Performance Marketing World

Performance Marketing World The global media brand for performance marketers that want to be informed and inspired by successful

The devil wears Prada: an influencer’s story“This is an industry dominated by women and essentially created by women yet...
15/09/2022

The devil wears Prada: an influencer’s story

“This is an industry dominated by women and essentially created by women yet women are still massively disrespected and underpaid, compared to men.”

From getting fired from multiple jobs, to working with the likes of Dior and Neutrogena, PMW speaks with influencer to share her journey that tracks the ‘arrogance’ of print titles to the performance-led world of the creator economy.

Planning ahead for the Golden Quarter? Want to know what the experts are expecting? PMW launches our ‘Playbook’ series f...
13/09/2022

Planning ahead for the Golden Quarter? Want to know what the experts are expecting? PMW launches our ‘Playbook’ series for in-house marketers – beginning with Retail Brands.

From Christmas planning tips to ‘mystery boxes’, the new 7-part report combines exclusive consumer research and expert panels to help retail brand marketers navigate a frugal festive season.

Read on... https://www.performancemarketingworld.com/article/1798509/not-so-golden-quarter-retail-pmw-launches-playbook-series-in-house-marketers

Join on our Instagram at 1pm BST on Wednesday 27 July to talk live to , Head of Brand Partnerships at .hq. India has be...
22/07/2022

Join on our Instagram at 1pm BST on Wednesday 27 July to talk live to , Head of Brand Partnerships at .hq.

India has been at LTK for five years and implements full funnel marketing growth strategies for leading global brands. She is also an influencer in her own right and applies her knowledge of both sides of the industry to craft award-winning influencer marketing tactics.

She will be joined by influencer and Gurjit Degun from .

Join us on Wednesday and ask questions to the panel live! Read more here https://www.performancemarketingworld.com/article/1793774/dont-miss-pmw-live-instagram-episode-2-symbiotic-relationship-brands-influencers

Join on our Instagram at 1pm BST on Wednesday 27 July to talk live to about influencer marketing with brands!Emily’s c...
22/07/2022

Join on our Instagram at 1pm BST on Wednesday 27 July to talk live to about influencer marketing with brands!

Emily’s content focuses on lifestyle, sexual wellness, mental health, female empowerment and business. In 2021 she founded , a platform of resources to help women in business.

She will be joined by , Head of Brand Partnerships at .hq and Gurjit Degun from .

Join us then and ask questions to the panel! Read more here: https://www.performancemarketingworld.com/article/1793774/dont-miss-pmw-live-instagram-episode-2-symbiotic-relationship-brands-influencers

Cost of living crisis fuels UK searches, while people look for aid to get on the property ladder and travel still high o...
19/07/2022

Cost of living crisis fuels UK searches, while people look for aid to get on the property ladder and travel still high on the agenda

‘Cheap’ make-up and ‘package holidays’ see a rise in search, and a special report from MediaVision shows interest in second-hand fashion climb this year at the expense of ‘fast fashion’ stalwarts.

Read on here: https://www.performancemarketingworld.com/article/1792448/cost-living-crisis-fuels-uk-searches-people-look-aid-property-ladder-travel-high-agenda?utm_medium=EMAIL&utm_campaign=eNews%20Bulletin&utm_source=20220712&utm_content=Performance%20Marketing%20World%2012.07.2022::&email_hash=

Join Performance Marketing World on Instagram next week on Tuesday 5th July at 12:30 pm for our live discussion in influ...
30/06/2022

Join Performance Marketing World on Instagram next week on Tuesday 5th July at 12:30 pm for our live discussion in influencer marketing with .
📣
We’ll hear from , who has been a Skinny Tan Ambassador since she left the Love Island villa in 2021 and helps the brand boost awareness, drive interest amongst a younger consumer and supports new product launches. She will be talking alongside , Global Head of Communications for Skinny Tan, discussing how brands can make the most of their influencer marketing.
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LINK IN Performance Marketing World] BIO FOR MORE INFO
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Join us on Instagram next week Tuesday 5th July at 12:30 pm for our live discussion in influencer marketing. We’ll hear ...
30/06/2022

Join us on Instagram next week Tuesday 5th July at 12:30 pm for our live discussion in influencer marketing.
We’ll hear from , Global Head of Communications at . She heads up the social, PR and influencer start get across Skinny Tan and has implemented a cross-functional tiered system of working with content creators in a way that supports multiple business needs. She will be joined by 2021 Love Islander and Skinny Tab Ambassador,

LINK IN BIO FOR MORE INFO

07/04/2022

Its flagship bricks and mortar shops may be slated to bite the dust, but the 260 new till-free grocery outlets set to launch across the UK could change not just how we shop but how we advertise.

BRAND NEW UNDERCOVER REPORT: 8 things you think you know about the metaverse – none of which are entirely trueThe metave...
31/03/2022

BRAND NEW UNDERCOVER REPORT: 8 things you think you know about the metaverse – none of which are entirely true
The metaverse has been hyped as the next big thing since Zuckerberg’s $10bn VR rebrand last year. In this special report, PMW uncovers the facts behind the myths to find out if (and when) you should invest in this brave new virtual world.

READ MORE ON THE METAVERSE HERE:

https://www.performancemarketingworld.com/article/1751106/8-things-think-know-metaverse-%E2%80%93-none-entirely-true

BRAND NEW UNDERCOVER REPORT: 8 things you think you know about the metaverse – none of which are entirely trueThe metave...
31/03/2022

BRAND NEW UNDERCOVER REPORT: 8 things you think you know about the metaverse – none of which are entirely true
The metaverse has been hyped as the next big thing since Zuckerberg’s $10bn VR rebrand last year. In this special report, PMW uncovers the facts behind the myths to find out if (and when) you should invest in this brave new virtual world.

READ MORE ON THE METAVERSE HERE:

https://www.performancemarketingworld.com/article/1751106/8-things-think-know-metaverse-%E2%80%93-none-entirely-true

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Videos

🚨DEADLINE REMINDER🚨 #PMWAwards 1 more day before the entry deadline! Don’t miss out on the chance to be recognised as a top performance marketer. Link in bio.

How will AI affect influencer marketing and social media? Scott Guthrie from the Influencer Marketing Trade Body takes us through the creator marketing sector through its stroppy teen years, Kim Kardashian crypto fails and now cementing itself as a serious and lucrative marketing channel. Listen in the link in bio and click ‘Podcast’. #performancemarketing #business #future #socialmedia #influencermarketing #influencer #kimkardashian #creatoreconomy

How do you legislate for something transforming at warp speed? Drake, Ed Sheeran and Grimes have been headlining the news of who really owns the music. Who’s next? To get the full episode from the Performance Marketing Unlocked podcast go to the link in bio and click ‘Podcast’. #performancemarketing #tech #ai #music #chatgpt #drake #edsheeran #grimes #marketing #future #businiess

Does anyone actually know how AI will impact the future? Kate Cox, Chief Marketing Officer at AI scale-up BrightBid explains why you should never let a human do a machine’s job and what this will look in the years to come. Search for Performance Marketing Unlocked in Apple or Spotify podcasts to listen to the latest episode, or go to the link in bio and click ‘Podcast’. #podcast #ai #chatgpt #tech #marketing #performancemarketing #future #business

What’s better than buying ads...? @beavertownbeer ‘s Tom Rainsford and @hbdragons_co Paul McEntee go deep into marketing during halloween in the latest Performance Marketing Unlocked podcast. Harvard Business School please can you fact check... Listen to the latest ep in the link in bio, and click podcast, or search for Performance Marketing Unlocked in your favourite podcast app. #podcast #marketing #halloween #performancemarketing #business #fyp #video #advertising

Be honest, have you stolen a @beavertownbeer glass? In the latest episode of Performance Marketing Unlocked, we sit down with Beavertown’s Marketing Director and the CEO of PR agency @hbdragons_co. Listen to the full ep in the link in bio!

Google Maps in the metaverse...? There's many unanswered questions regarding the metaverse and Web3... Do we really know what the future of Web3 looks like? Who's going to be in it? How will it change our lives? Our latest Attention Seeker, Suresh Balaji .eth, co-founded the Web3 Marketing Association to regulate this unpredictable, unnerving and exciting new space, and provides us with some answers of what to expect. Tune in to find out what our lives could look like in the years to come... https://www.performancemarketingworld.com/article/1801335/web3-losing-touch-reality-%E2%80%93-attention-seekers-s2e2 #marketing #future #google #web3 #metaverse #podcast

Latest Attention Seekers episode is out! Abha Gallewale from ASICS is our latest attention seeker... tune in to hear her ratings of the industry and attempt the 'Re-sell me a pen' challenge! https://www.performancemarketingworld.com/article/1751977/will-smith-oscars-moment-attention-seekers-podcast-episode-3 #asics #podcast #willsmithslap #bollywood #metaverse #Oscars

Listen to our latest episode of Attention Seekers on Apple, Spotify or Acast! Artfinder's Joshna Rughani talks to us about the metaverse and more... Listen to the whole episode here: https://www.performancemarketingworld.com/article/1749635/attention-seekers-episode-2-metaverse-telephone-boxes-harry-potter Don't forget to send in suggestions for our next guest's 're-sell me a pen' challenge! Contact us at [email protected], or on any of our socials - Facebook, Twitter, LinkedIn and Instagram! #linkedin #instagram #facebook #metaverse #art #artfinder #tech #advertising #marketing #creative #brands #podcast #apple #spotifypodcast #web3 #harrypotter

What's Charles Cadbury so excited about? 3 DAYS TO GO! Have you been picking up the clues...? #countdown #news #marketing #digitalmarketing #performancemarketing #design #tech #data #brand

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