Sam Pearce - SWATT Books

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Sam Pearce - SWATT Books Helping authors self-publish their work professionally, affordably, and ethically since 2011.
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I provide independent authors with professional book layout & typesetting, cover design, ebook conversion, and self-publishing management services.

The Perfectionism TrapPerfectionism feels helpful… until you realise it’s actually just fear in a smarter outfit.If you’...
11/01/2026

The Perfectionism Trap

Perfectionism feels helpful… until you realise it’s actually just fear in a smarter outfit.

If you’re waiting for your first draft to be “good”, you’ll be waiting forever.

Messy words are not a failure.
They’re the raw material your final book is built from.

Start messy.
Stay curious.
Polish later.

👉 I shared more on this in the full blog — including how to break the perfectionism cycle.
https://swatt-books.co.uk/overcoming_writing_mindset_roadblocks

Tell me… are you a recovering perfectionist too?

“𝘐 𝘳𝘦𝘢𝘥 𝘵𝘩𝘪𝘴 𝘣𝘰𝘰𝘬 𝘵𝘩𝘪𝘯𝘬𝘪𝘯𝘨 𝘵𝘩𝘢𝘵 𝘪𝘵 𝘸𝘢𝘴 𝘢 𝘳𝘦𝘢𝘭𝘭𝘺 𝘨𝘰𝘰𝘥 𝘪𝘥𝘦𝘢. 𝘞𝘩𝘢𝘵 𝘐 𝘥𝘪𝘥𝘯'𝘵 𝘳𝘦𝘢𝘭𝘪𝘴𝘦 𝘪𝘴 𝘵𝘩𝘢𝘵 𝘪𝘵 𝘸𝘰𝘶𝘭𝘥 𝘢𝘣𝘴𝘰𝘭𝘶𝘵𝘦𝘭𝘺 𝘴𝘱𝘢𝘳𝘬 𝘵𝘩𝘦 𝘯...
10/01/2026

“𝘐 𝘳𝘦𝘢𝘥 𝘵𝘩𝘪𝘴 𝘣𝘰𝘰𝘬 𝘵𝘩𝘪𝘯𝘬𝘪𝘯𝘨 𝘵𝘩𝘢𝘵 𝘪𝘵 𝘸𝘢𝘴 𝘢 𝘳𝘦𝘢𝘭𝘭𝘺 𝘨𝘰𝘰𝘥 𝘪𝘥𝘦𝘢. 𝘞𝘩𝘢𝘵 𝘐 𝘥𝘪𝘥𝘯'𝘵 𝘳𝘦𝘢𝘭𝘪𝘴𝘦 𝘪𝘴 𝘵𝘩𝘢𝘵 𝘪𝘵 𝘸𝘰𝘶𝘭𝘥 𝘢𝘣𝘴𝘰𝘭𝘶𝘵𝘦𝘭𝘺 𝘴𝘱𝘢𝘳𝘬 𝘵𝘩𝘦 𝘯𝘦𝘦𝘥 𝘧𝘰𝘳 𝘮𝘦 𝘵𝘰 𝘸𝘳𝘪𝘵𝘦 𝘢 𝘣𝘰𝘰𝘬 𝘢𝘯𝘥 𝘨𝘦𝘵 𝘪𝘵 𝘱𝘶𝘣𝘭𝘪𝘴𝘩𝘦𝘥. 𝘍𝘳𝘰𝘮 𝘳𝘦𝘢𝘥𝘪𝘯𝘨 𝘵𝘩𝘪𝘴 𝘣𝘰𝘰𝘬, 𝘐 𝘤𝘳𝘦𝘢𝘵𝘦𝘥 𝘵𝘩𝘦 𝘴𝘵𝘳𝘶𝘤𝘵𝘶𝘳𝘦 𝘢𝘯𝘥 𝘸𝘳𝘰𝘵𝘦 𝘮𝘺 𝘣𝘰𝘰𝘬 𝘪𝘯 𝘫𝘶𝘴𝘵 𝘰𝘷𝘦𝘳 2 𝘮𝘰𝘯𝘵𝘩𝘴. 𝘚𝘢𝘮'𝘴 𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘵𝘰 𝘭𝘢𝘺 𝘵𝘩𝘪𝘯𝘨𝘴 𝘰𝘶𝘵 𝘪𝘯 𝘴𝘶𝘤𝘩 𝘢𝘯 𝘢𝘤𝘩𝘪𝘦𝘷𝘢𝘣𝘭𝘦 𝘸𝘢𝘺 𝘪𝘴 𝘪𝘯𝘤𝘳𝘦𝘥𝘪𝘣𝘭𝘦. 𝘈𝘕𝘠𝘖𝘕𝘌 𝘵𝘩𝘢𝘵 𝘸𝘢𝘯𝘵𝘴 𝘵𝘰 𝘸𝘳𝘪𝘵𝘦 𝘢 𝘣𝘰𝘰𝘬 𝘯𝘦𝘦𝘥𝘴 𝘵𝘩𝘪𝘴 𝘣𝘰𝘰𝘬 𝘵𝘰 𝘨𝘪𝘷𝘦 𝘵𝘩𝘦𝘮 𝘵𝘩𝘦 𝘴𝘵𝘳𝘶𝘤𝘵𝘶𝘳𝘦 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘴𝘵𝘦𝘱𝘴 𝘵𝘰 𝘴𝘶𝘤𝘤𝘦𝘦𝘥. 𝘛𝘩𝘢𝘯𝘬 𝘺𝘰𝘶 𝘚𝘢𝘮 – 𝘮𝘺 𝘣𝘰𝘰𝘬 𝘪𝘴 𝘸𝘳𝘪𝘵𝘵𝘦𝘯, 𝘥𝘰𝘯𝘦 𝘢𝘯𝘥 𝘱𝘶𝘣𝘭𝘪𝘴𝘩𝘦𝘥 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘰𝘧 𝘺𝘰𝘶𝘳 𝘣𝘰𝘰𝘬!” – Trudy Simmons

Are you ready to boost your thought leadership like Trudy did? Start your journey by getting your own copy of “The Write Strategy” now! https://mybook.to/thewritestrategy

Neurodivergent Authors Need Different ToolsYour brain isn’t the problem — outdated writing advice is.Build a system that...
10/01/2026

Neurodivergent Authors Need Different Tools

Your brain isn’t the problem — outdated writing advice is.
Build a system that works with your wiring.

“Small wins compound — and the ‘not a writer’ voice eventually gives up.”Whether you write for 5 minutes or 50, your bra...
09/01/2026

“Small wins compound — and the ‘not a writer’ voice eventually gives up.”

Whether you write for 5 minutes or 50, your brain learns that you can write.
And that confidence builds faster than you think.

👉 Full blog linked in comments.

A Note for My Neurodivergent WritersIf your brain works differently, the writing process will too — and that’s not a bad...
08/01/2026

A Note for My Neurodivergent Writers

If your brain works differently, the writing process will too — and that’s not a bad thing.

Neurodivergent authors often bring HUGE creativity, depth, and originality to their books…
when they build a writing setup that supports their brain instead of fighting against it.

Think:
• Speech-to-text
• Predictable spaces
• Chunked writing time
• Energy-led scheduling
• Visual maps instead of long outlines

You don’t need to “fix” your process.
You need to personalise it.

👉 I break down more strategies in this month’s blog:
https://swatt-books.co.uk/overcoming_writing_mindset_roadblocks

If you’re ND, what helps YOU stay focused or calm while writing?

The 6 Mindset RoadblocksEvery roadblock is solvable — with the right mindset and support.
07/01/2026

The 6 Mindset Roadblocks

Every roadblock is solvable — with the right mindset and support.

“Your book doesn’t need a perfect you — it just needs a beginning.”Every author you admire started before they felt read...
06/01/2026

“Your book doesn’t need a perfect you — it just needs a beginning.”

Every author you admire started before they felt ready.
Your book deserves that same chance.

👉 Read the full blog (link in comments).

Your Book Doesn’t Need a Perfect YouIf you’re waiting for the perfect moment to start writing…please stop waiting.You do...
05/01/2026

Your Book Doesn’t Need a Perfect You

If you’re waiting for the perfect moment to start writing…
please stop waiting.

You don’t need more confidence.
You don’t need more time.
You don’t need permission.

You only need one brave step.

Every author started scared.
Every author started imperfect.
And every author wrote their way into confidence — not the other way around.

👉 Read the full blog for mindset tools to help you start (and keep going).
https://swatt-books.co.uk/overcoming_writing_mindset_roadblocks

What’s the next tiny step you can take today?

The “Not a Writer” Myth If the “not a writer” voice keeps whispering, this one’s for you.Writing is a skill you build, n...
04/01/2026

The “Not a Writer” Myth

If the “not a writer” voice keeps whispering, this one’s for you.
Writing is a skill you build, not an identity you’re born with.

𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗲𝘃𝗲𝗿 𝘄𝗼𝗻𝗱𝗲𝗿𝗲𝗱 𝘄𝗵𝗮𝘁 𝗴𝗼𝗲𝘀 𝗶𝗻𝘁𝗼 𝗰𝗿𝗮𝗳𝘁𝗶𝗻𝗴 𝗮 𝗯𝗼𝗼𝗸 𝗹𝗶𝗸𝗲 "𝗧𝗵𝗲 𝗪𝗿𝗶𝘁𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆"? From late-night brainstorming sessions ...
03/01/2026

𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗲𝘃𝗲𝗿 𝘄𝗼𝗻𝗱𝗲𝗿𝗲𝗱 𝘄𝗵𝗮𝘁 𝗴𝗼𝗲𝘀 𝗶𝗻𝘁𝗼 𝗰𝗿𝗮𝗳𝘁𝗶𝗻𝗴 𝗮 𝗯𝗼𝗼𝗸 𝗹𝗶𝗸𝗲 "𝗧𝗵𝗲 𝗪𝗿𝗶𝘁𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆"?

From late-night brainstorming sessions to meticulous editing, every page is designed to empower you to share your expertise through publishing. Here's a glimpse into my journey of bringing this book to life.

Want to embark on your own book-writing journey? Pick up a copy of “The Write Strategy” to get started: https://mybook.to/thewritestrategy

“Writing isn’t about talent. It’s about showing up.”If you’ve been telling yourself you’re “not a writer”, remember this...
03/01/2026

“Writing isn’t about talent. It’s about showing up.”

If you’ve been telling yourself you’re “not a writer”, remember this: writing is a habit, not an identity.
Tiny sessions. Messy drafts. Small wins.
That’s how books get written.

👉 Read the full blog (link in comments).

That “Not a Writer” VoiceHave you ever sat down to write…and instantly heard the voice saying:“You’re not a writer.”“Thi...
02/01/2026

That “Not a Writer” Voice

Have you ever sat down to write…
and instantly heard the voice saying:

“You’re not a writer.”
“This isn’t going to be good enough.”
“Why are you even doing this?”

You’re not alone — and you’re definitely not wrong for feeling it.

But here’s the truth:
Writing is a habit, not a talent.

If you can show up for 15 minutes a day and give yourself permission to write without judgement, you are a writer. Full stop.

I’ve shared the exact mindset shifts that helped me (and hundreds of authors) get words flowing again.

👉 Read the full blog here
https://swatt-books.co.uk/overcoming_writing_mindset_roadblocks

What’s the thought that gets in your way the most?

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