17/10/2025
What I wish more authors knew before starting their publishing journey:
๐ It takes longer than you think.
Rushing the process almost always leads to mistakes, reprints, or a book youโre not proud of.
๐ Editing is non-negotiable.
Your expertise deserves to be communicated clearly and professionally. Typos and clunky flow undermine your authority faster than anything else.
๐ Marketing isnโt optional.
A brilliant book without a launch strategy is like shouting into an empty room.
๐ Your book is a business asset, not a side project.
When you treat it strategically, the ROI goes far beyond salesโit opens doors to speaking gigs, media opportunities, and new clients.
Publishing isnโt about ticking a box. Itโs about creating a tool that builds credibility, positions you as an authority, and keeps working for you long after launch day.
๐ Thatโs why Iโm so passionate about helping authors understand the real costs of self-publishingโand how to avoid the expensive mistakes.
๐ Read this monthโs blog: The Real Costs of Self-Publishing (And How to Avoid Expensive Mistakes)
๐ https://swatt-books.co.uk/real-costs-of-self-publishing
