Humans Come First

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Humans Come First A podcast (and now a summit) for marketers wanting to be more human in their approach to marketing and growth. Brought to you by Rich Wood and Joe Glover.

31/07/2022

Neither of us are natural extroverts. And yet, in-person events form a decent portion of how we spend our time and build our businesses.

We’ve spent the past couple of months at some of the biggest conferences in the world. Joe has been running dozens of in-person meetup-style events across the country.

So what can you be doing to make the most out of attending in-person events? And how about organising them? In this episode, we share some tips.

12/06/2022

Every school report Rich had as a kid had a consistent criticism levelled at him…

Social butterfly… lacks focus.

He has a natural tendency is to 'magpie', to chase the shiny things, to look for the next thing.

But when you're focussed on 'growth', sometimes you have to knuckle down and focus.

You have to cut out the noise and do the thing.

In a different way, Joe's been struggling with focus recently.

Trying to figure out what is the thing he would like to achieve: to focus on - it's been a daily exercise in reflection.

Things are going well, but could they be going even better if he nailed down to one specific direction?
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So today, we're exploring 'focus'.

22/05/2022

Grow, grow, grow and then grow some more. That’s how business works, right?

But in a world where the lines where business is there to serve the rest of our lives - is growth alone enough to keep us fulfilled as humans? Is it as simple as saying ‘we need to grow’, or are the waters murkier?

So is there even a question anymore? Is it still simply about growing full stop, or, do we need to add another question to finish off the thought… growth - to what end?

That’s what we’re speaking about today.

Catch this weeks Humans Come First episode with me and Joe Glover at 2pm.

Marketers have a habit of breaking things and when 2020 rolled around it was time to ruin webinars.https://hubs.ly/H0HKg...
11/03/2021

Marketers have a habit of breaking things and when 2020 rolled around it was time to ruin webinars.

https://hubs.ly/H0HKg4k0

What does the future of marketing look like?2020 taught us how easy it is to predict the future, right?https://hubs.ly/H...
10/03/2021

What does the future of marketing look like?

2020 taught us how easy it is to predict the future, right?

https://hubs.ly/H0HKg4j0

Marketers love new things to play with. So how do we feel about the ios only, invite-only, voice-based social channel?ht...
09/03/2021

Marketers love new things to play with. So how do we feel about the ios only, invite-only, voice-based social channel?

https://hubs.ly/H0HKg4h0

As long as the content is good, more content is better, right?Or can you have too much content?https://hubs.ly/H0HKfNN0
08/03/2021

As long as the content is good, more content is better, right?

Or can you have too much content?

https://hubs.ly/H0HKfNN0

What makes a marketer a marketer?This week Rich and Joe are chatting though what's more important, experience or educati...
05/03/2021

What makes a marketer a marketer?

This week Rich and Joe are chatting though what's more important, experience or education?

What makes a marketer a marketer? is it experience or is it education? Last week saw Mark Ritson and Rand Fishkin - heatedly debate it across social media. S**t got heavy. This week, Rich and Joe ch

As long as the content is good, more content is better, right?Or can you have too much content?https://hubs.ly/H0Hf0RX0
04/03/2021

As long as the content is good, more content is better, right?

Or can you have too much content?

https://hubs.ly/H0Hf0RX0

Brand can put you at the front and centre of someone's mind.But how do you balance it with demand? How do you turn brand...
03/03/2021

Brand can put you at the front and centre of someone's mind.

But how do you balance it with demand? How do you turn brand into revenue?

https://hubs.ly/H0Hf0TZ0

Marketers have a habit of breaking things and when 2020 rolled around it was time to ruin webinars.https://hubs.ly/H0Hf0...
02/03/2021

Marketers have a habit of breaking things and when 2020 rolled around it was time to ruin webinars.

https://hubs.ly/H0Hf0T-0

What does the future of marketing look like?2020 taught us how easy it is to predict the future, right?https://hubs.ly/H...
01/03/2021

What does the future of marketing look like?

2020 taught us how easy it is to predict the future, right?

https://hubs.ly/H0Hf0TY0

Marketers love new things to play with. So how do we feel about the ios only, invite-only, voice-based social channel?
26/02/2021

Marketers love new things to play with. So how do we feel about the ios only, invite-only, voice-based social channel?

Annnnd.... we're back for Season 3! Joe's had his baby and we're reading to talk marketing again. Marketers love new toys. Shinny things that we can play with. New channels that we can connect with

Rich and Joe discuss how to balance being a founder and a marketer and the implications of being a marketer first in bus...
25/02/2021

Rich and Joe discuss how to balance being a founder and a marketer and the implications of being a marketer first in business growth.

https://hubs.ly/H0GSz760

Brand can put you at the front and centre of someone's mind.But how do you balance it with demand? How do you turn brand...
24/02/2021

Brand can put you at the front and centre of someone's mind.

But how do you balance it with demand? How do you turn brand into revenue?

https://hubs.ly/H0GSyVx0

Marketers have a habit of breaking things and when 2020 rolled around it was time to ruin webinars.https://hubs.ly/H0GSz...
23/02/2021

Marketers have a habit of breaking things and when 2020 rolled around it was time to ruin webinars.

https://hubs.ly/H0GSz750

What does the future of marketing look like?2020 taught us how easy it is to predict the future, right?https://hubs.ly/H...
22/02/2021

What does the future of marketing look like?

2020 taught us how easy it is to predict the future, right?

https://hubs.ly/H0GSyw80

As long as the content is good, more content is better, right?Or can you have too much content?https://hubs.ly/H0GSz6d0
19/02/2021

As long as the content is good, more content is better, right?

Or can you have too much content?

https://hubs.ly/H0GSz6d0

The latest podcast episode sees Rich and Joe discuss how to balance being a founder and a marketer and the implications ...
04/02/2021

The latest podcast episode sees Rich and Joe discuss how to balance being a founder and a marketer and the implications of being a marketer first in business growth.

https://hubs.ly/H0F_42X0

It’s been used, abused and marketers have seen diminishing returns for years - to the point where we’re seen more than o...
01/02/2021

It’s been used, abused and marketers have seen diminishing returns for years - to the point where we’re seen more than one blog post stating “email is dead”.

So what should email look like in 2021?

https://hubs.ly/H0FpdPy0

Marketers have a habit of breaking things and when 2020 rolled around it was time to ruin webinars.https://hubs.ly/H0Fpm...
29/01/2021

Marketers have a habit of breaking things and when 2020 rolled around it was time to ruin webinars.

https://hubs.ly/H0Fpmf30

Brand can put you at the front and centre of someone's mind.But how do you balance it with demand? How do you turn brand...
28/01/2021

Brand can put you at the front and centre of someone's mind.

But how do you balance it with demand? How do you turn brand into revenue?

https://hubs.ly/H0Fp3Mw0

Marketers rarely talk about the energy in marketing.It’s can have a profound effect in events and webinars, so why is it...
27/01/2021

Marketers rarely talk about the energy in marketing.

It’s can have a profound effect in events and webinars, so why is it rarely a choice we make for our email marketing or on our website?

https://hubs.ly/H0Fp3Mx0

What does the future of marketing look like?2020 taught us how easy it is to predict the future, right?https://hubs.ly/H...
26/01/2021

What does the future of marketing look like?

2020 taught us how easy it is to predict the future, right?

https://hubs.ly/H0Fp3Mv0

It’s been used, abused and marketers have seen diminishing returns for years - to the point where we’re seen more than o...
25/01/2021

It’s been used, abused and marketers have seen diminishing returns for years - to the point where we’re seen more than one blog post stating “email is dead”.

So what should email look like in 2021?

https://hubs.ly/H0D-hsv0

Brand can put you at the front and centre of someone's mind.But how do you balance it with demand? How do you turn brand...
22/01/2021

Brand can put you at the front and centre of someone's mind.

But how do you balance it with demand? How do you turn brand into revenue?

https://hubs.ly/H0D-n5t0

We wouldn't be marketers if we didn't do a 2021 plans & predictions episode.Listen now.https://hubs.ly/H0D-n5s0
21/01/2021

We wouldn't be marketers if we didn't do a 2021 plans & predictions episode.

Listen now.

https://hubs.ly/H0D-n5s0

Marketers rarely talk about the energy in marketing.It’s can have a profound effect in events and webinars, so why is it...
20/01/2021

Marketers rarely talk about the energy in marketing.

It’s can have a profound effect in events and webinars, so why is it rarely a choice we make for our email marketing or on our website?

https://hubs.ly/H0D-hst0

Marketers have a tendency to break nice things. And the webinar is no exception.So when 2020 forced all events online, w...
19/01/2021

Marketers have a tendency to break nice things. And the webinar is no exception.

So when 2020 forced all events online, we watched the rise and fall of the webinar.

So, what is the best way of running events in 2021?

https://hubs.ly/H0D-j7s0

How do you write a strategy that provides a rock solid foundation for the future, while preparing yourself for whatever ...
18/01/2021

How do you write a strategy that provides a rock solid foundation for the future, while preparing yourself for whatever comes your way over the year?

https://hubs.ly/H0DCrwR0

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