Sam Pearce - SWATT Books

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Sam Pearce - SWATT Books

Helping authors self-publish their work professionally, affordably, and ethically since 2011.
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I provide independent authors with professional book layout & typesetting, cover design, ebook conversion, and self-publishing management services.

03/07/2025

If writing a book for your business is still on your to-do list, this is for you.

On 9 and 10 July, is running a free webinar for business owners, coaches, and consultants who want to make real book progress this summer.

It’s called Get Your Book Summer Ready! and it’s designed to help you:

✅ Spot the hidden content already inside your business
✅ Create a clear and realistic writing plan
✅ Reconnect with your message and your why

No fluff, no pressure – just a focused and fun hour to finally move your book forward.
I can’t recommend her highly enough.

👉Choose your session and sign up here: https://swattbooks.krtra.com/t/utkh38sgTVZa

02/07/2025

If you’ve been circling around the idea of writing a book, but can’t seem to find the time or clarity – this might be exactly what you need.

Karen Williams (the Book Mentor) is running a free webinar called Get Your Book Summer Ready! and it’s designed for business owners, coaches, consultants and leaders who want to finally get focused and make progress on their book this summer.

It’s a fun and focused hour to:

✅ Find the hidden book inside your business
✅ Get clear on your message
✅ And create a doable plan to move forward

Karen has helped hundreds of business owners write and publish brilliant books, and her approach is practical, encouraging, and focused on building a book that builds your business.

👉 Grab your spot here: https://swattbooks.krtra.com/t/utkh38sgTVZa

(There are two sessions – you can choose the one that works best for you.)

28/06/2025

"𝘚𝘢𝘮'𝘴 𝘣𝘰𝘰𝘬 𝘪𝘴 𝘢 𝘤𝘰𝘶𝘳𝘢𝘨𝘦𝘰𝘶𝘴 𝘳𝘦𝘧𝘭𝘦𝘤𝘵𝘪𝘰𝘯 𝘰𝘧 𝘩𝘦𝘳 𝘭𝘪𝘧𝘦'𝘴 𝘫𝘰𝘶𝘳𝘯𝘦𝘺, 𝘮𝘢𝘯𝘺 𝘰𝘧 𝘸𝘩𝘪𝘤𝘩 𝘸𝘦𝘳𝘦 𝘦𝘮𝘰𝘵𝘪𝘰𝘯𝘢𝘭𝘭𝘺 𝘵𝘳𝘢𝘶𝘮𝘢𝘵𝘪𝘤 𝘸𝘩𝘪𝘤𝘩 𝘤𝘰𝘶𝘭𝘥 𝘩𝘢𝘷𝘦 𝘵𝘢𝘬𝘦𝘯 𝘩𝘦𝘳 𝘪𝘯𝘵𝘰 𝘢 𝘥𝘰𝘸𝘯𝘸𝘢𝘳𝘥 𝘴𝘱𝘪𝘳𝘢𝘭. 𝘐𝘯𝘴𝘵𝘦𝘢𝘥 𝘴𝘩𝘦 𝘧𝘰𝘶𝘯𝘥 𝘵𝘩𝘦 𝘪𝘯𝘯𝘦𝘳 𝘴𝘵𝘳𝘦𝘯𝘨𝘵𝘩 𝘵𝘰 𝘭𝘰𝘰𝘬 𝘥𝘦𝘦𝘱𝘦𝘳 𝘪𝘯𝘵𝘰 𝘵𝘩𝘦𝘴𝘦 𝘮𝘰𝘮𝘦𝘯𝘵𝘴 𝘢𝘯𝘥 𝘭𝘦𝘢𝘳𝘯 𝘭𝘦𝘴𝘴𝘰𝘯𝘴 𝘸𝘩𝘪𝘤𝘩 𝘩𝘢𝘴 𝘩𝘦𝘭𝘱𝘦𝘥 𝘩𝘦𝘳 𝘵𝘰 𝘣𝘳𝘪𝘯𝘨 𝘫𝘰𝘺 𝘪𝘯𝘵𝘰 𝘩𝘦𝘳 𝘭𝘪𝘧𝘦 𝘢𝘯𝘥 𝘥𝘦𝘷𝘦𝘭𝘰𝘱 𝘢 𝘴𝘶𝘤𝘤𝘦𝘴𝘴𝘧𝘶𝘭 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴. 𝘍𝘢𝘤𝘪𝘯𝘨 𝘩𝘦𝘳 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘴 𝘪𝘴 𝘢 𝘴𝘩𝘪𝘯𝘪𝘯𝘨 𝘦𝘹𝘢𝘮𝘱𝘭𝘦 𝘧𝘰𝘳 𝘢𝘭𝘭 𝘸𝘩𝘰 𝘧𝘢𝘤𝘦 𝘥𝘪𝘧𝘧𝘪𝘤𝘶𝘭𝘵𝘪𝘦𝘴 𝘪𝘯 𝘵𝘩𝘦𝘪𝘳 𝘭𝘪𝘷𝘦𝘴 𝘳𝘦𝘭𝘢𝘵𝘪𝘯𝘨 𝘵𝘰 𝘢𝘣𝘶𝘴𝘦 𝘴𝘩𝘰𝘸𝘪𝘯𝘨 𝘵𝘩𝘦𝘳𝘦 𝘪𝘴 𝘢𝘭𝘸𝘢𝘺𝘴 𝘩𝘰𝘱𝘦 𝘢𝘯𝘥 𝘩𝘦𝘭𝘱 𝘢𝘵 𝘩𝘢𝘯𝘥 𝘢𝘯𝘥 𝘯𝘦𝘸 𝘣𝘦𝘨𝘪𝘯𝘯𝘪𝘯𝘨𝘴 𝘢𝘳𝘦 𝘱𝘰𝘴𝘴𝘪𝘣𝘭𝘦." – Jeanine

“From Broken to Brave” offers insights and hope for those facing similar challenges. Find strength in shared experiences: https://mybook.to/FromBroken2Brave

21/06/2025

Writing “From Broken to Brave” was a deeply personal and cathartic experience. Each chapter reflects a pivotal moment in my life, meticulously crafted to share the lessons learned.

Here's a glimpse into the process of turning my story into a beacon of hope for others.

If you want to share in my story, you can read “From Broken to Brave” here: https://mybook.to/FromBroken2Brave

16/06/2025

🚨 Amazon’s A10 algorithm is here—and it’s rewriting the rules for book discoverability.

Spent my weekend diving into this excellent breakdown from Shimmr AI and UK Amazon-expert Cam Lennon. Here are the need-to-know takeaways for every indie author and small publisher:

3 headline shifts
1. External traffic now matters—big time. A10 rewards books that pull readers in from email, socials, blogs, podcasts, you name it. Relying only on Amazon ads is officially old school.
2. Mobile first (70 %+ of orders). Your title’s first 70 characters, a crystal-clear thumbnail cover and A+ Content that loads at the top of mobile listings are the new conversion battleground.
3. Engagement & satisfaction outweigh launch spikes. A10 now tracks time on page, read-through, repeat purchases and return rates. Sustained reader love beats a one-week bestseller burst.

Quick wins you can tackle this week
1. Front-load your titles & subtitles with strong hooks/keywords, but keep your language natural
2. Audit Author Central. A complete AAC profile can equal +15-30 % sales lift.
3. Drive off-Amazon traffic. Add Amazon links to your newsletter, LinkedIn profile, social media posts, email signature, website, you name it. Each external click is now a ranking signal.
4. Tighten metadata. Review your title for 200-character limit, edit your descriptions to remove any keyword stuffing, and ensure all your listing elements are cohesive.

Deep-dive resources
📄 Read the Full article: Why Your Amazon Book Sales Dropped (and How to Fix Them) → https://www.linkedin.com/pulse/why-your-amazon-book-sales-dropped-how-fix-them-shimmr-bi6we/
📘 Read Shimmr’s Complete Guide: Amazon's A10 Algorithm: The Complete Guide for Publishers and Sellers in 2025 → https://shimmr.ai/amazon-a10-guide

If you’re one of my authors, we’ll be weaving these tweaks into your listings starting from this month. Not a client yet? Book a 30-min coffee and let’s make sure A10 loves your book as much as your readers do. ☕️

14/06/2025

𝗙𝗲𝗲𝗹𝗶𝗻𝗴 𝗼𝘃𝗲𝗿𝘄𝗵𝗲𝗹𝗺𝗲𝗱 𝗯𝘆 𝗽𝗮𝘀𝘁 𝘁𝗿𝗮𝘂𝗺𝗮𝘀 𝗮𝗻𝗱 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀?

You're not alone. In “From Broken to Brave”, I share my journey through pain, loss, and abuse, revealing the profound life and business lessons that led me to become a successful entrepreneur.

Discover how to turn adversity into strength and resilience. Start your transformative journey here: https://mybook.to/FromBroken2Brave

12/06/2025

🎉 Big news, book-curious friends!

I’ve rolled out a new flat-fee Publishing Partnership AND a free 49-step Write Strategy Checklist. Grab the checklist, and if you want to see exactly where those steps fit in your calendar, the Publishing Timeline Planner is waiting for £39.99 (lifetime access).

Ready to go from expert to author? 👇
https://experttoauthor.co.uk

07/06/2025

A few years ago, I met an aspiring author overwhelmed by the decision between self-publishing and traditional publishing. She feared making the wrong choice for her book.

Through our "Is Self-Publishing Right for You?" masterclass, she gained the clarity and confidence needed to make an informed decision, ultimately choosing the path that best suited her goals.

Your publishing journey deserves the same clarity. Start here: https://swatt-books.co.uk/is-self-publishing-right-for-you

31/05/2025

Considering publishing your book? Here are three key factors to consider:

1️⃣ Control:
Self-publishing allows you to retain full control over your work.

2️⃣ Royalties:
Keep 100% of your rights and royalties with self-publishing.

3️⃣ Process:
Understand the step-by-step journey from manuscript to published book.

For a detailed exploration of these factors and more, enrol in our free masterclass, "Is Self-Publishing Right for You?": https://swatt-books.co.uk/is-self-publishing-right-for-you

24/05/2025

"𝘈𝘯 𝘢𝘮𝘢𝘻𝘪𝘯𝘨𝘭𝘺 𝘤𝘰𝘯𝘧𝘪𝘥𝘦𝘯𝘵, 𝘦𝘯𝘨𝘢𝘨𝘪𝘯𝘨, 𝘢𝘯𝘥 𝘪𝘯𝘴𝘱𝘪𝘳𝘪𝘯𝘨 𝘤𝘭𝘢𝘴𝘴." – Becky S.

Join countless authors who have gained clarity and confidence in their publishing decisions through our "Is Self-Publishing Right for You?" masterclass.

Take the first step towards your publishing journey: https://swatt-books.co.uk/is-self-publishing-right-for-you

17/05/2025

𝗪𝗼𝗻𝗱𝗲𝗿𝗶𝗻𝗴 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂’l𝗹 𝗴𝗲𝘁 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗲𝗻𝗿𝗼𝗹 𝗶𝗻 𝘁𝗵𝗲 "𝗜𝘀 𝗦𝗲𝗹𝗳-𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗶𝗻𝗴 𝗥𝗶𝗴𝗵𝘁 𝗳𝗼𝗿 𝗬𝗼𝘂?" 𝗺𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀?

Here’s what’s included in our comprehensive, 5-module course:

Module 1:
A clear comparison between self-publishing and traditional publishing to help you decide which is best for you.

Module 2:
Debunking common myths about self-publishing.

Module 3:
Understanding the complete self-publishing process, from manuscript to marketplace.

Module 4:
Key considerations for retaining your rights and maximizing royalties.

Module 5:
Actionable next steps to kickstart your publishing journey with confidence.

This masterclass is your roadmap to informed and empowered publishing decisions.
Ready to dive in? Enrol now: https://swatt-books.co.uk/is-self-publishing-right-for-you

10/05/2025

𝗖𝗼𝗻𝗳𝘂𝘀𝗲𝗱 𝗮𝗯𝗼𝘂𝘁 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝘁𝗼 𝘀𝗲𝗹𝗳-𝗽𝘂𝗯𝗹𝗶𝘀𝗵 𝗼𝗿 𝗽𝘂𝗿𝘀𝘂𝗲 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗶𝗻𝗴?

Our free 5-module masterclass, "Is Self-Publishing Right for You?", provides a clear comparison between self-publishing and traditional publishing, debunks common myths, and offers a comprehensive overview of the self-publishing process.

Make an informed decision about your publishing journey. Enrol now: https://swatt-books.co.uk/is-self-publishing-right-for-you

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Opening Hours

Monday	09:00 - 18:00
Tuesday	09:00 - 18:00
Wednesday	09:00 - 18:00
Thursday	09:00 - 18:00
Friday	09:00 - 16:00

Telephone

+442380421518

Website

https://www.swatt-books.co.uk/

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