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Penmanship Digital Services

At Penmanship Digital Services, my mission is to help put your stamp on social media & digital comms!
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27/02/2023

Did you know that I offer social media training? Last Friday, I spent a lovely morning imparting my wisdom on all things Facebook and Instagram, and I could do the same for you! My training includes:

✅ Introduction to Facebook, Instagram and LinkedIn
✅ What makes good social media content
✅ How to plan a social media calendar
✅ Getting to grips with each platform
✅ Content creation
✅ Understanding social media analytics
✅ Introduction to Facebook/Instagram advertising

Drop me a message or email [email protected] to learn more about my training packages!

01/02/2023

Hello February! 👋

Are you planning this month's social media calendar? Awareness Days, or "National Days" are a great way to bulk up your weekly posts, and add some personality to your content.

A simple Google search will bring up a list of these. Not every day will be relevant to your industry, but you should be able to find one or two to get involved with each month.

For now, here are some of my February favourites to get you started.

Leave a comment and tell me if it would be helpful to have a definitive list of these dates in a downloadable calendar - I have a plan in the works!

27/01/2023

The first thing everyone asks me when I tell them I work for myself these days is, "so what exactly do you do?" If you're asking the same question, here are just a few things I can do for you...

✅ Manage your social media channels, including Facebook, Instagram, LinkedIn, Twitter, YouTube and TikTok.

✅ Create content for you to use on your social media channels, including photography, graphics and social media videos.

✅ Set up your social media accounts for success, help you see how you measure up against your competitors, and put some strategy in place to get you started with managing your own channels.

✅ Give you some social media training, to get you up and running by yourself

✅ Write engaging website copy to help you be more discoverable online

✅ Write interesting, engaging and SEO-friendly blogs for your website.

Do any of these sound like what you need? Drop me a message, or email [email protected] to see how we can work together!

20/01/2023

Ever been told you need to include a "Call To Action" in your posts and wondered what that means?

Very simply, a Call To Action is something you include at the end of your posts to tell people what to do.

Why? Because social media users are LAZY! That's right - we scroll, we browse, but unless you tell us to do something, we rarely engage.

Your call to action will vary from post to post, but some examples include:

💡 Tap the link to shop
💡 Visit our website to learn more
💡 Tell me your opinion in the comments
💡 Like this post if you agree
💡 Tag a friend who will like this
💡 Save this post for later
💡 Share this with a friend

Add these to your posts this week, and save this if you need a reminder of my ideas!

10/01/2023

Need some inspiration for social media posts this month? Look no further!

The rule of thumb for social media marketing is the 4:1 rule - this means that for every one post that directly promotes your business or "sells", you should have 4 posts that inform, educate or entertain your audience.

Here are 5 engaging content ideas that have nothing to do with selling! What's more, they are all suitable for both photo and video content.

23/12/2022

As I start to wrap up for Christmas, I'd like to wish everyone I've worked with this year a very Merry Christmas and a Happy New Year! ✨☃️🎅

2022 has been my first full calendar year of self-employment, and it has gone by in a flash. Sometimes it feels like I've been doing this forever, and others I feel like I'm only just starting out. I've had the chance to work with lots of fantastic and varied businesses throughout the year, and look forward to some exciting new projects starting in January.

Next year, my 2023 resolution is to practise what I preach and put more work into making my own platforms a home for advice on social media and content creation. My own platforms are always the first to fall by the wayside when I focus on my clients, but it's time to behave myself and set a good example!

Watch this space for helpful social media and content creation tips, and maybe even a shiny new website...

15/10/2021

Why should you start a social media post with a question?

Well... if you're still reading, it looks like it worked!

Asking a question is one of the easiest ways to engage your audience, as you're encouraging them to participate from the outset.

Better still, you can often follow through and ask your followers to respond in the comments, starting a discussion and increasing that engagement!

Need help making your content sparkle? Drop me a message.

05/10/2021

Morning all! Did we survive the big Facebook outage of 2021? And here I was thinking I was getting a day off today...

Just thought I'd brighten your morning with a little screenshot from our friends at Twitter and McDonald's. This is a great lesson both on being reactive on social media and showing that no matter how big or important your brand is, there's always room for a little bit of humour on social media 😁

20/09/2021

Went shopping this weekend and found my new fridge for the office... this Diet Coke supply should keep me going until the end of the week at least! 🤣

17/09/2021

Want to up your social media game? Planning is ESSENTIAL!

Without a strategy, it's all too easy to forget to post and end up sharing content in a rush, just to "keep things ticking over". A content calendar is the solution. Getting started is simple:

✅ Download a monthly calendar template on Microsoft Word or grab a paper calendar
✅ Note down any relevant dates for your business, e.g. launch days, anniversaries, sales, closures, holidays
✅ Do a quick Google search for any relevant "Awareness Days", e.g. National Dog Day.

After this, you'll have the basis of a calendar, and you can start to plan in content around this. Aim for 2-3 planned posts in a week, and then anything extra is a bonus!

Want more advice? Drop me a message to arrange social media training, or talk about how I can improve your social media presence.

09/09/2021

📱 3 APPS I USE EVERY DAY 📱

Making your social media content look slick doesn't have to mean hiring a fancy graphic designer, or spending a fortune on software!

☑️ Canva - If you create content for social media, Canva is a must. It's free to sign up, available on your mobile and desktop, and comes equipped with thousands of templates to make your content look professional. You can import your own photos, insert them into graphics, and change the text to make yourself look like a snazzy graphic designer without the work! You can even resize them for different platforms, and Canva knows the right sizes!

☑️ Snapseed - One piece of advice I'll always give - don't use crappy Instagram filters! If you want to make your mobile photos stand out, download Snapseed. It's totally free, no paid elements whatsoever, and contains everything you need to tweak your photos and make them pop. My favourite tools are Drama, Details and Vintage. Some day I might share my tips and tricks!

☑️ InShot - Finally when it comes to playing around with video, InShot is the way forward. It will resize your videos to any size for social media, whether it's a grid post, a story or a reel, you can put clips together to create reels, trim videos, add text, add music - all sorts! Be sure to watch the ads when prompted to get rid of those annoying InShot watermarks - it makes all the difference!

01/09/2021

First official day at Penmanship HQ! 🥳🥳

So far so good. The office feels like home, the commute is a breeze, the boss seems nice and I've just found out that my new office chair comes with a built-in USB back massager. I think I'm going to like it here 😁

26/08/2021

What's in a name? 🤔

If you already know me, chances are my business name makes sense. If not, it's actually quite simple!

My name is Lauren Penman, and from Penman, I got Penmanship! I've been playing around with the name in my mind for a few years, not just because it's my namesake, but also because for its meaning.

The word Penmanship is used to describe someone's handwriting or signature - their own stamp, and something totally unique to them.

My aim is to give people the tools to put their stamp on the digital world - whether that's social media, email marketing or your website. Your business is unique, and your online presence should be too.

Want to talk to me about what I can do for your business? Drop me a message or email [email protected].

24/08/2021

Hi everyone 👋 I'm Lauren! Since this page is brand new, I thought I would start by introducing you to the person behind the page. Some day I might get brave enough to come on and have a little chat with you, but for now, here's a photo to get the ball rolling!

Here's 5 things you should know about me:

🖥️ I have 7 years of social media experience under my belt. That's 7 years of keeping up with new trends, Mark Zuckerberg's latest algorithm changes and constantly working to develop my skills.

✏️ I have a degree in Journalism with Photography, which means I have the skills to help you with both copywriting and content creation!

📷 When I close the laptop and set down my phone, my passion is landscape photography. If that's your thing, you can see some of my work on Penman's Lens Photography

🏃‍♀️ My other hobbies include running, paddleboarding and salsa dancing! I'm also the biggest dog lover you will ever meet.

📱 My clients include everything from dancers to dentists - and you could be next!

22/08/2021

Exciting things are happening this week - on Friday, I will hang up my hat at my current job and launch Penmanship Digital Services as my full-time gig!

At Penmanship Digital Services, my mission is to make digital marketing work for you, with a range of services, including social media audits and strategies, social media management, copywriting, content creation and even social media training for you or your team!

"Penmanship" is a word used to describe a person's signature or handwriting - their individual stamp on a piece of work. My aim is to help you put your own stamp on the digital world - to show your personality, engage with your audience and meet your business goals.

Want to talk to me about what I can do for your business? Email [email protected] for more information.

I'll be taking on new clients from 1 September.

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