SMR Social

Is your business looking to use Social Media to increase brand awareness and sales? SMR Social can h But just using Social Media isn't enough.
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Social Media is becoming more and more important for business and if you're not using it, you're way behind. You need to use it properly. I have the skills and experience to take over your business's Social Media profiles and increase you brand awareness, reach, engagement and customer loyalty. I started off as a dedicated Freelancer that has a great amount of experience in Social Media Marketing.

I’ve been using Social Media since it first arrived on the scene and in the past few years I have become an expert in Social Media Marketing for business. I was born in the UK, and have lived here ever since, meaning my English spelling and grammar are right on point. I have flexible working hours so starting work immediately and delivering quickly is not an issue. I’m able to localise (or localize) all of my work to make sure I use either UK English, US English or AU English. Having grown up with the internet being a very normal part of everyday life, I consider myself very lucky to be one of the people who was using social media before Facebook was even created. Using networks like MySpace and Bebo to promote bands and events made me realise that there is a huge opportunity in social media. There had to be a way of reaching all those millions of users every day to promote any business, event, person or product. After graduating from The University of Derby with a BSc Psychology Degree I found myself working in an online company doing web design, mobile app development and eBook publishing. This was a great experience for me, helping me learn the inns and outs of utilising the internet for business. I was then recruited by a fast growing social media agency, and it was then that my passion for social media was reignited. Not only was I learning all about how to use social media for all kinds of different businesses, but I was learning about customer care and business growth. I knew this was my passion, and I wanted to do this on my own. I feel privileged and lucky that I can combine my experience, my degree and my life skills to do a job that I’m very passionate about. SMR SOCIAL:

SMR Social was formed after realising that helping businesses with their Social Media is what I want to do with my time. After quickly growing a strong portfolio of clients that I was proud to represent, I realised I needed to brand myself properly. References from satisfied clients and previous employers can be produced upon request.

18/07/2024

Meta is considering allowing researchers to conduct an in-depth study of the platform’s impacts on young users, as part of a new expansion of its restrictive research program.

17/07/2024

🚨 Breaking 🚨 TikTok has announced a new partnership with events platform Eventbrite which will enable both creators and fans to promote Eventbrite links in-stream!

16/07/2024

Although it's not as much as X claimed back in March...🤣

15/07/2024

Meta is lifting all restrictions on Trump's FB & IG accounts ahead of the US election. Will he make a return to the platforms?

12/07/2024

LinkedIn’s expanding access to its automated “Accelerate” campaigns, which utilize AI to effectively automate the entire campaign creation process.

“In as little as five minutes, Accelerate will recommend an end-to-end campaign and automatic optimizations to reach the right B2B audience with engaging creatives, which you can adjust and fine-tune before you launch your campaign.”

Is AI just making the whole world lazy?

11/07/2024

Here are the official recommendations from Instagram to improve your Reels performance:

• Grab attention in the first 3 seconds
• Reels that are 30-60 seconds long see better performance (Note: 90 second reels are a no-no)
• Use trending hashtags (though IG’s CEO has repeatedly noted that hashtags don’t improve reach)
• Tap into trends, and trending audio
• Look to drive direct engagement (especially shares)
• Reply to comments within 7 days
• Share your content on IG at the same time as other platforms
• Create relatable, humorous content
• Upload clips in high resolution
• Create 10 or more Reels per month, on average

10/07/2024

As reported by Adweek, overall TikTok ad spend declined in both April and May, while four of the platform’s biggest spending advertisers have significantly reduced their TikTok ads focus in recent months, according to insights from MediaRadar.

Among the biggest declines, Target has reduced its TikTok ad spend by 30%, DoorDash has slashed its TikTok spending by 25%, while Bayer (-20%) and Procter & Gamble (-10%) are also shifting their focus.

09/07/2024

If you're not already a premium member of X, keep your eyes peeled! 👀 Rumour has it (based on some code seen in a recent update) that they're considering offering free trials of premium soon. It's worth taking advantage of even if you have no intention of paying after the trial!
👀

08/07/2024

Things didn't work out straight away for this client, so we had to pivot to a different strategy and thankfully it paid off.

👉 https://www.smrsocial.com/how-smr-social-generates-over-20-inquiries-a-month-for-specialist-alternative-education-provision-in-north-yorkshire-using-facebook-adshow-smr-social-generates-over-20-inquiries-a-month-for-specialist/

At SMR Social, we specialise in helping businesses and organisations reach their target audience effectively through strategic social media marketing. One of our recent success stories involves a specialist alternative education provision based in North Yorkshire. Our tailored Facebook ad campaigns....

05/07/2024

X is re-examining the use of up and downvotes on post replies, as a means to better rank engagement, and display the most relevant comments within each thread.

04/07/2024

If you're an iPhone user and find yourself tempted to hit that 'Boost Now' button on your Facebook or Instagram posts... 🛑 STOP🛑 Apple charge a 30% fee on top of your ad spend if you do this from your iPhone, so log onto a desktop and promote your posts from there instead. This has been something apple have charged in the US for some time now, but they're starting to roll it out to all regions.

03/07/2024

Meta’s launching the first stage of its “AI Studio” platform, which will enable creators on Instagram to build AI versions of themselves that can interact with fans via DM.

02/07/2024

Some great news for brands that predominantly create their content on TikTok and then repurpose it for other platforms! You should see the option to download your videos directly from TikTok without the watermark soon!

24/06/2024

We're off on a nice family holiday today for the week, so we'll be quiet on our own socials as any time we do spend working will be dedicated to our clients 💻

21/06/2024

Amid ongoing concerns about the negative impact of social media, particularly on young children, various U.S. states are implementing new laws and regulations to mitigate these harms.

These diverse approaches highlight the broader challenge of effectively policing social media misuse and protecting children online.

New York is the latest state to enact child protection laws. Governor Kathy Hochul signed the "Stop Addictive Feeds Exploitation (SAFE) for Kids" Act and a Child Data Protection Act, marking a significant step in the state's efforts to safeguard children from the dangers of social media.

20/06/2024

Could this be the turning point for Threads? Meta has announced that the Threads A.P.I. is now available to all developers, which will enable creators and publishers to schedule posts, manage replies, and more via third party apps.

19/06/2024

A recent article in WSJ highlights the reality that social media influencers aren't rich, they're barely even getting by. Apart from a handful of overnight sensations, the majority of full-time content creators make less than the average minimum wage and it's getting harder and harder to make money because most platforms are reducing pay-outs and brands are being far more particular about who they partner with. For many people it's a dream job, that will potentially always stay a dream.

18/06/2024

We try our best to stay impartial about the latest social media updates and trends, but it's getting increasingly harder to do so. As you can see in this example, TikTok’s now moving to the next stage of its virtual influencers program, which will enable brands to choose from a range of digital characters that can essentially sell their products for them, 24/7, via TikTok live streams. Although we can see how this could benefit businesses and influencers, we can't help but get a bad feeling about it...
#24/7Marketing

17/06/2024

Instagram’s adding another way to help creators establish partnerships with brands, this time via a new “Creator Insights” display on their profile, which provides a snapshot of their account performance over the last 30 days.

14/06/2024

LinkedIn’s officially rolling out its new Premium Company Pages offering, as it looks to get more SMBs signing up to its expanded business profile offering.

13/06/2024

While Meta and other platforms are openly moving away from pushing news content into users' feeds, it seems that X will need to embrace the data and continue to be a platform that users go to for the latest news on trending topics.

Here's a statement from Pew Research: “Majorities of Facebook, Instagram and TikTok users say keeping up with news is not a reason they use the sites. X (formerly Twitter) is the exception to this pattern: Most X users say that keeping up with news is either a major or minor reason they use the platform, and about half say they regularly get news there.”

12/06/2024

In a recent statement, Instagram's Chief hinted at the idea of showing users more content from accounts that they don't follow, so that they can discover content they wouldn't have done otherwise...

“There’s way more unconnected content [profiles you don’t follow] than there is connected content. So you maybe follow, I don’t know, a few hundred accounts, maybe a few thousand, [and] most of them don’t post something to feed in a given day. So let’s say there’s 100 or 200 things you could see in a given day. There are hundreds of millions of pieces of content posted today that are from accounts you don’t follow, and a few of those might be really exciting for you.”

11/06/2024

In what we believe to be a bid to attract more businesses to the platform, X is adding more analytics elements to provide more insight into your content performance. The problem is that it will only be available to premium account holders.

10/06/2024

Pinterest has launched another new promotional campaign as it seeks to boost awareness among potential ad partners, this time by highlighting the benefits of the platform in connecting users with a wide variety of interests. Would your brand benefit from advertising on Pinterest?

👉 https://www.youtube.com/watch?v=JPpoT95GR3s

Whether you're one aesthetic or alllll of them, find yours on Pinterest.

07/06/2024

TikTok’s looking to build more even compulsion into the app, this time via DM streaks, which are activated when users maintain daily messaging interaction...

06/06/2024

🛑 Stop Scrolling 🛑 Literally! According to various reports, Instagram is currently testing out a new video ad format that stops users from scrolling in the main feed of the app until they’ve viewed a video ad. Can you imagine the outrage if this becomes the norm?

05/06/2024

Meta has recently mentioned that they're putting a lot of focus on appealing to young adults. “As we think about the next 20 years, we’re focused on two big things: building the next generation of social media for young adults and leaning into new product capabilities enabled by AI.”

Facebook as the place to be for young adults? Really?

04/06/2024

🛒Product Businesses Need to Take Note 🛒 Gen Z users are primarily turning to social apps for fashion, beauty, food, and craft-related trends, more the type of stuff that’s about self-care and wellbeing, and D.I.Y. projects. While they turn to Google for bigger purchases, as well as places to go and professional services..

03/06/2024

In a recent post by Instagram, that was quickly deleted, they alluded to the idea that certain CTAs in your posts can negatively affect your reach. Here's exactly what they said, make of it what you will...

“Here are the things to avoid that can limit the reach of your content. First, don’t try to hack engagement, and here’s what we mean by that: If we believe your content explicitly asks for engagement through shares, comments, tags, or other actions, then we won’t recommend it. An example of this is asking people to comment with a specific word, number, or emoji. We do, however, encourage you to create content that inspires people to engage in real discussion, so open-ended questions and call to actions, they’re both fair game.”

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🚀 Focus on Your Instagram Engagement! 🚀 In the dynamic world of social media, engagement reigns supreme, and Instagram is no exception. Did you know that it's not just about the views, but the likes, comments, shares, and saves that truly amplify your reach and impact? 📈 Why Engagement Matters: Engagement isn't just a metric; it's a powerful ranking factor across all major social media platforms. It's the fuel that propels your content to new heights, increasing visibility and fostering meaningful connections with your audience. 💡 Boost Your Engagement: Ready to take your Instagram game to the next level? Here are some proven strategies to ramp up your engagement: 1️⃣ Ask Questions: Spark conversations by inviting your followers to share their thoughts and opinions. People love to be heard, and questions prompt them to engage with your content actively. 2️⃣ Host Giveaways: Who doesn't love a chance to win? Hosting giveaways not only excites your audience but also incentivises them to interact with your posts, driving up engagement. 3️⃣ Create Ultra-Shareable Content: Craft content that's not only visually appealing but also highly shareable. Whether it's inspiring quotes, helpful tips, or entertaining videos, make it easy for your followers to spread the word. #InstagramMarketing #SocialMediaEngagement #DigitalMarketingTips #ContentStrategy

⛔️ Stop Posting Youtube Links to your page ⛔️ When you post your videos natively to your page, you'll get much better engagement. ⏯ The video will start automatically playing as your audience scrolls through their feed so it will catch their eye and before they even know it, they're watching your video! The most watched videos on Facebook are between 30 seconds and 2 minutes, so aim to create videos within this time length. #FacebookPages #FacebookMarketing #FacebookEngagement

YouTube is looking to expand its disclosures around AI-generated content. Creators will have to disclose when they upload realistic-looking content that’s been made with AI tools. Unfortunately, we imagine most uploaders will be able to get around this for a long-time before anything is done. #AI #YoutubeAI #Youtube

Instagram is testing out a new way to comment on specific images within a carousel post, with some users able to link their reply to a photo or video, based on its assigned number in the display 💫 #Reels #InstagramMarketing #Instagram #ReelsMarketing #InstagramTesting #SocialMediaStrategy #InstagramAds #InstagramGrowth

Instagram has launched its new “Ads with Promo Codes” option to all brands globally, providing another consideration for your IG campaigns. Instagram advertisers can entice potential shoppers with promo codes listed in the caption, which can then be applied in the checkout process. #InstagramAds #InstagramGrowth #InstagramMarketing

🌟 Exciting News for Businesses! 🌟 Did you know that Google has now integrated social posts into business listings? This means that your online presence is more crucial than ever before! With social posts directly visible on your Google listing, your potential customers can now see everything you're doing right from their search results. This development underscores the importance of maintaining an active and engaging social media presence. Regularly posting valuable content not only boosts your visibility on platforms like Google, but it also enhances your brand's credibility and fosters deeper connections with your audience. 📈 #DigitalMarketing #SocialMediaStrategy #BusinessSuccess

We're excited to be working with The Free Website Guys to revamp our website!

Following on from our post about Meta Pixel Events, here's how you can unlock the power of Standard Events with Meta! ⚡️ 🌟 **Cracking the Code: Standard Events Demystified!** 🌟 Ever heard of Standard Events in the realm of Meta? 🤔 Let's unravel the magic: 📋 **Predefined Mastery:** Standard Events are Meta's pre-packaged actions! 🎁 When you label an action with these predefined gems, Meta instantly gets the gist. It's like a secret handshake with your data! 🕵️‍♂️ 🎯 **Speak the Meta Language:** By using these predefined labels, you're speaking Meta's language! 🗣️ Whether it's a purchase, a view, or any other action, Meta understands the context, making your data exchange seamless! 🌐 🔄 **Pass the Torch (Parameters):** Dive deeper! You can pass specific details (parameters) about your action, tailoring it to perfection. 🚀 It's like customizing your Standard Event for maximum impact! 🌈 💡 **Pro Tip:** Choose Standard Events wisely, align them with your goals, and pass relevant parameters to tailor the experience. Meta will thank you with insights and effective ad optimisation! 💪📊 Ready to elevate your Meta game? 🚀 Embrace Standard Events, and let the magic unfold in your data-driven journey! 🌠✨ #MetaMagic #StandardEvents #DigitalMarketingWizardry

Happy New Year from all of us here at SMR Social! 🎉 We hope your 2024 is filled with success and health 💖 #Newyear #2024 #Newstart

🎄 It's a surprisingly tough time for most small businesses, but if you keep it simple you can make the most out of the Christmas Period 👍 #ChristmasAds #SmallBusiness #AdBudgets #FacebookAds

We've tried not to comment too much on Twitter, sorry X, since Elon took over. But it's getting a bit much now... #Twitter #X #Elon

Does your business post to social media almost every day? We get it, you don't have the time and it can feel pointless when organic reach isn't what it used to be. But here are 5 reasons you should be posting as regularly as possible! If you know you need to be doing this but don't have the time or the creativity. Get in touch with us today! We can manage your social media accounts for you and post daily content as your business! #SocialMedia #SocialMediaContent #SmallBusiness #SmallBusinesses #BusinessContent #ContentPosting #OrganicContent

🤖✨ AI is here to stay and this is the only way we see businesses being able to set themselves apart from all the competition that are using AI to publish more blog content than ever. It's a lot more effort, but we think it will be worth it. Do you have it in you? 💪🔥 #AI #ChatGPT #Adapt #Evolve #StayAhead #FutureProof

“A lot of the newer apps are all just borrowing, copying and stealing aspects or entire concepts from one another,” Would you agree with this statement? #socialmedia #Social #Apps #Meta #Threads #Twitter #Insta

Do you use daily budgets or lifetime budgets on your Facebook ads? Here's our quick take on it. #FBAds #FacebookAds #AdsManager #SocialAds #Marketing #PaidAds #AdTips #FBAdTips #TikTokTips

🎥 Check out the latest updates to Facebook Lead forms! 🚀💼✨ We're really excited about these game-changing features! 😍💥💯 Don't miss out on capturing high-quality leads effortlessly! 😎🔥💪 #FacebookUpdates #LeadGeneration #MarketingMagic ✨📲💼🌟

These videos are taking ages to make 😅 Stephen set himself the goal of posting 1 Short Form Video per week, and this is why he's finding it harder than he thought he would...🤣 Here are a few outtakes from his first video 🚫📹🚫🎬 #SocialMediaMarketing #ShortFormVideo #ShortVideoCreation #VideoEditing #Bloopers #Outtakes

Is AI going to diminish the value of blog content? Being able to throw 10 blogs up in an hour is going to make it very easy for businesses to get as many blog posts published as they want. The problem with doing this is that our audiences will start to value our blogs less and less. However... 📹 👀 #AI #ChatGPT #Jasper #Blogging #BlogPosts #BlogPublishing #ModernMarketing

It feels like a lot of time has been wasted this week because of all the mistakes we made trying to film a video, that in the end, we can't use. It will all be worth it in the long run though once we've streamlined the process. We'll re-do this week's video and use it next week! #SocialMediaLife #SocialMediaManagerLife #SocialMediaManagement #ShortFormVideos #VideoChallenge #SMRSocial

Twitter has now officially launched a full live test of voice clips within direct messages to users in India, Brazil and Japan! "🎤test,🎤test: Starting today, you'll be able to record and send voice messages in DMs 😉 Here’s how👇 PS. The experiment will be rolled out in phases."