13/05/2024
What makes a story interesting & how that translates to building a brand...
You've probably heard about the importance of storytelling content to create a brand but have you actually unpicked what this means and how you strategically apply this to your business?
Pick up up a book or put on a movie, read a few pages or watch for 20 minutes, then ask yourself this question.
Do you want to continue reading/watching or not? If you do then what is it about that story that has enticed you? If you don't want to keep reading/watching then similarly what has made you disinterested?
This translates to building a brand... we have so little time to capture the attention of our audience which makes its so important to have the right content being put in front of them.
Are you telling your social story right?
