Social Media Research Centre

06/12/2022

Hogs of War is a fantastic example of the strategy genre on the PlayStation 1. Its unique setting and character design, engaging gameplay, and substantial amount of content make it a game that is well worth experiencing. ★★★★★

Hogs of War is a fantastic example of the strategy genre on the PlayStation 1. Its unique setting and character design, engaging gameplay, and substantial amount of content make it a game that is w…

14/07/2021

Thesis now published - How do parties use Facebook and what does it offer to their campaigns? It examines UK parties Facebook campaigns from 2010-2018 including the 2015 and 2017 general elections in huge detail.

https://tristanhotham.com/2021/07/03/thesis-now-published-how-do-parties-use-facebook-and-what-does-it-offer-to-their-campaigns/

My thesis “How do parties use Facebook and what does it offer to their campaigns?” is now out, it examines UK parties Facebook campaigns from 2010-2018 including the 2015 and 2017 gener…

03/07/2021

My thesis "How do parties use Facebook and what does it offer to their campaigns?" is now out, it examines UK parties Facebook campaigns from 2010-2018 including the 2015 and 2017 general elections in huge detail. It is available to read or download below. Please read, share and cite! how_do_political_parties_use_facebook_and_what_does_it_offer_to_their_campaigns_phd_thesis_tristan_hotham_2021Download The thesis examines the use of Facebook as a campaign tool by British political parties over the last decade....

http://tristanhotham.com/2021/07/03/thesis-now-published-how-do-parties-use-facebook-and-what-does-it-offer-to-their-campaigns/

My thesis “How do parties use Facebook and what does it offer to their campaigns?” is now out, it examines UK parties Facebook campaigns from 2010-2018 including the 2015 and 2017 gener…

03/07/2021

Japanification 日本化 - the process of becoming or wishing to become a member of Japanese society, but also a term used to describe the transformation of an economy into one that follows the steps of Japan. For the UK (and the world), as we chart an uncertain course into the future, the nation of Japan appears to offer us a glimpse of our future....

http://tristanhotham.com/2021/07/03/japanification-%e6%97%a5%e6%9c%ac%e5%8c%96-thoughts-on-a-defining-trend-for-the-west-and-a-japanese-alternative-rock-playlist/

Japanification – 日本化 – thoughts on a defining trend for the West and an epic Japanese alternative rock playlist. Enjoy it, many hours led to its creation.

03/07/2021

A breakdown of the 2019 General Election targeted advertising campaign across all platforms - The election saw the parties utilise an array of advertising tools, 2019 was not just a Facebook election as in 2017. Instead, Google was seen on equal footing with Facebook by the Conservatives and of importance by Labour. The social networks were however not used equally be each party, there were major nuances between the parties use of the tools....

http://tristanhotham.com/2021/07/03/a-breakdown-of-the-2019-general-election-targeted-advertising-campaign-across-all-platforms/

The election saw the parties utilise an array of advertising tools, 2019 was not just a Facebook election as in 2017.

10/04/2021

Satellite campaigns have been discussed as core parts of parties online campaigns (Dommett and Temple, 2018). However, they are not well conceptualised or understood. I have developed a new working paper within which I analyse satellite campaign group Momentum's Facebook campaign in comparison to the Labour Party and leader pages across the 2017 General Election. I find the 2017 General Election fascinating because it disrupts the 'targeted ads are everything' narrative....

http://tristanhotham.com/2021/04/10/new-working-paper-what-does-a-satellite-campaign-do-the-use-of-momentum-in-labours-2017-general-election-facebook-campaign/

Satellite campaigns have been discussed as core parts of parties online campaigns. However, they are not well conceptualised or understood. I have developed a new working paper within which I analy…

24/03/2021

I recently passed my viva via Zoom. To help others in the same situation here is a video I have made that offers some tips and advice for surviving a viva in such a difficult time.

https://tristanhotham.com/2021/01/14/how-to-prepare-for-your-phd-viva-in-pandemic-times-video/

I recently passed my pandemic viva via Zoom. To help others in the same situation here is a video I have made that offers some tips and advice for surviving a viva in such a difficult time.

23/03/2021

The Facebook of leader and party pages of UK parties from 2010 to 2021.

Post , the are now dominating, the have not grown in followership since 2018, while is going backward.


https://www.socialmediaresearchcentre.com/post/how-many-facebook-followers-do-the-leader-and-party-pages-of-the-uk-have-2010-2021

The Facebook followers of leader and party pages of UK political parties from 2010 to 2021. Post Corbyn, the Tories are now dominating. Some parties such as the Green Party have not grown in followership since 2018, while UKIP is going backwards.

23/03/2021

The Facebook of leader and party pages of UK parties from 2010 to 2021.

Post , the are now dominating, the have not grown in followership since 2018, while is going backward.



http://tristanhotham.com/2021/03/23/the-facebook-followers-of-the-leader-and-party-pages-of-the-uk-2010-to-2021/

The Facebook followers of leader and party pages of UK political parties from 2010 to 2021. Post Corbyn, the Tories are now dominating. While, some parties such as the Green Party have not grown in…

07/03/2021

Insights from social media are vitally important to success and yet so hard to gather, how do we help? https://www.socialmediaresearchcentre.com/consultancy

The Social Media Research Centre offers a range of social media research consultancy services from data gathering and analysis, to report writing and dissemination. We are experts in findings, extracting, analysing and developing key insights from social media data. We unlock social media data's val...

20/02/2021

Why not give us a follow over on LinkedIn? Every little helps. https://www.linkedin.com/company/social-media-research-centre

20/02/2021

19/02/2021

Interesting analysis from Prof. Rachel Gibson, social media offers so much, so why do parties do so little?
https://blogs.lse.ac.uk/politicsandpolicy/democracy-and-data-driven-campaigning/

Rachel Gibson discusses some of the ways through which citizen campaigning may revitalise public faith in democracy and the political process, but also how it may create a new political elite. Duri…

09/11/2020

Tristan Hotham, our founder, was on BBC World News discussing a contested election in the social media age. As he argues, in the social media age all the angles of a contested election get messy. https://www.youtube.com/watch?v=12Yw2Jyr3ns&ab_channel=TristanHotham

Tristan Hotham on BBC World News - US Election Day 2020 - Will Trump concede?

09/11/2020

https://www.socialmediaresearchcentre.com/post/where-are-trump-and-biden-s-facebook-followers-located

Where are Trump and Biden's Facebook followers located? 2020 data shows Trump (67%) has far fewer US based followers than Biden (88%). This is a reversal of 2016 data that showed Trump having many more US based followers (75% US) than Clinton (56%). Followers are very important for online election c...

17/07/2020

https://www.socialmediaresearchcentre.com/post/how-left-wing-media-sites-have-changed-their-coverage

How left-wing media sites have changed their coverage of the Labour Party under Keir Starmer

04/07/2020

Tune in on Monday 5pm BST

02/07/2020

https://tristanhotham.com/2020/06/27/labours-patriotism-returns/

Today the Labour Party pivoted 180 from the Corbyn era’s more cautious arms length approach to the armed forces. Labour today actively celebrated Armed Forces day in two tweets, as well as th…

29/06/2020

https://www.youtube.com/watch?v=B_1ss4anpxU

Social media has brought to the fore a whole new body of individuals who are engaged with politics but who reject official membership. In examination of this...

29/06/2020

https://www.socialmediaresearchcentre.com/post/how-do-we-fight-fake-news-and-misinformation-research-access

A solution to the threats we see on social media? We need better research access!

28/06/2020

A/B testing is a vital tool for political parties election campaigns, but what are its consequences and how does it work? https://youtu.be/sJFKmx5H0iA

A/B testing is a vital tool for political parties election campaigns, but what are its consequences and how does it work? Also see full write up here - https...

27/06/2020

https://www.socialmediaresearchcentre.com/post/labours-patriotism-returns

The Labour Party has pivoted 180 degrees from the Corbyn era's more cautious arms length approach to the armed forces.

24/06/2020

Here is a really clear example of why the Conservatives 2019 General Election was so on point surpassing expectations. The party engaged in experimentation rather than hubris and stagnation as seen in 2017 (akin to The Labour Party in 2019).

24/06/2020

https://www.socialmediaresearchcentre.com/post/founder-interviewed-on-sky-news

Tristan Hotham was asked on to talk about Facebook's new Voter Information Center and where the line should be drawn on dangerous content.

21/06/2020

20/06/2020

We are a research house and consultancy that strives to make social media research better. Visit our website to learn more, or check out our posts to see our latest research.

20/06/2020

How the two parties campaigned in 2019 was very divergent. https://www.socialmediaresearchcentre.com/post/how-labour-and-conservative-party-targeted-on-facebook-2019-election

We examine in detail how the two parties used Facebook advertising in 2019

12/06/2020

https://www.socialmediaresearchcentre.com/blog/2019thebrexitelection 2019 the Brexit election? The use of Brexit in the parties’ Facebook advertisements

The use of Brexit in the parties’ Facebook advertisements showed how key the issue was to the parties. However there was a huge amount of nuance with some ignoring the issue as others focused upon it.