Paton Media

Paton Media Social Media Management & Content Creation for small businesses.

Day off… ✨
06/02/2025

Day off… ✨

I mean, she was never going to write a bad review... 🤣My wee mum, Christine Paton Mortgage Solutions took the leap into ...
04/02/2025

I mean, she was never going to write a bad review... 🤣

My wee mum, Christine Paton Mortgage Solutions took the leap into self-employment back in 2017. At the time, it was all a bit uncertain, and if I’m honest, I was a little concerned, because it wasn't really a "thing" back then. But wow—did she absolutely smash it.

Last year, she rebranded under her own name, stepping out from under someone else’s shadow, and I couldn’t be prouder.

Fun fact: I’ve been helping her with social media right from the start. Like so many self-employed legends, she was busy juggling clients, finances, compliance, and everything else that comes with running a business. Social media? That was nowhere near the top of her list—and the “how” of it was even further away.

Even now, she still asks me how to do certain things, which is so relatable for most small business owners. Social media isn’t your main job—it’s just one of those “necessary evils” that comes with running a business. And let’s be real, it’s not where your expertise lies.

But Christine? She knows the ins and outs of mortgages, protection, life insurance, home insurance—you name it. Whether it’s helping someone with bad credit, someone who's self-employed going through a divorce, downsizing, upsizing, or everything in between, she’s the go-to.

With 40+ years in financial services, she’s picked up a thing or 500... And that’s why she leaves the social media to me—so she can focus on what she does best.

If you’re feeling the same way about your social media—stuck, overwhelmed, or just plain uninspired—let me help. I’ll handle the content so you can focus on smashing your business goals, just like Christine.

📩 DM me or book a Content Day at Paton Media today.

Last week, I had the privilege of creating content for the renowned brand, ✨While the business has an in-house marketin...
03/02/2025

Last week, I had the privilege of creating content for the renowned brand, ✨

While the business has an in-house marketing team, they were struggling to keep up with the increasing demands of an ever-growing business, with numerous exciting projects in the pipeline.

To support them, I developed a bank of content for their upcoming campaigns, including key dates like Valentine’s Day and Easter.

Ochil Fudge serves both B2B and B2C markets, but what truly sets them apart is their white-label offering. From distilleries to monumental locations across Scotland, chances are, if you’re buying fudge, it’s made by the talented fudgateer team at Ochil.

If you’ve got a sweet tooth, this is the brand to get behind! 🖤

Here at Paton Media, we’re all about keeping it real. And let’s be honest, unless you’re Scottish, you probably have no ...
27/01/2025

Here at Paton Media, we’re all about keeping it real. And let’s be honest, unless you’re Scottish, you probably have no clue what “MWI” means either...

This is a direct quote from a meeting I had with a new client recently.

When someone books a Content Day with me, we always start with a pre-session meeting. Why?!

Because it’s not just about planning the day. It’s about getting inside your head.

I tell every client this: Your business is your baby. It’s not mine. But it’s my job to bring your vision to life, exactly how you see it. If I don’t? I haven’t done my job properly.

During our chat, the client described themselves as calm and focused when deep in their business but totally chaotic outside of it. I couldn’t stop laughing because, let’s face it, isn’t that all of us sometimes? Thriving in chaos, and sometimes the best ideas come when life feels like a whirlwind.

The takeaway? I left that meeting knowing exactly what they wanted. And they’re going to get it—down to the last detail.

So, if you need someone to step in, bring your vision to life, and take the stress off your plate—let’s do it.

Book a Content Day with me, Gemma, at Paton Media.

DM me for an info pack xo

What services do I offer at Paton Media ✨THE CONTENT DAY 📸 - this is my absolute go to service for any small business ow...
03/01/2025

What services do I offer at Paton Media ✨

THE CONTENT DAY 📸 - this is my absolute go to service for any small business owner looking for a content boost.

HOW DOES IT WORK? - We plan exactly what it is you’re looking to achieve, then get it - you receive a bank of edited content alongside raw footage meaning you can schedule your content & not have to worry about it. Plus ongoing support 🖤

CONTENT SCHOOL 🎓 - the newest service available at Paton Media is an online programme in which each small business owner can learn everything they need to know to run their social channels & create 10/10 content.

HYPE CLUB 🎙️ - a podcast dedicated to small businesses, charities & those that deserve the spotlight.

Comment below which your business requires or get in touch for more info 🖤

Gemma xo

03/01/2025

In this episode, I am joined with Jennifer from Rays of Hope Cancer Support Charity, an incredible organisation based in Elderslie, Renfrewshire. They provid...

Happy New Year 🥂✨📸 from me & my team xo
01/01/2025

Happy New Year 🥂✨📸 from me & my team xo

Office Christmas party; me, wine & sebbs 🍷 cheers to being employee of the year…again 🤪 xo Where’s my solo self employed...
11/12/2024

Office Christmas party; me, wine & sebbs 🍷 cheers to being employee of the year…again 🤪 xo

Where’s my solo self employed gals 👀✨

🤣💫

Christmas Gift Directory Part II 🎄✨Some of these businesses offer Gift Vouchers ⚡️ Contact them direct if any take your ...
06/12/2024

Christmas Gift Directory Part II 🎄✨

Some of these businesses offer Gift Vouchers ⚡️ Contact them direct if any take your fancy 🎁

1. 📸: Results Driven Facials
2. 📸: Laughter Yoga Classes
3. 📸: Profile Balancing
4. 📸: Christmas Glam Gift Set
5. 📸: Inch Loss & Vacuum Suction
6. 📸: Hair Makeover
7. 📸: Stunning Dries Flowers
8. 📸: Make Up, Brows, Lashes
9. 📸: Nails

Absolutely love each & every one - Merry Christmas 💫

Gem xo

Well this was odd 📚Invited to Careers Night at Renfrew High to help the weans pick their future 👀My advice to them all -...
27/11/2024

Well this was odd 📚

Invited to Careers Night at Renfrew High to help the weans pick their future 👀

My advice to them all - you don’t need to choose the path you are going to be on for the rest of your life ❌ new opportunities arise, things change, the world changes…

I wanted to do fashion - I did fashion branding at uni. I don’t work in fashion.

I worked in various marketing departments for 8 years before going out on my own.

Never in a gazillion years did I think or want to be self employed - but here I am, making a living on my own terms.

People change career at any age - so don’t be pressured.

They only really came to chat to me for the free biscuits though 🤣 xo

“I know I need to create content, but where do I even start?”As a business owner, you know that social media is essentia...
25/11/2024

“I know I need to create content, but where do I even start?”

As a business owner, you know that social media is essential, but the thought of creating consistent, engaging content can feel overwhelming. You’re probably asking yourself:

😭 What should I post?
👋🏽 How do I create something that resonates with my audience?
📚 Which platforms should I focus on?
📸 How do I structure my ideas into content that actually works?

If this sounds like you, you’re not alone.

Many business owners feel stuck when it comes to content creation. They know they need to show up online, but they just don’t know how to start or what to do next.

That’s where Content School comes in.

The bottom line is: You don’t have to be a content expert to succeed in social media. You just need a plan, some guidance, and a little practice—and Content School gives you all of that.

It’s time to stop guessing and start creating with confidence.

Link in bio 📚 CONTENT SCHOOL 📚

Gemma x

WOW! The response to Content School has been crazy ✨For me, my business is all about helping the little guys. The Conten...
12/11/2024

WOW! The response to Content School has been crazy ✨

For me, my business is all about helping the little guys.

The Content Day is for those that don’t have time to do it themselves whereas Content School is for those that want to do it themselves but just don’t know how…

It’s not like those horrible government run courses that are confusing, outdated & boring.

Content School is relevant, easy to understand & you always have me to help you out.

Plus it will constantly be added to with new material which is relevant to the ever changing social media & marketing landscape.

As well as bits that are requested by you, the pupil ✨

To sign up click the link in my bio this will take you to the enrolment page - press JOIN - don’t forget to enter WELCOME20 for 20% off 📚

If you have me any questions beforehand, my DM’s are always open 💫

Gemma xo

My Gran is always asking me what I actually do for a living… 🤪And it’s really difficult to explain to an 89 year old who...
14/10/2024

My Gran is always asking me what I actually do for a living… 🤪

And it’s really difficult to explain to an 89 year old who doesn’t understand the digital life we all live 🫣

It’s not like my cousins who are teachers, scientists or work in law - that’s easy to understand…

So how do I explain?

Well you know how newspapers & billboards and they have adverts on them? I kind of do that but on the internet where it’s much more fast paced and things change constantly.

Marketing has changed dramatically over the years & its constantly evolving.

Customers & clients don’t just Google you anymore, they look on your social media channels to see what you do, where you do it & if you meet their needs or not.

At I’m here for the little guys, for those who don’t have the time, resource or knowledge to do it themselves.

But there’s 2 sides to that:

🫧 The Content Day is for those who don’t have the time - they are business owners who are deep in it but know they need to promote themselves.

🫧 Content School is for those who want to do it themselves but don’t know how to. (Coming next month 👏🏽)

So if you need either of these services or you’re not sure what you need - send me a DM & I’ll get you sorted 🖤

Gem xo

📸This is something I had never heard of before, so when Sharon contacted me asking for help with creating content to pr...
11/10/2024

📸

This is something I had never heard of before, so when Sharon contacted me asking for help with creating content to promote her new venture I was so intrigued.

I attended a class before the content day just to get a feel for it & understand what it’s all about.

Laughter has so much power - did you know that?

Laughing can destress, ease tension & anxiety, helps heart health & mental health as well strengthening the immune system - you also walk away with an aching face & stomach 🤪🤣

I urge anyone who could be doing with destressing to attend one of Sharon’s classes or get in touch with her if you are a business owner looking to do some employee wellness.

Located at 🍂

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Probably my favourite photo of all time 🫶Me & my wee bro cheering on my Dad on his first ever 10k which he completed in ...
07/10/2024

Probably my favourite photo of all time 🫶

Me & my wee bro cheering on my Dad on his first ever 10k which he completed in 58 mins 👏🏽

So so so proud ✨

I’m back my holidays & back at it 💻Sooo much to catch up on… 🥹I’ve got content days coming out my ears, social plans, we...
02/10/2024

I’m back my holidays & back at it 💻

Sooo much to catch up on… 🥹

I’ve got content days coming out my ears, social plans, websites, email strategy, networking, podcasts & not to mention CONTENT SCHOOL eeekkk - for everyone keeping their eyes open, it’s coming - I promise 🍂🍁

I have limited availability for the remainder of 2024 - if you’re business needs a content shake up get in touch & let’s get a date in the diary ✍🏽

Oh & keep being fab small businesses 🤘🏼

Gemma xo

Week in the life at 📸1. Working so hard on Content School - coming soon (🤞🏽)2. Fun content day with 🐾3. Editing & subm...
23/09/2024

Week in the life at 📸

1. Working so hard on Content School - coming soon (🤞🏽)
2. Fun content day with 🐾
3. Editing & submitting all content for 👩🏼‍🦰
4. Shooting content for a Laughter Yoga class that has the power to de-stress in the most wacky way - if you don’t know, get to know 😆
5. Back at to create social content for the team 🫧
6. Invited to the launch of - a Glasgow society for women in business 💁🏼‍♀️
7. Went to theatre with my wee mammy 🎤
8. Recorded two new eps of Hype Club at - watch on , listen on - follow on HYPECLUBPODCAST for lots of little snippets 📸

It’s been busy…

Gem xo

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New ep of Hype Club LIVE with Strength In Movement 🎙️on Spotify & YouTube - Gem xo #hypeclub #podcastuk #smallbusinesspodcast #smallbusinessuk #glasgow

Season 2 - Episode 1 - LIVE 🎙️ with Hollie of MotherZen (on instagram) ✨ Link in bio to listen on Spotify xo

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