could make changes, including images, text contrasts and website speed to name a few.
It was so helpful to get some professional tips on the improvements I can make to my site to get the best of it for my business.
Now to schedule those updates!
I'll let you know when it's had a refresh 😊
Start of the year and you're making plans for a great year ahead. If increasing your income and reaching new customers are amongst those plans consider using social media ads to do that.
Facebook ads are a great place to start but before you begin make sure you have the Facebook Pixel. ⭐️
Not sure what the Facebook Pixel is or how to add it yo your website? Then download my FREE Facebook Pixel Guide which will explain it all and walk you through the set up.
⬇️
https://www.subscribepage.com/facebook-ads
⭐️ May 2022 be good to you! ⭐️
Wishing you all the success, good health and happiness in the year ahead.
2021 has been testing, its had its highs and it's had some rock bottom lows too. But overall its been a year of growth, reflection and following my instinct too.
For 2022 I am looking forward to building new business relationships, working with new clients ready to grow their businesses, pushing myself to grow my business, inspiring my boys and doing things that make me feel happy and positive in business and in everyday life too.
So whatever you have planned for 2022, I hope it goes well for you.
All the best
Karen ###
🎄 Merry Christmas Everyone 🎄
Sending best wishes and cheer from my family to yours. ###
🎄🎄🎄
Get ready for 2022 with Me!
If you're like me you're making plans and setting goals for 2022. If one of your goals is to get more from your socials and your ads then an Audit could be just thing to set you on the right path.
Right now I am offering Audits at £125 (per network), normally £149, for all audits booked before 17 December 2021.
So lets get you set for 2022, click the link to get booked in https://www.ohhhsocial.co.uk/contact
Facebook Pixel Free Guide
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https://www.subscribepage.com/facebook-ads
Does your business have a website? Have you used Facebook ads before or do plan to use them in the future? If the answer to these questions is yes have you installed your Facebook Pixel?
If not get my Free guide on creating and installing the Pixel to your website.
In case you are wondering what it is, the pixel is the things required to help you run better ads. You need it to help see if your ads are actually working, to help build your audiences and to optimise ads so you don't leave money on the table. For more information click the link below and download my FREE guide NOW.
⬇️
https://www.subscribepage.com/facebook-ads
Writing great ads copy is one of the key elements to getting better ads results. Here are my top 5 tips to writing high permforming ads.
1 - HEADLINE
Really grab the attention of the reader and hook them with Emotion, Promise or curiosity to stop them in their tracks. See the headline to this post
2 - IDEAL CUSTOMER
Aim your ad specifically at your Ideal Customer, really call them out in your copy, eg. "Forward Thinking Entrepreneurs download my guide..."
3 - ADD VALUE
How does your service or product make your ideal customer's life better? Tell them what problem your product will fix or what painpoint your irresistible offer will solve.
Keep it simple, to the point and avoid too much technical jargon. Instead try to use keywords that your Ideal Customer would likely search for when looking to solve the problem they have.
And make sure the copy has relevance to the creative you are using.
4 - CALL TO ACTION
Don't just rely on a CTA button within your ads actually write it in your copy. Tell your Ideal Customer exactly what you would like them to do, eg. Download my Guide, Book a Call, Apply Now
5 - TEST YOUR COPY
Test, Test, Test. Just like you would test what creative works best you can also test what copy on your ads work best too.
Save this post and refer to it the next time you're writing copy for your ads.
If you have a Facebook Group this is for you!
Meta - the new name for the Facebook Companies, announced today that they are bringing new tools for you to use to make your Facebook group 'look and feel unique'. These include:
➡️ Customisable colours, backgrounds and fonts.
➡️ Tools to allow your group to engage in the way they want to.
➡️ You will be able to create a unique greeting message and share group rules with new members automatically.
➡️ Members will be able to award content they find valuable which encourages engagement.
➡️ Facebook are also testing the ability for admins to create subgroups in your groups for specific topics (including PAID subgroups) - this will be helpful for members of your group if they are interested in specific things in your group. Also helpful for you if you are perhaps running a separate paid course to your group/membership community
➡️ Community Chats will allow people to connect in Facebook and Messenger virtually or in person, along will arrange reoccurring events.
➡️ Interestingly for those with Pages and Groups, Facebook are bringing a new consumer experience that brings the best of both to one place. This new experience will apparently also help admins build their communities in one space.
Some of the things mentioned are in the testing stage and will be rolled out in the New Year but it sounds like they could really help you make more of your groups and make engaging and collaborating easier for your members. Which essentially should help your audiences grow. 👏
Measure the Right Metrics
If you're running ads you should know what metrics you should be measuring.
➡️ Conversion Rate - These are your results so could be the number of total number of sign ups, leads, sales or even downloads for an ebook.
➡️ Frequency - The average number of times people are seeing your ads. If this number is high but your not converting then something needs fixing.
➡️ ROAS - That's your Return on Ads Spend. So how much revenue are you making for every £ you spend on ads. To work this out its Revenue/Ad Spend .
➡️Cost Per Click - CPC - the cost of a clock from your ads to your website.
➡️ Click Through Rate - CTR - this is your percentage of people who have clicked on your ad against the number of people who've actually seen the ad. This helps you understand how engaging the ads are.
➡️ Cost Per Action - CPA our Cost per result is a calculation of how much each result has actually cost so total Ad Spend/ Number of Results. This is a figure you want to push down whilst increasing your conversion rate therefore improving your revenue for the same ad spend.
Not sure what your metrics are saying about your ads then DM me and book in for an Ad Account Audit
If you've seen my stories today you will see that it's just over 6 weeks to Black Friday.
Like I said in my stories please don't wait till then to start promoting your offer, as it will be simply too late. So here's a few tips from me;
* Increase your messenging now - talk more about your products or services
* Create & post engaging content regularly
* Your Content should be about getting to know you, like you and trust you.
* Use your email lists - make sure you are getting in their inboxes regularly
* if you're doing all the above already why not use social media ads too to reach more potential customers in time for Black Friday.
I'd love to know if you are planning a special offer for Black Friday? Tell me more about it 🙂
I honestly can't believe how quick the year is flying by. My favourite month September (because its my birthday month 🥳) is about to start and if you're a bit stuck for content ideas here are some of the September Awareness dates that I thought you might want to post about to your own followers.
Of course there's more than I've captured here, like Teddy Bear Day on the 9th and Chocolate Milkshake Day on the 12th so if you want to know what other dates feature this month then please drop me a line.
How are people finding you?
I recently read this quote in a news article and it's so true if you don't advertise or market yourself in some way how will people find you?
If you've got a fab business and a wonderful website then you need to get in front of your ideal client and let them know about it.
Get in touch with me if you want to know how!
Which platform are you using for paid advertising?
When you've got a great product and a healthy budget you can advertise across platforms and really reach your ideal customers. Sometimes one platform works better than an other and if you choose the right expert to run your ads they will be able to analyse the data and see what is or isn't working.
Will Facebook or Google work best for your business, or is a combination of the two a better approach?
Book a free discovery call with me now if you want to know more about growing your business with paid advertising.
Hope you're having an Egg-stra special day.
Happy Easter 🐣
Happy International Women's Day.
The word bubble has been used alot these past 12 months! Support, Childcare and Friendship bubble to name a few. I've had an extra bubble and it's one filled with support, advice, encouragement, cheerleaders, motivation even yoga!
This bubble was started on the back of a course that could have been railroaded by Covid, lockdown 1.0 and all the headache that came with that
The situation didn't break us it actually made us stronger.
This bubble is a fabulous group of women that have different backgrounds, live in far reaching locations but have common goals to move forward and build our businesses. Amazing things are happening.
Women supporting women really is a powerful thing. I'm so proud to be a part of this bubble. ❤
Have you set up your Instagram Shop yet? If not why not download my FREE guide to help you get set up!
Did you know that 130 Million people tap on Instagram Shopping posts to learn about products each month?
Many are discovering new products whilst they scroll. Don't miss out click the link to get my 🆓 guide
⬇️
www.ohhhsocial.co.uk/instagram-shopping
Is it time to Pop Your Google Ads Cherry? 🍒
Then let's talk. I'm adding Google Ads to my portfolio of services and so I'm looking for a test client to run alongside my Google Ads training that I'm about to start in February. Best of All I'm offering my support completely free for one month as a thank you!!!
Google Ads might be just what your business needs to compliment your digital marketing strategy especially when the iOS14 updates start rolling out!
DM Me if you would like to know more about becoming my Google Ads test client 😊
After a year like no other with spectacular highs and horrific lows I just want to say Thank You.
Thank you for taking the time to comment, for engaging with me and for being a part of my community. 🥰
To my clients, thank you for being amazing and to the businesses I have used, you are doing wonderful things.
To family and friends, thank you for your unwaivering support, you've had my back and helped me achieve great things.
To my boys this is all for you. ###
Have you got your Social Media Strategy together?
I can provide you with an in depth review of your whole social media strategy including any recommendations for what you might gain from running ads! I’ll give you a whole playbook on how to run your social media accounts from top to bottom so you feel super confident.
This is great for marketing teams, small businesses and agencies who need some social media expertise but have the capacity to run in house once they have the training on how to do so.
Send me a message & lets get started!
Have you seen this fab interview Digital Women did with Deborah Meaden recently where she talked about how she keeps up with digital trends and her advice to small businesses on how to stay competitive digitally.
Definitely worth a read.
https://digitalwomen.live/learn/2020/11/23/an-interview-with-deborah-meaden-qampa-deborah-meaden
This week, we’re lucky enough to be featuring a Q&A with the one and only Deborah Meaden! Deborah is a successful businesswoman, investor, and star of Dragons’ Den, as well as being an all-round inspiration to business professionals and entrepreneurs around the world. We’ve been asking Deb...
Want to get your Socials READÝ for 2021? Then I have something for you!
If you want to hit the ground running with your socials in 2021 then an audit is just what you need. I have space to offer social platform audits or ad account audits before end of the year And if you book by the 27 November I have something EXTRA for you (keep reading)!
An Audit is perfect if you
* Want to be certain your accounts are set up properly
* Want to understand what's working or not working,
* Want to improve your socials
And if its an Ad Account audit that you're after I can
* Check you've got your account and FB Pixel set up properly
* Run through my quality cheklist and do some general house keeping to make sure your account is in order.
And the special bonus, if you book an Audit by 27 November, is a Hashtag Cheat Sheet specific to your business & 30 days of Content Ideas to be provided with your Audit!
So if you want to be set for 2021? Then send me a message & lets get started!
My 3 Tips for Great Ads
1. Quit Boosting posts - This isn't really the best way to promote your business. Have a Strategy before you begin. Get on to Ads manager and create a campaign around the right objective.
2. Install your Pixel - make sure you have your Facebook Pixel installed properly on your website. This gives you the ability to track your website visitors and to build audiences based off specific actions.
3. Test, Test, Test - Test different audiences, budgets, creatives and copy (there are of course more items you can test but these are good places to begin).
Get in touch if you are ready to use social media ads to promote your business.
LETS DISCO
Ok so not actually talking about dancing 💃🏾💃 I mean lets have a Disco/Discovery call.
So if you're fed up going round in circles in ads manager or you want to know the best objective for your campaign or you just need someone to take on the legwork and manage those campaigns for you so you can focus on the parts of the business you love more why not schedule your FREE Discovery Call with me.
You can tell me more about your business plans and I can give you the lowdown on how I can help.
I can't wait to hear from you!
What's your role in your business?
I bet you're wearing many hats; product or service provider, face of the brand, finding leads, book keeper, marketing manager, social media manager, the list goes on......
Managing a business isn't easy and you absolutely don't need to do it all. There are Freelancers like me who can help to do some of these tasks for you.
I can provide the social media management and ads support your business needs.
If you want to know more about what I can do for You then get in touch.
Book a FREE Discovery Call today!
Just a quick reminder of my main services;
📌 Facebook & Instagram Ads
📌 Social Media Strategy
📌 Social Media Account Audit
📌 1:1 Training
Get in touch if you're looking for something that's not listed.
Let's have a virtual coffee over a FREE discovery call and I can tell you more about how I can help you get your business in front of your ideal audience.
Drop me a private message or schedule an appointment on my FB calander.
Let's get to work!
💥 What's a Power Hour? 💥
A Power Hour is a great way to get 1:1 support on a specific Social Media or Ads issue that's getting in your way! So whether that's guidance on what content to post or some advice on why your ads might be stalling we can sit down and go through the issues and I can give you some answers.
Before your session you'll give me some details about the problem you need solving so that I can come to your session prepared and armed with solutions.
My fees are £99 for Social Media Power Hours and £149 for Ads Power Hours and if you know you'll need more than 60 minutes I have a special price for clients who book 3 Power Hours together (to be used in 1hr blocks within 12 months of booking). The 3 hour Social Media Power Hour Package price is £249 and the Ads Power Hour Package price is £399.
So if you are interested drop me a private message and let's get you booked in!
Looking forward to hearing from you. X
MY WEBSITE IS LIVE
Oh my goodness the day has finally arrived. I am so excited to share with you my new website! www.ohhhsocial.co.uk
Please take a look, you'll find out more about my services and it's the place to get in touch if you want to work with me too.
It's been created with love by the amazing MarieEvans.Co.Uk who has done a fantastic job to capture exactly what I was looking for. My brand has also had a revamp to align with where I am heading thanks to the excellent knowledge and expertise of Marie.
So my website is open and so are my books, get in touch for my services or to book a free discovery call. I'm looking forward to working with you.
Hey! There's so many exciting things happening here, New Logo, New Branding Colours and the New Website is coming soon!
What's new for you?
Are you back to business?
Are you looking to get back on track with your social media?
Or are you thinking now is the time to test Social Media Ads?
Why not book a Free Discovery Call with me and let's see how I can help you ☎️
Send me a message and let's arrange a FREE discovery call where I can explain more about how social media advertising can help your business.
Feel free to let your friends in business know about this too!
Be the first to know and let us send you an email when Ohhh Social posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
Send a message to Ohhh Social:
Writing great ads copy is one of the key elements to getting better ads results. Here are my top 5 tips to writing high permforming ads. 1 - HEADLINE Really grab the attention of the reader and hook them with Emotion, Promise or curiosity to stop them in their tracks. See the headline to this post 2 - IDEAL CUSTOMER Aim your ad specifically at your Ideal Customer, really call them out in your copy, eg. "Forward Thinking Entrepreneurs download my guide..." 3 - ADD VALUE How does your service or product make your ideal customer's life better? Tell them what problem your product will fix or what painpoint your irresistible offer will solve. Keep it simple, to the point and avoid too much technical jargon. Instead try to use keywords that your Ideal Customer would likely search for when looking to solve the problem they have. And make sure the copy has relevance to the creative you are using. 4 - CALL TO ACTION Don't just rely on a CTA button within your ads actually write it in your copy. Tell your Ideal Customer exactly what you would like them to do, eg. Download my Guide, Book a Call, Apply Now 5 - TEST YOUR COPY Test, Test, Test. Just like you would test what creative works best you can also test what copy on your ads work best too. Save this post and refer to it the next time you're writing copy for your ads. #FBAds #FacebookAdsTips #FacebookAdvertising #FacebookAdsThatWork #MarketingIdeas #SmallBusinessOwner #SmallBusinessGrowth #UKSmallBiz #UKBusinessWoman #WomenInBusiness #FemaleEntrepreneur
Measure the Right Metrics If you're running ads you should know what metrics you should be measuring. ➡️ Conversion Rate - These are your results so could be the number of total number of sign ups, leads, sales or even downloads for an ebook. ➡️ Frequency - The average number of times people are seeing your ads. If this number is high but your not converting then something needs fixing. ➡️ ROAS - That's your Return on Ads Spend. So how much revenue are you making for every £ you spend on ads. To work this out its Revenue/Ad Spend . ➡️Cost Per Click - CPC - the cost of a clock from your ads to your website. ➡️ Click Through Rate - CTR - this is your percentage of people who have clicked on your ad against the number of people who've actually seen the ad. This helps you understand how engaging the ads are. ➡️ Cost Per Action - CPA our Cost per result is a calculation of how much each result has actually cost so total Ad Spend/ Number of Results. This is a figure you want to push down whilst increasing your conversion rate therefore improving your revenue for the same ad spend. Not sure what your metrics are saying about your ads then DM me and book in for an Ad Account Audit #socialmedia #SocialMediaAds #FBAds #InstaAds #GoogleAds #DigitalMarketer #SmallBusiness #UKSmallBiz #UKBusinessWoman #FemaleEntrepreneurUK #LeadGeneration #BrandAwareness #BusinessGrowth #FemaleBusinessOwner
Want your business to be the top-listed Media Company?
I’m Karen, the social media expert behind Ohhh! Social. I love social media and the all the fab stuff that can be done with it. I have undergone some super intense training in fact I’m doing more training right now, in advanced Facebook TM ads, to make sure I can offer my clients the best possible service.
The services I offer include;
So if you need to take your social media presence to the next level then get in touch. I’m looking forward to working with you.
