A boutique digital marketing agency specialising in paid advertising and influencer management. We like to focus on one thing and do it well. Direct Advertising.
We are a small up and coming boutique agency with insane determination to scale eCommerce businesses (that are just as ambitious as us) as quickly a possible. Whether its creating killer Facebook and Instagram adverts to drive traffic to your store and increase site conversions or utilising our strong influencer network to target your ideal customers. We like to take a look into your current strategies find the leaks plug them up and then drive sales.
Important Ad Terms You Need To Know.
Ads can be confusing if you don’t understand the correct terminology.
To some it’s just a jumble of letters on a page.
But here is a few of the most important terms you should know.
Understand these and ads will be a lot less confusing next time.
Productivity hacks to help rejuvenate your productivity level…
Whether you study, own a business or are perfecting your craft then be sure to use these hacks to help.
1. Eliminate Distractions - These are the number one killer of productivity. So identify them and then eliminate them.
2. Single-Tasking - Multi-Tasking is nonsense. The brain cannot effectively switch between tasks. So focus on a single task and watch your workflow elevate
3. Pomodoro Technique - Probably the most well known to help with productivity. Set a 25 minutes timer and dedicate yourself to a single task.
4. To-Do List - Create a To-Do list in the morning or before bed and prioritise your most important tasks at the top.
Use these hacks to help elevate your productivity!
Do you have any other hacks? Share in the comments!
Developing a strong mindset.
It’s so important that your mind is strong because mindset is such a huge factor of success.
These are some steps to get you on track to develop a strong mindset…
First Step - Stay in your own lane and focus on yourself.
Second Step - Educate yourself and become an expert in what you do.
Third Step - Don’t focus too much on money.
Do you find these mindset tips helpful? Let us know in the comments!
Tips to level up your Facebook Ads!
There’s some common mistakes businesses make when it comes to advertising on Facebook…
1. Wrong Ad Budget - Set aside at least £5-£10 per ad, per day for testing.
2. Too many CTAs - Ads should be simple and easy for the customers to navigate, don’t stray away from the point of the ad.
3. Poor Quality Creatives - Poor quality creatives can tarnish your brand, poor quality creatives can make your product or service look poor quality.
Are you making these common mistakes? Work with us and we can show you how it’s done!
CTAs that actually work…
Here’s some good CTAs that work when it comes to writing out your sales scripts or even putting on your landing pages.
Call To Actions are one of the most important aspects of your sales process. It’s sometimes the first thing people see.
So it should be the main focus of every piece of content you post.
Use these examples to help with your next piece of content.
Keys to an effective ad copy…
Do you struggle to write as copy?
Do you find yourself staring at a blank page not knowing where to start?
Use these 3 tips to help you next time you’re struggling to write copy!
Share some tips of your own in the comments!
Here are some simple steps to help with your Facebook Ads
Have clear ad goals - This helps you focus on what ad creatives, ad copy and CTAs to use
Install a Facebook Pixel onto your website - Facebook provides a small piece of code that allows you to get insights on how people are acting on your website or app
Utilise ad rotation - People get tired seeing the same thing so create a variety of different ad variations so people don’t get bored
Share you top tips in the comments!
Why Facebook Ads are King!
Facebook remains as the best place to spend your marketing budget no matter what your business is and here’s why…
1. Cost Effective - With an average CPM of around £5 it’s one of the cheapest ways to get to your customers
2. Customer Reach - Facebook has about 2.6 Billion active users monthly so targeting capabilities are endless
3. Easy to Measure - Facebook Ads can be closely monitored using metrics, insights and tracking tools
Our agency focuses on lead generation and conversion campaigns.
So click the link in our bio or send us a message so we can help you take your business to the next level!
The Facebook Algorithm
Facebook uses an algorithm to decide which posts people see when they check their feeds and also what order they show up in.
It’s a piece of code that Facebook uses that evaluates post, scores them and arranges them in order of interest to each user.
It’s important that for people who use Facebook as a business tool to set aside some time to educate yourself on any changes to the algorithm.
Comment below if you have any facts about the Facebook algorithm!
The definition of SMMA
SMMA is a popular term used throughout social media and has been for quite a while.
Due to Facebook gaining a lot attention after being founded in 2004 this meant more and more people were developing social media marketing strategies.
Therefore a couple years later the term SMMA was created and has been a widely used term for many years. So what does it mean?
SMMA = Social Media Marketing Agency, which is any agency that offers social media marketing as a service.
So now anytime you see the term SMMA that’s all it means.
Have you ever heard the term SMMA before? Comment Below!
The Power of Social Media…
With new businesses being created everyday it makes sense to give your business its own account.
Now having a professional social media account for your business is not a must but it can definitely help in many ways and one is it gives your business that added credibility.
Having a professional account allows you to showcase your knowledge, your expertise and even some of your best work all in which builds rapport your potential customers want to see.
But this is just the tip of the iceberg there’s many ways a professional business account can aid your success through social media.
What do you think is the biggest benefit of having a professional business account? Comment below!
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📱Why you should be using influencer partnerships to elevate your brand. - If you own a brand, collaborating with influencers is one of the best routes to take to drive awareness to your brand, build an active community and boost your sales. Here is why influencer partnerships/collaborations are becoming more superior in the field of marketing: - 1. AUTHENTICITY AND TRUST Influencers often have a loyal and active audience that usually trust their recommendations. When an influencer speaks highly of your product or service, consumers are more persuaded to buy as it comes from a trusted source. Influencers are like a friend that hypes you up. 2. TARGETED REACH Influencers have built their audiences around specific niches and interests. This means when you collaborate with an influencer in your niche, you are more likely to reach potential customers that are highly interested in your product 3. CONTENT QUALITY AND CREATIVITY Influencers are skilled in content creation and they know how to create content that appeal to their audiences. Brands can leverage the creativity of influencers to create authentic and engaging content that paid ads lack. 4. COST EFFECTIVE Collaborations can be a lot more cost effective than traditional methods. Especially for small to medium sized businesses Instead of bidding for ad placements, you can go direct to the source and collaborate with an influencer to reach your target audience. - That’s a wrap Thank you for taking the time to read. If youre an Ecom brand looking to modernise your marketing strategies with influencer marketing and tap into fresh markets, feel free to DM or Email us for any enquiries. Have a great day :) - #influencermarketing #marketing #brand #influencers #business #strategy #campaigns #explore #feed
Keep these factors in mind when deciding what influencers to put in your campaign 🤝🏼 - Want us to find great influencers to put in your campaign, DM or Email us for any enquiries. - #influencermarketing #marketing #brand #influencers #business #strategy #campaign
📈Will Influencer Marketing Work For Your Brand? - If this is a question you’ve been asking yourself or if you’ve been stuck on the decision whether to invest in influencer marketing then let me tell you what you need to know. - To cut to the chase YES influencer marketing will most likely work for your brand. Almost any brand from a start up or well established brand can gain great results from influencer marketing because every business can benefit from referrals. Essentially you’re getting a well trusted and respected individual to promote and recommend your product or service to their communities and audiences. This is pretty much a direct gateway to push your product or service straight into the eyes of target customers. And now It’s become even more accessible for brands to grab onto this opportunity as it is a very cost effective way to advertise your brand. For some brands influencer marketing has taken over their traditional marketing methods as it’s more likely to produce more authentic and better results at better rates. So if your stuck on whether influencer marketing will work for you the short answer is YES most likely but if you’re unable to figure out where to start, you can learn a few things from this page or drop us a DM or Email for any enquiries. - That’s a wrap Thank you for taking the time to read this thread. Have a great day :) - #influencermarketing #marketing #brand #influencers #business #strategy #campaigns
How you can build an influencer marketing strategy for your business ♟️ - If you’re unsure on where to begin with an influencer marketing strategy? This simple guide will help direct you towards the right path. - #influencermarketing #strategy #marketing #influencer #creator
❓Why Influencer Marketing? - Influencer Marketing has been around for many years but over the past few years it has gained recognition and popularity from top tier brands due to its ability to consistently produce extraordinary results. Here are just a few reasons why brands are now choosing influencer marketing over paid ads: 1. Budget friendly. If you’re a small business or even a start up it’s now even more accessible to push your product or service across multiple platforms just like top brands do. 2. Creates a personal experience that customers relate to. Having an influencer on your side to showcase how your product works or how your service helps allows their audiences to understand your brand on a more intimate scale. 3. Boosts brand awareness Leveraging the reach influencers have in their communities allows brands to be put into the spotlight of consumers who fit the customer demographic of your product or service. 4. Builds a trusted community around your brand Influencers are the most trusted individuals among their communities so allowing them to build trust around your brand gives you a big competitive advantage. Community = Trust These benefits just scrape the surface of why influencer marketing is becoming the new frontier of marketing and the reason why brands are switching their strategies and investing heavily into this opportunity. It’s 2024 if you’re a brand or business owner that still relies on paid Facebook ads and haven’t thought of using influencer marketing then you’re missing a brand changing opportunity. #influencermarketing #marketing #contentcreators #influencers #businesstips
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