We are all living longer, healthier and more active lives.
Over 55s account for a third of the population, yet publishers persist in targeting this group with advertising for stairlifts, funeral expenses, insurance, personal alarms, mobility scooters, and slippers. The hackneyed cliché of the older person struggling with a Zimmer or getting into a bath with a door on the side is completely outdated.
It is time for a shift in perception: OXsylva looks more closely at what today’s mature reader wants.
Catered to a generation used to reading, OXsylva is the accessible and tangible must-read for the active, dynamic and stylish over 50s in Oxfordshire – a generation who have the time and resources to enjoy the finer things in life.
They appreciate well-written articles, high-impact photography and beautiful design, and in OXsylva they find it all.
Produced each quarter with both digital and print editions, OXsylva is delivered to households, spas, hotels, hairdressers, leisure clubs, and restaurants.
So where are the over 55s to be found? Sitting at home by the fire with a shawl over their knees? In their sheds oiling their woodworking tools? Highly unlikely, even if they have retired! You’re far more likely to see older people in the gym, or dance studio, jogging the streets, shopping for that stylish wardrobe, taking a class in a foreign language, playing sport, perhaps in the kind of classic sports car they lusted after when younger, on an exotic holiday, or simply socialising. Many even go ‘grey backpacking’ to see the world or learn a new skill.
The over 55s cannot be stereotyped. The swinging 60s are alive, very well, and enjoying life. They are still lively and enquiring and ready to take on new and exciting things
Come with us on our journey and be ready to live a life that those decades younger can only aspire too.
