Cathy Yeoman Social & Scribe

21/06/2022

Today, Suffolk has been celebrating everything that makes this county a wonderful place to be 😍

Suffolk Day has got me thinking about what I love most about Suffolk. I love the coast, the countryside and the charming towns and villages that give this county a sense of timelessness. But for me, Suffolk’s skies are definitely its most magical quality. Wide open, ever-changing, dramatic skies that mesmerise and surround this enchanting place…

What do you love most about Suffolk? I’d love to know in the comments 🙋🏻‍♀️

08/05/2022

Family time in Reydon Woods today. The Bluebells are beautiful there, so if you are in the area over the coming week or so, make sure you catch them while they are still in bloom.
🐾 💕

17/04/2022

Hope your Easter is bright and beautiful and that you are enjoying a wonderful long weekend.

I would love to say that I am feeling fresh as a daisy today but I am a little weary after we welcomed a new dog into our home yesterday and saw 3am this morning as she tries to settle 😴

It's an exciting new chapter for our family though and she is very cute. Check out my stories to meet our new pooch!

Can't wait to take her to the beach...
🐣

16/04/2022

I 💙 capturing beautiful Southwold for my clients’ socials.

08/04/2022

Running out of content ideas for your socials? Staring at a blank screen and wondering what to post?

Here are a few ideas:

⭐️Introduce yourself – Don’t forget to introduce yourself when you set up your account and then re-introduce yourself regularly (every 4-6 weeks is good to aim for). Your new followers will see what your business is all about and will feel welcomed. 🤗

⭐️Share a testimonial or review- if you’ve received a glowing review from a customer, don’t be shy and share it! You could take a screenshot or create a simple graphic in a tool like Canva

⭐️Go behind the scenes – we all love to find out more about the people behind the business. You can still keep your personal life private but little snippets about the day to day in your business life can help to awaken your brand. Instagram and Facebook stories are perfect for this.

⭐️Record some video– Short form videos are an ideal way of engaging your audience. Reels have become a popular feature on Instagram and have been recently introduced to Facebook too. Grab your phone and record a quick tour to showcase your business, products or location. You can add music, voiceover, stickers and captions. Don’t over-think it and give it a try!

⭐️Share your top tips – you are the expert in your business and have lots of knowledge to share🤩. A few top tips will no doubt be valuable for your followers.

Do you ever run out of content ideas? Let me know in the comments 🙋🏻‍♀️

31/03/2022

Are you a small business in the tourism sector? Here are a few content ideas for your social media platforms in April. Scroll through and take a look – I hope you find them useful and let me know how you get on if you do try any of these!

27/03/2022

HAPPY MOTHER’S DAY - a day to celebrate, give thanks, cherish and remember 💐💖🌸
❤️

26/03/2022

🏖Celebrating English Tourism Week.🏖

A national celebration of tourism has been taking place over the last week, showcasing and supporting English tourism, particularly as the industry continues to recover from the effects of the pandemic.

It was never my plan to live in a tourist destination, let alone work in tourism, but when I discovered the Suffolk Coast, it just felt right. I have lived in the charming seaside town of Southwold for nearly 10 years and have never looked back.

I developed my career in marketing in the holiday lettings industry and now run my own business, focusing on social media and marketing for holiday homes and small local businesses where tourism plays an important role.

If you run a small business in the tourism sector and are looking to shine online, I’d love to chat.👍

There are several ways we can work together:
☀️ Social Media set-up (I work with you to set up and optimise your social media accounts)
☀️ Social Media Audit (I take a look at your social media accounts and make suggestions for improvements)
☀️ Planning and Strategy (I work with you to come up with a plan for your social media marketing)
☀️ Management – I look after your social accounts so that you can focus on running your business
☀️ Content and Copywriting – I create branded content and compelling copy for your website or social media accounts.

Want to find out more? Send me a DM and we can go from there! 💁‍♀️

16/03/2022

If someone looked at your Instagram Bio right now, would they find out exactly what you offer as a business? If not, it’s time to take another look at how your bio can work better for you.

Your Instagram bio can be found under your profile picture and name. It’s the perfect place to talk directly to your target audience. What do you do and what can you offer your audience? Make sure you grab attention, keep it short and punchy and add a touch of personality too 🌞

Swipe through my tips on writing and perfecting your Instagram Bio. Let me know if you found this useful 😄

14/03/2022

Wow!

A beautiful clear sky tonight

10/03/2022

Sun setting on a beautiful spring day here in Southwold 😍

08/03/2022

There are so many women who are an inspiration to me. All of the wonderful women in my family, my beautiful friends, colleagues through the years (who have become friends) and all of the super, supportive women who I continue to meet personally, professionally and virtually! Happy International Women’s Day – you are all fantabulous! 🤩

02/03/2022

Is your business on Instagram? With over a billion active users, Instagram is seeing huge growth and has become a powerful way to connect with a community of people.

According to a recent report by marketing experts Hubspot and Mention, engagement on Instagram has doubled over the last year.

In the report, engagement is defined as the number of likes and comments on the post. By liking and commenting, your audience is connecting with your content, and if you sell products or services, they could be your next customer.

Instagram is a valuable tool for business and from my experience is a supportive community too. It’s owned by the same company as Facebook, so it’s very simple to manage both platforms together.

You may already be a big fan of the Gram, but if it fills you with a little fear, let me know as I can help you set it up for your business.🙂

Source: Instagram Engagement Report 2022 by Hubspot and Mention

01/03/2022

Wishing for a peaceful month ahead 🌻🙏

23/02/2022

Time for a little re-introduction post, especially if you have recently started following me. 👋

I’m Cathy and I am a freelance social media manager and copywriter, based in Southwold on the Suffolk Coast.

I’m here to help small businesses create a professional presence online. I love all things content – whether it’s creating branded content for your socials (I’m a big fan of Canva), crafting copy for your website, or taking the reins on your social accounts, I want to save you time and be a breath of fresh coastal air for your brand.

I specialise in organic social media marketing for small local businesses, focusing on Instagram and Facebook, and I have over five years’ marketing experience in the holiday lettings sector too.

I’m a mum to a 15 year old son and 10 year old daughter and when I am not running around after them, you’ll often find me strolling along the shoreline of my happy place, Southwold. I also love swooning over stylish homes and interiors and buy far too many home styling magazines!

How can we work together? Please do send me a DM to say hi. I love to chat and even better if I can help you and your business. 🙂

16/02/2022

When it comes to articulating what we do in our careers and our businesses, it can often feel overwhelming. Shouting about our skills, capabilities and services and finding the right words doesn’t always come naturally. This is where I can help 🙋‍♀️

I was happy to help a client earlier this month to develop their CV, so that they feel more confident to apply for their next role.

I’ve worked with words throughout my career and writing and editing is something I’m passionate about. No copywriting project is too small, so if you are looking for a well-crafted bio, a bespoke blog, a page or two of compelling copy for your website or, like my recent client, you would like to polish up your CV, do get in touch for a chat at [email protected] 👩‍💻

#

14/02/2022

DO MORE OF WHAT YOU LOVE! 💗💗

Life is for loving after all...