Eat Drink Media

25/02/2022

Identify your audience. Your ideal avatar. Create content for a particular reader. For a specific customer. Have a clear idea of their priorities, challenges, and preferences. What food and drink they like. What career they are in? Are they students? Do they have children? Asking yourself these questions will narrow down your audience and focus your digital voice.

Understanding your audience. Digging deep beneath the numbers and learning about them in relation to their:

1️⃣ Motivations
2️⃣ Needs
3️⃣ Behaviours
4️⃣ Challenges
5️⃣ Pain points
6️⃣ Goals

And that audience can of course be existing customers, potential new customers, of customers' customers, and past customers.

If you don't know your audience. Then of course let's jump on a discovery call and we can help address your business marketing needs. Always here to help!

+44 (0) 7746 409506
[email protected]
https://buff.ly/3saihh9

22/02/2022

Here at Eat Drink Media we focus on an intelligent approach. Not some scatter gun strategy. Food & drink marketing is vital in ensuring that the investment made in creating a fabulous concept is rewarded by success. We focus on sales. Not virtual noise.

With the growth in omni channel and smart search devices we incorporate these into the marketing mix. We give you the necessary, dedicated & focused voice your brand has been crying out for.

If you'd like to explore how we can give your food and drink business the necessary marketing boost. Please drop us a call/email and let's find out how we can address your needs.

+44 (0) 7746 409506
[email protected]
https://buff.ly/3saihh9

16/02/2022

Some of you may be thinking, “Come on! I’ve commissioned a lovely website. My social media platforms look ok. Why must I create targeted, variable content, too?” That's because customers have a short attention span. Every post you share is just a click away from being ignored by your followers. If indeed they are your followers.

If this sounds like extra hard work, that’s because it is. But the benefits of content marketing far outweigh the time, money and effort that goes into it. Over the next week I'll be posting seven tips and tricks that will make your social media sparkle and shine like no other.

Taking time to create an informative website and completing your social profiles is commendable and essential to your online marketing strategy. But once your potential customers have seen this information, what motivation do they have to return? Where is the ongoing value?

When you produce and distribute content consistently, you not only provide ongoing value to your audience, but you also show search engines like Google that your content is fresh, relevant and valuable to the conversation. In other words, you give yourself a boost in the search rankings.

All this takes time and effort. And its not a quick short term fix. But it can be done with the correct marketing strategy. That's where businesses like Eat Drink Media. A digital marketing agency with one foot in the food and drink industry. Can help you move forward as efficiently and effectively as possible.

Let us help you communicate better with your audience. We are here to help. Drop us a DM for a free discovery call. Have a great day. x

+44 (0) 7746 409506
[email protected]
https://buff.ly/3saihh9

16/02/2022

We’re a nation obsessed with coffee, as it turns out, with 81% of Brits visiting a cafe regularly. But this £10.1 billion business sector. But it's fair to say that nearly half of this extraordinarily buoyant sector is dominated by the big boys, the branded coffee chains.

Many independent coffee shop owners are still feeling the pinch following recent lockdowns. So let’s consider some of the reasons customers should spend their hard earned money in local, independent coffee houses instead...

Branded venues are expensive;
Their decor is the same, no matter which store you visit;
The end product, the coffee, actually, isn’t that great;
The queues are long and noisy;
The locations are commercially driven within shopping centres, airport lounges or branded faceless high streets;
Table service isn't available nor is the option to run a tab.
Put it all like this, an independent coffee wins hands down, doesn’t it?

So let's support our local brew house, an essential part of our nation's shopping habits. My favourite has always been a Flat White. Even before it became THE coffee of choice. It's strong. The quantity of milk is more manageable than a Latte. Not to mention the foam gives it a creamy element. But that's just me!

Have a good day folks and shop local. 🙏 ☕️ 💙

15/02/2022

Social media refers to interactions between people in which they create, share, and/or exchange information and ideas in virtual communities and networks. This seems pretty straightforward. Right?

Social media is about conversations, community, connecting with the audience and building relationships. It's not just a broadcast channel or a sales and marketing tool.
It must be authentic, honesty and with an open dialogue. Social media is not a one way communication tool. It enables you to respond. Listen first, speak later. Be compelling, useful, relevant and engaging. Offer value. Don't create noise in what is already an extremely noisy environment.

Let us help you communicate better with your audience. We are here to help. Drop us a DM for a free discovery call.

+44 (0) 7746 409506
[email protected]
https://buff.ly/3saihh9

15/02/2022

The recent global health pandemic has undeniably altered life as we know it. Consumers are settling into new purchasing behaviours and shifting their media consumption due to COVID-19. This has forced marketing managers very much like myself to reassess strategies that have worked in the past. New consumer behaviour must mean new marketing behaviour. And this applies to all individuals whether marketeers or business owners.

Historical data has now become unreliable. Old habits are no longer a barometer for a forward-thinking strategy. Everyone must adjust to this new normal We must be able to fully embrace a new way of understanding our consumers and how their habits have changed. It's a new way of doing business.

To see how Eat Drink Media can fully adapt to these global changes. Drop us a DM.

+44 (0) 7746 409506
[email protected]
https://buff.ly/3saihh9

14/02/2022

During my restaurant days the 14th of February was always viewed as hugely frustrating from a business point of view. Tables for couples everywhere, taking up much needed dining space even on the largest of tables. Not exactly the most effective way to maximise covers in a restaurant. The gentleman feeling obliged to do the right thing. To participate in this annual gastronomic tradition. With the only thought racing through his mind. The unwelcome bill. How romantic.

The commercialisation of this day applies to so many aspects of our lives. Look at me and this post for instance. Underneath its glossy exterior is a search for more Instagram followers, increased engagement and ultimately a positive impact on my bottom line.

But today has made me think about love beyond couples buying roses, chocolates and shiny sparkly things. My two daughters Isabelle and Kitty this very morning received cards in the post from their daddy. My mother-in-law over these past few weeks has been shown boundless love by her family and friends following the death of her husband. The daily love I give to my partner as she greaves for the loss of her daddy. And the love I send to all the refugees and displaced people globally (please go to this website - they do the most incredible thing). https://choose.love/

So. To quote Love Actually. "Let's Get The Sh*t Kicked Out Of Us By Love!".

Or perhaps more appropriately. "Love, Actually, Is All Around".

💙💚💛💜❤️

+44 (0) 7746 409506
[email protected]
https://buff.ly/3Idcn5b

09/02/2022

When we talk about click-through rates, what we’re really measuring is subscriber engagement with each part of your email. We can see what resonated in the message, including notable hyperlinks, strong CTAs, and compelling images.

Your click-through rate offers insight into how many of your total subscribers are visiting your website and ultimately convert through email. Comparing your open rates, click-to-open rates, and your click-through rates can reveal where your email marketing campaign is weakest.

Here are some tips to help improve your click-through rate:

Create stronger segments so you always send the most relevant content
Refresh your templates or start over by building a new a custom template
Maintain your brand voice throughout your messaging
Improve your calls-to-action through clear copy and better design
Offer strong incentives to capture subscribers’ attention
Ensure your subject line accurately reflects the content of your emails
A/B test what works

If you require some more information regarding email marketing, social media account management, or anything digitally marketable. Get in touch with us at EAT DRINK MEDIA and lets have a complimentary discovery call.

+44 (0) 7746 409506
[email protected]
https://buff.ly/3saihh9

07/02/2022

Have you mapped out your Valentine's Day marketing plan yet? Well Facebook has come up trumps yet again and generated this very handy guide, a four-page overview even, on how you can tap into the upcoming romantic excitement with your brand.

https://buff.ly/3LduhqR

As always drop us a DM for more romantic tips and tricks for your digital marketing plan for 2022. 💙💚💛💜❤️

+44 (0) 7746 409506
[email protected]
https://buff.ly/3saihh9

04/02/2022

The content you post on social media has the power to turn heads and turn your followers into fans. You want a small number, almost a tribe, of faithful customers who trust in your brand implicitly. Social accounts with massive followers are just vanity projects.

Also. Don't post for posting sake. Don't add unnecessary noise. It gets lost in the world wide web. Everything starts with content. Writing. Stories. Novels. Films. Dissertations. Laws. How to engage is the key. But how does this help the business? Just like SEO. It takes time before you see traction.

There isn't one cookie-cutter social media strategy that will guarantee success. There are however specific steps that over time will help your brand and business grow. To see how Eat Drink Media can galvanise your social media, drop us a DM.

+44 (0) 7746 409506
[email protected]
https://buff.ly/3saihh9

03/02/2022

Do you have a drinks brand looking at refreshing your digital marketing strategy? Searching for fresh digital content specifically targeted at your customer base? Looking for a powerful voice that makes you stand out from the crowd?

Here at Eat Drink Media that's exactly what we do. THE niche drinks marketing agency in the South West. Let's schedule a free 30 minute discovery call to help find your specific digital voice.

+44 (0) 7746 409506
[email protected]
https://buff.ly/3saihh9

03/02/2022

Gen Z consumers have grown up with social media and eCommerce. They increasingly expect brands to cater to their specific needs. They also know that they have both the means to publicly criticise a business due to negative interactions, and the capacity to easily switch, with a simple online search providing a range of competitor brands.

Expectations surrounding customer service and response have subsequently increased, and it’s important for brands to consider this in their engagement and actions.

To see how Eat Drink Media can take your social media further, maintain its relevance to the Gen Z consumers, and generate a stronger bond with this huge demographic, drop us a DM.

+44 (0) 7746 409506
[email protected]
https://buff.ly/3saihh9

02/02/2022

Seeing growth from the seeds you planted. It’s always nice to see this growth, isn’t it? In my business, I planted the first seed when I took the leap and quit my hospitality, food and wine businesses. But I still wanted to help others. I wanted to leverage my extensive experience in these industries with passion and empathy. And it is from there that sprouted Eat Drink Media. A side hustle that I love and which is growing every single day. Now, I help other entrepreneurs push their businesses even further with a plethora of digital marketing solutions. From social media management, content generation, SEO, product development, and so much more.

Want to learn more about what I do? Shoot me a DM or head to my website for more info.

+44 (0) 7746 409506
[email protected]
https://buff.ly/3saihh9

02/02/2022

Who else has the itch to travel?! The next chance I get, I’m going to take a long weekend and travel to one of my dream vacation destinations - Bordeaux. Arguably the wine capital of the world, with a host of Michelin stars scattered across its bistro lined side streets. Steak frites for breakfast, lunch and dinner anyone? What location is on your traveling bucket list? Drop an emoji hinting at your dream vacay and let’s see if I can guess the location! Ready, GO!

Drop me an epicurean DM if you want some insights into wine-focused holidays this year be it Bordeaux, Loire, Rhone or even Champagne. I may be able to help you.

+44 (0) 7746 409506
[email protected]
https://buff.ly/3saihh9


1 w

24/01/2022

Are you a coffee-focused business owner looking at refreshing your digital marketing strategy? Looking for tailored digital content specifically targeted at your caffeine loving customers? Looking for a powerful voice that makes you stand out from the buzzing crowd?

Here at Eat Drink Media that's exactly what we do. THE niche drinks marketing agency in the South West - helping barista-proud businesses across the board.

Drop us a DM, jump on a discovery call or if local let's grab a brew and discuss how we can give your marketing content a fresh and healthy boost in 2022.

+44 (0) 7746 409506
[email protected]
https://buff.ly/3Idcn5b

24/01/2022

24/01/2022

One of my goals for this year was to branch out into helping other entrepreneurs with branding, strategy, business development, basically helping others by fully leveraging my extensive experience in the food and drink world. Recently, I did just that, and it was SO MUCH FUN! In order to continuously serve others, grow a thriving community and live my mission of collaboration versus competition, as well as to be the best in my profession i can be, I’m constantly pushing myself to try new things. This is why I’m excited to share my new blog post with you starting from next Monday. If you’re looking to get started on your digital presence, are struggling with content, social, branding, ask me ANYTHING, this would be a great place to start. Keep an eye out on the link in my bio to learn more!

As always feel free to drop us a DM or let's jump on a discovery call to discuss how we can start 2020 with a bang.

Have a great week. 😎

+44 (0) 7746 409506
[email protected]
https://buff.ly/3Idcn5b

21/01/2022

Are you a wine business owner looking at refreshing your digital marketing strategy? Looking for fresh digital content specifically targeted at your customer base? Looking for a powerful voice that makes you stand out from the crowd?

Here at Eat Drink Media that's exactly what we do. THE niche drinks marketing agency in the South West - helping oenophile-focused businesses across the board.

Drop us a DM or let's jump on a discovery call and discuss how we can give your marketing content a fresh and healthy boost in 2022.

+44 (0) 7746 409506
[email protected]
https://buff.ly/3Idcn5b

21/01/2022

I hate to admit it, but sometimes my girlfriend Carrie has to drag me out of my home office at 6pm to eat dinner. I don't want to. But you know what? I’m passionate about what I do, and I love who I do it for. At the end of the day, I work hard because it’s what makes me feel as if I’m truly living my purpose. I want to have the kind of life where I'm calling the shots. Who or what are you hustling for?

As always feel free to drop us a DM or let's jump on a discovery call and discuss how we can give your social media platforms a kickstart in 2022.

Keep on hustling people. 😎

+44 (0) 7746 409506
[email protected]
https://buff.ly/3Idcn5b

21/01/2022

Sharing Secrets - About Me

Hi, friends! To those who are new to my feed, welcome!

If you’ve been following me here for a while, I’m sure there’s a ton about my life you already know, but I like to take some time every now and again to (re)introduce myself. This time, I’m going to share 3 things that hardly anyone knows (yes, I still have a few secrets!):

1. I used to be a Sommelier (I have a Diploma in Wines & Spirits I'll have you know 😊)

2. One of my favourite pastimes is skiing. If I didn't live in Cornwall. I would be up high in a ski lodge somewhere. Still enjoying a pasty though!

3. I was recently diagnosed with Bipolar Type II. Mental health is a huge topic right now I know. And I will discuss my trials and tribulations with you all very soon. But I'm in good company with Stephen Fry and Carrie Fisher to keep me sane.

Now it’s your turn to share your secrets in the comments below! ⬇️ ⬇️ ⬇️

Of course in the meantime let's hop on a discovery call and chat about all things digital in your world.

+44 (0) 7746 409506
[email protected]
https://buff.ly/3Idcn5b

20/01/2022

I’ve got a life hack coming your way! Ready for it? Just like our phones and computers need to be turned off and updated every once in a while, so do WE! That’s right, sometimes the best way to stay fresh is by unplugging! I’m taking my own advice by exploring the beautiful Bodmin Moor this weekend. Lots of dog walks up to the Cheesewring Quarry. Taking in the fresh air and amazing landscapes of the wild side of Cornwall. I really hope it doesn't pour down!

How about you? What helps you feel refreshed?

So, following on… Could you unplug yourself from your digital worries? Could you let us take control of a fully tailored social media campaign specifically designed for your business and customer base?

Drop us a DM or let's jump on a discovery call and discuss how we can give your social media platforms a kickstart in 2022.

+44 (0) 7746 409506
[email protected]
https://buff.ly/3Idcn5b

06/07/2020

I help owners attract + delight more , boost + .

With a revolutionary solution, that is accessible, adaptive + intelligent - witness improved + operational .

A powerful tool for your business, share menus on social media platforms, increase customer with paperless systems.

Costs vary based on size of establishment and menus. Message me if you are interested and would like a demonstration.

[email protected]
+44 (0) 7746 409506
www.eatdrinkwrite.co.uk

29/06/2020

Client pain points. Restaurant life post lockdown. How I can help moving forward in 2020.

29/06/2020

Birthday wine post in anticipation of later today. 🎉 🇱🇧

24/06/2020

Who am I?

18/06/2020

Not all job titles are the same - here's what makes me different.

Empathy. To know exactly what the food, drink or hospitality business owner is facing in these uncertain times. To talk the talk with chefs, managers, chef patrons, sommeliers, owners and managing directors. To fully understand the highs and lows, the pitfalls and the perils. Not everyone has been immersed so deep and with such responsibility at such an early point in their career as myself. I even recall crawling around on all fours on a certain pool table some forty years ago in my grandparent's family pub. I was destined for hospitality it seems.

Fast forward to 2020. The landscape for has changed forever. Its unrecognisable. The demands on the business owner have never been greater. It's not about pulling the perfect pint any more or keeping a well stocked cellar. The digital landscape in which we exist demands that progressive owners need to be equally savvy with their digital business strategy. That's where I come in.

I bridge the gap between this gulf in demand for contemporary marketing services fully flexible to today's changing landscape. Enabling owners to open their doors post lockdown with a fully integrated solution for their businesses.

18/06/2020

Menu Design Tip #4. Place the items you want to sell in the centre, top left and top right. Psychologists refer to these three areas as “The Golden Triangle” and it refers to the way our eyes tend to move when we are first presented with a menu.

12/06/2020

The “paradox of choice” suggests that the more options we have, the more anxious we are. Psychologists have studied this and made further recommendations to the hospitality industry that a maximum of seven items per category is best. Limit your choices!

11/06/2020

Menu Design Tip #2. Avoid using pound signs. Reminding customers unnecessarily about the currency they are using reinforces the notion they are spending money. Which of course they are. But it can give the illusion they are spending more than they actually are. So soften the financial blow by removing the pound/dollar/Euro. Small psychological tactic that works.

10/06/2020

Menu design tip #1. Include a separate dessert menu. If guests catch a glimpse of a mouth watering dessert, they may not order a starter. Surprise the guest at the end with a bespoke pudding menu with coffees and after dinner cocktails.

10/06/2020

So we are back to an opening date for all UK hospitality businesses that can comply with the new measures from Monday 4th July - "at the earliest".

Alfresco drinking suggestions were mooted for two weeks time but this move now seems unlikely according to pub industry sources. There will be a lot of stale beer that needs to be offloaded alongside fresh beer that needs to be brewed no doubt.

Recruiting hospitality teams again, putting new measures and protocols in place will all take time. The 4th of July might even be put back if a secondary infection spike looms on the horizon.

How much time do you think most pubs, restaurants and bars across the country need to be ready for customers? And do you think the two-metre rule should still be in force?

https://www.theguardian.com/business/2020/jun/09/english-pubs-beer-gardens-open-coronavirus

Downing Street plays down reports it is poised to ease coronavirus restrictions