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Milk brand house

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Milk brand house

A bespoke branding, design & animation house, producing highly crafted visual communication content. Buying should feel good for your customers.

Assuming your product and service are great, your communications should be just as special. At milk we collaborate with you to squeeze all of your core goodness into every piece of work to enhance the way you interact with your audience, building confidence in your business both internally and externally. Excellent creative marketing is more than making it look nice, it’s clear messaging with purpose, usability and it feels good.

15/11/2024

A crucial part of a good branding process is discovering your brand personality.

I find this by asking clients all sorts of questions, some easy, some awkward, some slightly unorthodox. They all serve the purpose of considering their business’ WHY—which will help with the brand’s visual communication (interpreting the words into visuals is my job, and luckily, I’m ok at it).

It’s all about working out why people resonate well with a business and want to buy, because more sales is the goal, right? Having something that makes a company unique is vital—particularly in competitive markets.

Here are some of my answers from the ‘personality’ bit of my ‘brand audit questionnaire’ for you to read/understand/enjoy/take inspiration from/read to your children tonight at bedtime.

*NOTE: Personality doesn’t mean ‘wacky’. A serious persona fits many business circumstances, but there will still be warmth to explore.

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08/11/2024

I had a chat this week about social media and posting. The other person was very complimentary about my content—it was a real human person and not another self-affirming chat with the mirror; I don’t even do those.

Paraphrasing, they said they hated the idea of posting and were surprised when I said I felt the same. I dread it. But then I pull up my big boy pants and post with confidence, because showing up helps my business exponentially more than not. Obviously.

What’s stopping you from posting?

Wimp.

Just don’t post something boring and s**t or you’ll be kicked off the internet forever.

07/11/2024

Brand identity is (or should bloody be) more than a logo. It’s the full visual experience built on logic and customer behaviour.

There are all the elements you see: colours, fonts, imagery, illustrations, graphical elements, layout dynamics and, of course, the logo.

Those elements are choices based on the very important bits you don’t see—the company purpose and philosophy coupled with a bit of human behaviour prediction: strategy and goals.

Building a brand beyond ‘a logo’ is understanding the unique nature of an individual business and making visual choices that fit. Choices of what to include and also not include.

Milk Brand House |

24/10/2024

Why does your business exist? Why do you expect people to buy from you?

Hopefully you have a clear answer.

If you can’t justify ‘why’ you exist. Why someone would buy from you instead of your competitors, maybe you need think about what your business is and what you’re trying to achieve.

The branding process covers many facets, one of the key aspects is purpose. REALLY understanding your purpose can inform how your brand is built and how you communicate that publicly.

18/10/2024

It’s been a double-figures-number-of-meetings kind of week.

Absolutely nobody has commented on my knitwear, hair OR moustache, and I have to wonder why I even bother…

It seems like these people are only interested in how I can help their business and not my looks?

Monsters.

Fingers crossed for a better week next week *sigh

Additional. I’ve been doing some more in-depth brand development for milk over the last few weeks/months.

Milk is pretty different to the beast to the company I opened just over three years ago, and the aesthetics had morphed into something that didn’t quite match what I am doing or the vision of the future of the business. Not ‘s**t’, but not what milk is.

So, I went through my whole branding process, starting with an audit to gauge positioning and strategy, all the way through to some updated visuals which I am currently rolling out. When time allows, taking time to refresh a brand is fine; nobody will kick off.

The upshot for you, as one of the milk social media voyeurs of the world, is that I’ve added this delicious pink and some rambunctious illustrations to my visual language. You’re welcome.

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11/10/2024

A bit about the journey

Previously known as ‘Golden Gate’, needed a step change in their brand look.

Their original look was put together internally to get them started, but it no longer fit the brilliant journey they had been on while building the business—it certainly didn’t represent the quality and care of service they provide, and it wasn’t going to help them in their onward journey.

We started with some strategy work to help clearly position their space in the market. Stopping and really thinking about what we are doing and why we are doing it helps teams internally to get everyone on the same page. It also informs how I built the brand.

It was clear that management are passionate about the work they do and most importantly how it impacts the people they serve. A professional brand identity will help them build trust with people who will potentially need their services in future.

—

This little carousel is a simplified version of the brand book I put together for them. It provides the guidelines they need to use their brand for day-to-day executions by themselves.

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09/10/2024

Do you play it safe when it comes to your brand and marketing?

Sticking to the comfort zone, and whilst caution makes sense, it rarely moves the soul of the customer.

If you care about the quality of your product/service and how your customer perceives you—then your business presence shouldn’t taste the same as anyone else’s, especially not your competition’s.

What boundaries are you willing to push in order to get your brand noticed?

Is it hold 16 cold, clammy sausages?

If it’s not (fair), then maybe you need to speak to someone who IS willing to, to help you with yours.

If that’s too subtle, I mean me. Come talk to me and I will sort your brand and/or marketing out with a heavy pinch of creativity and my willingness to push your boundaries and make you uncomfortable.

Milk is not the sausage factory. It is about bespoke work for real companies. Different is Milk’s normal.

Ps it takes 15 sausages to spell out milk. A little trivia titbit there in case it comes up in your next pub quiz.

07/10/2024

Theo wanted a new brand identity to help him boost his online presence to ultimately sell more of his art. He wanted some brand assets to make his feed more cohesive and consistent.

Japan and fun are the two most essential aspects of Theo's approach to producing art. Combining bold Japanese colours and hand-drawn elements such as fonts and stickers brought this to life.

The style is versatile and he can add to for specific needs/uses over time—he’s been nailing it on social media so far, I’m one proud ‘brandfather’.

Theo said: ”Liam was a true professional and very patient with me. Love what he's created for me.”

Check his work out—Theo Jenner

11/09/2024

After a drastically long day of sitting inside vehicles yesterday I arrived in NYC, I suppose the view from a rooftop bar at the end of it was ok.

This is my temporary working location for the rest of the month. I will be back in the studio ‘proper’ on Monday October 7.

I will be working remotely during this time but will likely respond a little slower than usual (5 hours behind).

Probably don’t need to put this update out, but you have to show off, right? That’s what social media is for.

As I got in a taxi at the airport ‘Welcome to New York’ was on barbarically loud, possibly a bit too on the nose but I did enjoy the tragic patriotism.

06/09/2024

A weird stock entered my DMs via

I’m always pleased to receive prime finds such as this box legend. Nothing says ‘buy our products’ quite like seeing staff wearing an empty box on their head on a jaunty angle. At least he lifting another fairly obviously empty box too. Strong beard.

02/08/2024

Are you also hard to please?

Do you become unhappy when you perceive that the right standards aren’t met? Cynical? Hate settling for ‘ok’? Question everything?

Why can’t ‘it’ be better? Why are we doing it like this? Is this bulls**t? What if we try…

As a notorious ‘bit of a pain in the arse’, I can be a tricky partner to live with 😬 BUT these picky traits do make me a pretty good at my job.

The traits that’s about help you cut through the noise of everything you’re trying to say, to work out what your customers actually care about hearing-the value your product or service will give them.

If you care for some critical brand scrutiny, speak to me.

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26/07/2024

I did a post yesterday about how branding project need to start with a deep dive into the inner workings of a business. The framing structure of this post was about stripping your business naked—possibly tenuous but it makes perfect sense if you read the post.

Anyway, I have a look to see if there were any useful stock images to accompany this post. There weren’t and that didn’t shock me. This image however, mild dose of shock.

Who conceptualised this, and then went through with shooting it, AND then posted it to a stock library?

25/07/2024

Bear with me…

Or bare with me 🤷‍♂️

The most effective branding projects start with a complete un******ng of your current business. An audit is how most people would describe it I guess.

You/your team need to really discuss what you do: what you sell, who you sell it to, and who you want to sell it to next month/year/decade. Why do you exist, why should anyone care? And why should they buy from you rather than someone else?

After everything is laid bare, I (or someone like me) will reclothe you. Work out which cuts fit your body shape and which colours bring out your eyes and match your skin tones.

Every client/project is different and is tailored as such, but my milk process is the same:

Research and inspiration.
I take a wide look around - competitor and target audience analysis, design trends, books, art, and the outside world.

Testing and play.
Experimenting with different visual design concepts, layout ideas, styles, fonts, colours, patterns and graphic elements to find a suitably splendid direction.

Tighten and delete.
Curating a brand is about choices, what to include, and just as important, what not to include. Disciplined editing is an art. When I present a brand, I’ve heavily refined and driven to what I believe is the single best solution for your goals and create a presentation to encapsulate my vision of your future.

Let’s talk.

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23/07/2024

Playing football is simple.

It’s just kicking a sphere.

However, proper skilled training sessions are not always accessible to everyone.

–

This is the base thought of the mission for the newly formed Jersey Bulls Foundation—the charitable extension of

The full mission statement gets more involved (I will pop it below), but the crux is more opportunity for those with limited options/resources.

I’ve been on this project (mostly in the branding/positioning ‘department’ of course) for a few months—it turns out that setting up a charity involves quite a lot of sticky red tape. So it was great to have our launch event this month: a ten-team School Year 4 mixed-gender five-a-side tournament. A lot of hyphens in that sentence, surely not all used correctly.

Hard work is being done to bring more robust initiatives live in the coming months. I won’t go into that here, but you can read more online if please www.jbfcfoundation.je

Of course, the seeks to develop long-term partnerships with local primary schools and corporate sponsors, so if you can support, do make yourselves known.

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Our core mission is to increase participation in sport (especially football) for children and women in Jersey, by offering vibrant, inclusive and accessible sporting activities for all, regardless of gender, ability, background or circumstances.

Our initiatives are designed to expand the community reach of Jersey Bulls, focusing on the positive aspects of social interaction and the simple joy of playing the beautiful game.

Recognising and embracing different ability levels, our goal (pun intended) is to inspire the pursuit of excellence in sport, encouraging individuals to reach their potential, and creating the pathways towards the top for higher-talent players.

–

The post must end with a shout out to the awesome photography of

Great job capturing my SUPERB reffing action. And also some children kicking around that sphere.

22/07/2024

All aboard as I try to explain why this video exists.

People hate entertainment.

People hate businesses that are comprised of humans.

They ONLY like to be sold to by generic systems and faceless organisations.

–

It’s hard for companies to show personality. But it is possible—even for corporate or serious companies—it just takes some time, strategy, effort, and guts.

Advertainment is one way this can be achieved.

/// Advertainment is a term used to reflect the intertwining relationships between advertising and entertainment. ///

This video isn’t necessarily the best example of advertainment, but it gives me the platform to discuss it.

The world has space for conceptual brand marketing. Equity built upon entertainment and backed up by tangible value. Examples: meerkats selling insurance, bulldog selling insurance, Welsh opera singers selling insurance, Iggy Pop selling insurance.

Red Bull stunts and Liquid Death are two of the finest examples around.

Better or worse, they all produce content that resonates separately from the product. This bold approach has worked to sell more than pure product example shots could have achieved.

Marketing isn’t an exact science, you cannot guarantee anything, but maybe you should consider how you could harness advertainment.

–

Milk is my company. I make brands, not ‘80s action television shows. I tailor each one and try my best to draw personality from businesses (personality doesn’t necessarily mean unserious) because there is always a human-based purpose for a company’s existence.

OR

One of my good pals came up with a fun idea for filming one weekend, and I’ve erroneously chosen to share it on this platform, which may subsequently tank my business and career 🤷‍♂️

–

*First episode definitely not coming soon.

08/07/2024

Sometimes you just have to let the clients speak for you.

- doing the ‘holy s**t’ kind of work |

05/06/2024

It’s really hard for people to buy from you, when they don’t know you exist.

1. Sell something worthwhile.  2. Tell people about it.

Super simple, but not easy to do well.

31/05/2024

I won’t be sleeping tonight either!

Tomorrow is World Milk Day 🥛🗓️

Correct, it is also National Black Bear Day, National Nail Polish Day, and National Hazelnut Cake Day.

You won’t catch me cynically thinking these days are made up.

Such poppycock can only be matched by jumping the AI structure reference trend. I fed it my logo and the prompt: “Black bear with nail polish eating a hazelnut cake.”

It’s almost really cool, isn’t it? But it’s also kind of rubbish. Good for a bit of fun.

Anyway, sorry for keeping you so long; you’d best make the most of the last few hours of Zombie Awareness Month and National Macaroon Day, respectively.

P.S. I’ve heard that the best way to celebrate World Milk Day is to hire me to revolutionise your brand and marketing. That’s not my idea; I read it on the internet somewhere.

Address

Suite 35 @ 4 Wharf Street
Morden
JE23NR

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.getsomemilk.co.uk/

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Videos

Brand identity is (or should bloody be) more than a logo. It’s the full visual experience built on logic and customer behaviour. There are all the elements you see: colours, fonts, imagery, illustrations, graphical elements, layout dynamics and, of course, the logo. Those elements are choices based on the very important bits you don’t see—the company purpose and philosophy coupled with a bit of human behaviour prediction: strategy and goals. Building a brand beyond ‘a logo’ is understanding the unique nature of an individual business and making visual choices that fit. Choices of what to include and also not include. Milk Brand House | #branding #marketing #graphicdesign #animation

This is not the sausage factory

Do you play it safe when it comes to your brand and marketing? Sticking to the comfort zone, and whilst caution makes sense, it rarely moves the soul of the customer. If you care about the quality of your product/service and how your customer perceives you—then your business presence shouldn’t taste the same as anyone else’s, especially not your competition’s. What boundaries are you willing to push in order to get your brand noticed? Is it hold 16 cold, clammy sausages? If it’s not (fair), then maybe you need to speak to someone who IS willing to, to help you with yours. If that’s too subtle, I mean me. Come talk to me and I will sort your brand and/or marketing out with a heavy pinch of creativity and my willingness to push your boundaries and make you uncomfortable. Milk is not the sausage factory. It is about bespoke work for real companies. Different is Milk’s normal. #branding #marketing #graphicdesign #animation Ps it takes 15 sausages to spell out milk. A little trivia titbit there in case it comes up in your next pub quiz.

All aboard as I try to explain why this video exists. People hate entertainment. People hate businesses that are comprised of humans. They ONLY like to be sold to by generic systems and faceless organisations. – It’s hard for companies to show personality. But it is possible—even for corporate or serious companies—it just takes some time, strategy, effort, and guts. Advertainment is one way this can be achieved. /// Advertainment is a term used to reflect the intertwining relationships between advertising and entertainment. /// This video isn’t necessarily the best example of advertainment, but it gives me the platform to discuss it. The world has space for conceptual brand marketing. Equity built upon entertainment and backed up by tangible value. Examples: meerkats selling insurance, bulldog selling insurance, Welsh opera singers selling insurance, Iggy Pop selling insurance. Red Bull stunts and Liquid Death are two of the finest examples around. Better or worse, they all produce content that resonates separately from the product. This bold approach has worked to sell more than pure product example shots could have achieved. Marketing isn’t an exact science, you cannot guarantee anything, but maybe you should consider how you could harness advertainment. – Milk is my company. I make brands, not ‘80s action television shows. I tailor each one and try my best to draw personality from businesses (personality doesn’t necessarily mean unserious) because there is always a human-based purpose for a company’s existence. OR One of my good pals came up with a fun idea for filming one weekend, and I’ve erroneously chosen to share it on this platform, which may subsequently tank my business and career 🤷‍♂️ – *First episode definitely not coming soon.