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Milk brand house

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Milk brand house

A bespoke branding, design & animation house, producing highly crafted visual communication content. Buying should feel good for your customers.

Assuming your product and service are great, your communications should be just as special. At milk we collaborate with you to squeeze all of your core goodness into every piece of work to enhance the way you interact with your audience, building confidence in your business both internally and externally. Excellent creative marketing is more than making it look nice, it’s clear messaging with purpose, usability and it feels good.

24/10/2024

Why does your business exist? Why do you expect people to buy from you?

Hopefully you have a clear answer.

If you can’t justify ‘why’ you exist. Why someone would buy from you instead of your competitors, maybe you need think about what your business is and what you’re trying to achieve.

The branding process covers many facets, one of the key aspects is purpose. REALLY understanding your purpose can inform how your brand is built and how you communicate that publicly.

18/10/2024

It’s been a double-figures-number-of-meetings kind of week.

Absolutely nobody has commented on my knitwear, hair OR moustache, and I have to wonder why I even bother…

It seems like these people are only interested in how I can help their business and not my looks?

Monsters.

Fingers crossed for a better week next week *sigh

Additional. I’ve been doing some more in-depth brand development for milk over the last few weeks/months.

Milk is pretty different to the beast to the company I opened just over three years ago, and the aesthetics had morphed into something that didn’t quite match what I am doing or the vision of the future of the business. Not ‘sh*t’, but not what milk is.

So, I went through my whole branding process, starting with an audit to gauge positioning and strategy, all the way through to some updated visuals which I am currently rolling out. When time allows, taking time to refresh a brand is fine; nobody will kick off.

The upshot for you, as one of the milk social media voyeurs of the world, is that I’ve added this delicious pink and some rambunctious illustrations to my visual language. You’re welcome.

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11/10/2024

A bit about the journey

Previously known as ‘Golden Gate’, needed a step change in their brand look.

Their original look was put together internally to get them started, but it no longer fit the brilliant journey they had been on while building the business—it certainly didn’t represent the quality and care of service they provide, and it wasn’t going to help them in their onward journey.

We started with some strategy work to help clearly position their space in the market. Stopping and really thinking about what we are doing and why we are doing it helps teams internally to get everyone on the same page. It also informs how I built the brand.

It was clear that management are passionate about the work they do and most importantly how it impacts the people they serve. A professional brand identity will help them build trust with people who will potentially need their services in future.

—

This little carousel is a simplified version of the brand book I put together for them. It provides the guidelines they need to use their brand for day-to-day executions by themselves.

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09/10/2024

Do you play it safe when it comes to your brand and marketing?

Sticking to the comfort zone, and whilst caution makes sense, it rarely moves the soul of the customer.

If you care about the quality of your product/service and how your customer perceives you—then your business presence shouldn’t taste the same as anyone else’s, especially not your competition’s.

What boundaries are you willing to push in order to get your brand noticed?

Is it hold 16 cold, clammy sausages?

If it’s not (fair), then maybe you need to speak to someone who IS willing to, to help you with yours.

If that’s too subtle, I mean me. Come talk to me and I will sort your brand and/or marketing out with a heavy pinch of creativity and my willingness to push your boundaries and make you uncomfortable.

Milk is not the sausage factory. It is about bespoke work for real companies. Different is Milk’s normal.

Ps it takes 15 sausages to spell out milk. A little trivia titbit there in case it comes up in your next pub quiz.

07/10/2024

Theo wanted a new brand identity to help him boost his online presence to ultimately sell more of his art. He wanted some brand assets to make his feed more cohesive and consistent.

Japan and fun are the two most essential aspects of Theo's approach to producing art. Combining bold Japanese colours and hand-drawn elements such as fonts and stickers brought this to life.

The style is versatile and he can add to for specific needs/uses over time—he’s been nailing it on social media so far, I’m one proud ‘brandfather’.

Theo said: ”Liam was a true professional and very patient with me. Love what he's created for me.”

Check his work out—Theo Jenner

11/09/2024

After a drastically long day of sitting inside vehicles yesterday I arrived in NYC, I suppose the view from a rooftop bar at the end of it was ok.

This is my temporary working location for the rest of the month. I will be back in the studio ‘proper’ on Monday October 7.

I will be working remotely during this time but will likely respond a little slower than usual (5 hours behind).

Probably don’t need to put this update out, but you have to show off, right? That’s what social media is for.

As I got in a taxi at the airport ‘Welcome to New York’ was on barbarically loud, possibly a bit too on the nose but I did enjoy the tragic patriotism.

06/09/2024

A weird stock entered my DMs via

I’m always pleased to receive prime finds such as this box legend. Nothing says ‘buy our products’ quite like seeing staff wearing an empty box on their head on a jaunty angle. At least he lifting another fairly obviously empty box too. Strong beard.

02/08/2024

Are you also hard to please?

Do you become unhappy when you perceive that the right standards aren’t met? Cynical? Hate settling for ‘ok’? Question everything?

Why can’t ‘it’ be better? Why are we doing it like this? Is this bu****it? What if we try…

As a notorious ‘bit of a pain in the arse’, I can be a tricky partner to live with 😬 BUT these picky traits do make me a pretty good at my job.

The traits that’s about help you cut through the noise of everything you’re trying to say, to work out what your customers actually care about hearing-the value your product or service will give them.

If you care for some critical brand scrutiny, speak to me.

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26/07/2024

I did a post yesterday about how branding project need to start with a deep dive into the inner workings of a business. The framing structure of this post was about stripping your business naked—possibly tenuous but it makes perfect sense if you read the post.

Anyway, I have a look to see if there were any useful stock images to accompany this post. There weren’t and that didn’t shock me. This image however, mild dose of shock.

Who conceptualised this, and then went through with shooting it, AND then posted it to a stock library?

25/07/2024

Bear with me…

Or bare with me 🤷‍♂️

The most effective branding projects start with a complete un******ng of your current business. An audit is how most people would describe it I guess.

You/your team need to really discuss what you do: what you sell, who you sell it to, and who you want to sell it to next month/year/decade. Why do you exist, why should anyone care? And why should they buy from you rather than someone else?

After everything is laid bare, I (or someone like me) will reclothe you. Work out which cuts fit your body shape and which colours bring out your eyes and match your skin tones.

Every client/project is different and is tailored as such, but my milk process is the same:

Research and inspiration.
I take a wide look around - competitor and target audience analysis, design trends, books, art, and the outside world.

Testing and play.
Experimenting with different visual design concepts, layout ideas, styles, fonts, colours, patterns and graphic elements to find a suitably splendid direction.

Tighten and delete.
Curating a brand is about choices, what to include, and just as important, what not to include. Disciplined editing is an art. When I present a brand, I’ve heavily refined and driven to what I believe is the single best solution for your goals and create a presentation to encapsulate my vision of your future.

Let’s talk.

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23/07/2024

Playing football is simple.

It’s just kicking a sphere.

However, proper skilled training sessions are not always accessible to everyone.

–

This is the base thought of the mission for the newly formed Jersey Bulls Foundation—the charitable extension of

The full mission statement gets more involved (I will pop it below), but the crux is more opportunity for those with limited options/resources.

I’ve been on this project (mostly in the branding/positioning ‘department’ of course) for a few months—it turns out that setting up a charity involves quite a lot of sticky red tape. So it was great to have our launch event this month: a ten-team School Year 4 mixed-gender five-a-side tournament. A lot of hyphens in that sentence, surely not all used correctly.

Hard work is being done to bring more robust initiatives live in the coming months. I won’t go into that here, but you can read more online if please www.jbfcfoundation.je

Of course, the seeks to develop long-term partnerships with local primary schools and corporate sponsors, so if you can support, do make yourselves known.

–

Our core mission is to increase participation in sport (especially football) for children and women in Jersey, by offering vibrant, inclusive and accessible sporting activities for all, regardless of gender, ability, background or circumstances.

Our initiatives are designed to expand the community reach of Jersey Bulls, focusing on the positive aspects of social interaction and the simple joy of playing the beautiful game.

Recognising and embracing different ability levels, our goal (pun intended) is to inspire the pursuit of excellence in sport, encouraging individuals to reach their potential, and creating the pathways towards the top for higher-talent players.

–

The post must end with a shout out to the awesome photography of

Great job capturing my SUPERB reffing action. And also some children kicking around that sphere.

22/07/2024

All aboard as I try to explain why this video exists.

People hate entertainment.

People hate businesses that are comprised of humans.

They ONLY like to be sold to by generic systems and faceless organisations.

–

It’s hard for companies to show personality. But it is possible—even for corporate or serious companies—it just takes some time, strategy, effort, and guts.

Advertainment is one way this can be achieved.

/// Advertainment is a term used to reflect the intertwining relationships between advertising and entertainment. ///

This video isn’t necessarily the best example of advertainment, but it gives me the platform to discuss it.

The world has space for conceptual brand marketing. Equity built upon entertainment and backed up by tangible value. Examples: meerkats selling insurance, bulldog selling insurance, Welsh opera singers selling insurance, Iggy Pop selling insurance.

Red Bull stunts and Liquid Death are two of the finest examples around.

Better or worse, they all produce content that resonates separately from the product. This bold approach has worked to sell more than pure product example shots could have achieved.

Marketing isn’t an exact science, you cannot guarantee anything, but maybe you should consider how you could harness advertainment.

–

Milk is my company. I make brands, not ‘80s action television shows. I tailor each one and try my best to draw personality from businesses (personality doesn’t necessarily mean unserious) because there is always a human-based purpose for a company’s existence.

OR

One of my good pals came up with a fun idea for filming one weekend, and I’ve erroneously chosen to share it on this platform, which may subsequently tank my business and career 🤷‍♂️

–

*First episode definitely not coming soon.

08/07/2024

Sometimes you just have to let the clients speak for you.

- doing the ‘holy sh*t’ kind of work |

05/06/2024

It’s really hard for people to buy from you, when they don’t know you exist.

1. Sell something worthwhile.  2. Tell people about it.

Super simple, but not easy to do well.

31/05/2024

I won’t be sleeping tonight either!

Tomorrow is World Milk Day 🥛🗓️

Correct, it is also National Black Bear Day, National Nail Polish Day, and National Hazelnut Cake Day.

You won’t catch me cynically thinking these days are made up.

Such poppycock can only be matched by jumping the AI structure reference trend. I fed it my logo and the prompt: “Black bear with nail polish eating a hazelnut cake.”

It’s almost really cool, isn’t it? But it’s also kind of rubbish. Good for a bit of fun.

Anyway, sorry for keeping you so long; you’d best make the most of the last few hours of Zombie Awareness Month and National Macaroon Day, respectively.

P.S. I’ve heard that the best way to celebrate World Milk Day is to hire me to revolutionise your brand and marketing. That’s not my idea; I read it on the internet somewhere.

08/05/2024

Running a business is hard.

And when you work shared office space you need to be watch your back constantly! Just look at this, one of my business rivals has offered some French fancies for free!

I’m not falling for that old trick.

You’re telling me that they haven’t been laced with poison? People don’t randomly do nice things for other people. Especially not in business. Grow up.

Hashtag keep business toxic. Don’t be human. Never be nice. Definitely don’t smile.

25/04/2024

If I know you, and you:
• Live or have lived in New York
• Are from New York
• Are planning on being in New York in September

Then give me a massive message please and thank you.

*massive energy, not massive length.

26/03/2024

I’ve had various slots become available over the next few weeks. If you’re gagging to let me touch your brand with my magical fingers, this is the clear, obvious and exciting sign to get in goddamn touch.

Did you know that a cluster of bananas is called a ‘hand’, and each individual nana is called a ‘finger’? I learned that from a quiz recently. It sounds like a lie, but I’m willing to believe it without question or additional research.

I’m actually very busy this week, so enough of this post-writing lark, back to the creative grind. Speak soon, buh-bye!

15/03/2024

Ninety-nine clients have tasted my milk since I opened 32 months ago.

Some biggies, some tiny, most medium, often delightful, occasionally challenging, all milked.

It’s a nice milestone, and I suppose some humble gratitude would be in order…

Thanks.

Who will be lucky number one hundred?
Maybe you?
Unless you’re already a client and you’re here snooping on my updates—it’s ok, you’re allowed. It can be our naughty little secret 🤫

09/02/2024

I’ve taken to listening to classical music whilst I work.

My current favourite is Vivaldi’s The Four Seasons. Antonio rips off a naughty series of bangers—it’s truly unbelievable. Should be called ‘The Phwoar Seasons’ if you ask me!

The other thing I’ve recently been heavily consuming whilst designing is the crime action drama Sons of Anarchy.

Ninety-two episodes of constant revenge and extreme violence. It’s a very different series of bangers.

It is a perverse balance of sorts, but you do what makes the magic happen, right?

02/02/2024

Do you sell fresh produce?

Have you considered using a cat to promote your wares?

If so, stop and rethink. It’s absurd and not in the good way.

31/01/2024

My secret truth…

During my life, so many brilliant creative ideas have forced their way out of my skull that my hair has literally fallen out.

Even if I wanted to stop them, here they come, gushing out like Niagara bloody Falls.

I’m not bald by choice, I’m bald by creativity.

Good news for you is that you can hire my bald head to gush out brilliant creative things.

Speak soon x

Branding | Design | Animation

Photo:

04/01/2024

This year’s ‘Colour of the Year 2024’ is socks.

Listen up businesses👂🏢 you best smash some ‘socks’ all over your brand immediately.

Because using trends willy-nilly is the ONLY way for your marketing to succeed long-term.

Strategy is for losers. Stable brand identities are for nerds.

Use trends or literally die.

02/01/2024

New Year, and after checking the packaging, the milk is still in date.

Is it time to change things? No.

I am still:

– Building brilliant bespoke brands and marketing campaigns. BBBB&MC for short.

– Whipping out the animation magic when projects demand it.

And rarer, but also;

– Making verbose documents look smart and more palatable for the audience.

Maybe your business is in the ‘new you’ mindset, and you need a fresh brand identity to match the quality of your products and/or services?

There are loads of great companies that can help you with that, but if you want the best, it has to be milk.

New year, same milk, better you.

20/12/2023

Weird stock photos Christmas edition.

Truth be told… pause for effect…. these were taken by me. At my Christmas do. Whilst summoning the same ‘why am I bothering to take these’ spirit which I love so much about other strange stock images.

I will upload them to ALL the stock sites later.

The defiled sauce was cranberry. The spillage was delicious yet nondescript vegetable soup.

Pa-rum-pum-pum-pum.

Address

Suite 35 @ 4 Wharf Street
Morden
JE23NR

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.getsomemilk.co.uk/

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Videos

This is not the sausage factory

Do you play it safe when it comes to your brand and marketing? Sticking to the comfort zone, and whilst caution makes sense, it rarely moves the soul of the customer. If you care about the quality of your product/service and how your customer perceives you—then your business presence shouldn’t taste the same as anyone else’s, especially not your competition’s. What boundaries are you willing to push in order to get your brand noticed? Is it hold 16 cold, clammy sausages? If it’s not (fair), then maybe you need to speak to someone who IS willing to, to help you with yours. If that’s too subtle, I mean me. Come talk to me and I will sort your brand and/or marketing out with a heavy pinch of creativity and my willingness to push your boundaries and make you uncomfortable. Milk is not the sausage factory. It is about bespoke work for real companies. Different is Milk’s normal. #branding #marketing #graphicdesign #animation Ps it takes 15 sausages to spell out milk. A little trivia titbit there in case it comes up in your next pub quiz.

All aboard as I try to explain why this video exists. People hate entertainment. People hate businesses that are comprised of humans. They ONLY like to be sold to by generic systems and faceless organisations. – It’s hard for companies to show personality. But it is possible—even for corporate or serious companies—it just takes some time, strategy, effort, and guts. Advertainment is one way this can be achieved. /// Advertainment is a term used to reflect the intertwining relationships between advertising and entertainment. /// This video isn’t necessarily the best example of advertainment, but it gives me the platform to discuss it. The world has space for conceptual brand marketing. Equity built upon entertainment and backed up by tangible value. Examples: meerkats selling insurance, bulldog selling insurance, Welsh opera singers selling insurance, Iggy Pop selling insurance. Red Bull stunts and Liquid Death are two of the finest examples around. Better or worse, they all produce content that resonates separately from the product. This bold approach has worked to sell more than pure product example shots could have achieved. Marketing isn’t an exact science, you cannot guarantee anything, but maybe you should consider how you could harness advertainment. – Milk is my company. I make brands, not ‘80s action television shows. I tailor each one and try my best to draw personality from businesses (personality doesn’t necessarily mean unserious) because there is always a human-based purpose for a company’s existence. OR One of my good pals came up with a fun idea for filming one weekend, and I’ve erroneously chosen to share it on this platform, which may subsequently tank my business and career 🤷‍♂️ – *First episode definitely not coming soon.

This is an advert. A short video advert selling *excellent* branding/brands/brand identity/logo services. Whatever you like to call that sort of stuff. If your brand needs some more personality. Let it be milked 🥛 More examples on the website: milk.je Throbbing regards Liam, milker of brands

🔊 Milk. Milk in a glass that you pour into your mouth. Milk from the mammary of a mammal, milk from a nut, a coconut, a bean or rice. Milk that isn’t so much liquid as it is a fluid creative spirit. Wait… what? Milk Creative Studios is a nutrient-rich creative marketing house and is a primary source of nourishment for aspirational small and medium-sized companies. We sell custom design and video, strategically built to cultivate better interaction between businesses and their audience. And we collaborate with clients to squeeze their core purpose and unique brilliance into every piece of creative we produce. Disclaimer: Our milk is not to everybody’s taste.

The people have spoken and they decided 👆 One of Fido Dido, Tony the Tiger or The Animal will be the ‘90s Brand Mascot World Cup winner! Vote for your winner now. Votes will be counted across all social media accounts and the winner revealed Friday.

Trailer for the upcoming short film that milk produced for Channel Islands World Wrestling Stories of Patrick W. Reed’s life and wrestle ref career that are sodden with machismo. But what is real, myth or folklore? This Televisual Documentation is ripe with first-hand accounts from W. Reed’s CIWW colleagues. Released August 3 via online website video technology platform. Genres | Documentary • Crime • Mystery Production companies | Milk Creative Studios

The ‘90s Brand Mascot World Cup 2022, sponsored by @milkcreativestudios What is it? Thirty-six of the most legendary ’90s Brand Mascots will be slugging it out to see who will be crowned the winner. Winner of what? No real or legitimate prize, but some minor recognition from a relatively insignificant source. And, why hasn’t this happened sooner, I’ve been dying to know who is the best brand mascot of the ‘90s for ages and ages? Right! RIGHT?!! The tournament is set, nine groups of four hearty competitors, leading to three semi-finals and then a mega, whopping, pull-your-pants-down exciting final – to be held August 1. WOW. Welcome to the World Cup.

Animation lesson 101. The ball bounce. Harder than it looks and double hard in After Effects compared to hand drawn, frame-by-frame. @digitalleadershipprogramme

Deadmilk.je has dropped. Designs placed on garments, that you can purchase, and then balance on top of your skin. Original illustration. Milky vibes. Dead Milk Merchandise is alive. Swig ‘dis swag. https://getsomemilk.co.uk/shop

We do animation. What does that actually mean? A vast range of things, but mostly this kind of video. We did this for Trudi of Vitality40plus. She needed a video on a modest budget that would help explain to corporates what she does. Trudi is an ambassador for menopause who is full of energy and determined to open up the conversation on an unnecessarily taboo subject. Trudi said “Liam has been a breath of fresh air to me – loving the way he thinks out the box”

“I stand upon my desk to remind myself that we must constantly look at things in a different way.” John Keating – Dead Poets Society This part of the film really resonates with me. Creative thinking isn’t magic, it is observing at the world and allowing your brain time to think about how else it could work. Sometimes you need to stand on a wall, wear your red @vans and check out the sea. Join our panel this Thursday evening to open up your mind to the #creativity that is lurking in there. Final few tickets available on Eventbrite. Search ‘Go big or go home’ @jacquidpatton @ink_blot_creative @amcreativedes @philslatter

At milk we brew our ideas in our own way. We aren’t everyone’s cup of tea. Some people love our style, others not so much. That’s good. We would prefer to have some that love it, rather than more merely like it. Don’t try and be all things to all customers. You can’t be a cup of tea that everyone likes. — We really wanted to put some sort of pun about liking it milky, but who likes a really milky tea? Not us. And hopefully not you.

Marketing tip #17 Make sure your content isn’t too big to swallow. Grab attention, make a point, leave. Nobody wants to be chewing all day.

Organised creative chaos. Sometimes the process seems messy or random but it’s the end destination that counts.

Sometimes you just have to spend absolutely ages creating a really short, really rough frame-by-frame animation. What is it? Don’t really know. But you can’t get that life in computer-based animation. Should do more – anyone worked out how to make days longer yet?