30/09/2025
Establishing a strong brand identity is one of the most important steps for any business, providing a cohesive look and feel that can be applied across social media, websites, marketing materials and much more 🙌❤️
By creating a consistent and authentic image across multiple touchpoints, brands become instantly identifiable and connect more deeply with their audience.
A strong branding process focuses on five core elements every brand needs: logo, colour palette, font selection, key words and a mood board.
These slides are a glimpse into a previous branding package for Rachel Broady’s Instagram account. A key part of this process was collaboration: Rachel contributed many ideas and elements making it a true reflection of her vision. This two-way approach was essential in creating a something that felt authentic, personal and aligned with her work. A strong, cohesive brand identity was established which was then extended across a new website to ensure consistency across all platforms.
Since implementing this branding, Rachel has gone from strength to strength—using her visual identity to build her brand and her work is truly taking off!
Effective branding elevates a business by increasing visibility, building credibility and lasting recognition.
If you’re looking to introduce or refresh your brand’s visual identity, please contact me to discuss.
I will listen and work with you to understand your vision and transform this into a strong online brand profile providing a thoughfully designed framework to help you create a professional, consistent presence across all platforms 🌟🌟🌟