Keelie Briggs Marketing - Swadlincote

10/09/2024

It's going to be a pretty special weekend, 10 minutes up the road in Melbourne.

If you're looking for somewhere to go this weekend, I'd highly recommend making your way over 😊

10/09/2024

Final call for any local business owner wanting to get off their screens and come and have a friendly chat and cuppa with other entrepreneurs.

Let's talk about current challenges and share experiences, support one another, celebrate our recent wins and talk strategy for making this last quarter of the year count!

*BOOKING IS ESSENTIAL*

The booking process and small cost is to manage numbers and cover the breakfast pastries, unlimited tea and coffee, plus fees for the event.

Get yourself booked in so that I can confirm the final numbers with Sweet Caroline -->

https://www.eventbrite.co.uk/e/back-to-business-social-strategy-for-swadlincote-businesses-tickets-1006713716827?aff=oddtdtcreator&fbclid=IwY2xjawFNAb5leHRuA2FlbQIxMAABHU2udYxs6OS697QZVaK1ThA6apnqj08M6d1lO7I5o8qjPN-8NxY5asdxRg_aem_p8OBApwyOFUoi7BG58HPLA

Let’s refocus and re-energize our business goals for a busy Autumn! Join us for coffee, cake, and collaboration with fellow business owners!

09/09/2024

Last time I published a post like this, you really enjoyed celebrating fellow local businesses with me, so let's go for it again!

I spotted some incredible content last week that I believe deserves a shoutout!

*Quick Disclaimer: While I’ve highlighted just a few businesses here, I know many of you are out there creating amazing content and celebrating your successes. I always try to like and comment on as many posts as I can, but the algorithm doesn’t show me everything I want to see. If you’re a local business owner and sharing something special, please feel free to tag me—I’d love to see it!

Anyway,
Here's some cool stuff I spotted last week:

Tiny & Together You're clearly doing something right as you're all over my feed right now 🤩
You're posting a great mix of informative flyers, as well as photos of your fun and engaging sessions. Great work 👏

Loved Once Again - Your page is constantly updated with new ideas and initiatives for rehoming items. A special mention as well for doing something that so few will attempt - going live 😎

Swadlincote Electrical Supplies - Yea, ok, it's no secret that I manage their account so I basically just awarded myself 🤦‍♀️🤣 but hear me out!
Last week a long-standing member of staff left, and then returned again within a few days. We had a little fun with this on Social Media which caused huge spikes in their engagement and growth so I'm including them to give you an idea for bringing some emotion into your posts, as well as sharing a sense of humour.

NP Therapies - It looks like a busy time for your business right now, new treatments, new website, new social media graphics, as well as some videos that have popped up on my feed. Well done for investing the time into developing your business - and keeping your audience engaged with what's next!

A Yap me Dog Your page feels friendly and welcoming - exactly the feel you'd want from a pet-grooming business.
You post gorgeous photos of happy pooches and always some details about what they came in for and how they found their grooming session. Clearly lots of engagement too - I can see why your clients love bringing their pets to you!

Well done all 🙌

As local, small business owners, let's keep supporting one another, sharing our achievements and celebrating our wins , together- as a community ❤️

09/09/2024

Why Don’t I Post on Weekends?
Because lots of you are busily doing fun weekend things - not scrolling Facebook for my marketing posts 😅

(Plus having a couple of days off posting gives me a nice break ready for a new week 😉)

This is why having a smart social media strategy is key. It’s not just about posting randomly when an idea pops into your head, it’s about knowing your audience.

Who are your followers?
Why do they need your services?
What content do they need to become your customers?
When are they online and ready to engage?
Where do they spend their time scrolling?

For example, I have a client who requests 3 posts a week. After analysing their audience (and testing a few ideas), the data showed that their followers are most active on Tuesdays, Thursdays, and Fridays, so that’s when we focus our content.

Other essential parts of my strategy include:

Identifying which content resonates best with their audience.
Personalising content to build trust and familiarity
Keeping an eye on competitors' posts to stay one step ahead.

Do you have a strategy? Or are you just wingin' it?
Just consider how much more effective your content would be if you had a strategy in place.

06/09/2024

Ok, we're going for it!!

Join us next Friday for a friendly session of pastries, unlimited tea and filter coffee and a chat about your business's goals and strategy over the coming months!

There's not long to get booked in! (The teeny cost is to cover breakfast pastries, drinks plus booking fees)

See you there!

https://www.eventbrite.co.uk/e/back-to-business-social-strategy-for-swadlincote-businesses-tickets-1006713716827?aff=oddtdtcreator&fbclid=IwY2xjawFHs9xleHRuA2FlbQIxMAABHUKyy-LeiG6j6oGdIIcGyh_Gcd7MycUBxdWN6Yks-Tv2oAFz0U2E4bbJJA_aem_Z_F-4G_BPw5LqSM_DKkkjA

Let’s refocus and re-energize our business goals for a busy Autumn! Join us for coffee, cake, and collaboration with fellow business owners!

06/09/2024

Edited: NEW PLAN!

We're going for it!!
If you can make it on Friday, get booked in ASAP!

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Have I been a little hasty?

I've received lots of comments and messages from people who are eager to attend this Back to Business Social and Strategy session on Friday, but unfortunately, a lot of you already have plans on this date.

Should we consider pushing it back a week or 2?

Let me know ASAP!

https://www.eventbrite.co.uk/e/back-to-business-social-strategy-for-swadlincote-businesses-tickets-1006713716827?aff=oddtdtcreator&fbclid=IwY2xjawFHm1NleHRuA2FlbQIxMQABHXZ_fKOhfRvHj9AbHnJTSuAQHsyIGO5UPrLkPKJlGaymjbnQC1UiuFfwsA_aem_ceVmiumttacoYK3oZKD_PQ

Sonia Langley JAM Transport Karl Olivier Sweet Caroline

Let’s refocus and re-energize our business goals for a busy Autumn! Join us for coffee, cake, and collaboration with fellow business owners!

05/09/2024

I had great fun watching the video and shouting out all the businesses that I recognised 😆.

Great video, well done all involved!

05/09/2024

Another great event this Saturday in Swadlincote!

🎉Advance notice for our next joint event on 7th Sept 🎉

04/09/2024

*** NEW DATE ***

At the end of this month, I will be hosting another 'Marketing for Beginners' Workshop in partnership with South Derbyshire District Council. These sessions have always proved to be very popular, with people joining a waiting list for a seat (yep, my advice is just that good 😎).

I've got loads of great content and ideas to throw at you!
If you're fairly new to running your business and want to learn how to get noticed among your target audience, this workshop is for you.

I keep these workshops informative, friendly and engaging, so get yourself booked in and come and pick up some tips for achieving your business goals with an effective marketing strategy.

Oh, and did I mention that it's free??

See you there!

03/09/2024

Heeeeyyyyy!!
The Summer is over, we're all back from our holidays, and the kids are nearly back to School, what does that mean for us small business owners?

Time to regroup, refocus and set goals for the next few months.

How's best to do that?
Together!! - Over a cuppa and cake!!

We will be getting together a week on Friday, so get yourself booked in and let's team up to ensure the last few months of the year are a huge success for Swadlincote's entrepreneurs!

** Pre-booking (and a teeny cost) is essential for me to organise numbers and cover fees and expenses. Breakfast pastries, plus unlimited tea and filter coffee are included**

So, who's coming along?
Sweet Caroline

Let’s refocus and re-energize our business goals for a busy Autumn! Join us for coffee, cake, and collaboration with fellow business owners!

02/09/2024

Am I too old to wear this?

This is a question I've found myself asking more and more. Something about turning 35 triggered this major shift in my mind and I no longer feel able to do the same things I did in my 20s.

We took our kids to Disneyland this past week, and age no longer mattered. In fact, a lot of things no longer mattered.

Everyone was safe to be and embrace who they really were; not only that but they were celebrated for it.
I saw so many people of all shapes, sizes, colours, ages, interests, cultures, religions and backgrounds, all enjoying Disney magic together.

The restrictions of social norms just didn't exist there.
Women dressed as superheroes, men wearing full faces of flawless make-up (extra shout-out to the man wearing the glittery butterfly hair clips - you looked amazing!)
Children free to be whichever character their imagination chooses that day.
Same-sex couples openly celebrate their love for each other.
People of multiple beliefs and religions sharing smiles laughs and screams of terror together on rollercoasters.

This post is starting to sound like an advert for Disney Land - it's not. It's about people and that we should all celebrate who we are and what makes us different, not fight over it.

The princess-loving little girl inside me wanted to wear a pretty dress and twirl in front of Cinderella’s castle - so I did!

I twirled harder than I've ever twirled before and I felt absolutely no embarrassment or judgement, that's what this post is about.

We should feel free to embrace the and relish our differences, without judgement – wherever we are.

As Walt Disney said 'Don’t let your fears take the place of your dreams'

And I think that's a message worth sharing.

30/08/2024

What's so great about Swad?

29/08/2024

You've got to be brave to be an entrepreneur and business owner.
You've got to step out of that comfort zone, sometimes going against the advice of everyone around you.

One day you might look back and realise that the risk you took back, was the best thing you ever did!

Anyone needing a nudge to make that brave move right now - go for it!

27/08/2024

Just a few simple tweaks that could make a huge difference in your marketing strategy 💪

26/08/2024

Happy Bank Holiday Monday!

Do you know, when I was employed, waking up on a Monday morning always filled me with dread. I've always been passionate, always had lots of ideas and been eager to implement them to achieve results. However when you end up with a manager who doesn't welcome contributions, you find yourself feeling very frustrated, knowing you have more to offer.

Now I have the freedom to roll with my ideas (though I need to get better at picking one and going for it, rather than implementing 6-8 ideas at any one time 😂).

My ideas bring get my business noticed. They bring sales for businesses I partner with. Never again will I work for someone that won't let me use my creativity to achieve goals and deliver the desired results.

Soooooo, what does this week hold for you?

I've put some time to one side to update my website.

Are you working on anything different? Are the Summer Holidays a busier or quieter time for you? What do you want to achieve this week?

24/08/2024

Right Swaddies, get your knickers out!

Why should Alfreton have all the fun 🤣

24/08/2024

It's going to be a great day! Get your raincoats on and head into town for some free fun!

Tom Clamp - Male Vocalist G’s Studio Sing4Pleasure A Fish Called Wandy Theatre Cats Stage School Fiona Sings and more! Come along for a day of free family entertainment, with free face painting, free glitter tattoos and Project.doughnut will be selling their delicious doughnuts!🍩

23/08/2024

How marketing can differ across different platforms.

A little bit of fun for a Friday morning 😉

Have a great day all!

21/08/2024

Well, I've been so busy working on content for other businesses this week, I've neglected my own page and have nothing of value to offer you today.

So here's a video of my 6 happy chickens happily enjoying their lunch.

Make up your own story linking it to my business and how I've grown over the years if you like 👍

But quite honestly, it's the first video in my camera roll and the Summer Holidays are too busy to create new content every day 🤣
Also, my chickens are pretty cute, aren't they? 😎❤️

20/08/2024

This looks like a great local event from Workpays and SDDC to get some free advice and direction if you're looking for your 'what's next'

20/08/2024

I want to help everyone.
It sounds lovely, but I've quickly discovered that it's not a great trait in a business owner, it makes them vulnerable.
I've been burned a few times by trying to help people who were only out for their own gain.

Unfortunately, it's becoming all too common. I've learned to say 'no'.

What I've built through years of marketing and nurturing, is a network - a community of businesses who care what I have to say, and want to support each other and help each other thrive. I'm flippin' proud of it.

My audience is small, but they're engaged! Onlookers see that and want to latch on to me and my brand to access my audience and sell their offers. That friendly 'let me take you for lunch as we're both entrepreneurs' becomes 'let me sell my services to your network'.
Nope.

You can't just take!
There's no shortcut to having a network of people who know, like and trust you, you have to EARN that and prove that you're worthy of that trust.

I've developed a keen eye for those who genuinely have excellent products and services that might be of benefit to small businesses, and those who suddenly want to become my best friend in order to leach off my contacts.

Over the past few months, I've been saying no. I'm sure I will sometimes decline offers that could have turned out well, but I will continue to protect my business, its reputation and my network of business owners who I owe my every accomplishment to.

Now it's your turn.
If you have a customer that you feel may be particularly difficult, maybe will take up too much time changing their mind constantly, will expect you to do way more than the time you've quoted for, or potentially won't pay - save yourself the hassle.

You've built your business and its reputation. Get wise to the takers and time-wasters and don't be afraid to say no if those red flags are flying!

Have you ever said no to a customer/client? What was the final straw before you decided they weren't the right fit for your business?

19/08/2024

I spotted some incredible content last week that definitely deserves a shoutout!

While I’ve highlighted just a few businesses here, I know many of you are out there creating amazing content and celebrating your successes. I always try to like and comment on as many posts as I can, but the algorithm doesn’t always show me everything I want to see. So, if you’re sharing something special, please feel free to tag me—I’d love to see it!"
Anyway,

Here's some cool stuff I spotted last week:

Chameleon School of Construction Ltdwere featured on BBC Breakfast News - LIVE! The whole team did an excellent job!

Swadlincote and Burton Slimming World with Moira crowned their annual winner of the year and created some fantastic content with lots of personality included!

Feetopia , launched a brand new, shiny website created by local web designer Think Jarvis - it looks fantastic and I know this was a big move for Claire and showing her commitment to her role and professionalism.

Crown Kickboxing are running their annual T-shirt competition, a brilliant way to publish user-generated content and show lots of happy members proudly showing off their skills and Club T-shirts - great marketing!

Churchills Traditional Sweet Shop fully embraced 'Ey Up Me Duck Day'! Lots of great posts coming from their page to show us what was happening in store and in town this past weekend. It all looked very fun to be a part of!

That's it for now!

I may start to introduce this as a regular feature to make it easier for us to recognise and celebrate each other, what do you think?

18/08/2024

We're so lucky in Swadlincote to have so many great options for getting the kids out and about locally 🩷

17/08/2024

Here’s my round up of last week:

What went well:
🙌Achieved over a 3,000% hike in engagement for an existing client now that I am running their company LinkedIn account
🙌Onboarded a new regular client
🙌Signed off the Small Business Showcase 2025!!
🙌Booked 2 more dates for the ‘Marketing for beginners’ workshops for South Derbyshire District Council
🙌Made a decision on which path to go with my business and will start to implement those plans ready to launch in Autumn
🙌Survived School Uniform shopping

What didn’t go well: (I’m breaking the social media norm to prove that we’re all human, we all get overwhelmed, make mistakes or bad decisions, and we all try to grow and learn from them!)

👎I dropped my phone so had to immediately replace it.
👎Missed a meeting – yes, just missed it!
I hadn’t moved across all of my diary entries to the new phone, the Summer Holidays are a whirlwind with 3 kids at home and I simply missed it. I was very embarrassed and apologised profusely! Fortunately, they were very understanding and happy to reschedule but this was a first for me – it’ll be the last!

What did you achieve this last week?

15/08/2024

Our very own Chameleon School of Construction Ltd was live on BBC Breakfast News this morning!

I’ve known Centre Manager Teresa for a little while now, and I know how passionate she is about her learners and giving them the opportunities they deserve, along with being a part of our local business community here in Swadlincote.

Theresa and Chameleon team, you guys smashed it!! 💪💪

Will you all join me in saying a massive well done to all those involved - another great big win for Swadlincote!

15/08/2024

When your business succeeds, whether on a small or large scale - you deserve to be celebrated!

If your business is struggling, someone locally will share those challenges.

This is why I'm on a mission to encourage our local entrepreneurs, businesses, clubs, charities and organisations to work together- because everyone benefits, everyone grows and everyone gets the support they need.

If I recognise a knowledge gap, I will arrange a workshop.
People expressing the need to get out and meet more people to share their troubles with? Let's have a friendly social session.
1-2-1 support needed? More brew and boost free marketing mornings.

So keep talking, keep engaging, keep reaching out, keep supporting each other. Let's grow Swadlincote's vibrant business community - together!

14/08/2024

Why did I invite 50 small business owners to a marketing workshop, only to sabotage their first impression of me?

The first half of the video is tough to watch, right? Trust me, it felt just as awkward to deliver!

This particular workshop was designed to give business owners confidence when exhibiting at events.

I could have simply told them to smile and greet customers, or I could create an experience they wouldn't forget.

I wanted them to FEEL what their customers feel when they're ignored or left to figure things out on their own (check a Facebook post, contact a secretary, find a page on a website etc).

It was a risky move, but the feedback was clear: that initial discomfort drove home the point that a simple greeting, confidence in your business, and readiness to talk about your brand are essential for building trust.

So, Facebook friends - did my awkward intro make you squirm as much as it did me? Was it a powerful way to deliver an important message, or too risky to sabotage my own first impression like that?

13/08/2024

With September approaching fast, shall I gather a bunch of us, put a date in the diary and have a back-to-school, refocus session?

I know many of us are juggling the challenges of running a business while managing the demands of family life, especially during the Summer holidays. This gives us the opportunity to regroup and discuss our upcoming workload, challenges and goals with other supportive entrepreneurs. I might even chuck in a few marketing tips for good measure ;)

Who's in?

Drop your availability below, I'm looking at w/c the 9th of September ☺️