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SharpeSocial

Social media agency offering social media management, FB & IG Ads management, creative strategy and power hours.

08/11/2022

Things are changing in this little corner of these squares.
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This will be my last post on here for a while - perhaps forever! I'm pausing Sharpe Social.
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I've loved every minute of running this biz for the last 6 years. I've met some wonderful people on these squares, in memberships and IRL. It's got me through moving to a new area, and a global pandemic and I"ll be forever grateful.
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Thanks to everyone for their support. ❤️
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An exciting work opportunity has come my way so I'm off to see what this new chapter brings.
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Big love, Gill x

07/09/2022

If you're new around here, 👋 I'm Gill. I'm a Facebook Ads Strategist and social media manager. Supporting a range of businesses with their advertising and social media. And I LOVE what I do!
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I spent 20 years working in Direct Marketing for The Economist and The Guardian amongst others. I turned to social media in order to create a more flexible working life around my family.
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I support businesses and brands who are overwhelmed by the number of things they have to juggle to run a successful business. As a business owner, you need to be a master in so many specialities that there just aren't enough hours in the day to give everything the focus that it needs. And that's where I step in to help.
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Head to the link in bio to find out more or drop me a DM if you’d like to find out more about how I can support your biz.
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05/09/2022

Summer holidays are done so in business Q4 is well underway, which means Black Friday & Christmas campaigns!
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When planning Facebook Ads for your Christmas campaigns, there's a lot to consider. I cover the detail of it all in a blog I wrote this time last year. I run through some ideas of how you can run your Ads from now until December. It all still applies. Spolier: get started ASAP.
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Head to the link in the bio to read my blog and get in touch if you need support for your Black Friday and Christmas campaigns.
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01/09/2022

And just like that it's September. Here are some ideas for your content throughout the month. Spend some time batch creating some content around any days that are relevant to you and your business and remember to engage with the #'s on the day.
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What days work for you in September?
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29/07/2022

Some content ideas for August for you. I have been and will be quieter on here over the summer holidays. Enjoying trips away with my family and carrying on with my client work.
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If you are planning on doing the same you could plan and schedule some content. Pick the ones that are relevant to you and/or your business, get some content prepared, scheduled and engage with on the day.
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📅 What days work for you in August?
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18/07/2022

I need to get something off my chest. Something that's been building up over the last few weeks. I've been having a few conversations around value recently. Yes, I'm an expense for a business owner and that's why I offer various ways of working with me. For some of those, you can outsource everything (the more expensive packages) or I offer packages where I can pass on some of my knowledge about social media marketing and Facebook ads management BUT in order to optimise that you have to put in some of the work.
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I also gained a tonne of knowledge and experience from my 20 years in direct marketing for big brands like The Guardian and The Economist. I've since worked with social media and ads for the last 7 years.
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So no, you don't have to "sell your firstborn" in order to work with someone to look after your social media. I provide a valuable service and one that is worth paying for. There has to be a value exchange as with any service you subscribe to. And my services are no different.

Double tap if you agree.
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13/07/2022

Facebook Ads don't always generate an immediate return on investment and an immediate influx of £££.
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They should be used as part of your marketing mix and have a clear objective about what they're contributing to that mix. They can bring awareness of your business to a cold audience, drive traffic to your website that you can retarget another time, generate leads to build your email list or more for eCommerce brands to generate sales.
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Think about your business and what areas you need to focus on / build and there'll be a way for Facebook Ads to support this.
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Save this post to come back to at a later date when you want to think about how your biz can use ads.
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Want to chat more? Book in a FREE discovery call and we can chat about how I can support you and your business with Facebooks Ads support.
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11/07/2022

Hello! We made it! Summer holidays are just about here. They feel like they've come around quite quickly as always! There are a few new people around these parts so thought I'd introduce myself.
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👋 I'm Gill and I'm a Facebook and Instagram ads and social media expert supporting businesses with their ads social media. I spent over 20 years working in direct marketing, before turning my attention to social media, to work with clients directly and create a flexible working life around my family.
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I support businesses and brands who are struggling with social media overwhelm, to help maximise their paid advertising and social media activity.
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I'm gearing up for the summer holidays and will be reducing my workload. So that means supporting my current clients and taking bookings for new clients from September. So if you want to get ready to go in September drop me a DM and I can get you booked in.
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30/06/2022

Get some content scheduled ready for the start of the summer holidays. Put aside an hour so to batch create some content using some of these awareness days to help you!
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Pick the ones that are relevant to you and/or your business, get some content prepared, scheduled and engage with on the day.
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📅 What days work for you in July?
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27/06/2022

Are you thinking about running ads at some point? Set yourself up for success and start on your set-up now.
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If you set up these 4 elements Facebook can be collecting data in the background and then when you're ready to invest you'll be in a good place with lots of lovely data. Ideal if you're thinking of investing in the run-up to Christmas. Get this done ASAP.
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Save this post and use a checklist for set-up.
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Not sure where to start? Book in a Power Hour via the link in the bio and we can walk through the steps.
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23/06/2022

👋 I'm still here. I've been popping into Stories every now and again but haven't posted here for a while!
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I've been busy keeping on top of client work, enjoying a mini-break with friends and now I'm busy into getting prepared for the summer holidays. There'll be here before we know it. Then just on the other side of them, we roll straight into the run-up to Christmas.
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If you're planning to run ads for Christmas sales I'll be sharing some posts over the coming days and weeks about how you can be preparing this side of the summer holidays in order to be ready to go in September. Stay tuned!
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27/05/2022

And here they are. Awareness Days for June 2022.
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I'm looking forward to the double bank holiday next week!
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Get yourself organised and plan some content around awareness days that suit you and your business.
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What days stand out to you?
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23/05/2022

😣 Are you struggling to see results in your ads?
📈 Do you know what results you should be aiming for?
⏱ Are there other areas of your business that need your time?
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It’s time to think about outsourcing your ads. I can support you run your ads with ad hoc support or I currently have space for 1 full ads management client. This is where you hand over the running of your ads to me.
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📞 DM me for a free discovery call or visit my website (link in bio) and book in
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11/05/2022

Spot the social media manager at an event 👀
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I had the pleasure of attending and covering the inaugural awards last week. This was before any guests arrived but every now and then I would position myself at the side of the room with my 📱to share some content or make sure I was capturing what I needed.
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Was great to meet the team I've been working with since January and meet some of the participants of the awards. 2022 has been the year of recovery for the travel industry and it's been fun being part of the team to support the industry to ensure they are looking after their employees.
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It had been a while since I attended a live event and covered it for social and it felt good!
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09/05/2022

Think about it. How many times have you started a purchase on your phone and then abruptly stopped? The doorbell goes, a child needs something or the kettle boils. You put your phone down mid-decision-making or mid-purchase.
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As a business, you need to be capturing these warm leads and making yourself known to these people as a reminder of the purchase they were about to make.
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You can do this through email marketing, posting regularly to social and Facebook ads retargeting. They can be set up and automated so they can do the work for you.
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Think about offers for this warm audience too. I recently was after something and hadn't gotten around to purchasing it but was sent an email with 25% off for the bank holiday weekend. Before I knew it I was making the purchase. The offer was what pushed me over the line to buy. Every touchpoint matters.
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If you'd like to know more about how ads can form an effective part of your marketing mix drop me a DM.
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03/05/2022

Let's kick off the week with some client feedback 😁
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Jess had a lot on, she was setting up a number of events and running her fab membership She needed some support and I was more than happy to help.
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You don't have to do everything in your business. Do what you like doing and outsource the rest. Especially the bits that make your head hurt!
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Do you know someone who needs support with their Facebook ads? Share this with them or tag them in the comments 👇
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29/04/2022

How is it May next week? Get yourself organised and plan some content around awareness days that suit you and your business.
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I'm looking forward to the 11th, 13th & 25th 🧁🍹🍷
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What days stand out to you?
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27/04/2022

Before you decide to invest in Facebook Ads. You need to do your sums.
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Two key questions are:
- how much can you afford to spend per day?
- how much can you invest per result?
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You need to have a budget of at least (the very least) £20 per day. You also need to be aware of how much you're willing to spend to acquire a customer. They don't come for free. But you need to think about the value of how much 1 customer spends with you. It could be for a one-off big budget purchase or it could be a product that provides repeat purchases.
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As a business owner, you should be aware of your CPA (cost per acquisition) and this will inform how much you need to invest in Facebook Ads.
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Have you done your sums?
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It's important that your ad creative speaks to the pain points of your ideal customer. And highlights easily the benefits it will bring and the problems it will solve for them. Not what the product is. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So time to get creative. How do you do this for your business? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I'll go first. I offer clients back time to spend on other areas of their business whilst knowing that their budget is being spent wisely by a FB Ads pro. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ You turn. Comment below. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #marketing101 #bishopsstortford #hertfordshire #herts #hertsbusiness #essexbusiness #ecommercemarketing #ecommercetips #ecommercedevelopment #ecomm #ecommercelife #ecommercebusiness #ecommnerceexpert #facebookads #adsstrategist #adsmanager #instagramads #fbads #facebookadsstrategist #growyourbiz #freelancingfemales #supportsmallbrands #smallbizclub #smallbizuk #smallbusinesshelp #socialmediagrowth #smallbizclub #getinspired #smallbusinesslove #supportingsmallbusiness

Another question I'm often asked and this is another brilliant difference between Facebook ads compared with more traditional advertising. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Facebook reports in a huge amount of detail – so you can see how many purchases or leads came from a specific ad, what the cost per result was, how many people clicked through to your website from it and much, much more. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It will tell you your return on ad spend – how many pounds earned per pound spent – and how much you have spent in total. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This level of detail gives you huge insights into what’s working best for your target audience and how you can spend your money wisely. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ And you can use all this data to decide on your next steps as you should always be testing your ads. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Drop any questions you have about your ads 👇or send me a DM. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #ads #facebookads #adsstrategist #adsmanager #instagramads #fbads #facebookadsstrategist #ecommercemarketing #ecommercetips #ecommercedevelopment #ecomm #ecommercelife #ecommercebusiness #ecommnerceexpert #bishopsstortford #hertfordshire #herts #eastherts #essex #hertsbusiness #essexbusiness #growyourbiz #freelancingfemales #smallbizclub #smallbizuk #smallbusinesshelp #smallbizclub #getinspired #smallbusinesslove #supportingsmallbusiness #thrivecollectiveclub

It's true. It's not something that Ads Managers can guarantee. But think about the alternatives: if you advertise on local radio, on billboards or in a magazine, you have no guarantee that you’ll make money from those either. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Plus you’ll pay up front – and it won’t be cheap. It’s a sunk cost – if the ad doesn’t work for you, your money is long gone. In comparison, Facebook ads are all about testing. You pay as you go along, increasing and decreasing your budget as necessary. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If an ad is a real winner, you can put more money behind it to reach even more people. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ On Facebook, you can improve the success of your ads over time, trying different images, changing headlines, tweaking your targeting – you can experiment and build on your success. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Plus you can quickly ditch any ads that don’t earn their keep, so your money isn’t wasted. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ There you have it. I can't guarantee quick wins but I can guarantee that I'll spend your money as if it was my own, using insights and testing to invest your money wisely. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This is one of the many questions I'm often asked about Facebook Ads. Read more in my blog. Follow the 🔗 in my bio. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #ecommercemarketing #ecommercetips #ecommercedevelopment #ecomm #ecommercelife #ecommercebusiness #ecommnerceexpert #ads #facebookads #adsstrategist #adsmanager #instagramads #fbads #facebookadsstrategist #growyourbiz #freelancingfemales #supportsmallbrands #smallbizclub #smallbizuk #smallbusinesshelp #socialmediagrowth #smallbizclub #getinspired #smallbusinesslove #supportingsmallbusiness #thrivecollectiveclub #bishopsstortford #hertfordshire #hertsbusiness #essexbusiness

Are you ready to invest in Facebook ads and not sure where to start? There are a few things to work through first to give your ads the best chance. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If you're unsure where to start download my FREE Facebook Ads Checklist for 7 things you need to consider before hitting publish on your first campaign. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Head to the link in my bio to download. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #hertsbusiness #facebookads #hertsbusiness #adsstrategist #adsmanager #instagramads #fbads #facebookadsguide #socialmediaadvertising #facebookadsstrategist #growyourbiz #freelancingfemales #supportsmallbrands #smallbizclub #smallbizuk #smallbusinesshelp #socialmediagrowth #smallbizclub #getinspired #smallbusinesslove #supportingsmallbusiness #ecommercemarketing #ecommercetips #ecommercedevelopment #ecomm #ecommercelife #ecommercebusiness #ecommnerceexpert

Are you ready to invest in Facebook ads and not sure where to start? There are a few things to work through first to give your ads the best chance. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If you're unsure where to start download my FREE Facebook Ads Checklist for 7 things you need to consider before hitting publish on your first campaign. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Head to the link in my bio to download. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #paidsocial #ads #facebookads #facebookpixel #hertsbusiness #adsstrategist #adsmanager #instagramads #fbads #facebookadsguide #socialmediaadvertising #facebookadsstrategist #growyourbiz #freelancingfemales #supportsmallbrands #smallbizclub #smallbizuk #smallbusinesshelp #socialmediagrowth #smallbizclub #getinspired #smallbusinesslove #supportingsmallbusiness #ecommercemarketing #ecommercetips #ecommercedevelopment #ecomm #ecommercelife #ecommercebusiness #ecommnerceexpert

Hello October. Here with your updates of awareness days you could use as prompts for content this month. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1st International Coffee Day. Yes please. ☕️ 1st National Cake Week 🍰 2nd World Smile Day 😁 5th National Teachers Day 👩‍🏫 7th National Curry Week 🍛 10th World Mental Health Day 🗣 11th International Day of the Girl 👧 14th National Baking Day 🍪 25th Clocks Go Back ⌚️ 31st Halloween 👻 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It's also Black History and Breast Cancer Awareness month. The latter I'll be using a lot with one of my clients. I have issues with the pink that surronds the campaign but know its a very important campaign to support. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Quite a lot in there. What's days will you be getting involved in? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #october #octobercontent #pinchpunchfirstdayofthemonth #autumn #contentideas #contentplanning #awarenessdays #socialmediaagency #socialmediamanagement #socialmediamanager #marketing #socialmediatraining #smallbusiness #marketingstrategy #socialmediastrategy #digitalmums #socialmediamum #bishopsstortford #hertfordshire #herts #eastherts #london #essex #hertsbusiness #essexbusiness

BACK • TO • SCHOOL ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The children are back to school and today you'll find me sitting here getting through a to-do list that’s as long as my arm. Five and a half hours. Uninterrupted. No one asking for snacks, no arguments to break up and no one telling me they're bored and asking what they should do. There may be some coffee involved too. How about you? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #bishopsstortford #hertfordshire #herts #eastherts #london #essex #hertsbusiness #essexbusiness #socialmediaagency #socialmediamanagement #socialmediamanager #marketing #socialmediatraining #smallbusiness #marketingstrategy #socialmediastrategy #digitalmums #socialmediamum #thrivecollectiveclub #mumsinbusiness #9tothrive #theinnerhub #smmmarketing #backtoschool2020 #myoffice #myofficedesk

There's a lot happening in September. I don't know about you but I'm looking forward to getting a routine back with the children back at school and being able to focus more on my business and complete some of the goals I started way back in lockdown. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ There are also lots of content prompts for September. Here are my picks: Organic September 🌿 7th Buy a book day 📚 9th Teddy Bear day 🧸 13th Roald Dahl day 📖 16th Working parents day 👋 19th Coastal clean up day 🌊 21st Recycle week ♻️ 23rd National fitness day 🏊‍♀️ 28th Healthy eating week 🥗 30th International podcast day 🎧 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Lots of days to get involved with to help with your content throughout September. Remember only get involved if they're relevant to your business and your target audience. What's your favourite? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #socialmediamarketing #socialmediamanagement #contentideas

I'm a day late I know but who's keeping track? 😬 I'm in the midst of the school holiday/work juggle and client work is taking priority over my grid. If you're planning your content for the month ahead here are some Awareness Days that, if relevant for your business, are great to tap into to provide an opportunity for you to reach a wider/new audience. 2nd International Beer Day 🍻 9th Book Lovers Day 📚 10 Afternoon Tea Week 🧁 13 National Prosecco Day 🥂 15 National Relaxation Day 🧘‍♀️ 21 World Entrepreneurs Day 🙌 26 National Dog Day 🐕 #facebookads #adsstrategist #adsmanager #fbads #facebookadsstrategist #socialmediamanagement #socialmediamanager #marketing #socialmediatraining #smallbusiness #marketingstrategy #socialmediastrategy #socialmediamum #socialmediaagency #socialmediamanagement #socialmediamanager #marketing #smallbusiness #marketingstrategy #socialmediastrategy #digitalmums #socialmediamum #augustcontent #smallbiztips #bishopsstortford #hertfordshire #herts #eastherts #hertsbusiness #essexbusiness

How is it July already? What are your plans for the month ahead? I use this time to do some insight analysis and use that data to inform my plans for July. I think about what's worked, what hasn't worked, what can be changed and tested again, what offers are coming up and what products/services do I want to promote. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It's also a good time to plan in some social media days. They're fun to be part of but make sure they are aligned to your business. There are lots to choose from, you don't have to join in every single one. Some coming up in July include: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 7th July #ChocolateDay 🍫 12th July #SimplicityDay 🌈 17th July #EmojiDay 😀 24th July #TequilaDay 🥃 30th July #FriendshipDay 👭

Did you know this? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Our attention span isn't great. When looking at something on our phones we're easily distracted. The doorbell goes, the kettle boils, a child calls for you or your phone battery dies. The consideration you were making to purchase is gone in a flash. This happens to me all the time! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This is where Facebook and Instagram ads can come in. The purchase at that point may be lost but you can retarget that prospective customer with reminders about what they were about to purchase. Using the Pixel and setting up ads to retarget you can get that purchase after all. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Get in touch you've you'd like help with your retargeting.

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