01/05/2025
When we think of SEO, we often think of Google, but search engine optimisation applies to social media too. Platforms like Instagram, TikTok, and LinkedIn now work as search engines in their own right, with users actively searching for content using keywords and phrases.
That means keywords matter more than ever, not just in hashtags, but in your captions, bios, spoken content, and even on-screen text.
📝 Captions: Including relevant keywords in your captions helps your content appear when users search for specific topics. Think about the terms your ideal client would actually type, like “Essex plumber” or “mortgage tips for first-time buyers.”
📍 Bio: Your bio is searchable too. Adding location keywords, services, or niche phrases helps you get discovered by people looking for exactly what you offer.
🗣️ Spoken words and text on screen: On TikTok, Instagram Reels, and YouTube Shorts, keywords spoken aloud or shown on-screen can be picked up by AI-based indexing tools. So using your keywords in the video script and on-screen captions can give your content a massive visibility boost.
🔍 Why it matters: Strong keyword use means your content doesn’t just rely on the algorithm, it becomes discoverable through direct searches. This increases reach, connects you with a more targeted audience, and supports your overall visibility strategy across platforms.
At Socialife, we help our clients weave in keywords naturally and effectively, so their content gets found by the people who actually matter.