Calling all early start-ups and small businesses, this one is for you.
We’ve reviewed hundreds of content marketing strategies for clients.
Most failed because of 7 common mistakes. 👀
So, we sat down to discuss them in this special episode and discussed how to fix them.
Watch it here: https://www.viewsaremyown.social/p/the-content-marketing-blueprint
How To Build Influential Leaders with Ash Jones is out now! ⚡
These days, CEOs have gone from nameless suits to influential celebrity leaders. And when we think of big personalities, in the context of business, they all have one thing in common.
Charisma.
Some call it the x-factor but whatever the definition, we can all usually agree when someone has it. And when they’re more boring than a falafel wrap.
In this episode, we wanted to explore how important charisma is, when it comes to business owners and leaders. Is it just something you’re born with? Or can it be taught, or faked even?
We’re joined by the perfect guest to help us answer those questions.
Ash Jones is the founder of personal branding specialist, Great Influence.
He’s the mastermind behind a new wave of industry leaders which includes Steven Bartlett, Gary Neville, and Carrie Rose.
👉 We asked him why his clients value personal brand so much.
👉 Do they put themselves out there because it allows them to build businesses and gain power and influence in their sector, or is it more to do with ego and fame?
👉 And we talk about managed personal brands, and why they can sometimes go wrong.
Ash had some really interesting thoughts and stories to share.
We hope you enjoy it.
https://youtu.be/_Uw7eiGvNEY
Turns out spending $97 on PR doesn't work... 👇
How do you beat the 'Feast or Famine' problem in your business?🍗
Today, Mike shows you how he avoids the feast or famine sales cycle.
In business, it’s very easy to run out of money when you need it most.
When you master this (and anyone can), you’ll add stability to your revenue, and remove stress from your workload.
If you’re struggling with momentum and swinging from too much, to too little work in your business, this one is for you.
https://www.viewsaremyown.social/p/feast-or-famine
Surely a brand cant be depressed, can it... 👇
Over recent years we've seen a huge rise in brands becoming more human.
The likes of Sunny Delight and Burger King seem to think it's cool to post about being anxious and depressed, so this begs the question...
Are brands becoming too humanised?
Surely a brand cant be depressed, can it... 👇
Over recent years we've seen a huge rise in brands becoming more human.
The likes of Sunny Delight and Burger King seem to think it's cool to post about being anxious and depressed, so this begs the question...
Are brands becoming too humanised?
That time when Walkers gave the British public control of their social content... 🤦
#WalkersWave
Episode 11 Is Out Now On YouTube And Spotify. ⚡
👉 We take a look at brand humanisation, and discuss the history and stories behind the current trend of brands like Burger King, McDonald's and The Wendy's Company acting human online.
👉 We discuss employer branding and review the results from Dan Kelsall's latest recruitment campaign, which landed him KFC as a new client.
👉 And we’re joined by Sophie and Zoe from PR Agency Moja, who share advice and strategies on entering and winning awards, and getting your business featured in press and media.
Watch here: https://www.youtube.com/watch?v=XKh5ZOT1zbY
Prospect stopped responding? Send the ‘Close the File’ email. 👇
In this month's free newsletter we're sharing a simple strategy that allows you to disqualify timewasters, and focus on leads that are more likely to result in a sale.
Mike uses it in his own business, and it’s helped our VIEWS ARE MY OWN paid members close big sales and save time. 🙌
Read here: https://www.viewsaremyown.social/p/close-the-file
This week we want to share how you can save money on advertising and marketing costs. 🙌
It includes:
🍕 The parable of the pizzeria by Rand Fishkin, CEO of SparkToro
🤑 How Uber discovered 80% of its ad spend was useless
📑 Expert advice from Dean Braiden from Seek Social Ltd on how you can save ad waste in your business
It’s for anyone who wants to understand the basics of running effective ads, or hasn’t yet taken the leap with paid media.
It’s a 5-minute read: https://www.viewsaremyown.social/p/the-parable-of-the-pizzeria
What's wrong with just throwing money at paid ads? 💸
This is the question we asked Rand Fishkin, CEO of SparkToro, Co-Founder of Moz and author of Lost & Founder.
We’d heard him share this story called ‘the parable of the pizzeria’ and it stuck with us, so we reached out, and asked if he’d share it with the VIEWS ARE MY OWN community.
Thanks again, Rand! 🍕
That one time Mike flew all the way to New York to meet Gary Vaynerchuk and nearly sacked it off last minute 👇
Sell More With a Price Decoy 🍿
In this week's edition, we show you how we increased sales using a straightforward pricing strategy. The decoy effect. 🔥
If you follow this formula, chances are you’ll be able to significantly increase your own profits over time. Most business owners are too busy running the day-to-day of their business, and forget to stop and check for efficiencies. But profits don’t raise themselves, and you need a plan.
The decoy effect is easy to implement and works in almost all businesses.
Read here: https://lnkd.in/gDSNuhgK
Sell More With a Price Decoy 🍿
In this week's edition, we show you how we increased sales using a straightforward pricing strategy. The decoy effect. 🔥
If you follow this formula, chances are you’ll be able to significantly increase your own profits over time. Most business owners are too busy running the day-to-day of their business, and forget to stop and check for efficiencies. But profits don’t raise themselves, and you need a plan.
The decoy effect is easy to implement and works in almost all businesses.
Read here: https://lnkd.in/gDSNuhgK
BUILDING YOUR BUSINESS OFFLINE 🤝🏻
On this episode of the VIEWS ARE MY OWN podcast we're joined in the studio by Joe Glover, founder of The Marketing Meetup.
In our personal lives, we’re more likely to develop a strong, lasting relationship with someone offline (such as a friend or partner) than we are with somebody we solely interact with online. We invited Joe to the studio to discuss how that logic transfers to the business world.
This chat is for anyone looking for fresh ideas on how to meet customers and build communities around their brands or business, away from the digital world.
Youtube: https://youtu.be/6fLc6XPUGiI
Spotify: https://tinyurl.com/VAMO-S1-EP10
"If you have something to say, say it. If you don't have something to say, don't force it" Shoaib Ahmed, Yello Hippo
Solid advice for any introverts out there that want to take the first step into building their personal brand online. 👇
The pressures "personal brand" brings to an introvert. 👇
Does anyone else feel a pressure to post?
So hear us out... 😂
Ever since Steven Bartlett took the pork pie hat off his career has skyrocketed, and with thirdweb's valuation today, things are just getting better and better.
Coincidence? Mike and Dan don't think so.
*if somebody could make a graph showing his career and the correlation of when he took his hat off that would be great thanks.
That awkward moment after you've hired a personal brand agency to make you look mint online...
But you're still boring af irl 🙄
THE RISE OF PERSONAL BRAND ⚡
Personal branding experts Shoaib Ahmed from Yello Hippo and Matt Swain from SOCIAL CLUB join us in the studio to talk about all things personal brand.
This was one of our favourites so far.
Watch Now👉 https://youtu.be/22VP4UXXO7Q
