06/12/2025
The Content Creation Hack: Work Smarter, Not Harder
Content marketing is coming up with new, compelling, and creative ways to say the same essential thing.
But, if you want to get real mileage from your content so you don't feel drained by the demand of social media marketing, you need a much smarter system.
The trick is to brainstorm until you have one cracking idea, and then give it a little makeover:
Change the Perspective: Don’t just spout out the same old facts.
Show us the 'behind the scenes', offer a cheeky counter-argument, or tell us how you actually apply it in practice.
Tell a Good Story: A bit of narrative goes a long way! Stories stick with people and build that all-important connection.
Mix the Format Up: This is my fave - simply mix it up! A different format catches a different eye across different platforms. Create the same core message in a written post, a reel, a story, a blog etc..
That's how you turn one Idea into week's worth of engagement! 🙌🏼
Now, what's the relevance of this stunning Macaw in the photo, you ask?
He's the perfect reminder that some repetition is absolutely fine, as long as you deliver it with enough personality to make it memorable.
That's the real content marketing secret! 😉 🦜
