Keelie Briggs Marketing - Swadlincote

04/02/2025

50,000 cushions coming out of little Swadlincote each year 😱😱

Who knew??

I think that's pretty impressive 💪 👏

Time for the big reveal...

Earlier we asked how many cushion inners you think we manufacture from our South Derbyshire factory each year.

Thanks to all of you who put your guesses in.

While there is always some variation, the actual number comes in at around 50,000!! 😱

Needing cushion inners for your business?
We've perfected the process 👌
Get in touch!

Now, here's hoping we didn't leave a member of staff back there 🤔...

04/02/2025

Let me give you my money! 💰

Seriously, so many people right now are posting these awesome products or services with a single line on how great they are - but I have no idea how to buy!

Your customers don't want to ask - they'll look stupid. They'll check the comments, nope nothing there either.. so they scroll on and forget how fantastic your offering was.

❌ You just lost that sale ❌.

Next time you post that fantastic product, service, or offer, tell us how to buy!

Do we go to your website, send a private message, email, booking link, carrier pigeon?

Don't lose sales assuming people know your systems, make it clear how to order/book.

How many of you leave out this important information, assuming that your customer knows?

31/01/2025

BOOKINGS ARE NOW OPEN! 😍🎉🌟

🌟 Why join in? 🌟

Because for one day only - AT NO COST - you get to showcase your products and services to the local public!

We also throw in some entertainment, interactive activities, tasty food, and live music to entice local families to head out for a great day while discovering all the wonderful businesses within their own area.

Sounds like a pretty sweet deal, right?

Well, what If I told you that marketing support is also available to support those of you who have never exhibited before?

I will be sending over marketing materials to help you promote your place at the event, as well as hosting a 'How to get the most out of exhibiting' workshop to ensure maximum impact on the day!

Swadlincote has so many incredible, local businesses, make the most of this unique event and show the public just how fantastic your products and services are!

Book here 👉https://www.smartsurvey.co.uk/s/SmallBusinessShowcase2025/

This event is planned in partnership with, and funded by South Derbyshire District Council's Business Advice Service and Swadlincote Markets.

Visit South Derbyshire
What's occurin in Swad & Burton? What’s occuring in Newhall (Derbyshire, UK)

30/01/2025

What a great way to reconnect with nature and experience the benefits for your mental health and wellbeing.

I'll be joining in with the New Year Revolution, fancy getting involved? 🌹 🌿

29/01/2025

Bookings open THIS FRIDAY 😱😱🙌

29/01/2025

Signed a new client this week?
Learned a new skill that’s going to level up your business?
Finally hit "publish" on that newsletter you’ve been putting off?
Took a brave step out of your comfort zone?
Reached an exciting milestone like your first 1,000 followers?

Whatever you're working towards, whatever made you feel good this week in your business, whatever you achieved - TELL YOUR AUDIENCE!

They're following you because they want to be part of your journey - so tell them when you're feeling proud! Tell them when you reached one of your goals and let them celebrate alongside you!

Not only will it be a great way or nurturing your audience and building meaningful connections - but you deserve to feel good after you worked damn hard to achieve something! Give yourself a moment, enjoy the likes - you earned it!

28/01/2025

** LAST CHANCE **

Well, I got to the part on my website where I need to update my services and I need to up the prices on my Facebook Pinned Post Packs.

Due to the workload involved, they'll be going on to my website at a higher price.

BUT because I'm feeling extra generous, I'm posting them ONE LAST TIME at the current £99 🙌.

This is no 'quick job' for me. Every content pack I have designed has taken me hours of research, planning , copywriting and designing to ensure I get your brand, tone of voice, messaging and aesthetics right so that we reflect the best side of your business and how you help your customers.

Have a read through the slides to understand what the Pinned Post Pack is and why they're vital for generating, nurturing and converting leads!

You've got until the 1st of February to book at this price 😱

Leave a comment, message me or email at [email protected] to order!

28/01/2025

Here's a little update from me:

I'm updating my business and services.

I’ve recently partnered with a talented graphic designer to help me streamline everyday tasks. This means I’ll soon be able to help more of you at once! 🎉

With this extra support, I’m thrilled to announce that Brew & Boost Marketing Drop-in Mornings will be making a comeback VERY SOON!
As well as that, you can expect:
☕️ More Networking Groups
🎓 More Workshops designed to inspire your marketing and teach you how to streamline those tasks that drag on forever.

But before I dive into all these new services, I need to lay the right foundations. This means prioritising my website, making sure it’s up-to-date, fast, and a true reflection of my brand.

I’ll admit, updating my own website isn’t my favourite job (groooaaannn)🙈- but it’s something we all need to find time for. After all, how can I encourage you to keep your website fresh if mine isn’t?

So, if you’re working on new offers or services, here’s your reminder:
Get your foundations right first! Your marketing should be built around your website with the aim of sending people to it to commit - not the other way around.

How often do you update your website? Or does it sneak to the bottom of your to-do list, like mine has lately? 🙈

25/01/2025

If you are round and about in Swadlincote today, please do go and show some support for the wonderful Curly Magpie & Friends team on their last day 😔

Well today is the day!! Today we close the doors of our wonderful Curly Magpie & Friends shop.
Our vision was to create a hub where like minded people could gather, be creative & enjoy an experience.
Through our time here we have met the most wonderful people & characters who have now become friends & our customers & sellers are just the most supportive people we could have ever wished for.
To each & everyone of you ….
THANK YOU from the bottom of our hearts, we have loved it 💕
We are open today from 9am - 4pm with lots of bargains & great deals still to be had

23/01/2025

Small businesses need specialist support right from the start to have the best chance of success.

Many entrepreneurs are bursting with ideas and innovation, but being self-employed is complicated. We all know how difficult completing self-assessment forms can be (and avoiding costly mistakes) along with attempting to gain access to HMRC.
Then there's premises, applying for grants, protecting your business name, deciding if you need a website, and how the hell do you even start telling your customers you exist? These examples are just the tip of the iceberg but very few businesses have budgets for this specialist advice and support from day one.

For some, the challenges run even deeper. If you have additional learning needs or are neurodivergent, trying to make sense of systems that aren’t designed with you in mind can feel like a continuous uphill battle.

Last night, I had the chance to stand in front of some seriously influential people and share what I believe small businesses truly need: more accessible, specialised support right from day one. Not just a helping hand to get started, but continued guidance as they grow, scale, and create local jobs.

I also spoke about my concerns for the high street. Watching more and more shops close is heartbreaking, but I believe we can still fix it. With accessible business and marketing support and united business communities - along with affordable building rental schemes, we could give our high streets a fighting chance to weather the financial storm we’re all facing.

I was honoured (and a little terrified) to be invited to an exclusive East Midlands Labour event about plans for the economy. As a small fish in a big pond (yes, imposter syndrome made an appearance!), I knew I couldn’t miss the chance to be a voice for the other small businesses in South Derbyshire.

A huge thank you to Samantha Niblett for inviting me to attend, alongside my good friend Steve, a fellow local business owner at Swadlincote Electrical Supplies. I'm so grateful of the doors you're opening for us to gain and share insight on plans for growing our local economy.

It was amazing to hear directly from the Chief Secretary to the Treasury, Darren Jones, listen to his speech, and have meaningful conversations with so many inspiring people who’ve achieved incredible success in their fields.

I'm incredibly grateful for the support of local authorities and organisations that share my vision for empowering small businesses and revitalising our high streets. Working together, we can create accessible, ongoing support that helps entrepreneurs not just start, but grow and thrive in our community.

When opportunities like this come up, I’ll always speak up. Because small businesses, I genuinely want you to succeed. There are so many of us that want you to win and we're ready to work with you to build the support you need to thrive.

People are listening, and together, we’re making sure your voices are heard.

22/01/2025

** The reality of being a small business owner **

12am conversation with myself:

Me: 'Ooooh you should make a course!!'

Also me: 'I'm at capacity, working all hours and haven't had 10 minutes to myself since 2025 hit'

Me: 'Good point.'
- You should do it anyway!!!'

Also me: 'Yea ok, I think I will'

🙄🤣

22/01/2025

Why are you posting today?

Because you haven’t posted in a few days?
Because you just remembered?

Because orders have slowed down and you need a quick sale?
If so, STOP.

None of these quick posts will nurture your followers through a meaningful journey, from interest, to inquiry to purchase.

Here’s why you should be posting:

Because it’s part of a plan!
Because you understand your audience’s needs, what engages them, and how to inspire action.
Because your content is designed to transform aimless browsers into loyal customers.
Make your marketing work for you.

Post with intention. Post with a purpose.

Create a greater marketing strategy that aligns with your goals.
Plan content that speaks to your audience at every stage of their journey.
Deliver the right message, at the right time, to the right people.

When you market purposefully, you don’t just sell, you build trust, connection, and loyalty.

Hit the breaks on this ad-hoc posting, make a plan and enjoy the benefits of an effective marketing strategy 🙌

20/01/2025

I just wanted to share a little thank you.

Today I've gone from one consulting session with an ongoing client who is expanding their service offer and I am supporting them in delivering that message, straight to my next appointment with a business owner who needs some direction with their social media and how to generate and convert leads through Facebook and Instagram.

I have regular clients who I visit regularly and some who I manage accounts for remotely - all showing thriving results and growth! 💪

I also have fully-booked workshops coming up soon, the very popular Swadlincote Small Biz Showcase underway and a couple of new ideas I plan to put into motion very soon.

So while I grab a quick panini and cuppa at Sweet Caroline cafe, I wanted to use this quick break to thank you all, for trusting me and my brand to help you grow yours.

I will never complain that I'm too busy, it's not something I take for granted and I'm grateful for every 'like', 'follow', email, request and referral that comes my way.

So thank you all.
- From a fellow small business owner based right here in Swadlincote 💕 x

17/01/2025

What's your biggest challenge right now as a business owner?

What will stand in the way of you achieving your goals?

Here are some challenges that I've heard recently:

Shop/premises rates/rent
Rising energy bills
Rising material costs
Lack of support
Funding
Staffing Issues
Marketing Ideas and inspiration
Gaining reviews
Admin getting in the way

Join the conversation and share your business struggles. I don’t claim to have all the answers, but sometimes, starting a discussion can open doors. Someone else might see your comment and offer a new idea or perspective.

And sometimes, just airing your challenges and knowing others face the same hurdles can help you feel a sense of connection and understanding.

16/01/2025

Oooh fab initiative from Swadlincote's Dunrich Ltd for sports clubs and teams 💪

What a great way to celebrate your kids' achievements!

KO Sports Gresley Rovers Girls FC Crown Kickboxing - Swadlincote Sharecroft Gymnastics Club Woodville Rangers FC

** NEW SERVICE **
We're very excited to now offer these keepsake cushions as a way of acknowledging and celebrating your child's achievements while representing their team.

Simply send us their kit, we'll turn them into cosy cushions and send them back as a unique, cosy keepsake.

Thank you Rochdale AFC for choosing us to create your teams' keepsakes. We're sure your players will look back on and enjoy those big moments on the pitch for many years to come!

✨ Ideal keepsakes for proud parents
✨ Great for gifts or preserving milestones
✨ No minimum order
📩 Bulk and trade orders welcome

Tag a parent or club who will love this and let's start transforming their kits into unique, cosy keepsakes! 🙌

16/01/2025

Alright, hands up, how many of you have paid to 'boost' your Facebook post?
Or run a paid ad on Social Media or a Search Engine?
How many of you have done so without any research at all, you just made a nice post, social media tempted you with 'give us a tenner and we'll show this to 25,847 people' and you immediately hit the 'yes please'?

🙋‍♀️

I think a lot of us have.

I've been there and made those mistakes many, many years ago so that you don't have to.

Stop spending your money.

I am not against paid ads. Actually, when built into a effective marketing strategy alongside high-quality organic content, they can be fantastic for generating and converting leads, but just hitting the 'boost' button with no real plan, goal, target, idea of your audience or how your post helps them?
You may as well throw your money straight into the bin!

Social media makes it so easy to spend money and it can seem like a quick way to buy likes, follows, messages etc.. but it just doesn't work that way. Those paid 'likes' are highly unlikely to convert to loyal customers. There are lots of better ways to invest money into your business.

Now, if you know who your target audience are, what your goal is, and have a great visual, a compelling offer and a strong CTA - then go for it! Until then, GET YOUR ORGANIC CONTENT RIGHT FIRST and save those £££s for another day.

So be honest, how many of you have boosted a post? How did you find the results?

15/01/2025

This is a fantastic workshop run by a friend of mine from SDDC who is exceptionally good at what he does in helping entrepreneurs get their businesses started 💪

If you need support in any of the area listed in the poster, I'd highly recommend booking a space!

❗New Workshop❗
The ‘Thinking of Starting a Business’ event is aimed at people who are contemplating running their own business or have recently become self-employed.
Join us on 3 February for a full break down on how to start a business!

Find out more here:
https://orlo.uk/r2nZk