JPS on Socials

🎓 2024 MARKETING SUMMIT CUMBRIA 🎓 Recently JPS on Socials was asked to be part of a Marketing Summit, The first of it’s kind, held right here at Furness College, Barrow-In-Furness 📍 So, what is is? Simply put, this Marketing Summit is going to be a full day of education, dedicated to helping your business learn about or level up your Marketing. 🎓What will it include? - SIX Masterclass on various hot topics - Panel Q&A’s - Workbooks - A chance to WIN Prizes - Networking Opportunities But ultimately; education, motivation and accountability to help drive your business forward. 📈 Delivered to you by Mel Newton and Ian Ireland who have a combined 40+ years in the industry, and then myself… I will be doing 2 masterclasses on “Content Marketing” and “Organic Social Media”, the two areas in which I have generated millions of views and thousands of pounds for myself and businesses over the last few years 🏆 Our goal is to not just share our knowledge, but focus on aspects for instant implementation. Friday the 18th of October, right on your doorstep, this is day you will not want to miss. 📱 DM me “Summit” and I will send you a link with more information!

“Three, free resources” was quite the tongue twister this afternoon. Anyway, you heard the man, jpsonsocials.com is officially launched 🙌🏼 And with that you can help yourself to THREE, FREE resources to say thank you for sticking around even when content is sparse 🫡 The new resource “Instagram Account Audit” is one arguably the best to date & something I could/should definitely be charging some 💰 for… BUT instead i’m giving it away instead! Those who have seen it got some serious value from it, so I suggest you give it a read too 🤌🏼 Comment “Website” and i’ll DM a link 🔥 Peace out ✌🏼 . . #instagramaccount #socialmediamarketing #socialmediaadvice #socialmediaagency #socialmedia101 #socialmediatips #igguru #instagramexpert #uksocialmediamanager #socialmediamanagerlife

How are you generating ideas and planning out your content? A lot of people on here talk about having structure and strategy in place with a defined content plan But have too much structure and it will lead to a lack of creativity or the inability to be flexible. May people on social media don’t live in the real world, things are reactive. Especially businesses, I can’t tell you one business owner (especially a busy one!) who has there next week planned out to an absolute T You have to embed a little bit of flexibility for that to happen. 👉🏼 Have structure to allow you to be consistent 👉🏼 Have flexibility to allow to you be reactive, creative, authentic and entertaining. Manage a mix of both, and you’ll go far . . #socialmediastrategist #socialmediastrategies #socialmediatips #socialmediamanager #smma

Did you know this? You content will get surpassed by Instagram if it has the logo of it’s main competitor. Simple as that. I know it’s so easy to repurpose content from platform to platform, but it doesn’t really work like that! Too many brands, businesses (and people in general really!) are trying to cut time and share content that has the other logo on it. Harsh truths, but it makes your profile look lazy and unprofessional Stop promoting their main rivals on your profile! . . #socialmediatips #socialmediaadvice #socialmediamarketingagency #socialmediamanagerlife #igtipsandtricks #igforbusiness #igadvice #igtips #instatips

Looking for a one-stop shop? Yep, thats us. Check our highlights if you don’t believe me. We understand that when it comes to a holistic view of “content” it can be an absolute minefield. Graphics? Photos? Videos? What to post? Where to post it? How to post it? So many questions, but don’t worry, I can assure you we have the answers. At JPSonSocials we work together to understand your goals, objectives and even budgets to set a realistic plan to help you learn about or level up your social presence. Don’t wait until it’s too late… But don’t worry, free advice will always be posted here too 🫡 . . #socialmediamarketing #barrowinfurness #socialmedia101 #contentagency

💡 LIGHT IT UP 💡 Sick of your photos & videos looking like they’ve been filmed with a potato? 🥔 Before getting yourself some of the top of the range camera gear, treat your business to some proper lighting ⚡️ I guarantee it will make your photos look sharper & your videos less grainy 🙏🏼 💰 You can pick up ring lights and small white/RGB lights on amazon pretty cheaply, so make your content “pop” without spending a fortune! 🫡 Follow for more . . #socialmediamarketing #smallbusiness #socialmediatips #contentcreationtips #smallbusinesstips

Are you conscious about the words you use? Well, you should be… When trying to “help” people we tend to give advice based on our own experiences, therefore leading with an “I” when talking about the specific problem This is because we like to share our experiences in the hope the others will then resonate But Social Media doesn’t work like that, in fact it works works in a completely different way. If someone was constantly talking about themselves you would soon switch off or scroll away. Try to come at it in a different way, and aim to hook people in by speaking directly to them directly. ☑️ This is how YOU… ☑️ YOU need to stop and try… ☑️ I guarantee YOU don’t know… ☑️ If YOU do this then… See how you push the agenda onto the viewer, and not something about yourself? Have a think before you script or caption next time… and follow for more 🙌🏼 . . #socialmedia #socialmediamarketing #uksocialmediamanager #contentmarketingtips #businessownertips

Not confident to talk on camera? Don’t worry, nobody is. Not straight away, anyhow. My videos might look easy & flow because of this simple trick: Reading a sentence or 2 at a time, before continuing on with you script/wording Then, later on in the editing process you can cut it to make a flowing video that makes you look like a pro Fake it till you make it, right? Editing app: @capcutapp Give if a try 🙌🏼 . . #socialmedia #socialmediatips #contentmarketing #socialmediamanagement #socialmedia101

Big statement incoming! Here are some agency red flags to look out for: 🚩 Always trying to be in your videos/content 🚩 Collaborating with you on every post 🚩 Always asking to be tagged in every post 🚩 Constantly oversharing about your business 🚩 Not setting boundaries before working with you People are too quick to shout about what they’ve got going on, especially here in IG. This is obviously differs from client to client and job to job. Just make sure you have the conversations first 🙏🏼 . . #socialmediamarketingagency #contentagency #digitalmarketingagency #agencylifestyle #smma

Very pleased on both a business and personal level to get to a stage to be able to give back to my community. Although only a small amount, as a collective I know it will help massively, even by just spreading the word. St Mary’s hospice is celebrating 35 years and is one of those charities that becomes to backbone of a local community, I think everyone will have had some sort of connection to the services they offer, whether it be a family member, friend or colleague. This is just a little preview into a small launch this morning, it’s hard to capture the real work these nurses and volunteers put into this place but hopefully this can be a path to sharing more of the story 🙏🏼 Looking forward to being part of this initiative alongside other local businesses, if you would like to know more about getting involved, then feel free to get in touch 😊 . . #socialmedia #stmaryshospice #ulverston #cumbriabusiness #socialmediauk

You never truly know whats around the corner… I’ve had many of these in the past 3 months. Feeling like what has been posted is going nowhere, or being seen by anybody, then out the blue somebody pops up asking for help. One of the greatest positives of consistently is always being in the presence of mind, even if you don’t feel like doing it. Not chasing views, not chasing followers but giving honest information to those around you. Word of mouth can often spread faster than an IG post, just make sure you’re always in the conversation. Comment “IDEAS” and kick start your posting TODAY!

Asked owner and head coach @mattygreencoach of @cumbriastrength 2 questions during our shoot today. > How does does social media benefit your business? > Why did you decide to invest in it? This was an off the cuff answer with no prep or prior knowledge I was going to ask this, the aim was to get the most honest answer possible And this is what he said… Do you agree? . . #socialmediaadvice #socialmediaideas #contentmarketingtips #tipsforbusinesses #investinsocials

Why the sudden change? We spent nearly 6 months “creating” the content you’ve seen for the last 60 days, and there is so much more that will just collect dust… for now 🤣 There where a few things I noticed, and they are mentioned in this reel… Over hyped is dying out, people are becoming more accustomed to it because there is so much of it. People are sick of it and skipping by It’s also evident in my analytics and my analytics which content is preforming best. Off the cuff reels that take 5 minutes to put together are out preforming reels that needed to be: Planned, Scripted, Filmed in a studio, Cropped, Sent to an editor, captioned and then posted. You should be able to just grab your phone and record, without worrying if it is going to “fit in” with what you post. Content simplified. All the signs pointed to making the switch, so here we are! ✅ Just be you ✅ Show the process ✅ Just post it 🫡 Follow for more . . #socialmedia #socialmediamarketing #socialmedia101 #contentagency #igtipsforbusiness

Made an exec decision this weekend to change things around, for now 🫡 Life & Social Media moves quickly, and is full of surprises. A lot has changed in the last few months and you have to be reactive and adapt to it. New style and new goals. Time to get real, i’m looking forward to taking you on the journey, in real time 🙌🏼 . . #socialmediamarketing #socialmediamarketingagency #contentagency #barrowinfurness #contentcreator

Catch those? How can we been SEEN in a world full of short attention spans? 7 quick tips, just for you: 1️⃣ - Post when your audience is active (Review your analytics!) 2️⃣ - Take up as much real estate as possible. f*ck square & landscape posts 3️⃣ - Engage with your audience & community 4️⃣ - Solve your audiences problems. Why do they need this? 5️⃣ - Be loud & be proud. Show off who you are 6️⃣ - Start everything with a HOOK! 7️⃣ - Show the faces behind your business. 🫡 Hope they helped . . #socialmediamarketing #igforbusiness #socialmediamanagement #contentagency #socialmediauk

‼️ EASY CONTENT HACK 4 ‼️ The shades are back for their final appearance, due to breaking heading a beachball at a party 💔 Anyway, back to the topic at hand… Before and afters (i.e positive case studies) are the absolute backbone of any business, not just on Social Media. Showing off your results, and how you’ve helped all while providing a way for people to envision their path when they choose to take the journey with you is the ultimate winner to capturing new leads and increasing your customer base And remember: Please do not feel the need to only share only the BEST results, or feel like yours are not good enough compared to others. Any win is a win. ⁉️ Have you shared a case study recently? . . #instagrammarketingtips #instagrammarketing #businessownertips #instagram2024 #socialmediagrowthagency

‼️ Consistency Hack ‼️ Create Timeless Content. Consistency is one of the biggest topics here in the Social Media space, and one way you can overcome this is by creating & documenting a variety of content that is… timeless! Timeless both within your business or from the wider industry. Utilise both. You do not need to reinvent the wheel, you do not need to constantly think of brand new ideas and you do not need to believe everything happened in the moment Reuse, repurpose and repeat. It doesn’t matter, as long as you show up . . #iggrowthhacks #instagrammarketingstrategy #instagrammarketingagency #socialmediaagency #socialmediatips

😮 WITHOUT AI 😮 I know, please don’t tell anyone that we’re going back to the old school 🤫 > Develop as many ideas as possible > Get the buy-in from those around you ⁉️ When was the last time you did a content brainstorming and ideas generation session? If you need any help, or want somebody to facilitate, you know where to find me! . . #socialmedia101 #ContentMarketing #socialmediastrategies #socialmediastrategist #instagramtips101

👇🏼 TYPES OF CONTENT 👇🏼 First to note: These are NOT your content pillars. They are different (See previous reels) Look, this is an old-school method of trying to understand actual WHAT type of content you should consider posting through your social channels but it is something I still find truly beneficial We all have different goals here on Social Media, and whether it is to grow and/or build a community these 4 will always align You just need to be careful you don’t lean too far to one side: 📲 Post too much personal content and your business will not be taken seriously 📲Try to constantly sell then you will not build a community 📲 Only share tips and tricks, or hop on entertaining trends and your business will never make sales The balance will depend on your business goals and objectives, and trialling out a variety of styles. ⁉️There is no need to get too deep into this subject, but take a look at your content right now, are you incorporating a variety of types into your posting? . . #socialmedia101 #socialmediadvertising #iggrowthtips #instagrammarketingforbusiness #socialmediagrowthstrategy

Fridays are for showing off Studio Sessions 📸 Thank you to @jogreenfieldthephotographer for lending us her space 🙏🏼 . . #jpsonsocials #socialmediamarketingagency #contentcreating