EC Writes

29/08/2024

It’s time for you to invite more joy into your business 💖

COMMENT “FLY” TO BOOK YOUR SOCIALLY FREE TO FLY PACKAGE ✈️

26/08/2024

I see it time and time again ….

✨ Sitting in Canva for hours, whilst you attempt to build the perfect feed with your beautiful brand images

✨ Overthinking each piece of content for your upcoming event

✨ Using Magic Write to refine your caption, as your not sure if your tone of voice sounds professional enough

You do not need fairy dust, you already know what to say!

If you could believe in Father Christmas and The Tooth Fairy for several years, then you can choose to believe in yourself.

You and your business deserve to shine 💃🏼

I know you already know that. So, how do you take that leap of faith?

What you’re missing is a CONTENT STRATEGY 🗺️

Let me help you put the pieces together inside Socially Free To Fly ✈️ LINK IN BIO 🔗

26/02/2024

I AM A DEAF BUSINESS OWNER 🦻👩🏼‍💻

Have questions about how to better communicate and collaborate with Deaf or hard of hearing individuals in the business world?

Drop them in the comments below, and let’s learn from each other’s experiences!

01/02/2024

Now, it’s your turn!

Drop a fun fact about yourself in the comments below. Let’s get to know each other better! 🌟

11/01/2024

From lacking focus to Instagram success 🌟

The Guildford Pavilion’s journey was one of transformation.

👈 Swipe through to see how EC Writes optimised their bio, crafted content pillars, and designed a cohesive feed, setting them up for success.

Curious about our Instagram packages at EC Writes?

💌 Drop us a message to discuss your individual requirements.

📷 (Slide 9)

02/11/2023

Hola 🍁

I’m Emma, but my friends call me Ems.

Wow! Hasn’t time flown this year? ✈️

I don’t don’t know if it’s because I’m 34, but I feel like every time I blink, we enter a new season!

Talking of seasons, here are a few facts about me, my favourite things and not so favourite things.

Let’s spice up the re-introduction posts ✨

Talking of spice, don’t hate me, but pumpkin spice lattes are not the one for me 🤢

Now Chai lattes with a sprinkle of cinnamon make me feel warm and fuzzy inside.

Roaring fires in the pub 🔥
Dancing to 80’s music 🎶
Walks amongst nature with my Westie 🐾
Shooting content with my camera 📷
Popcorn salads and a Netflix series binge 🍿
Working remotely 👩🏼‍💻
Quality time with my loved ones 🥰
Getting to know my clients ✍️

All win my vote 🗳️

Being put on hold with dreadful music ☎️
Drivers who don’t indicate 🚗
Spam in my inbox 📥
Cold and wet weather ☔️

Are a “NO!” for me 🤣😂

And as for pineapple on pizza 🍕 🤔

I’m still on the fence with that one.

Well, that’s a little bit about me.

I would love to learn more about you. What makes you jump for joy and what leaves you rolling your eyes?

Let me know in the comments ⬇️

📷

29/09/2023

MENTAL HEALTH 💕

When was the last time you took time out for you?

Remember self care and taking care of your mental health is not selfish. When you thrive, your business thrives.

Contact the wonderful Kate for more information on this fantastic event.

Tickets can also be booked via the link directly in my stories. 🎟️

17/04/2023

Let’s make some noise 💃🏼🥳🥁

Are you ready to STAND UP & BE SEEN 🔥

Join me and Kate The Content Consultancy]

For an hour of interactive learning online from 14:00 - 15:00 tomorrow.

I will be sharing my top tips on Instagram so you can say ADIÓS to burn out 😮‍💨

And start creating time and freedom in your business.

All the details can be found over on Kate’s page The Content Consultancy] 👩🏼‍💻

07/02/2023

Creating content should be fun …

Chances are though, you too have suffered with one of the classic symptoms of Instagram burnout 👇

🔥 Feeling uninspired
🔥 Tiredness
🔥 Self-doubt

And my personal favourite ⬇️

Procrastination 🧯

Here are 5️⃣ ways you can fix your mojo

✨ Limit time spent on the platform

You can set limits and reminders for downtime directly in the app.

✨ Shoot some B-Roll clips of you working

Save this to a folder on your phone for a quick and Simple Reel that you can put together at a moments notice.

✨ Show up consistently

Consistency doesn’t mean posting 7 days a week. Find a schedule that works for you.

✨ Work with an Instagram Manager

Sometimes all it takes is an external perspective to help you make shifts in your business.

✨ Try something new

Feeling stuck? Then it is time for something new.

Think small steps. Try adding some music to a static post, adding a voiceover to a Reel or posting an image of your work.

Double tap ❤️ if you found these tips useful.

05/02/2023

I don’t know about you, but I did not leave my 9-5 to hustle 24/7.

2023 is the year that I unsubscribe from hustle culture.

This year I’m focusing on boosting my productivity and investing in me.

Here are 3️⃣ things I’m doing to help me get started:

🔥 Implementing a sustainable strategy on Instagram that works for me.

🔥 Carving out time in my diary to focus on self-development and learning.

🔥 Saying ‘no’ to things that don’t serve me.

I would love to hear what works for you. Drop your productivity tips in the comments below ⬇️

13/01/2023

If you do one thing this quarter, then carve some time out to work on your
business. ✍️

Here are 3️⃣ hashtag mistakes you can fix right now.

🔥 Use a brand hashtag in your bio to help drive user generated
content.
🔥 Using keywords when searching for niche specific hashtags.
🔥 Test and measure your hashtag impressions to see what actually works.

BONUS: Remember that hashtags are the cherry on the top of that ice-cream
sundae so focus on delivering tasty content. 🍧

Need some support? Drop your industry in the comments and I will send you
some suggestions to help you get started.

10/01/2023

This will probably shock you …

But when I decided to launch EC Writes back in 2020, I did not have the latest tech or a fancy office 🤯

But what I did have was ⬇️

📱An IPhone X

💻 My 13 year old laptop

📷 4 years of lifestyle blogging experience

💕 A desire to help others

Coupled with support from I was ready to fly.

Stop thinking about that thing you want to do and start taking action.

Done is better then perfect.

Double tap ❤️ if you can relate.

09/01/2023

Ready to book more engaged couples in 2023. 💍

👉Here are 5️⃣ Instagram highlights that every wedding venue needs to generate leads.

08/01/2023

t's time to leave ...

🤳🏻 Mindless scrolling

👩🏽‍💻Sporadic posting

📊 Vanity metrics

💃🏼Perfectionism

And comparing yourself to others in 2️⃣0️⃣2️⃣2️⃣ where it belongs.

Here are 5 habits I am taking into 2023 with me.

✨ Repurposing content
✨ Implementing a sustainable strategy that works for me
✨ Testing and measuring my results
✨ Action over perfection
✨ Celebrating the small wins

What habits are you bringing in 2023 with you? Drop them below 👇

25/11/2022

An unexpected destination 🗺️

A 2:1 Hospitality Management & Business Studies degree 📜

3.5 years flying around Europe as a Flight Attendant ✈️

1 month out of work in silence 🧏‍♀️

The launch of my lifestyle blog La Blonde Voyage ✍️

Several blogging events spent sampling delicious food and with 🍾

A pandemic 😷

The launch of my first business from my childhood bedroom 🦋

My first networking event online 👩‍💻

🎀 The launch of my second business as a networking host

Many speedbumps and challenges along the way.

But what an incredible journey it has been.

Feeling grateful for all the things that I wanted, but didn’t receive.

Yes, you read that right 😂

What are you grateful for?

Drop them in the comments 👇

22/11/2022

Caterers are losing their minds over this Instagram feature 🤯

PINNED POSTS 📌

This brilliant feature allows you to pin up to 3️⃣ posts at the top of your main grid feed.

Here are 3 areas that I strongly recommend you highlighting ⬇️

👉 Catering Packages

This gives your prospect a little taster of what you can offer.

👉 Meet the Team

Introduce yourselves and humanise your business.

👉 Client experiences

Don’t just stick a boring testimonial up there.

Add some spice with a video testimonial or a few images of the food and drink you delivered.

Pin these posts and you are sure to have a recipe for success.

If you’re a Surrey caterer then let’s connect.

📷

17/11/2022

Calling Surrey Event Professionals

Stop leaving money on the table with these top 3️⃣ mistakes:

❌ Using third-party apps as part of your hashtag strategy.

❌ Posting content without a call to action.

❌ Posting aesthetically pleasing images without a value-adding caption.

Here is what you need to do to attract hot leads 🔥

👉 Use a selection of hashtags sizes that are based around your niche, topic, target audience and business.

Bonus: Don’t forget you can now add up to 3️⃣ topics to help you increase your reach on Reels.

👉 Show your prospect to the checkout by sign posting the way to your offering with a clear call to action.

👉 Break your caption down into 3️⃣ parts - Hook, core, call to action.

Follow for more tips to help you grow your event business.

14/11/2022

Have you ever heard of New Kids on the Block?

🎼 Well, if you have then you are probably thinking of a popular American boy band from the 80’s.

🎬 But let’s think about Reels for a moment, you may recall that they burst onto the Instagram scene in 2020.

But let’s not forget the classics.

🎸 Just like ABBA, The Beatles and Jimi Hendrix.

Swipeable carousels all have a part to play.

👈 Swipe left to discover why you should be adding carousels to your content strategy.

11/11/2022

Are you creating the right impression?

Your bio is the shop window to your business 👩🏼‍💼

Which is why it is vital that your prospect can easily identify …

👉 Who you are
👉 What you offer
👉 Why they should care
👉 How they can buy

Plus a little taster to your product/services.

Here are 6️⃣ ways you can create an engaging bio today!

🔥 Include a clear photograph of yourself.

🔥 Include keywords in your name field that describe your niche/offering.

🔥Include your name if you are a one man band.

🔥Place a call to action above your clickable link.

🔥 Have one clickable link to a free resource or core service.

🔥Answer those key questions - who, what, why and how.

Need some help?

Drop a 🙌 for a free bio check-up

23/09/2022

I cannot recommend this venue enough. I had the privilege of working with the Guildford Pavilion team for my first Reels Masterclass on Wednesday and they supported me from start to finish.

I turned up to find everything had been setup for me ahead of my event including a drinks station for my attendees. I hosted my event in the long room which was spacious, light and provided the perfect ambience for networking, learning and socialising.

The interactive touchscreen board was fantastic, easy to use and allowed me to make my presentation more engaging for my audience.

The team are friendly, professional and amazing at what they do. A huge thank you to Livy who was also on hand throughout the day to help me with the catering and logistical side.

The Guildford Pavilion provides a stylish yet comfortable space for a multitude of events, including seminars, conferences, launch parties and more. Get in touch today to find out more information.

05/09/2022

REELS MASTERCLASS
⠀
Just a quick reminder that the Reels Masterclass is in 16 days!

Join us at The Guildford Pavilion for an action packed day of informal networking, content creation, learning, filming, delicious food from GrazeMe, unlimited Tea, Coffee and Water.

Plus lots of exciting surprises including a special guest speaker.
⠀
⠀
Here is the link you need to save your space.⠀
⠀

Instagram Reels Masterclass – THE GUILDFORD PAVILION, Wed 21 Sep 2022 - Does the thought of filming a Reel for Instagram leave you feeling overwhelmed, even though you know you should be showing up for you and your business? I HAVE THE SOLUTION ✨ Join me on Wednesday, 21st September, 10:00 – 1...

24/02/2022

Emma, what the heck has a customer journey got to do with Instagram?

Swipe to find out 👈🏻

📝 It is important to note that no two prospects are the same and may even skip several steps or go back and fourth before taking action.

Which is why it is important to map out a strategy that utilises multiple touch-points throughout your customer journey.

Did you find this helpful or do you have more questions for me?

Drop them in the comments below and I will answer them for you⬇️

20/01/2022

A Friendly Reminder For Small Business Owners 👩🏼‍💻⠀
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You didn’t start your business just to 👇🏻⠀
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❌Feel Burnt out ⠀
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❌Swap your 9-5 office job to work 24/7 ⠀
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❌Spend hours on tasks that bore you to tears ⠀
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❌Neglect your personal life ⠀
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❌ Put your health on the back burner
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I know I started my business because … ⠀
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✅ I want to make a difference ⠀
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✅ I want to work flexible hours ⠀
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✅ I want to spend more time with my nieces and nephews ⠀
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✅ I want to start my own family ⠀
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✅ I want to enjoy quality time with my parents ⠀
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✅ Ultimately I want to build a life that makes me jump out the bed in the morning ⠀
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💌So if you are tired of feeling tired, then drop me a DM to find out how I could help you with your Instagram Management. ⠀
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I would love to hear why you started your business ❤️

19/01/2022

HELLO 📢⠀
⠀
If you are wondering why your audience is leaving you hanging, then you need to follow these 4 simple steps.⠀
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👉🏻 Create your customer avatar ⠀
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Ensure you have created a customer avatar by asking yourself a few questions about your ideal customer. ⠀
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👉🏻 Carry out market research ⠀
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But I don’t know who my dream client is, Emma! ⠀
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That’s why you need to do some research and invest some time looking at what makes you unique. ⠀
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👉🏻 Investigate - Dive deep into what motivates and inspire your clients. ⠀
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This will help you when communicating directly with your ideal person.

👉🏻 Be Social- If you want answers then you need to be asking the right questions.

🔥 This is why having clarity around who your ideal person is is so important.

What are you doing to attract your ideal client this year?

⬇️ Tell me below ⬇️

14/01/2022

HOW YOU DOIN? ⠀
⠀
Be honest did 2021 see you ⠀
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⏰ Spending hours on Discovery Calls ⠀
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💰Being told your services are too expensive ⠀
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👻 Being ghosted in the DMs ⠀
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😴 Burning yourself out ⠀
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If you answered yes to any of these, then here is what you need to do ⬇️⠀
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🔥 Pre-qualify your prospects🔥⠀
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That’s right you can pre-qualify your prospects before you even reach that Discovery Call ☎️ ⠀
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Here’s How 👇⠀
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✅ Create a customer avatar and implement consistent messaging across your marketing channels. ⠀
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✅ Craft a bio that speaks directly to your ideal client. ⠀
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✅ Highlight your IC’s pain points within your content to build awareness. ⠀
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✅ Communicate how you can solve their problem by showcasing your offering and building trust through the use of testimonials. ⠀
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✅ Talk about your offer and make it clear who your service/product is for. ⠀
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✅ Run interactive polls over your stories to help you understand your IC better. ⠀
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Help another business owner and share this in your stories.

07/01/2022

2️⃣0️⃣2️⃣2️⃣ Vision Board ⠀
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As it was my first week back at work, I’ve decided to ease myself in by building a vision board. ⠀
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Here are a few things that I am striving towards this year 👇⠀
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❤️ Spending more time with family, friends and supporting others. ⠀
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🏃‍♀️Run Reigate 2022, registering as a Blood donor and looking at ways to give back. ⠀
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📆 Helping more clients to boost their visibility and grow their business through Instagram.
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✈️ Travelling
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🍉 Eating healthier, exercising daily and making my health a priority. ⠀
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☀️ Ribbons Fest 22 ⠀
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What are you putting on your vision board this year? Drop them in the comments below ⬇️

15/11/2021

If you do one thing this week then do this👇⠀
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✨BE DIFFERENT ✨⠀
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You will see everyone on Instagram talking about the importance of …. ⠀
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💖 An impactful strategy ⠀
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💖Consistency ⠀
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💖 Using Reels to skyrocket your growth ⠀
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But none of that matters if you are churning out content that is the same as everyone else’s. ⠀
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🤯 It is easy to be sucked in and think that the only way you will go viral or grow your account is to be exactly the same as those 10K accounts in your industry. ⠀
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But the real secret to standing out on Instagram is this ⬇️⠀
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💃🏼 Take a trend and make it your own
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💾 Share value adding content ⠀
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⚡️Don’t be afraid to sprinkle your personality on your content ⠀
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🤔 Share your thoughts, opinions, experiences and insights⠀
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💾 Save this if you found it helpful

12/11/2021

Do HASHTAGS leave you feeling like you are paddling up Schitt's Creek without a paddle? ⠀
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💾 Save this for later ⠀
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🤷‍♀️ If you are wondering what they are, how to use them and how many you should use then keep reading. ⠀
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Think of hashtags as the index to the book. They tell the algorithm how to categorise your content. ⠀
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Here are a few ways you can search for relevant hashtags when carrying out research. ⠀
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✅ What industry are you in? ⠀
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✅ What niche are you in? ⠀
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✅ Where are you based and where is your ideal client based?
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✅ What are you talking about in your post? ⠀
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✅ What is in your image? ⠀
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Other things to think about include the time of year and any special occasions such as Christmas, Black Friday and Cyber Monday. ⠀
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As for the golden question ⬇️⠀
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How many should I use? ⠀
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This will depend on a lot of factors, but one thing you should be mindful of is the size that you are using. ⠀
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#️⃣ A larger hashtag size does not necessarily mean you will be discovered by more people, as it means you will face more competition. ⠀
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The best way to build a strong hashtag strategy is to test and measure your hashtag impressions. ⠀
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If you would like to see more social media tips like this, then double-tap this post ❤️

27/10/2021

Here are 7 areas YOU need to think about before posting 🤳🏻⠀
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Save this for later 💾⠀
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🤯 Purpose - Why are you posting it? How does it help your business? What are your marketing goals? ⠀
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📷 Visuals - Are you using professional images, following brand guidelines and being consistent with your graphics? ⠀
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💻 Value - What will your audience take away after digesting this content? ⠀
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❤️Credits - Have you acknowledged any creators/businesses that are collaborating with you, joining you on a live or featured in your post? ⠀
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CTA - Also know a ‘Call to Actions’ and to put it simply tell your audience what to do next. ⠀
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Are you signposting the way for your prospects or are they being left to figure it out for themselves? ⠀
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#️⃣ Hashtags - Are you using relevant hashtags? Have you thought about keywords you are using and your niche? ⠀
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⏰ Time - What time is your optimal posting window? When are your followers most active? ⠀
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If you would like some 1-2-1 support to help you answer some of these questions then DM me to learn more about my Power Hour service.

26/10/2021

How to grow your business through Reels without showing your face. 🤩⠀
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Do you hate showing your face? 🤳🏻⠀
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Now we all know that showing up on social media is the quickest way to skyrocket our growth. ⠀
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But what if there was a way to connect with your ideal client from behind the lens? ⠀
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Here are 3 Reel ideas to help you show up without showing your face. 👇⠀
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💾 Save this for those days when you don’t feel like getting out of your activewear. ⠀
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✨ Stopmotion - Bring your products to life and communicate your creative process through stop motion. ⠀
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✨ Cut to the beat - Share several images of one product that comes in several options and add some music. ⠀
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✨Time-Lapse - Record a time-lapse to showcase a day in the life of (insert niche). ⠀
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Which one are you going to try first 1,2 or 3?