Dermal Socials

Dermal Socials 👋🏻 I’m Kate. I’m a freelance social media manager. PM for training and/or page management
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Enough with the bullsh*t algorithm “hacks” already! 😩 Here’s the truth about the algorithm ⬇️ It doesn’t have a face ❌ I...
29/02/2024

Enough with the bullsh*t algorithm “hacks” already! 😩

Here’s the truth about the algorithm ⬇️

It doesn’t have a face ❌
It doesn’t have feelings ❌
It doesn’t care about you ❌

Here’s what we DO know about the algorithms:

There are 4 of them ✅
Their job is to keep you on the platform for as long as possible ✅ 💸

You have to stop posting to try and please the algorithm. 🙏🏻

Start creating content that’s valuable to your audience. That’s the only way to “hack” the algorithm.

Here’s what’s working for my aesthetics clients at the moment:

1️⃣ Film treatments and add a voiceover to explain what you’re doing and why.
Followers are really enjoying the intimacy of this. 👌🏼

2️⃣ Film a short reel talking about something that’s pis*ing you off about the aesthetics industry at the moment.
Followers are loving the honesty. 💯

Double tap if you’re sick of seeing hacks that don’t work ❤️

Kate
Social media manager for beauty bosses and aesthetic practitioners

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Bonus tips here ⬇️ Beauty pros, if writing captions and finding hashtags are taking way longer than the actual post, I’v...
27/02/2024

Bonus tips here ⬇️

Beauty pros, if writing captions and finding hashtags are taking way longer than the actual post, I’ve got you 👌🏼

Hashtags are alive and well, but the way they are used has changed.

To grow your account and attract ideal clients, you just need to use them in the right way 💁🏻‍♀️

Steal the strategy I use for my practitioner clients, but first…

👈🏼 follow for Instagram growth tips.

The algorithms have a bad rap 😈 but honestly they aren’t your enemy.

Use hashtags to tell the algo what the post is about, who you are, and who to show it to.

Bonus tip: 🌟

Create a set of 30 hashtags for each topic you talk about (your content pillars.)

Save the sets to your Notes app and pin the page.

Then you just need to copy and paste the right set of hashtags to the end of your caption each time you post.

Would a post about content pillars be helpful? Let me know 👇🏼

Kate
Social media manager for beauty and aesthetics

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Aesthetic practitioners, stop making this huge mistake! 😱 👈🏼 Follow for Instagram growth tips Trending audio is amazing,...
08/02/2024

Aesthetic practitioners, stop making this huge mistake! 😱

👈🏼 Follow for Instagram growth tips

Trending audio is amazing, if you use the right one!

If you’re saving anything with a trending arrow that’s great, 👍🏻 but when it comes time to choose the right audio for your reel, have a closer look.

Give yourself the best chance of boosting your reach.

What are your thoughts?

Did you know this? 👇🏼

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You don’t need to dance or lip sync 😵‍💫 to grow on Instagram ⤵️ But you do need to stand out! I’m going to get straight ...
02/02/2024

You don’t need to dance or lip sync 😵‍💫 to grow on Instagram ⤵️

But you do need to stand out!

I’m going to get straight into it.

As humans we aren’t that complicated 🤷🏻‍♀️

We log into social media to be educated, inspired, entertained, or connect with others.

So that’s what you need to give us (all of it!)

Aesthetic practitioners, an insta grid full of before and after pictures isn’t a strategy, and it won’t make you sales.

Show us your secret sauce 👌🏼 What makes you different?

People buy from people they trust, people they feel connected with.

If you aren’t educating, inspiring, entertaining and connecting with your audience, you are chasing your tail.

Struggling for ways to do all this?

Comment PLAN to get your free 30 days of content plan for practitioners!

Kate
Social media manager

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Ready to unlock 30 easy to do content ideas? 🔐 I’ve got just the thing! ⬇️🎁 MY GIFT TO YOU! 30 Days of Content for Aesth...
17/01/2024

Ready to unlock 30 easy to do content ideas? 🔐

I’ve got just the thing! ⬇️

🎁 MY GIFT TO YOU!

30 Days of Content for Aesthetic Practitioners to take your content from dry to fly!

👋🏻 Say goodbye to frustration with content planning.

😍 And say hello to creative, easy-to-make content that gets people excited!

So if you’re ready to amplify your engagement and turn those lurkers into engagers, comment GIFT below and I’ll send it directly to you.

Kate 💛
Social Media Manager for Aesthetics

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Allow me to reintroduce myself, my name is Kate! 👋🏻 Whether you’ve just stumbled across my profile for the very first ti...
17/01/2024

Allow me to reintroduce myself, my name is Kate! 👋🏻

Whether you’ve just stumbled across my profile for the very first time (Hi & welcome!)

or if you’ve been on this journey with me for some time now, here’s what you can expect:

To be inspired to fall in love with being an aesthetic practitioner all over again, to grow your audience with loyal, BFF ready-to-buy clients.

This becomes your go-to place on the internet for all things Instagram & audience growth!

You’re reminded that interacting on social media can be FUN! It’s not about growing the biggest audience, it’s about making the biggest impact!

Because that special message that you hold so close to your heart, it deserves to be shared with the world! And that’s exactly what I’m here to help you do!

And as a way to say thank you for being here, I’d love to gift you my free 30 Days of Content for practitioners, that will help you to stand out from the crowd and make an impact on the industry.

Simply just comment “yes please” below and I will send it directly to you!

Kate 💛

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All the retinols in the audience say “SAME!” ✊🏼 😜 Share this with your bestie 👯 Kate, social media manager for aesthetic...
09/01/2024

All the retinols in the audience say “SAME!” ✊🏼 😜

Share this with your bestie 👯

Kate, social media manager for aesthetic practitioners 💛

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Aesthetic practitioners 🔔 If you want better engagement, save this! 📌 Use this simple strategy every time you need an en...
04/01/2024

Aesthetic practitioners 🔔 If you want better engagement, save this! 📌

Use this simple strategy every time you need an engagement boost 🚀

Pro Tip: every time you comment on someone else’s post, you’re leaving a little business card behind.

Make your comments genuine, supportive and helpful!

You never know who might see it 😉

Kate
Social media manager for the aesthetics industry.

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You’ve got this! 💪🏼 Don't hit pause on your social media journey now! Here’s why ⬇️ Your next client might be silently s...
27/11/2023

You’ve got this! 💪🏼 Don't hit pause on your social media journey now! Here’s why ⬇️

Your next client might be silently scrolling through your content, soaking in your expertise.

It's not just about the likes; it's about building a connection that resonates.

They’re watching, so make it worth their while! 👀✨

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I got an E in Maths GCSE 😆 Pretty sure the answer to this problem is correct though? 🤷🏻‍♀️Kate 🤎 social media manager an...
01/11/2023

I got an E in Maths GCSE 😆

Pretty sure the answer to this problem is correct though? 🤷🏻‍♀️

Kate 🤎 social media manager and done-for-you content creator for aesthetic practitioners
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⚠️ Trigger warning ⚠️ This is the stuff of nightmares! 🫣 😩 Drop a 💩 in comments if you used to use St. Ives Skin Remover...
27/10/2023

⚠️ Trigger warning ⚠️ This is the stuff of nightmares! 🫣 😩

Drop a 💩 in comments if you used to use St. Ives Skin Remover 👇🏼

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👋🏻 🫖 There are a lot of new faces here, sooooo, in case you’re curious, let me spill the tea on my life:💁🏻‍♀️ Name: Kate...
16/10/2023

👋🏻 🫖 There are a lot of new faces here, sooooo, in case you’re curious, let me spill the tea on my life:

💁🏻‍♀️ Name: Kate

💻 Occupation: CPD certified content creator, content planner & social media manager for aesthetic practitioners

🏖️ Location: Lytham, my seaside sanctuary 🌊

👨‍👩‍👧‍👦 Squad: Proud mummy of a 9-year-old daughter, partner of a wonderful man who doesn’t like social media 😂 and servant to a 6-year-old miniature schnauzer.

🩷 Likes: True crime documentaries
👎🏻 Dislikes: Pineapple on pizza

🍸 Life's Detox Journey: On December 18th, 2019, I checked into a detox unit for alcohol addiction, and sh*t, did my life get a makeover!

After years of neglecting myself, I embarked on a journey of self-love.

Tweakments, skincare, and laughter became my 3 musketeers 🗡️ 😄✨

🧖🏼‍♀️ I firmly believe that doing things that make you feel good about yourself is the key to a fabulous life!

✨ Empowering Women: Almost 4 (sober) years later, I'm all about self-care, promoting female empowerment, and helping women to rise to the top.

🌈 Believer in Destiny: I'm a firm believer that everything happens for a reason. Every twist and turn in my life has led me here.

I’m so happy that you’re here too! 😃

Together, let's create a community where women can shine like the stars they truly are! 💫💖

Kate 🤎 xx

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Aesthetic practitioners, please don’t do this 😭 Banned hashtags is one of those IYKYK (if you know, you know) things. As...
05/10/2023

Aesthetic practitioners, please don’t do this 😭

Banned hashtags is one of those IYKYK (if you know, you know) things.

As a SMM I see so many aestheticians still using the Bo*** hashtag.

Often the post is really good, but I know that nobody is going to see it 😢

Don’t waste time creating fabulous content, only for Instagram to bin it.

Save this post so you don’t get caught out.

Kate
Social Media Manager and content creator for aesthetics businesses.

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There are 89 days left of 2023 😳 Make. Every. Day. Count. We’ve got this 💪🏼 Double tap if you’re IN! ❤️KateSMM and conte...
05/10/2023

There are 89 days left of 2023 😳

Make. Every. Day. Count.

We’ve got this 💪🏼

Double tap if you’re IN! ❤️

Kate
SMM and content creator for aesthetic practitioners

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There are 89 days left of 2023 😳 Make. Every. Day. Count. We’ve got this 💪🏼 KateSMM and content creator for aesthetic pr...
03/10/2023

There are 89 days left of 2023 😳

Make. Every. Day. Count.

We’ve got this 💪🏼

Kate
SMM and content creator for aesthetic practitioners

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Well aren’t you fancy! 📸 Having your own day and everything! 💃 On October 15th we celebrate the talented aesthetic pract...
29/09/2023

Well aren’t you fancy! 📸 Having your own day and everything! 💃

On October 15th we celebrate the talented aesthetic practitioners who work tirelessly to make us feel confident and beautiful. 💆🏻‍♀️ 💅✨

Here are some ideas for Instagram posts and promotions to mark this special day:

⠀⠀⠀⠀⠀⠀⠀⠀⠀
1️⃣ Share your story: what made you want the work in the world of aesthetics?

Suggested format:
Single image post of you in your clinic/home treatment room, either working or smiling at the camera 📷

Caption: Speak honestly about your reasons for wanting to become an aesthetic practitioner.

2️⃣ Treat your followers! Post about a flash sale for 15th October only, to thank your supporters.

Suggested format:
Single page post with eye-catching graphics, advertising 20% off for any appointments on 15th October.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
3️⃣ Give a peek behind the scenes.

Suggested format: A “come to work” reel. Film your day, from opening the clinic in the morning, to eating lunch, admin, etc so people can see how much work goes on behind the scenes.

Edit the clips to make a short reel (under 15 seconds is best) and add a trending audio.

Don’t forget to save these ideas 😉

Kate 🤎

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Something’s missing 🤔 ‘The ability to inhale a Cup a Soup in between back-to-back clients.’Better? 😜 Who are you sending...
20/09/2023

Something’s missing 🤔

‘The ability to inhale a Cup a Soup in between back-to-back clients.’

Better? 😜

Who are you sending this to? 😉

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Double tap if this hit home ❤️I was once the ultimate complainer, dwelling on the negative aspects of my life. But a bru...
15/09/2023

Double tap if this hit home ❤️

I was once the ultimate complainer, dwelling on the negative aspects of my life.

But a brutally honest friend asked, "What are you actively doing to change it?"

That hit home, and I realised:

If it's not serving you, it’s sabotaging you.

Change it up! 💁🏻‍♀️

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What would you do with an extra £5200 per year? ✈️ I got an E in GCSE maths but even I love this sum 😂 Take the first st...
13/09/2023

What would you do with an extra £5200 per year? ✈️

I got an E in GCSE maths but even I love this sum 😂

Take the first step by researching and selecting high-quality aftercare products that align with your treatments.

Save this for later 😉

Kate
Social Media Manager and content creator for aesthetics businesses

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Fact checked ✅ I have never met a stupid aesthetic practitioner. Ever. You’re highly skilled, intelligent and very well ...
18/08/2023

Fact checked ✅ I have never met a stupid aesthetic practitioner. Ever.

You’re highly skilled, intelligent and very well educated.

Could you do my job as a SMM? Without a doubt!

Can you be ar*ed learning how to do it exceptionally well? Probably not 🤷🏻‍♀️

If you’re studying for your level 7 I’m going to hazard a guess that you’re probably running on fumes at the moment 😵‍💫

I’m a qualified SMM and it’s my job to know allllll the stuff you haven’t got time to learn/do.

DM me the words “I’m in” so I can help you get new client bookings from your socials

Kate,
SMM and content creator for aesthetic practitioners 🤎

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Double tap if more people should do this ❤️----
15/08/2023

Double tap if more people should do this ❤️
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💁🏻‍♀️ A harsh truth that every aesthetic practitioner should know ⬇️ If you’re posting without a strategy, you’re not go...
14/08/2023

💁🏻‍♀️ A harsh truth that every aesthetic practitioner should know ⬇️

If you’re posting without a strategy, you’re not going to get more bookings from social media. Fact ✅

Every single post on your grid should be part of your social media strategy to:

👩🏻‍⚕️ Build trust and a strong community

🚪 Entertain, educate and inspire followers towards your clinic door.

Each posting format serves a purpose. Use them to your advantage 🌟

📌 🗒️ Save this so you know what to post for your strategy.

💁🏻‍♀️Kate,
SMM and content creator for the aesthetics industry 🤎

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🏃‍♀️ 💨 Aesthetic practitioners: slow down! If you’re anything like me, your mind is probably racing with all the things ...
25/07/2023

🏃‍♀️ 💨 Aesthetic practitioners: slow down!

If you’re anything like me, your mind is probably racing with all the things you have to do this week.

You have a business to run, perhaps a family and kids to look after, bills to pay, 10,000 steps and 2 litres of water to somehow fit in.

Am I missing anything? 🤔

This is your sign to slow down and remember the importance of mindfulness.

Be grateful for the little things (that are actually the BIG things.)

Share this reminder!

Kate x

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🪫 Don’t wait for the check engine light to start flashing before you take a break!Share this with someone who needs to s...
20/06/2023

🪫 Don’t wait for the check engine light to start flashing before you take a break!

Share this with someone who needs to schedule more breaks 🫶🏻

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😆 I run wild until approx 8.30pm these days. Double tap if you can relate 🩷------
07/06/2023

😆 I run wild until approx 8.30pm these days.
Double tap if you can relate 🩷

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Welcome to my rebrand! 😊 New descriptive handle, lighter branding but still the same meeeee 👐🏻Do we like? 🩷----         ...
06/06/2023

Welcome to my rebrand! 😊

New descriptive handle, lighter branding but still the same meeeee 👐🏻

Do we like? 🩷

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“It’s not you, it’s me.” 💔❤️‍🩹 Insta should start doing exit interviews!I’ll be honest, when I first started marketing a...
20/05/2023

“It’s not you, it’s me.” 💔❤️‍🩹 Insta should start doing exit interviews!

I’ll be honest, when I first started marketing as a social media manager those unfollow numbers bummed me right out! 😢

But here’s the thing; if someone unfollows you they probably weren’t engaging with your account anyway 🤷🏻‍♀️

Engagement (as we know) is a SUPER important metric for the Meta algorithms, so that follower wasn’t exactly helping you to shine like the diamond you are! ✨

If someone isn’t interested in what you have to say or offer, don’t break your heart when they wave tata 👋🏻 Rejoice! 🙌🏼

It means that more of ‘your people’ will get to see your content in their feed 👌🏼

Don’t sweat it 😉

Kate x 🐝

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Address

Lytham St Annes

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