Electric House UK

26/08/2022

Our Slack thread has given us all the feels today 😍

Swipe to see just some of our Electric Pooches 👉🐶

21/07/2022

Say hello to Jemma and Shaun 👋

We’re thrilled to be partnering with the and to be welcoming our new digital marketing apprentices! ⚡️

We can’t wait to see what Jemma and Shaun get up to as part of the team and are really looking forward to see them both develop in their new roles. 👏

08/07/2022

“Create content that’s unique to your community and give them the feeling that they won’t get this type of content anywhere else”

Social media isn’t just noise, in fact, when done properly it’s invaluable to your brand.

17/12/2021

You’ve probably heard this word but aren't sure what it means, let alone how it relates to online communities.

An NFT (non-fungible token) is best understood when broken down into simple terms. Non-fungible means that the item is one of a kind and not interchangeable. NFTs are digital items, for now, art, music, and photography are the most popular. The majority of NFTs are part of the Ethereum blockchain; Ethereum is a cryptocurrency like Bitcoin.

Currently, the most common use of this technology is to sell one-of-a-kind digital art. Many see NFTs as a new acquisition method for art collectors, except it’s not a painting from the 1700s. It’s a gif, a meme, or an illustration - very 2022.

There are Pudgy Penguins and the Bored Ape Yacht Club, niche online communities interacting on Discord, Twitter, and Reddit, and sharing an interest in a specific NFT type or artist.

We’re starting to see brands launch their own NFTs, like Marvel or Mcdonalds' with the ‘Digital McRib’. 2022 may see an uptake in brand campaigns using NFTs. We will have to wait and see how more mainstream communities react.

Are you excited for the future of NFTs? 🙌

26/11/2021

We couldn't end the week without sharing some exciting news ⚡️

Our very own in-house superstar, Toni Trevillion, won the Digital Community Leader of the Year in the Digital Women Awards 🤩

Join us in congratulating Toni on a well-deserved recognition 👇

26/11/2021

We are delighted to be a sponsor of tomorrow evening's 'Band of Builders Charity Ball' 💃

It promises to be a remarkable evening celebrating the incredible work of this charity: set up by tradespeople to help other tradespeople in need.

Follow the link in the comments to check out some more of the great work they do 👇

24/11/2021

We have been shortlisted for a B2B Marketing award this evening for our work with Citroën

Fingers have officially been crossed! 🤞

11/11/2021

Holland & Barrett have over 150 years of history, but by joining forces with Electric House, they’ve brought their brand firmly into the future ⚡

So far, we’ve delivered a 32% increase in brand sentiment and a 41% increase on follower growth on Facebook alone!

04/11/2021

Undertaking post-campaign brand research is one of the ways to look at how you've moved the needle on your objectives. Our supertrades campaign with Citroen was delivered over six episodes with real trades competing against one another, in a series of challenges focused around vans in a bid to crown the top trade. Post campaign research revealed a big shift in consideration to purchase. Link in the comments to read the full case study 👇

28/10/2021

It’s important to choose content pillars that resonate with your community so that you can provide valuable content. As Head of social, Abbie Swindell explains:

“The main way that we come up with content pillars is by really deep-diving into what the communities are already doing, what they’re talking about.”

Read the full article to find out what our content pillars are for On The Tools and On A Budget and explore some of the ways that we use content pillars in our communities.

Find out what content pillars are, how to choose them, and why you should be using them to promote positive change.

27/10/2021

🌎Our final Black History Month icon is Henrietta Lacks.

Henrietta's cell line (HeLa) has contributed to thousands of scientific breakthroughs, including advancements in cancer research, and was instrumental in developing in vitro fertilisation.

Her story highlights the racial inequalities that exist within the healthcare industry in particular.

Follow the link in the comments to find out more about Black History Month 2021 👇

26/10/2021

Content pillars can help you to clarify your niche, organise your content, and promote positive change within your communities.

It’s important to choose content pillars that resonate with your community so that you can provide valuable content. As Head of social, Abbie Swindell explains:

“The main way that we come up with content pillars is by really deep-diving into what the communities are already doing and what they're talking about.”

Find out what our content pillars are for On A Budget and On The Tools and explore some of the ways that we use content pillars in our communities.

25/10/2021

The Talking Trade live show was created to give back to tradespeople, who were classed as key workers during the Covid-19 pandemic.

We put the boots on the ground in the hot seat, and featured guests from across the construction industry on every episode, including a special with TV and building legend, Nick Knowles, who approached the show to get involved.

Read the full article to find out more from Chief Content Officer, Adam Barrie 👇

Find out more about why On The Tools made the weekly live show, Talking Trade from Chief Content Officer, Adam Barrie

22/10/2021

“Why don't we set up a weekly live show where we can get people to engage with us and tell us exactly what's going on and exactly what their pain points are?

That way, we could then try and help them fix it...”

The Talking Trade live show was created to give back to tradespeople, who were classed as key workers during the Covid-19 pandemic.

Find out more about why we made Talking Trade from Chief Content Officer, Adam Barrie

On The Tools

21/10/2021

A big congratulations goes to Average Joe's Joinery Whittaker for winning this month's Electric Award ⚡

Joe earned the award for creating thumb-stopping and valuable content for the On A Budget channels, particularly on TikTok.

Not only this, but you'll be able to catch Joe's mug on telly this week alongside Mel Giedroyc , on Channel 4 's "Handmade: Britain's Best Woodworker".

Tune in tonight at 8PM to cheer Joe along with us! 📺

20/10/2021

Have you signed up for our next webinar?

Find out about how to build communities that people love, how to build online communities, the difference between audience and community, and much more from Lee Wilcox Adam Barrie and The Marketing Meetup

Follow the link in the comments to find the Linkedin group 👇

20/10/2021

It's Black History Month 🌎

We're sharing with you some of the characters and activists that have been nominated by the team to be displayed around the office.

This week, he floats like a butterfly and stings like a bee. Upon his refusal to be drafted, Muhammad Ali said, "I ain't got no quarrel with those Vietcong.”

Did you know this about the boxing legend? 🤔

19/10/2021

For World Menopause Day, On A Budget interviewed Electric House team members and the wider community about their opinions and experiences of the Menopause.

With the number of menopausal women worldwide estimated to reach 1.1 billion by 2025, it's time to open up the conversation.

Follow the link in the comments to watch the full video, in addition to further advice and support for all things Menopause 👇

19/10/2021

💡 Making data-driven decisions is often cited as the best way to create compelling marketing and even wider business choices.

However, people can be confused by data due to the sheer amount of it, the different types of data, or where to start in a world of multiple data sources, platforms, and resources.

Head of PR and Marketing, Clare Rachel Harding breaks down the different types of data, where to find data, and how to use data in your community marketing strategy ⚡️

Find out about the different types of data, where to find data, and how to use data in your community marketing strategy.

18/10/2021

The Drum Awards for social media have been shortlisted!

In the Automotive/transport category, our On The Tools Super Trade series has been nominated as a finalist.

The series featured trade heroes and their vehicle sidekicks going head-to-head in challenges to showcase the very best of Citroën 's Berlingo and Dispatch vans.

The winners will be revealed in a ceremony in November.

Good Luck to all the nominees! ⚡️

15/10/2021

We've been celebrating Black History Month 🌎

This year's theme is 'The Black Family: Representation, Identity and Diversity'.

We'll be sharing with you some of the characters and activists that were nominated by the team to be displayed around the office, starting with Queen Lizzo herself.

Let us know your favourite black icon that we should know about 👇

14/10/2021

🚨 The brand new On A Budget website is now LIVE!

"The groups are now moving so fast that within hours you could lose sight of some really brilliant posts.

The new website will highlight the very best posts from around the entire On A Budget network and collect them all in one place just for you."

- Toni Trevillion, founder of On A Budget

Follow the link in the comments to check it out 👇

13/10/2021

We are pleased to announce that we are a finalist for Business of the Year in the 2021 Birmingham Awards ! 🎉

This year, the public are able to vote for their favourite entry in each category. The votes will be added to the judges scoring process, to help decide an eventual winner for each category.

Voting is open for one week only! Follow the link in the comments to cast your vote 👇

12/10/2021

🚨 Special On A Budget announcement coming Thursday!

We're excited to share some On A Budget news with you.

Watch this space!

08/10/2021

“You’re more likely to engage with content that looks and feels relevant. Consumers want to be served stuff that they actually think is for them. That’s the key.”

We sat down with Head of New Business, Phil Hewlett, to find out about the ways that brands can provide value to their communities on social media.

Read the full article for more information about giving value as a brand 👇

Find out from Head of New Business, Phil Hewlett how brands can provide value to their communities on social media.

07/10/2021

There are several ways that brands can provide value to their communities on social media.

We sat down with Head of New Business, Phil Hewlett. To find out how to provide value, and how to measure it too.

06/10/2021

Did you know that On The Tools is on TikTok?

Here, you can find all things construction and comedy, in the short-form fix that you love.

Shout out to Nonsensical for featuring On The Tools in their "50 best UK brands on TikTok" report 👊

Go check us out

05/10/2021

In 2019, Todd Scanlon, won Apprentice of the Year at the On The Tools awards for his enthusiasm and commitment to learning in his apprenticeship.

Todd’s story opened the doors of communication around Down's syndrome and additional needs within the On The Tools community: ensuring that he, and more people like Todd, feel welcome in the online construction community.

We caught up with Todd and Coles Scaffolding Contractors LTD to chat about what Todd’s award meant and how things are going...

Thanks to Todd Scanlon, On The Tools has a role model to emulate when diversifying the community. Find out what they’re up to now...

04/10/2021

Congratulations to our Ministry Of team for being shortlisted in the Royal Television Society Midlands awards!

The season 2 episode, 'How to Join the Illuminati" was nominated in the 'Digital Creativity' category, which recognises innovation and outstanding achievement in multi-platform digital content.

Best of luck to all the other nominees ⚡️

04/10/2021

Electric House Groups Director and Founder of On A Budget , Toni Trevillion has been shortlisted for the Emerging Leader & Rising Star category in the Forward Ladies Leadership and Summit Awards 2021!

Huge congratulations to Toni, and we wish the best of luck to everyone nominated. We're excited to celebrate the achievements of such extraordinary businesswomen 👊