Kelly Joanne Freelance Brand & Marketing Consultant

04/11/2024

You're probably seeing all the marketing advice out there telling you to do this and that—create more content, follow your content calendar, etc.

But have you considered your distribution strategy?

The best distribution strategy isn’t about creating five new pieces of content every week.

Stop trying to keep up with constant creation if you don’t have time to promote it.

Amplifying and distributing the content you ALREADY HAVE is far more effective.

Revisit your 2022 content (this could be photos on your phone, videos, blogs, previous high performing posts on here, reels), repackage it, and focus on getting it seen.

Distribution, not just creation, could be the key to real growth.

This ^ is a strategic method - Now consider if you're FEELING strategic in your approach to marketing your business? If not, check out my free guide '8 steps to becoming a strategic marketer as a small business owner' - https://buff.ly/48gwRs4

📸 Me talking to a crowd of business owners about marketing strategy Summer 2023.

01/11/2024

We don't have to possess complete knowledge and expertise in every aspect, but it is crucial to have awareness and the ability to make informed decisions across all areas of our business.

Even if it means outsourcing certain tasks to ensure smooth operations and to save you time to focus on delivery.

One of these areas is marketing.

Understanding the reasons behind the content on our social media accounts is essential - knowing the purpose behind what is being posted, whether by ourselves or others.

Questioning the design of our website and the placement of call-to-action buttons is necessary. Why are they positioned where they are?

Why invest in paid advertising and Google Ads? What is the strategy behind these decisions?

If you were questioned about how your marketing efforts align with your business plan, would you be able to provide a clear answer?'

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I have a marketing development membership that will help you to understand and consider marketing at a strategic level, so you know HOW to implement but WHY you're doing it in the first place.

To find out more, visit > https://buff.ly/4e2JSYp

28/10/2024

The algorithm is gunna hate me for this...But I didn't want you to miss out.

Marketing doesn't have to feel messy and complicated. There is an easy way.

Go check it out - https://buff.ly/48gwRs4
😉 🖤

25/10/2024

Your beliefs create your thoughts, your thoughts create your emotions and actions follow.

I'm a big believer in Awareness. Having the awareness of your internal dialogue and not always changing it, but just spotting the common things you say to yourself. Not every day will be easy, and some days we will be hard on ourselves, but all of this ^ shapes your energy towards your life and the steps you take to go after what you want.

Your personal brand can be affected.

I often hear people talk about what they do - their passion, their business - and then dumb it down, they play small. When actually they have so much talent and so much value to give.

Our personal brand, as a one person business owner, is everything we do. Every action. Every time we hit publish or post.

It's not about getting it perfect every time. But we do need to stand by ourselves, champion all the experience and knowledge we have, and if we're starting something new, champion the passion and the vision.

I'm a Marketing Mentor, and I think understanding how I think is important for those that join my membership or my mentorship.

I'm going through this ^ journey too. I'd rather do it alongside you while helping you to learn marketing and develop your business, as I develop my own, than do it alone.

23/10/2024

✨ From one business owner to another… ✨

Even with my experience, I sometimes struggle with executing my own marketing. Can you relate? 🙋‍♀️

For clients, I’ve got the strategy and ideas nailed. But for my business? I’ve had to create a process to stay on track—and I thought I’d share it with you!

✅ Time-blocking & working in sprints
✅ Knowing my energy peaks
✅ Vision-led tasks
✅ Tackling the hardest tasks first
✅ Reaching out for help when needed

If you’re stuck, don’t hesitate to reach out. Let’s help each other grow. 💪

Free Marketing Resource Kit here > https://buff.ly/48gwRs4

18/10/2024

Making a decision is so underrated in business.

If we're not making an informed decision then consistently taking action on it - and analysing the results, we're drifting and not purposeful.

Marketing follows the same path. Research > decide > take action....every day.

11/10/2024

Keep showing up and confidently talking about what you have to offer.

The more you serve others, the more you receive back in return.

I've gained so much business from people I didn't even know were watching. So many people say they love my content, but they don't comment or like it - I love this because we don't all have to follow the 'norm' to make a decision and make a purchase.

But as a business owner you do have to be in the mix and be visible across the spaces that YOUR people hang out for this to even happen.

09/10/2024

Marketing is a people process - it's not just about being creative.

As a business owner you need to understand yourself to project that within your personal brand.

You also need to understand who you are trying to serve - your audience.

There is a whole tonne of self development to be done, and also customer insight and research.

We often focus on social media, lots of doing of marketing, but not much vision setting, strategy and planning and research and analysis - and focusing on us as the lead behind it all, the business owner.

In my marketing development membership, we not only learn more about marketing and brand, we discuss mindset behind marketing and personal brand and we get into conversations about our vision, our ways of working, our development areas - we develop, through and through.

We'd love for you to join - Follow the link in my bio to find out more and subscribe.

02/10/2024

Despite what social media shows you … sometimes we need to say this to ourselves and we need a reminder from others. So here’s my reminder to you 🖤

22/09/2024

Does marketing feel like a jumble of ideas in your head? 🤯

Small business owners often feel overwhelmed when it comes to marketing, but it doesn't have to be messy!

Introducing my 8-Step Marketing Mindset Framework:

1️⃣ Brand Vision
2️⃣ Research & Listen to Your Customers
3️⃣ Messaging
4️⃣ Services & Pricing
5️⃣ Strategy - Your Game Plan
6️⃣ Consistent Action
7️⃣ Reflection & Analysis
8️⃣ Self-Development & Energy 💫

With my Marketing Development Membership, you'll not only learn this framework but have access to a community and mentor (me!) to make the process feel clear, focused, and aligned with your business goals.

Ready to take control of your marketing and grow with support? 🖤

Join Brand Brilliance in Abundance today! A marketing development membership that answers all of your questions and trains you into a marketing guru with a strategic mind.

Link to get started is here - https://buff.ly/4e2JSYp

21/09/2024

17/09/2024

12/09/2024

"Success is the progressive realisation of a worthy ideal" - The outcome of years of research carried out by Earl Nightingale.

Success is the direction that YOU choose. It's the direction that YOU choose to go in with your life.

And that success is a direction which begins with a decision and has nothing to do with anything outside of yourself.

'Progressive' means increasing in severity over time.

'Realisation' means increasing in awareness of the materialisation of the worthy ideal.

'Worthy' - Is this ideal worthy of my attention day after day?

'Ideal' - An idea that you have fallen in love with that consumes your intellectual and emotional self.

I'm reading a book by Bob Proctor, who was coached by Earl Nightingale.

As a business owner, your success probably surrounds financial freedom, time freedom, providing value to others, positively influencing specific people or making a change in an industry.

But how do you steer your business in that chosen direction? How do you ensure that your ideal is not just worthy but also attainable?

Your direction is crucial in achieving this success. And a progressive direction is guided by a personal plan. That plan is twofold: a business plan and a marketing plan.

A marketing plan is the driver towards your goals.

It’s how you connect with your audience, how you communicate your value, and how you build the trust and relationships that convert into long-term success.

Marketing is the bridge between your vision and its realisation.

It ensures that every step you take is aligned with your ideal, progressively moving you closer to the success you’ve defined.

What are your defined ideals? And does your marketing plan align? 🖤

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Hi, I'm Kelly Joanne. I'm a Brand and Marketing Consultant, a lifelong learner, a sports person of 22 years and I've been studying psychology and the human mind for 20 years too.

10/09/2024

Are you feeling overwhelmed by marketing?

You're not alone.

Many small business owners struggle with where to start.

Putting all the pieces of the puzzle together can feel like you're a busy fool.

But there is logic that can be applied to what feels like madness - This logic is built up over the years from working in the marketing industry. 16 years brings clarity. And that's my life's mission to share this experience with you.

In my membership you'll be able to ask questions that I'll answer, you'll get daily tips, personalised guidance and training sessions - all will give you the direction you need to move forward confidently.

Let me link arms with you. Join my membership for the support you need.

Subscribe link in bio, or DM me 'abundance' to get started.

06/09/2024

What do you think about every day? 🫣 Because thats what you really want.

Your goal is what you think about.

Where your energy goes your attention flows.

Your imagination can be used for good. You don’t have to know HOW you’re going to achieve your goal. You just have to desire it so much that you think about it living it and you can enjoy that feeling.

Feeling good about something means you’re in a higher vibration and this frequency will attract more of the same.

Now flip that. Feeling bad, low vibrations, bring the same too 😧

I believe in logical marketing and strategies. You need action and a roadmap and organisation. But you also need to be in the right mindset and frequency for that too.

If you’re ready for all of the above - understanding marketing and having structure and a plan PLUS feeling darn good about yourself and your business, join me - I’m on the same mission. I haven’t got all the answers. I’m learning too. But I want to learn with others and share skills that I hold with those that do not. And that comes from 16 years in marketing and a whole load of self development.

DM me ABUNDANCE if you’re interested in hearing about my private community.

It’s marketing development, business conversation, meeting new people and a splash of manifestation and self development 🖤

02/09/2024

Business is more than just ‘doing’.

But without ‘being’ and working on your self development to up your vibrational frequency, attitude and staying aligned to your vision, you could POTENTIALLY be blocking new business opportunities.

No matter how much marketing you do.

Imagine having a solid business plan and marketing strategy based on your vision and goals, doing the do and taking action, while working heavily on your self development to improve your mentality - imagine the results.

If this sounds like something you’d like to explore and experience, message me ABUNDANCE 🖤

21/08/2024

I love talking about business.

I love talking about making money.

I love talking about tactics, systems, ways to be super efficient.

I love talking about branding, websites, customer journey, colours, customer psychology, emails, call to actions, content.

I love analysing actions and results and geeking out.

I love strategy, roadmaps, planners.

I love working on my mindset to be 1% better every day and challenging myself.

I love telling people things I know and watching them learn.

I love sharing podcasts and books and blogs.

AND I WANT TO DO THIS IN ABUNDANCE, ON MASS, WITH MANY MORE PEOPLE.

That's my vision. That's what I'm going to create.

I'm setting up a private group to chat about YOUR business.

As a member, you’ll have direct access to me for all your branding and marketing questions.��
Plus, I’ll host live sessions on topics you request, providing insights, training, real life examples and strategies to help you and your business be visible.

It's a step out of your comfort zone to move to new places. We'll be open and honest, share the ups and the downs but the focus will always be on creating many more UPS - no matter how big or small, that's the way we're heading - you and me!!!! 🚀 🎈 🔮

This is your chance to learn, grow, and connect with other business owners who are developing in marketing (and business), just like you.��

Register your interest towards brand brilliance today! We'll be going live in September - https://buff.ly/4cplGxJ

20/08/2024

If you printed off all your social posts, all your website pages, your paid ads, your pitch decks and presentations - Would they all looks the same, or similar, would the words paint a picture of you and your business?

How do you maintain brand identity over time?

When you have a small team, that work hybrid, that all write differently, that all have varying personalities?

What about if you're a solo business owner, with a heavy to-do list and packed calendar?

Hayley Maisey, my co-host and fave marketing human, have a podcast called A Measure of Marketing. Episode 8 is all about Maintaining Brand Identity.

If you struggle with this, or feel you need some additional tips, take a listen, or get in touch 🖤

💻 https://buff.ly/3WQS6LZ

🎧 https://buff.ly/3SPKiJ9

PS - Give our podcast a follow across all places and spaces and never miss an episode 😊

19/08/2024

Are you ready to develop your awareness and skills in brand and marketing with me and other business owners?��

For just £25 per month you’ll have direct access to me for all your branding and marketing questions.��

Plus, I’ll host live sessions on topics you request, providing insights, training, real life examples and strategies to help you and your business step out of its comfort zone and move to new places.

This is your chance to learn, grow, and connect with other business owners who are developing in marketing, just like you.��

Register your interest towards brand brilliance today! DM 'abundance' and i'll send you the link to register .

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16/08/2024

I'M STARTING SOMETHING NEW!!!!! 👏 👏 🎬

I'm taking courageous action. I've had a vision for a while. To help business owners - on mass. In abundance.

My services include a 121 mentoring membership. It's called 'Brand Brilliance with KJ'. Two x 30 min sessions with me a month and WhatsApp time to start the week. I love delivering this mentorship - it's personal and lovely. It's here to stay.

BUT, I know I have more to give, I can help MORE people and make their perception of brand and marketing smoother, aligned, stress free, FUN!!!

I'm introducing - 💫 BRAND BRILLIANCE IN ABUNDANCE 💫

Are you ready to develop your awareness and skills in brand and marketing with me and other business owners?

For just £25 per month, become part of a community in my private group.

As a member, you’ll have direct access to me for all your branding and marketing questions.

Plus, I’ll host live sessions on topics you request, providing insights, training, real life examples and strategies to help you and your business step out of its comfort zone and move to new places.

This is your chance to learn, grow, and connect with other business owners who are developing in marketing, just like you.

Register your interest towards brand brilliance today.

▶ ▶ ▶ ▶ https://buff.ly/4cplGxJ

🎈 🥂

15/08/2024

The best approach to marketing requires a helicopter 🚁 view.

The things we do to create visibility for our business do not come in isolated parts.

The social posts > require a call to action > and nudge to your website or newsletter

Your website > requires updated consistent content and all the pages need optimising for search engines to find them

Your content > needs to answer questions that your customers are asking out into the world

Customer reviews > need collecting and displaying

The words that your customer speak > create stories for social posts and website content.

All elements of marketing connect together.

It’s a huge web with fine threads that create a little pathway for people to find you.

If you can’t see your marketing actions like a helicopter, let someone else hover above and tell you what they see - before your customers do silently.

———

Hi I’m Kelly Joanne (and this is Tripod)

I’m a Brand and Marketing Consultant.

I love to guide business owners towards their vision with a marketing strategy.

I love to fly above what you can see to audit your brand and messaging.

I mentor business owners on a monthly basis too to develop their personal mindset and marketing skills.

I act as a fractional marketing manager, consultant and mentor for large brands and bigger teams too.

🖤

12/08/2024

Is your business 'drifting'? Are YOU 'drifting'?

If you've not got a plan - a business plan, a personal development plan, a marketing strategy...this is probably the case.

But all of those ^ things are well and good. Something written down on paper.

They all need to be backed up by something so much stronger than a PDF or a Powerpoint deck.

YOUR GOAL! YOUR VISION!

A goal and a vision that is so strong, you think about it ALL.THE.TIME.

You day dream about it.

It might be big hairy and scary, this is a good thing. The scarier the better.

The plan and the strategy are the small steps to get you there. The purposeful action.

We also have more arsenal in our tank that we don't even know how to use - Our Imagination.

We use our imagination to worry, to fret, to picture things that will never even happen. What if you used your imagination for good?

The more and more we think about something, it slots into our subconscious mind. This can be magnificent, it can also be detrimental. You choose.

I'm working on shifting out all the negative thoughts and replacing them with moments to daydream about my business, paying gratitude to what I have now, what I want and deserve in the future.

Because, once the goal goes into the subconscious mind is HAS TO manifest.

There is no known record of this kind of desire (a vision that is backed by absolute faith) of ever being without fulfilment.

I was talking to a client last week about her marketing strategy. How we will work together. The steps we will take. But first I've set her with some solid homework - To do the deep work around her vision, mission, 'her why?', her long term goal.

It goes even deeper than this too - What traits would such a person have who had your vision in the palm of their hands?

This is the type of work we do together when we build a marketing strategy or when I mentor you.

I take all of the self development lessons and the brand and marketing experience I've put time and energy into over the last 20 years, and weave it into our conversations and relationship.

So, do you have a plan? do you have a vision? or are you drifting?

09/08/2024

I absolutely LOVE working with people who...

> ... understand/or are willing to learn that marketing is an investment for their business and are into digging into the detail of their business with me.

> ... listen to their customers and feed that data back to me so we can create stories throughout their content and make decisions based on insight.

> ... are open to learning new things about brand and marketing through me and the steps we are taking to inform their decisions about their business.

> ... are willing to try new things and switch things up stepping out of the 'normal' to see new results.

> ... are driven, focused but also up for a chat and a laugh over a coffee.

> ... trust my perspective based on my experience, while I trust their perspective based on their depth within their industry.

> ... champion me as I champion them.

If ^ sounds like you, and you're in need of marketing support, I'd love to meet you 🖤
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Hi, I'm Kelly Joanne. A Brand and Marketing Consultant.

I'll be your brand growth partner - Whether you’re a solopreneur, a micro-business or you’ve been established for a decade, I’ll re-connect you to brand value, build you a marketing and content strategy and execute your marketing to-do list. More importantly, I’ll help you understand why marketing is feeling tricky for you, and what is stopping you from taking action and we’ll tackle the hurdles together.

If you're a large organisation with a busy Marketing team and you need some help to deliver your objectives, maybe you have a resource gap, I can parachute into your organisation, fit in with your marketing team, inject positive energy and deliver projects at a strategic and tactical level from 16 years of multi-channel and varied industry experience.

I'm different because I can do strategic and tactical delivery, and mentor you and your team. I don't just stop at consulting and strategy.